有機葡萄酒市場－全球產業規模、佔有率、趨勢、機會及預測（依產品類型、包裝、通路、地區及競爭格局分類，2021-2031年）

全球有機葡萄酒市場預計將從 2025 年的 139.2 億美元成長到 2031 年的 272.7 億美元，複合年成長率達到 11.86%。

該行業的特點是使用不使用合成除草劑、殺蟲劑或化肥種植的葡萄釀造葡萄酒，並嚴格限制添加劑（例如亞硫酸鹽）的使用。市場的主要驅動力是消費者健康意識的製作流程，這促使他們偏好無化學添加的產品；以及全球對環境永續發展的日益重視，這有助於維護農業生物多樣性。此外，各國政府為減少農業碳足跡所採取的措施也進一步強化了這些基本促進因素。

然而，有機葡萄酒產業面臨許多挑戰，包括產量波動和高於傳統葡萄酒生產成本的生產成本，這些都會擠壓利潤空間並降低供應安全。此外，維持官方認證所需的高昂且繁瑣的程序也進一步加重了這項財務負擔。儘管存在這些營運挑戰，主要貿易區域的需求依然強勁。例如，英國協會報告稱，2024年英國有機葡萄酒的銷售量將成長4.7%，顯著超過非有機葡萄酒的成長速度。這表明，在整體經濟壓力下，消費者對有機葡萄酒的支持仍然堅定不移。

市場促進因素

隨著市場對環境永續生產的需求不斷成長，全球有機葡萄酒產業正從根本上發生變革，生產商將環境保護置於首位以滿足市場期望。酒莊不再只是避免使用化學品，而是轉向整體生態系統管理，推廣能夠改善土壤健康和生物多樣性的再生農業實踐。這種轉變在主要葡萄酒產區尤為明顯，認證數量正在迅速成長。根據紐西蘭葡萄酒種植者協會（New Zealand Winegrowers）統計，截至2024年10月，紐西蘭已有16%的酒莊獲得官方有機認證，凸顯了向認證實踐的廣泛轉變。此舉有助於降低氣候風險，並成為重要的市場差異化因素。澳洲永續葡萄酒種植協會（永續 Winegrowing Australia）報告稱，截至2024年5月，永續性認證葡萄酒的產量已達9,610萬瓶。

同時，消費者對健康飲品的日益成長的偏好成為市場成長的強勁驅動力，推動了對透明度的需求，尤其是在成分和添加劑方面。現代消費者將有機葡萄酒與純淨和健康聯繫起來，並越來越將其視為比傳統葡萄酒中可能含有的高濃度亞硫酸鹽和合成殘留物更安全的選擇。這種健康意識的驅動力持久存在，即使整體酒精消費趨勢波動，也能維持其銷售。例如，法國有機葡萄酒協會（Agence Bio）報告稱，儘管面臨經濟挑戰，法國有機葡萄酒市場的零售額將在2024年6月達到13.5億歐元，比去年同期成長9%。這表明，消費者對有機葡萄酒品質的認知持續推動優質化和客戶忠誠度。

市場挑戰

高昂的生產成本和產量波動是全球有機葡萄酒市場擴張的主要障礙。與傳統葡萄栽培不同，有機種植不依賴天氣條件或合成農藥進行病蟲害防治，而是依賴自然生態系的平衡。這種依賴性導致生產者面臨顯著的產量波動，造成供應鏈不穩定，進而影響大型零售商店的供應。當環境壓力導致產量下降時，生產者必須減少產量以彌補固定的人事費用和認證成本，迫使他們提高價格，這在競爭激烈的市場環境中會疏遠價格敏感型消費者。

在最近的生產週期中，這些氣候壓力的嚴重性顯露無疑，凸顯了自然農耕固有的營運風險。國際葡萄與葡萄酒組織（OIV）報告稱，受真菌病害和惡劣天氣的影響，2024年全球葡萄酒產量將下降4.8%，降至1961年以來的最低水平。由於有機農戶較少使用化學干預措施來緩解這種快速的環境惡化，這種波動性的加劇對其維持穩定產量和具有競爭力的價格的能力產生了尤為顯著的影響，而這對於市場的持續成長至關重要。

市場趨勢

在適度飲酒趨勢和日益成長的健康意識消費者群體的推動下，無酒精和低酒精有機葡萄酒市場正迅速成長，成為一股重要的市場趨勢。現代消費者越來越傾向於選擇兼具有機純度和低酒精含量的產品，將其作為一種健康的生活方式選擇，既能避免酒精帶來的生理影響，又不損害產品的天然屬性。這種需求正在重塑零售產品組合，有機無酒精產品的銷售量超過了傳統產品。零售數據也印證了這項轉變。 2024年11月發布的Waitrose食品飲料報告顯示，低酒精和無酒精葡萄酒的銷量增加了21%，其中有機無酒精氣泡酒的表現特別突出。

同時，輕質、環保且永續的包裝的普及正在從根本上改變全球有機葡萄酒貿易的物流和碳足跡。為了滿足嚴格的環保目標，生產商正逐步拋棄運輸排放高的傳統厚重玻璃瓶，轉而使用鋁罐、紙瓶和輕質玻璃容器。隨著酒莊積極最佳化供應鏈以降低能源消耗，這項轉變正被整個產業廣泛接受。根據《葡萄酒商業月刊》2024年8月的包裝調查，37%的受訪酒莊表示，他們已經改用輕質瓶，以提升永續性指標並降低運輸成本。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球有機葡萄酒市場展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 依產品類型（氣泡酒、無氣泡葡萄酒）
  • 依包裝種類（PET塑膠瓶、玻璃瓶、易拉罐、利樂包裝等）
  • 依分銷管道（超級市場/大賣場超市、專賣店、On-Trade（酒吧、飯店、餐廳）、線上、其他）
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章：北美有機葡萄酒市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲有機葡萄酒市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國家分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

8. 亞太地區有機葡萄酒市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國家分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

9. 中東和非洲有機葡萄酒市場展望

• 市場規模及預測
• 市佔率及預測
• 中東和非洲：國家分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美洲有機葡萄酒市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國家分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進要素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 最新進展

第13章 全球有機葡萄酒市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的可能性
• 供應商電力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• King Estate Winery
• Grgich Hills Estate
• Avondale
• Elgin Ridge Wines
• Societa Agricola Querciabella SpA
• Frey Vineyards
• Kendall-Jackson Winery
• The Organic Wine Company
• Bronco Wine Company
• Emiliana Organic Vineyards

第16章 策略建議

第17章：關於研究公司及免責聲明

The Global Organic Wine Market is projected to expand from USD 13.92 Billion in 2025 to USD 27.27 Billion by 2031, achieving a CAGR of 11.86%. This sector is characterized by viticultural products made from grapes grown without synthetic herbicides, pesticides, or fertilizers, and processed with stringent restrictions on additives like sulfites. The market is primarily underpinned by increasing consumer health awareness, which drives a preference for chemical-free products, and a growing global dedication to environmental sustainability that supports agricultural biodiversity. These fundamental drivers are further strengthened by government initiatives designed to lower the carbon footprint of the agricultural industry.

However, the sector encounters significant obstacles, specifically yield volatility and production costs that exceed those of conventional winemaking, which can compress profit margins and disrupt supply consistency. This economic strain is exacerbated by the expensive and rigorous procedures necessary to maintain official certification. Despite these operational challenges, demand remains strong in major trade regions. For example, the Soil Association reported that organic unit sales in the United Kingdom increased by 4.7 percent in 2024, significantly outpacing the non-organic sector, demonstrating a resilient consumer commitment to this category even amidst broader economic pressures.

Market Driver

The rising demand for eco-friendly and sustainable production is fundamentally transforming the global organic wine sector as producers prioritize environmental stewardship to meet market expectations. Wineries are increasingly implementing regenerative agricultural practices that improve soil health and biodiversity, moving beyond mere chemical avoidance to comprehensive ecosystem management. This transition is clearly visible in major wine-producing regions where certification adoption is rapid; according to New Zealand Winegrowers, 16 percent of the nation's wineries held official organic certification in October 2024, highlighting a widespread move toward certified methods. This commitment mitigates climate risks and acts as a key market differentiator, as shown by Sustainable Winegrowing Australia, which reported that the volume of sustainably certified wine hit 96.1 million bottles in May 2024.

Simultaneously, the increasing consumer preference for health-conscious beverages acts as a robust catalyst for market growth, especially as drinkers demand transparency regarding ingredients and additives. Modern consumers increasingly link organic viticulture with purity and well-being, regarding these products as safer alternatives to conventional wines that may contain higher sulfite levels or synthetic residues. This health-driven motivation has proven durable, maintaining sales value even when general alcohol consumption trends vary. For instance, Agence Bio reported that the retail value of the organic wine market in France rose to €1.35 billion in June 2024, a 9 percent annual increase despite economic challenges, indicating that the perceived quality of organic wine continues to drive premiumization and loyalty.

Market Challenge

High production costs and yield volatility represent a major barrier to the scalability of the global organic wine market. Unlike conventional viticulture, organic farming depends on natural ecosystem balances rather than synthetic inputs to manage weather impacts and pests. This reliance exposes producers to significant fluctuations in harvest volume, creating an unstable supply chain that deters large-scale retail listings. When yields decrease due to environmental stress, the fixed costs of labor and certification must be spread across fewer units, necessitating price increases that often alienate price-sensitive buyers in a competitive economic landscape.

The severity of these climatic pressures was clearly demonstrated in the most recent production cycle, highlighting the operational risks inherent in natural farming methods. The International Organisation of Vine and Wine (OIV) reported that global wine production volume fell by 4.8 percent in 2024 to its lowest level since 1961, a decline largely driven by fungal diseases and adverse weather conditions. Because organic growers have fewer chemical interventions to mitigate such drastic environmental downturns, this increased volatility disproportionately impacts their ability to maintain the consistent output and competitive pricing required for sustained market growth.

Market Trends

The rapid growth of dealcoholized and low-alcohol organic wine segments is becoming a dominant market force, driven by the "sober curious" movement and a demographic shift toward wellness-focused consumption. Contemporary consumers are increasingly seeking the purity of organic certification combined with reduced ethanol content, viewing these products as holistic lifestyle choices that avoid the physiological effects of alcohol without sacrificing provenance. This demand is reshaping retail assortments, where organic non-alcoholic options are outperforming traditional counterparts. Retail data supports this shift; the Waitrose Food & Drink Report from November 2024 noted a 21 percent increase in sales within the low and no-alcohol wine category, with organic alcohol-free sparkling varietals highlighted as top performers.

Concurrently, the widespread adoption of lightweight and alternative sustainable packaging is fundamentally altering the logistics and carbon footprint of the global organic wine trade. Producers are transitioning away from heavy traditional glass, which incurs high transport emissions, in favor of aluminum cans, paperboard bottles, and lighter glass formats to align with strict environmental goals. This shift is seeing significant industry uptake as wineries actively optimize supply chains to reduce energy usage. According to a packaging survey by WineBusiness Monthly in August 2024, 37 percent of surveyed wineries reported they had already switched to lighter weight bottles to improve sustainability metrics and lower shipping costs.

Key Market Players

• King Estate Winery
• Grgich Hills Estate
• Avondale
• Elgin Ridge Wines
• Societa Agricola Querciabella SpA
• Frey Vineyards
• Kendall-Jackson Winery
• The Organic Wine Company
• Bronco Wine Company
• Emiliana Organic Vineyards

Report Scope

In this report, the Global Organic Wine Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Organic Wine Market, By Product Type

• Sparkling Wine
• Still Wine

Organic Wine Market, By Packaging

• PET Plastic Bottle
• Glass Bottle
• Can
• Tetra Pack
• Others

Organic Wine Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• On-Trade (Bars, Hotels, Restaurants)
• Online
• Others

Organic Wine Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Organic Wine Market.

Available Customizations:

Global Organic Wine Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Organic Wine Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Sparkling Wine, Still Wine)
  • 5.2.2. By Packaging (PET Plastic Bottle, Glass Bottle, Can, Tetra Pack & Others)
  • 5.2.3. By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, On-Trade (Bars, Hotels, Restaurants), Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Organic Wine Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Packaging
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Organic Wine Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Packaging
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Organic Wine Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Packaging
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Organic Wine Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Packaging
      • 6.3.3.2.3. By Distribution Channel

7. Europe Organic Wine Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Packaging
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Organic Wine Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Packaging
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. France Organic Wine Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Packaging
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. United Kingdom Organic Wine Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Packaging
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Organic Wine Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Packaging
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. Spain Organic Wine Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Packaging
      • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Organic Wine Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Packaging
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Organic Wine Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Packaging
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. India Organic Wine Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Packaging
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. Japan Organic Wine Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Packaging
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. South Korea Organic Wine Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Packaging
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. Australia Organic Wine Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Packaging
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Organic Wine Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Packaging
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Organic Wine Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Packaging
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. UAE Organic Wine Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Packaging
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. South Africa Organic Wine Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Packaging
      • 9.3.3.2.3. By Distribution Channel

10. South America Organic Wine Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Packaging
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Organic Wine Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Packaging
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Colombia Organic Wine Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Packaging
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Argentina Organic Wine Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Packaging
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Organic Wine Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. King Estate Winery
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Grgich Hills Estate
• 15.3. Avondale
• 15.4. Elgin Ridge Wines
• 15.5. Societa Agricola Querciabella SpA
• 15.6. Frey Vineyards
• 15.7. Kendall-Jackson Winery
• 15.8. The Organic Wine Company
• 15.9. Bronco Wine Company
• 15.10. Emiliana Organic Vineyards

16. Strategic Recommendations

17. About Us & Disclaimer