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市場調查報告書
商品編碼
1970827

毛絨毯市場 - 全球產業規模、佔有率、趨勢、機會、預測：按應用、分銷管道、地區和競爭格局分類，2021-2031年

Plush Blankets Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Application, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球毛絨毯市場預計將從 2025 年的 4.2835 億美元成長到 2031 年的 6.2538 億美元，複合年成長率為 6.51%。

這些高密度絨毛寢具產品通常由聚酯纖維或腈綸等合成纖維製成，觸感柔軟，保暖性極佳。該行業的成長主要得益於消費者對家居舒適度和美觀性的日益重視，以及酒店和禮品市場對這類產品的接受度不斷提高。此外，產品線的拓展，包括加重型和加熱型寢具，也是持續推動市場需求的關鍵因素。

市場概覽
預測期 2027-2031
市場規模：2025年 4.2835億美元
市場規模：2031年 6.2538億美元
複合年成長率：2026-2031年 6.51%
成長最快的細分市場 線上
最大的市場 北美洲

儘管有這些正面跡象，但原料成本的波動，尤其是合成纖維生產所必需的石化產品成本波動，正阻礙著市場成長。根據中國紡織品進出口商會報告，2025年上半年，家用紡織品（包括毛毯生產）出口額達160.3億美元。這種經濟不穩定可能導致價格不確定性，從而阻礙全球製造商的擴張，並對利潤率造成壓力。

市場促進因素

電子商務和數位零售平台的興起正在改變毛絨毯的分銷網路，為消費者提供了前所未有的機會，讓他們能夠接觸到實體店難以找到的各種質地和超大尺寸的毛絨毯。這種向數位化管道的轉變使生產商能夠突破傳統零售的局限，並利用「直接面對消費者」的策略來滿足消費者對個人化家居舒適產品日益成長的需求。宅配的便利性以及即時比較保暖性能的功能鞏固了這個通路的主導地位。根據美國零售聯合會（NRF）統計，2024年假期季節的線上和非實體店銷售額年增8.6%，達到2,967億美元，凸顯了數位市場在推動家用紡織品銷售方面發揮的重要作用。

同時，消費者對永續材料的日益偏好正促使製造商從石油衍生的原生合成纖維轉向再生纖維。由於毛毯需要大量聚酯纖維才能達到其特有的柔軟度，因此該行業已成為循環經濟中減少塑膠廢棄物的關鍵領域。生產商正在擴大再生聚對苯二甲酸乙二醇酯（rPET）的使用，以在保持保暖性的同時吸引具有環保意識的消費者。例如，Unifi 在 2024 年永續發展概況中指出，其再生纖維品牌在 2024 會計年度的銷售額佔比高達 32%，這就是整個產業轉變的一個例證。這種材料的演變發生在大規模貿易的背景下。根據美國紡織服裝管理局 (TAAA) 預測，2024 年美國毛毯進口額將達到 17.1 億美元，這表明美國市場強勁，既重視創新，也重視價格。

市場挑戰

原物料價格波動正對毛毯市場造成嚴重衝擊。這主要是因為該產業在合成纖維的生產中嚴重依賴石油衍生產品。由於聚酯和腈綸等材料是這類高絨床上用品的標準材料，上游原油市場的波動會導致生產成本的即時不可預測的變化。這種不穩定性削弱了生產商維持穩定定價模式的能力。因此，製造商往往被迫自行承擔這些成本上漲以保住市場佔有率，這種做法直接降低了利潤率，並限制了用於擴大生產和產品線多元化的資金。

近期行業數據證實了這項負擔對製造業環境的嚴重性。根據國際紡織製造商聯合會（ITMF）於2024年8月發布的《全球紡織業調查》，27%的受訪者認為「原物料成本上漲」是提升績效的主要障礙。這項數據表明，成本不穩定並非假設性的威脅，而是普遍存在的營運障礙，從根本上限制了全球毛毯市場的成長潛力。

市場趨勢

全球毛絨毯市場正經歷著一場向質感和極繁主義美學方向的重大變革，消費者的偏好也從簡約的純色設計轉向了視覺效果豐富的床上用品。製造商正加速推出具有3D紋理、厚實針織工藝和醒目圖案的高絨毛毯，將其定位為不僅是實用物品，更是極具裝飾性的家居裝飾品。這一趨勢表明，人們越來越偏好感官豐富的家居裝飾，並注重表現力，促使各大品牌拓展產品線，推出更多採用複雜編織工藝和鮮豔印花的產品。為了佐證這種對個性家居裝飾的偏好，Pinterest於2024年12月發布的《Pinterest 2025預測》報告指出，「復古極繁主義」的搜尋量同比成長了260%，這表明消費者對兼具視覺和觸覺衝擊力的奢華產品有著強勁的需求。

同時，以健康為導向的加工技術正逐漸成為標準改進措施，製造商開始對毛絨布料進行抗菌和低致敏處理。由於高毛絨織物本身容易積聚水分和灰塵，這些技術改進解決了關鍵的衛生難題，從而提升了產品的清新度，並吸引了注重健康的消費者。這種對功能性紡織品性能的關注，需要進行嚴格的工業測試，以確保產品既柔軟又潔淨。例如，Microvan International 於 2025 年 1 月發布的《2024 年年度回顧》報告顯示，2024 年完成了超過 3 萬次黴菌鑑定測試，體現了該行業對衛生導向生產的重視。這一數字年增 20%，顯示該行業正日益重視防止家用紡織品中微生物的滋生。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球毛絨玩具毯市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 按用途（住宅、商用）
    • 分銷通路（大型超級市場/超級市場、便利商店、線上通路、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美毛毯市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲毛毯市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區毛絨毯市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲毛絨玩具毯市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲毛絨玩具毯市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球毛絨玩具毯市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Berkshire Blanket & Home Co., Inc.
  • American Blanket Company
  • FleecePro
  • Sunbeam Products, Inc.
  • ADORNit
  • Big Blanket Co.
  • Robert Kaufman Co., Inc.
  • Shannon Fabrics Inc.
  • Venus Group
  • The Company Store Group, LLC

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 22708

The Global Plush Blankets Market is projected to expand from USD 428.35 Million in 2025 to USD 625.38 Million by 2031, reflecting a CAGR of 6.51%. These high-pile bedding products are typically crafted from synthetic fibers such as polyester fleece or acrylic, known for their soft hand-feel and thermal insulation capabilities. Growth in this sector is largely fueled by consumers placing greater importance on home comfort and interior aesthetics, alongside rising adoption within the hospitality and gifting markets. Furthermore, the broadening of product assortments to include weighted and heated varieties acts as a significant driver of enduring demand.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 428.35 Million
Market Size 2031USD 625.38 Million
CAGR 2026-20316.51%
Fastest Growing SegmentOnline
Largest MarketNorth America

Despite these positive indicators, market growth is hampered by fluctuating raw material costs, specifically regarding petroleum derivatives essential for synthetic fiber manufacturing. As reported by the China Chamber of Commerce for Import and Export of Textiles, the export value of the home textile industry-which includes plush blanket production-amounted to $16.03 billion in the first half of 2025. Such economic instability introduces pricing unpredictability, potentially hindering expansion and squeezing profit margins for manufacturers around the world.

Market Driver

The rise of e-commerce and digital retail platforms has transformed the distribution network for plush blankets, granting buyers unparalleled access to various textures and oversized designs often unavailable in physical locations. This transition to digital channels enables producers to overcome traditional retail constraints by utilizing direct-to-consumer strategies that address the growing appetite for personalized home comfort items. The ease of home delivery and the capacity to instantly compare thermal specifications have cemented this channel's leadership. According to the National Retail Federation, online and non-store sales jumped by 8.6% year-over-year in January 2025 to total $296.7 billion during the 2024 holiday season, highlighting the pivotal role digital marketplaces play in fueling home textile sales.

Simultaneously, growing consumer preference for sustainable materials is pushing manufacturers to switch from virgin petroleum-based synthetics to recycled fibers. Given that plush blankets require substantial amounts of polyester to attain their signature softness, the industry is a key focus for circular economy efforts designed to minimize plastic waste. Producers are increasingly incorporating recycled polyethylene terephthalate (rPET) to maintain heat retention while attracting eco-minded consumers. Illustrating this industry-wide transition, Unifi, Inc. noted in its '2024 Sustainability Snapshot' that its recycled fiber brand contributed 32% of the company's fiscal year 2024 revenue. This evolution in materials takes place within a large-scale trade context; the Office of Textiles and Apparel reported that US blanket imports reached $1.71 billion in 2024, signaling a strong market that values both innovation and accessibility.

Market Challenge

Fluctuating raw material prices present a significant disruption to the plush blankets market, largely because the sector depends heavily on petroleum derivatives to produce synthetic fibers. Since materials like polyester and acrylic are standard for these high-pile bedding products, volatility in upstream crude oil markets leads to immediate, unpredictable shifts in production costs. This instability undermines the capacity of producers to sustain consistent pricing models. As a result, manufacturers are frequently compelled to absorb these rising costs to defend their market share, a practice that directly reduces profit margins and limits the funds available for scaling production or diversifying product offerings.

Recent industrial data confirms the severity of this strain on the manufacturing landscape. The International Textile Manufacturers Federation (ITMF) revealed in its Global Textile Industry Survey from August 2024 that 27% of respondents pinpointed high raw material costs as a primary obstacle to business performance. This statistic underscores that cost instability is not a hypothetical threat but a widespread operational barrier that fundamentally restricts the growth potential of the global plush blankets market.

Market Trends

The Global Plush Blankets Market is undergoing a significant transformation toward textured and maximalist aesthetics, as consumer tastes shift from simple, solid designs to visually intricate bedding. Producers are increasingly launching high-pile blankets that feature 3D textures, chunky-knit styles, and bold patterns, positioning them as decorative statement pieces rather than merely functional items. This trend indicates a wider preference for sensory richness and expressive home decor, prompting brands to expand their lines with complex weaves and vivid prints. Supporting this move toward expressive interiors, Pinterest's 'Pinterest Predicts 2025' report from December 2024 noted a 260% year-over-year increase in search interest for 'vintage maximalism,' signaling strong demand for plush items that provide distinct visual and tactile appeal.

At the same time, the integration of wellness-focused treatments is emerging as a standard enhancement, with manufacturers applying antimicrobial and hypoallergenic finishes to plush textiles. Because high-pile fabrics inherently trap moisture and dust, these technical upgrades tackle essential hygiene issues, prolonging product freshness and attracting health-conscious consumers. This emphasis on functional textile performance necessitates strict industrial testing to guarantee that softness remains compatible with cleanliness. Evidencing this focus on hygiene-oriented production, Microban International's '2024 Year In Review' released in January 2025 reported the completion of over 30,000 mold identification tests in 2024-a 20% rise from the prior year-demonstrating the sector's intensified dedication to preventing microbial growth in home textiles.

Key Market Players

  • Berkshire Blanket & Home Co., Inc.
  • American Blanket Company
  • FleecePro
  • Sunbeam Products, Inc.
  • ADORNit
  • Big Blanket Co.
  • Robert Kaufman Co., Inc.
  • Shannon Fabrics Inc.
  • Venus Group
  • The Company Store Group, LLC

Report Scope

In this report, the Global Plush Blankets Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Plush Blankets Market, By Application

  • Residential
  • Commercial

Plush Blankets Market, By Distribution Channel

  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Online
  • Others

Plush Blankets Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Plush Blankets Market.

Available Customizations:

Global Plush Blankets Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Plush Blankets Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Application (Residential, Commercial)
    • 5.2.2. By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Plush Blankets Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Application
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Plush Blankets Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Application
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Plush Blankets Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Application
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Plush Blankets Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Application
        • 6.3.3.2.2. By Distribution Channel

7. Europe Plush Blankets Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Application
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Plush Blankets Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Application
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Plush Blankets Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Application
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Plush Blankets Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Application
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Plush Blankets Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Application
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Plush Blankets Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Application
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Plush Blankets Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Application
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Plush Blankets Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Application
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Plush Blankets Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Application
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Plush Blankets Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Application
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Plush Blankets Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Application
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Plush Blankets Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Application
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Plush Blankets Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Application
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Plush Blankets Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Application
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Plush Blankets Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Application
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Plush Blankets Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Application
        • 9.3.3.2.2. By Distribution Channel

10. South America Plush Blankets Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Application
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Plush Blankets Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Application
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Plush Blankets Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Application
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Plush Blankets Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Application
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Plush Blankets Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Berkshire Blanket & Home Co., Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. American Blanket Company
  • 15.3. FleecePro
  • 15.4. Sunbeam Products, Inc.
  • 15.5. ADORNit
  • 15.6. Big Blanket Co.
  • 15.7. Robert Kaufman Co., Inc.
  • 15.8. Shannon Fabrics Inc.
  • 15.9. Venus Group
  • 15.10. The Company Store Group, LLC

16. Strategic Recommendations

17. About Us & Disclaimer