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市場調查報告書
商品編碼
1803078
全球有機葡萄酒市場:未來預測(至 2032 年)—按產品類型、顏色、包裝類型、分銷管道、價格分佈範圍、最終用戶和地區進行分析Organic Wine Market Forecasts to 2032 - Global Analysis By Product Type (Still Wine, Sparkling Wine, Dessert Wine, and Fortified Wine), Color, Packaging Type, Distribution Channel, Price Range, End User and By Geography |
根據 Stratistics MRC 的數據,全球有機葡萄酒市場預計在 2025 年達到 133.4 億美元,到 2032 年將達到 302.3 億美元,預測期內的複合年成長率為 12.4%。
有機葡萄酒採用符合有機認證種植方法的葡萄釀造而成,不使用合成農藥、除草劑或化學肥料。有機葡萄酒注重環境永續性、土壤健康和生物多樣性。在釀酒過程中,我們盡量減少添加劑和加工助劑的使用,並且只使用經過認證的有機原料。這種方法確保了產品天然環保,能夠反映葡萄的真正特性,同時符合相關監管機構制定的嚴格有機認證標準。
根據 Wine Opinions 在 2022 年 3 月和 7 月進行的一項調查,28% 的 20 多歲美國消費者和 21% 的 30 多歲美國消費者會考慮使用有機種植葡萄釀造的葡萄酒。
提高消費者的健康意識
隨著全球消費者越來越意識到合成添加劑和殺蟲劑帶來的健康風險,對有機葡萄酒的需求也隨之飆升。千禧世代和Z世代尤其推動著這項轉變,他們青睞符合健康、永續性和道德採購理念的產品。不含化肥和亞硫酸鹽的有機葡萄酒被認為是比傳統葡萄酒更乾淨、更天然的替代品。透明的標籤檢視和認證強化了這種認知,從而建立了消費者的信任。社群媒體和數位平台正在提高消費者的認知度,鼓勵注重健康的消費者品嚐並建立忠誠度。因此,有機葡萄酒不再是小眾產品,而是一種主流生活方式。
供應有限且產量難以預測
儘管需求不斷成長,但有機葡萄酒生產仍面臨嚴重的供應面限制。由於有機葡萄種植不涉及化學干預,因此易受天氣波動和病蟲害的影響。這些挑戰導致產量難以預測且生產成本高昂,尤其是在較涼爽潮濕的地區。認證流程成本高且耗時,阻礙了小型生產商進入市場。此外,缺乏統一的全球有機標籤標準,造成了混亂,並限制了國際可擴展性。總而言之,這些因素阻礙了供應的穩定性,並阻礙了滿足日益成長的消費者期望。
生態旅遊和葡萄酒旅遊的需求不斷增加
生態旅遊和體驗式旅遊的興起為有機葡萄酒生產商開闢了新的途徑。消費者越來越尋求將永續性、教育和手工品酒融為一體的沉浸式葡萄園體驗。有機酒莊正利用這一趨勢,展示其耕作方式、生物多樣性計劃和低干預釀酒工藝。葡萄酒旅遊不僅能促進直接銷售,還能增強品牌忠誠度和品牌故事。擁有良好有機認證的地區正成為熱門目的地,吸引國內外遊客。旅遊業與永續性的融合為有機葡萄酒品牌帶來了利潤豐厚的成長管道。
與其他酒精飲料的競爭
精釀啤酒、硬蘇打水和注重健康的烈酒等競爭性酒精飲料,正在加劇有機葡萄酒類別的挑戰。這些產業正在積極創新風味、包裝形式和注重健康的品牌。隨著飲酒偏好轉向便利和新奇,有機葡萄酒可能被視為傳統且缺乏新意。機能飲料和適應原始雞尾酒的興起進一步分散了消費者的興趣。除非能夠適應不斷變化的偏好,否則具有傳統形象的有機葡萄酒可能會失去相關性。如果沒有策略創新,它們可能難以在擁擠且快速發展的飲料市場中保持市場佔有率。
新冠疫情最初擾亂了有機葡萄酒市場,導致供應鏈中斷、葡萄園勞動力短缺以及餐飲業關閉。葡萄往往無法及時運輸或加工,導致品質下降和經濟損失。然而,消費者行為轉向家庭消費,推動了有機葡萄酒的零售和線上銷售。這場危機也提高了人們對健康和永續性的認知,增強了有機產品的吸引力。隨著關閉措施的放鬆,酒莊紛紛採取直銷模式和線上品酒,加速了其數位轉型。
預計在預測期內,無氣泡葡萄酒市場將佔據最大佔有率
由於消費者對永續和潔淨標示產品的需求,預計無氣泡葡萄酒市場將在預測期內佔據最大市場佔有率。低干預釀酒、生物動力農業和精準葡萄栽培的創新正在提升產品品質和透明度。純素認證、自然發酵和永續包裝等趨勢正在引起具有環保意識的消費者的共鳴。近期趨勢包括有機葡萄園的擴張、可追溯性的增強以及向高階產品的轉變。隨著人們對真實性、健康和環境保護的興趣日益濃厚,這些促進因素正在提升有機無氣泡葡萄酒的吸引力。
預測期內,商用領域將見證最高的複合年成長率。
預計商用領域將在預測期內實現最高成長率,這得益於餐旅服務業、零售和出口通路對永續和差異化產品不斷成長的需求。可擴展的有機葡萄栽培、自動化裝瓶和數位化追溯系統等技術進步,為一致的品質和合規性提供了支援。新興趨勢包括將有機葡萄酒納入菜單、生態標籤以及為機構買家提供批量包裝。擴大認證範圍、建立策略夥伴關係以及改善物流等關鍵發展正在拓寬市場准入,並將有機葡萄酒定位為高階環保的選擇。
預計亞太地區將在預測期內佔據最大的市場佔有率,這得益於日益增強的健康意識、優質化趨勢以及城市中階日益成長的需求。氣候適應葡萄栽培、基於區塊鏈的可追溯性和電子商務平台等技術創新正在提高葡萄酒的可及性和消費者信任度。新興趨勢包括高級餐廳的有機葡萄酒搭配、以健康為導向的行銷以及跨境數位零售。區域認證協調、葡萄園投資以及與全球生產商的策略合作夥伴關係等市場發展正在推動市場成長,並將有機葡萄酒定位為以生活方式為導向的選擇。
預計北美將在預測期內實現最高的複合年成長率,這得益於消費者對永續和無添加劑飲料的日益成長的偏好以及採購透明度。有機葡萄園管理、人工智慧品管和直銷數位平台等技術進步正在簡化生產和分銷流程。新興趨勢包括潔淨標示品牌、低亞硫酸鹽配方以及與健康生活方式的融合。近期的前瞻性舉措,例如擴大美國農業部有機認證、與零售商建立戰略合作夥伴關係以及永續包裝解決方案,正在增強有機葡萄酒在注重健康和環保的消費者中的市場吸引力。
According to Stratistics MRC, the Global Organic Wine Market is accounted for $13.34 billion in 2025 and is expected to reach $30.23 billion by 2032 growing at a CAGR of 12.4% during the forecast period. Organic wine is produced from grapes grown without synthetic pesticides, herbicides, or chemical fertilizers, following certified organic farming practices. It emphasizes environmental sustainability, soil health, and biodiversity. During winemaking, additives and processing aids are minimized, and only approved organic ingredients are used. This approach ensures a natural, eco-friendly product that reflects the grape's authentic character while meeting strict organic certification standards set by relevant regulatory bodies.
According to a survey conducted by Wine Opinions in March and July 2022, 28% of the U.S. consumers in their 20s and 21% of consumers in their 30s consider wines produced with organically-grown grapes.
Growing consumer health consciousness
As global consumers become increasingly aware of the health risks associated with synthetic additives and pesticides, demand for organic wine is surging. Millennials and Gen Z, in particular, are driving this shift, favoring products that align with wellness, sustainability, and ethical sourcing. Organic wines, which are free from chemical fertilizers and sulfites, are perceived as cleaner and more natural alternatives to conventional varieties. This perception is reinforced by transparent labeling and certifications that build consumer trust. Social media and digital platforms amplify awareness, encouraging trial and loyalty among health-conscious buyers. As a result, organic wine is no longer niche-it's becoming a mainstream lifestyle choice.
Limited supply and unpredictable yields
Despite rising demand, organic wine production faces significant supply-side constraints. Organic viticulture is highly sensitive to weather fluctuations, pests, and diseases due to the absence of chemical interventions. These challenges result in unpredictable yields and higher production costs, especially in cooler or humid regions. Certification processes are expensive and time-consuming, deterring small producers from entering the market. Additionally, the lack of uniform global standards for organic labeling creates confusion and limits international scalability. These factors collectively hinder consistent supply and pose barriers to meeting growing consumer expectations.
Increasing demand from eco-tourism and wine tourism
The rise of eco-tourism and experiential travel is creating new avenues for organic wine producers. Consumers are increasingly seeking immersive vineyard experiences that combine sustainability, education, and artisanal tasting. Organic wineries benefit from this trend by showcasing their farming practices, biodiversity efforts, and low-intervention winemaking. Wine tourism not only boosts direct sales but also strengthens brand loyalty and storytelling. Regions with strong organic credentials are becoming destinations of choice, attracting both domestic and international visitors. This convergence of tourism and sustainability offers a lucrative growth channel for organic wine brands.
Competition from other alcoholic beverages
Competing alcoholic beverages such as craft beers, hard seltzers, and health-oriented spirits are posing a growing challenge to the organic wine sector. These segments are aggressively innovating with flavor profiles, packaging formats, and wellness-oriented branding. As drinking preferences shift toward convenience and novelty, organic wine risks being perceived as traditional or less exciting. The rise of functional beverages and adaptogenic cocktails further fragments consumer attention. Organic wine, with its traditional image, risks losing relevance unless it adapts to evolving preferences. Without strategic innovation, it may struggle to retain market share in a crowded and fast-moving beverage landscape.
The COVID-19 pandemic initially disrupted the organic wine market through supply chain breakdowns, vineyard labor shortages, and closures of hospitality venues. Grapes often couldn't be transported or processed on time, leading to quality degradation and financial losses. However, consumer behavior shifted toward home consumption, boosting retail and online sales of organic wine. The crisis also heightened awareness of health and sustainability, reinforcing the appeal of organic products. As lockdowns eased, wineries adapted with direct-to-consumer models and virtual tastings, accelerating digital transformation.
The still wine segment is expected to be the largest during the forecast period
The still wine segment is expected to account for the largest market share during the forecast period, as consumers seek sustainable, clean-label options. Innovations in low-intervention winemaking, biodynamic farming, and precision viticulture are boosting product quality and transparency. Trends like vegan-friendly certification, natural fermentation, and sustainable packaging resonate with eco-aware audiences. Recent developments include increased organic vineyard coverage, enhanced traceability, and a shift toward premium offerings. These drivers collectively strengthen the appeal of organic still wine amid growing interest in authenticity, wellness, and environmental stewardship.
The commercial use segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the commercial use segment is predicted to witness the highest growth rate, due to rising demand from hospitality, retail, and export channels seeking sustainable and differentiated offerings. Technological advancements in scalable organic viticulture, automated bottling, and digital traceability systems support consistent quality and compliance. Emerging trends include organic wine integration into curated menus, eco-labeling, and bulk packaging for institutional buyers. Key developments such as expanded certifications, strategic partnerships, and improved logistics are enabling broader market access and positioning organic wine as a premium, eco-conscious choice.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, driven by rising health awareness, premiumization trends, and expanding urban middle-class demand. Technological innovations in climate-resilient viticulture, blockchain-based traceability, and e-commerce platforms are enhancing accessibility and consumer trust. Emerging trends include organic wine pairings in upscale dining, wellness-driven marketing, and cross-border digital retail. Major developments such as regional certification harmonization, vineyard investments, and strategic alliances with global producers are accelerating market growth and positioning organic wine as a lifestyle-oriented choice.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, propelled by growing consumer preference for sustainable, additive-free beverages and transparency in sourcing. Technological advancements in organic vineyard management, AI-driven quality control, and direct-to-consumer digital platforms are streamlining production and distribution. Emerging trends include clean-label branding, low-sulfite formulations, and integration into wellness lifestyles. Recent advancements including broader USDA organic certification coverage, strategic retail collaborations, and sustainable packaging solutions-are strengthening the market appeal of organic wine among health-focused and eco-conscious consumers.
Key players in the market
Some of the key players in Organic Wine Market include Emiliana Organic Vineyards, Vintage Roots, King Estate Winery, The Organic Wine Company, Bonterra Organic Vineyards, Tamburlaine Organic Wines, Frey Vineyards, La Cantina Pizzolato, The Wine Group, Sokol Blosser Winery, Treasury Wine Estates, Beckmen Vineyards, Concha y Toro, Tablas Creek Vineyard, and Grgich Hills Estate.
In December 2023, Bonterra Organic Estates(R), the leading producer of Regenerative Organic Certified(R) (ROC) wine, proudly unveils the 2022 Red Blend as the latest addition to its esteemed Bonterra Estate Collection. Responding to enthusiastic demand from Bonterra fans, this limited release is poised to debut exclusively on the brand's website.
In November 2022, King Estate Winery in Eugene, Ore., has acquired longtime vineyard partner Pfeiffer Winery and Vineyards, a 70-acre site in nearby Junction City. The two wineries have been friends, collaborators and vineyard partners since King Estate first purchased fruit from Pfeiffer, a relationship that continues to this day.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.