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市場調查報告書
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1946524

穿戴式毯市場 - 全球產業規模、佔有率、趨勢、機會及預測（按最終用戶、分銷管道、地區和競爭格局分類，2021-2031年）

Wearable Blankets Market - Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By End User, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球穿戴式毯市場預計將從 2025 年的 12.5 億美元成長到 2031 年的 23.3 億美元，複合年成長率為 10.94%。

這些產品通常採用抓絨或羊羔絨等保暖布料製成，兼具床上用品的溫暖舒適和服裝的自由活動性。持續的遠距辦公政策和不斷上漲的住宅能源成本是推動市場成長的主要因素，促使消費者尋求經濟實惠的個人暖氣解決方案。這種需求在零售旺季尤為明顯。美國零售聯合會 (NRF) 的報告顯示，服裝和配件將在 2025 年佔據消費者購物清單的主導地位，48% 的消費者會在冬季假期購買此類商品，這凸顯了市場對舒適穿戴產品的巨大需求。

市場概覽
預測期 2027-2031
市場規模：2025年 12.5億美元
市場規模：2031年 23.3億美元
複合年成長率：2026-2031年 10.94%
成長最快的細分市場 成人
最大的市場 北美洲

儘管存在這些積極趨勢，但該行業仍面臨一個重大障礙：嚴重的季節性。消費者的興趣集中在寒冷季節，這給製造商和零售商在春夏季節的庫存管理和收入穩定性方面帶來了複雜的挑戰。這種季節性失衡會嚴重阻礙市場實現全年持續成長的能力，儘管相關人員努力應對與需求波動相關的營運波動。

市場促進因素

能源價格上漲以及由此產生的對經濟型個人取暖方式的需求，已成為推動全球穿戴式毯市場發展的核心經濟因素。由於家庭能源帳單難以預測，消費者越來越傾向於選擇個人取暖而非全屋取暖，他們更喜歡既能減少中央恆溫器使用又不影響舒適度的保暖服裝。這種行為轉變使穿戴式毯從新奇禮品躍升為必備的節能設備，製造商也正透過強調其經濟效益來掌握這一趨勢。例如，2024年11月，英國《每日紀事報》報道稱，大型零售商瑪莎百貨正在推廣其「Snuggle」加熱穿戴式毯，並著重強調運作成本不到3便士——這直接吸引了那些希望切實減輕冬季高額取暖費用的消費者。

同時，電子商務平台的蓬勃發展和社群媒體行銷的活躍也顯著擴大了市場規模。無論是直接面對消費者的品牌還是大型零售商，都在利用TikTok和Instagram等通路製造話題，並將這些大尺碼產品推廣為適合遠距辦公和饋贈的必備生活用品。這種以數位化為中心的策略使企業能夠突破傳統零售的限制，並透過社群互動實現快速擴張。 2024年10月，《富比士澳洲》報道稱，頂級品牌The Oodie自推出以來累計銷售額已超過6億美元，充分展現了社群媒體主導的客戶獲取方式的有效性。這一強勁的業績在整個零售業都有所體現，瑪莎百貨（Marks & Spencer）公佈，截至2024年5月的會計年度，其服飾和家居用品部門的銷售額成長了5.3%，證實了消費者對舒適型服裝和家居用品的持續需求。

市場挑戰

穿戴式毯市場強烈的季節性特徵使其主要產生收入期局限於寒冷季節，這嚴重阻礙了其永續成長。這種銷售週期縮短迫使製造商採用不穩定的商業模式，其大部分營運資金集中在第四季和第一季。因此，企業在春季到夏季期間面臨嚴重的融資失衡，嚴重限制了其在淡季資金籌措產品研發和市場拓展的能力。

此外，這種對有限銷售窗口的依賴會帶來顯著的庫存風險。由於這些服裝體積龐大，未售出的庫存會導致過高的倉儲成本，或需要大幅降價，從而降低利潤率。美國零售聯合會 (NRF) 的統計數據也印證了這種對銷售旺季的強烈依賴。 NRF 報告稱，2024 年假期季節服飾和配件的銷售額成長了 2.8%。這凸顯了這個銷售窗口在服裝收入中的關鍵作用。因此，任何對這一短暫窗口的干擾都會立即影響公司維持全年流動性的能力，從而對其長期發展產生負面影響。

市場趨勢

流行文化與品牌授權的融合正在從根本上改變產品開發策略，將普通的家用紡織品轉變為備受追捧的粉絲商品。製造商正積極收購娛樂品牌、電子遊戲和運動隊的授權，以吸引狂熱的粉絲群。這項策略正在改變銷售業績，使其不再僅限於冬季保暖功能，而是鼓勵全年購買，尤其是在年輕消費者群體中，因為他們將這些產品視為兼具實用性和收藏價值的服飾。這一趨勢的經濟效益在整個產業中都有所體現。根據國際授權協會（Licensing International）於2025年8月發布的《2025年全球授權產業研究報告》，預計2024年時尚授權市場將成長8.1%，超過整體授權產業3.7%的成長率。這一成長主要得益於授權品牌向服飾和家居領域的擴張。

同時，隨著越來越多的品牌尋求減少合成纖維生產對環境的影響，環保再生材料的使用趨勢正在興起。對紡織廢棄物日益嚴格的審查促使生產商放棄原生聚酯纖維，轉而使用再生寶特瓶（rPET）和有機纖維，以滿足具有環保意識的消費者的需求。在一個傳統上依賴合成保暖材料的市場中，這種價值鏈的演變對於維護品牌價值至關重要。紡織品交易所於2025年10月發布的《2025年材料市場報告》的數據清楚地展現了這一轉變的規模。報告預測，全球再生聚酯纖維的產量將從2023年的890萬噸增加到2024年的930萬噸，這表明業界正致力於將永續纖維替代品融入大眾市場紡織品中。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球穿戴毯市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依最終使用者（成人、兒童）分類
    • 依分銷管道（超級市場/大賣場、專賣店、線上、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美穿戴式毯市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

7. 歐洲穿戴毯市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

8. 亞太地區穿戴毯市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

9. 中東和非洲穿戴毯市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲穿戴毯市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球穿戴毯市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Cozy Comfort Company LLC
  • The Burt's Bees Products Company
  • aden & anais, Inc
  • TILLYOU
  • The Baby Merlin Company
  • Hudson Childrenswear
  • Waitu
  • The Oodie
  • Buy Buy Baby, Inc.
  • Caravan Group LLC

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 7859

The Global Wearable Blankets Market is projected to expand from USD 1.25 Billion in 2025 to USD 2.33 Billion by 2031, registering a CAGR of 10.94%. These products, typically crafted from insulating fabrics like fleece or sherpa, combine the warmth of bedding with the freedom of movement found in apparel. The market's growth is fundamentally anchored in the endurance of remote work policies and escalating residential energy expenses, which drive consumers toward cost-efficient personal heating solutions. This demand is most prominent during peak retail periods; the National Retail Federation reported that in 2025, clothing and accessories dominated consumer shopping lists, with 48% of shoppers purchasing within this category during the winter holidays, highlighting the substantial market desire for wearable comfort items.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 1.25 Billion
Market Size 2031USD 2.33 Billion
CAGR 2026-203110.94%
Fastest Growing SegmentAdult
Largest MarketNorth America

Despite these favorable dynamics, the industry faces a considerable obstacle in the form of acute seasonality. Consumer interest is sharply focused on the colder months, creating complex challenges for manufacturers and retailers regarding inventory control and revenue stability during the warmer spring and summer seasons. This seasonal imbalance can significantly hinder the market's ability to achieve consistent, year-round growth as stakeholders struggle to manage the operational volatility associated with fluctuating demand.

Market Driver

Rising energy prices and the subsequent need for economical personal heating have emerged as the central economic factors driving the Global Wearable Blankets Market. As household utility costs remain unpredictable, consumers are increasingly pivoting to a strategy of heating the individual rather than the entire home, favoring thermal apparel that permits lower central thermostat usage without compromising comfort. This behavioral change has elevated wearable blankets from novelty gifts to essential energy-saving devices, a shift manufacturers are capitalizing on by highlighting financial efficiency. For example, in November 2024, the Daily Record noted that major retailer Marks & Spencer promoted its "Snuggle" heated wearable blanket by emphasizing its operating cost of less than 3p per hour, a direct appeal to customers seeking tangible relief from expensive winter heating bills.

Concurrently, the growth of e-commerce platforms and vigorous social media marketing have significantly broadened the market's scope. Both direct-to-consumer brands and large retailers are utilizing channels such as TikTok and Instagram to generate viral interest, marketing these oversized items as essential lifestyle products suitable for remote work and gifting. This digital-centric strategy enables companies to overcome traditional retail limitations and scale rapidly through community interaction. Forbes Australia reported in October 2024 that the premier brand The Oodie has amassed over $600 million in total sales since launching, demonstrating the efficacy of socially driven customer acquisition. This strong performance is reflected in the wider retail landscape, with Marks & Spencer reporting a 5.3% sales increase in its Clothing & Home division for the fiscal year ending May 2024, confirming sustained consumer demand for comfort-oriented apparel and homeware.

Market Challenge

The intense seasonality characteristic of the wearable blanket market presents a major hurdle to sustained growth by confining the primary revenue generation period to the colder months. This compressed sales cycle compels manufacturers to adopt a volatile business structure wherein the vast majority of operational capital is accrued during the fourth and first quarters. As a result, companies encounter stark cash flow imbalances during the spring and summer, which severely restricts their capacity to finance product development or market expansion initiatives during the off-season.

Furthermore, reliance on such a limited timeframe introduces significant inventory risks. Due to the bulky nature of these garments, unsold stock results in excessive warehousing costs or requires steep price reductions that diminish profit margins. The heavy dependence on this peak season is statistically supported by the National Retail Federation, which noted a 2.8% increase in clothing and accessory sales during the 2024 holiday season, highlighting the vital role this window plays in apparel revenue. Consequently, any interruption during this brief period immediately impacts a company's ability to sustain the year-round liquidity necessary for long-term advancement.

Market Trends

The integration of pop culture and brand licensing is fundamentally reshaping product development strategies, converting standard home textiles into highly sought-after fan merchandise. Manufacturers are increasingly acquiring rights to entertainment franchises, video games, and sports teams to attract dedicated fanbases, a move that effectively separates sales performance from strictly functional cold-weather requirements. This approach utilizes emotional connections to stimulate year-round purchasing, especially among younger consumers who perceive these items as collectible apparel rather than merely utilitarian. The economic success of this trend is reflected in the wider sector; according to Licensing International's '2025 Global Licensing Industry Study' released in August 2025, fashion licensing expanded by 8.1% in 2024, surpassing the general licensing industry's 3.7% growth, driven by the extension of licensed brands into new apparel and home segments.

In parallel, there is a growing shift toward eco-friendly and recycled fabrics as brands attempt to reduce the environmental footprint associated with synthetic fleece manufacturing. With rising scrutiny on textile waste, producers are moving away from virgin polyester in favor of materials made from post-consumer plastic bottles (rPET) and organic fibers to meet the demands of environmentally aware shoppers. This evolution in the supply chain is essential for preserving brand value in a market that traditionally relies on synthetic insulating fabrics. The magnitude of this transition is evident in data from Textile Exchange's 'Materials Market Report 2025' published in October 2025, which showed that global recycled polyester production rose from 8.9 million tons in 2023 to 9.3 million tons in 2024, signaling a deepening industrial commitment to incorporating sustainable fiber alternatives into mass-market textiles.

Key Market Players

  • Cozy Comfort Company LLC
  • The Burt's Bees Products Company
  • aden & anais, Inc
  • TILLYOU
  • The Baby Merlin Company
  • Hudson Childrenswear
  • Waitu
  • The Oodie
  • Buy Buy Baby, Inc.
  • Caravan Group LLC

Report Scope

In this report, the Global Wearable Blankets Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Wearable Blankets Market, By End User

  • Adult
  • Children

Wearable Blankets Market, By Distribution Channel

  • Supermarkets/ Hypermarkets
  • Specialty Stores
  • Online
  • Others

Wearable Blankets Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Wearable Blankets Market.

Available Customizations:

Global Wearable Blankets Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Wearable Blankets Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By End User (Adult, Children)
    • 5.2.2. By Distribution Channel (Supermarkets/ Hypermarkets, Specialty Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Wearable Blankets Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By End User
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Wearable Blankets Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By End User
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Wearable Blankets Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By End User
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Wearable Blankets Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By End User
        • 6.3.3.2.2. By Distribution Channel

7. Europe Wearable Blankets Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By End User
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Wearable Blankets Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By End User
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Wearable Blankets Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By End User
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Wearable Blankets Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By End User
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Wearable Blankets Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By End User
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Wearable Blankets Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By End User
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Wearable Blankets Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By End User
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Wearable Blankets Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By End User
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Wearable Blankets Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By End User
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Wearable Blankets Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By End User
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Wearable Blankets Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By End User
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Wearable Blankets Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By End User
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Wearable Blankets Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By End User
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Wearable Blankets Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By End User
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Wearable Blankets Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By End User
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Wearable Blankets Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By End User
        • 9.3.3.2.2. By Distribution Channel

10. South America Wearable Blankets Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By End User
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Wearable Blankets Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By End User
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Wearable Blankets Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By End User
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Wearable Blankets Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By End User
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Wearable Blankets Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Cozy Comfort Company LLC
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. The Burt's Bees Products Company
  • 15.3. aden & anais, Inc
  • 15.4. TILLYOU
  • 15.5. The Baby Merlin Company
  • 15.6. Hudson Childrenswear
  • 15.7. Waitu
  • 15.8. The Oodie
  • 15.9. Buy Buy Baby, Inc.
  • 15.10. Caravan Group LLC

16. Strategic Recommendations

17. About Us & Disclaimer