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市場調查報告書
商品編碼
1970888
純素葡萄酒市場 - 全球產業規模、佔有率、趨勢、機會、預測(按類型、包裝類型、分銷管道、地區和競爭格局分類,2021-2031年)Vegan Wine Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type, By Packaging Type, By Distribution Channel, By Region & Competition, 2021-2031F |
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全球素食葡萄酒市場預計將從 2025 年的 22.3 億美元成長到 2031 年的 30.2 億美元,年複合成長率為 5.18%。
純素葡萄酒的特點在於其澄清工藝,該工藝不使用動物性澄清劑,例如白蛋白、酪蛋白、明膠和生薑,而是使用植物來源或礦物基替代品,例如豌豆蛋白和膨潤土。這個市場的主要驅動力是道德消費主義的興起,消費者越來越重視符合動物福利和環境永續性價值的消費。此外,植物來源認證通常被認為是品質和透明度的指標。據純素協會稱,到2024年,全球註冊在其純素商標下的產品數量將超過7萬種,這表明工業生產強勁,且對經認證的植物性飲料的需求不斷成長。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 22.3億美元 |
| 市場規模:2031年 | 30.2億美元 |
| 複合年成長率:2026-2031年 | 5.18% |
| 成長最快的細分市場 | 能 |
| 最大的市場 | 北美洲 |
市場擴張的主要障礙在於澄清劑缺乏標準化的標籤規定。這導致消費者困惑,並迫使生產商獲得昂貴的第三方認證。這項監管空白迫使酒莊承擔額外的成本來證明其產品符合純素標準,從而為採用純素方法但缺乏官方認證資金的小規模生產商設置了准入門檻。因此,生產商被迫依賴付費認證來證明其合規性,這限制了那些符合標準但未獲得認證的生產商參與企業市場的機會。
彈性素食主義和植物性飲食的廣泛興起正在從根本上改變葡萄酒產業,使純素葡萄酒從小眾產品躍升為主流需求。這項轉變的驅動力來自大規模的宣傳活動,這些活動鼓勵消費者根據自身的飲食習慣和倫理觀點來選擇飲品,並迫使零售商增加認證產品的庫存。全球範圍內的大規模參與大規模體現了這項運動的規模。根據 Veganuary 在 2025 年 2 月的宣傳活動後分析,全球參與人數達到了創紀錄的 2,580 萬人,這一數字與整個飲料行業對純素認證產品的零售需求激增直接相關。
同時,消費者日益增強的健康意識和對「純淨」產品的偏好正在提升市場價值。他們越來越將純素認證視為透明度的標誌,以及添加劑更少的體現。這一趨勢與「低酒精和無酒精」市場不謀而合,注重健康的消費者正在尋找符合其健康生活方式的高品質葡萄酒。儘管供應限制日益加劇,但這一注重健康的細分市場仍保持強勁勢頭。國際葡萄與葡萄酒組織(OIV)於2025年4月發布的報告顯示,該組織預測2024年全球葡萄酒產量將降至2.26億百升,為60年來的最低水準。 Waitrose在2025年8月發布的報告也印證了這一趨勢,報告顯示,無酒精和低酒精葡萄酒替代品的銷量在過去六個月成長了21%,進一步證實了注重健康的葡萄酒品類的商業性實力。
全球範圍內關於澄清劑標籤規定的不一致是阻礙純素葡萄酒市場發展的主要障礙。儘管許多地區的原料透明度有所提高,但生薑和明膠等加工助劑通常無需在標準標籤上強制標註。這個監管漏洞使得消費者無法獨立驗證產品是否不含動物性物質,迫使他們依賴擁有明確(且通常價格昂貴)的私人認證的葡萄酒。這種依賴性給生產商帶來了沉重的經濟負擔,尤其是那些採用純素釀造方法卻無力承擔第三方認證所需投資的中小型酒莊。
這種成本負擔限制了市場准入,並縮小了符合道德規範的消費者可選擇的認證產品範圍。與整個產業的產量相比,這種透明度問題的嚴重性尤其突出,因為整個產業在加工助劑方面仍然存在相當大的不透明性。根據國際葡萄與葡萄酒組織(OIV)的數據,2023年全球葡萄酒產量達2.37億百公升。其中大部分產量受制於不強制披露澄清劑的標籤框架,這種持續存在的模糊性直接阻礙了純素葡萄酒行業的自然成長。
消費者不再使用含糊不清的成分標籤,而是擴大使用醒目的「純素認證」商標和標誌。這讓消費者在購買時就能立即獲得保障。這一趨勢透過鼓勵品牌採用權威認證標誌,幫助注重道德的消費者即時做出購買決定,從而有效解決了產品中可能隱藏的動物性加工助劑問題。專業認證標誌的快速普及清晰地反映了這項認證運動的強勁勢頭。根據《植物性新聞》(Plant Based News)2025年11月報道,素食協會(Vegetarian Society)報告稱,新的「植物來源認證標誌」約佔近期認證總數的50%,凸顯了該行業向清晰的視覺認證模式轉變的趨勢。
同時,純素葡萄酒品牌正積極採用永續包裝解決方案,例如紙瓶和盒中袋包裝,力求使其對環境的實際影響與核心客戶群的環保價值相契合。這種轉變不僅限於酒液本身,也著眼於傳統玻璃瓶的碳排放問題,以吸引那些將永續性視為道德選擇關鍵要素的環保意識消費者。大型零售商正透過大量投資推動這項變革。根據《包裝世界》雜誌2025年4月報道,塔吉特百貨成為美國首家推出全國性全紙瓶裝葡萄酒品牌的大型超級市場,訂購了25.6萬瓶,供應其1200家門市。
The Global Vegan Wine Market is projected to increase from a valuation of USD 2.23 Billion in 2025 to USD 3.02 Billion by 2031, expanding at a CAGR of 5.18%. Vegan wine is characterized by the exclusion of animal-derived fining agents, such as albumin, casein, gelatin, or isinglass, relying instead on plant-based or mineral alternatives like pea protein and bentonite for clarification. The market is primarily underpinned by the rise of ethical consumerism, as buyers increasingly align their spending with animal welfare values and environmental sustainability. Additionally, plant-based certifications are frequently viewed as indicators of quality and transparency; according to The Vegan Society, the number of products registered with their Vegan Trademark exceeded 70,000 globally in 2024, signaling robust industrial output and growing demand for verified plant-based beverages.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 2.23 Billion |
| Market Size 2031 | USD 3.02 Billion |
| CAGR 2026-2031 | 5.18% |
| Fastest Growing Segment | Cans |
| Largest Market | North America |
A major obstacle hindering wider market growth is the absence of standardized labeling regulations for fining agents, which generates confusion for consumers and necessitates costly third-party certifications for manufacturers. This regulatory void forces wineries to incur extra expenses to validate their vegan claims, creating a barrier to entry for smaller producers who utilize vegan-friendly methods but lack the financial resources for official accreditation. Consequently, the reliance on paid certifications to prove compliance limits the potential market participation of unaccredited but otherwise compliant producers.
Market Driver
The widespread shift toward flexitarian and plant-based diets is fundamentally transforming the wine industry, elevating vegan wine from a niche offering to a mainstream requirement. This transition is fueled by high-profile campaigns that urge consumers to match their beverage purchases with their dietary and ethical principles, thereby compelling retailers to increase their stock of certified products. The scale of this movement is illustrated by the massive engagement in global initiatives; according to a post-campaign analysis by Veganuary in February 2025, participation hit a record high of 25.8 million people worldwide, a figure that directly correlates with surging retail demand for vegan-verified items across the beverage sector.
Simultaneously, rising health consciousness and a preference for "clean" products are boosting market value, as consumers increasingly view vegan certification as a sign of transparency and fewer additives. This trend frequently intersects with the "low and no" alcohol market, where health-focused buyers seek quality wines that align with a moderate lifestyle. Despite broader supply constraints-highlighted by the International Organisation of Vine and Wine (OIV) reporting in April 2025 that global wine production dropped to a 60-year low of 226 million hectolitres in 2024-this health-oriented segment remains resilient. Validating this trajectory, Waitrose reported in August 2025 that sales of alcohol-free and low-alcohol wine alternatives grew by 21% over the prior six months, confirming the commercial strength of health-aligned wine categories.
Market Challenge
The lack of consistent global labeling regulations for fining agents constitutes a major barrier to the growth of the vegan wine market. Although ingredient transparency is improving in many areas, processing aids like isinglass and gelatin are often exempt from mandatory disclosure on standard labels. This regulatory loophole leaves consumers unable to independently confirm if a product is free from animal-derived substances, forcing them to depend on wines bearing explicit, and often costly, private certifications. This dependency imposes a significant financial burden on producers, especially small and medium-sized wineries that may use vegan practices but cannot afford the investment required for third-party accreditation.
This cost burden restricts market access and limits the variety of certified options available to ethical consumers. The magnitude of this transparency issue is substantial when compared to the total industry output, which remains largely opaque regarding processing aids. Data from the International Organisation of Vine and Wine (OIV) indicates that global wine production reached 237 million hectolitres in 2023. The vast majority of this volume is governed by labeling frameworks that do not require the disclosure of fining agents, perpetuating an ambiguity that directly impedes the organic expansion of the vegan wine segment.
Market Trends
There is a decided shift toward the use of prominent "Certified Vegan" trademarks and logos to replace vague ingredient lists, providing consumers with instant assurance at the point of sale. This trend addresses the problem of hidden animal-derived processing aids by encouraging brands to adopt recognized symbols that facilitate immediate decision-making for ethical buyers. The momentum behind this verification movement is evident in the rapid adoption of specialized trust marks; according to Plant Based News in November 2025, The Vegetarian Society reported that their new Plant-Based Certification Mark accounted for approximately 50% of recent certification completions, highlighting the industry's transition toward explicit visual verification.
Concurrently, vegan wine brands are aggressively adopting sustainable packaging solutions, such as paper bottles and bag-in-box formats, to ensure their physical footprint aligns with the environmental values of their core demographic. This evolution extends beyond the liquid itself, addressing the carbon intensity of traditional glass to appeal to eco-conscious consumers who view sustainability as a key component of their ethical choices. Major retailers are validating this shift through significant investments; according to Packaging World in April 2025, Target became the first major U.S. supermarket to launch a nationwide wine brand exclusively in paper bottles, ordering 256,000 units to stock its 1,200 stores.
Report Scope
In this report, the Global Vegan Wine Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Vegan Wine Market.
Global Vegan Wine Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: