潛水旅遊市場－全球產業規模、佔有率、趨勢、機會、預測：按類型、遊客類型、年齡層、地區和競爭格局分類，2021-2031年

全球潛水旅遊市場預計將從 2025 年的 46.8 億美元大幅成長至 2031 年的 84.5 億美元，年複合成長率達 10.35%。

該行業專注於水下活動旅遊，例如自由潛水、浮潛和水肺潛水，並由設備供應商、船宿營運商和潛水中心組成的網路提供支援。市場成長的主要驅動力是全球對體驗式旅遊日益成長的需求。這是因為旅客越來越傾向於身臨其境型探險而非傳統的被動休閒，同時，通往偏遠島國的航空交通改善降低了旅行門檻，使更多人能夠接觸到以前難以到達的優質海洋環境。

根據專業潛水教練協會（PADI）的預測，到2024年，女性將佔全球新潛水員總數的40%，這表明女性參與這項運動的人數正在顯著成長。儘管人口結構出現了這種積極的轉變，但市場仍面臨著許多挑戰，尤其是環境惡化和海洋溫度上升導致的珊瑚白化現象。海洋生物多樣性的劣化不僅威脅水下體驗的質量，還可能降低主要潛水目的地的商業性價值。

市場促進因素

政府致力於沿海和海洋旅遊基礎設施建設，發揮至關重要的催化作用，為打造永續旅遊目的地和保護脆弱的海洋生態系統提供了必要的資金。透過資助以保護為重點的行銷和提供營運改善補助金，公共部門的投資正在直接提升主要潛水區域的吸引力和商業性永續性。例如，在2025年12月題為「1000萬美元基金促進大堡礁永續旅遊」的新聞稿中，澳洲貿易和旅遊部長宣布津貼1000萬美元，用於支持昆士蘭熱帶地區的旅遊業者並推廣教育體驗。這項措施將減少商業壁壘，並確保客流量大的地區能夠抵禦環境壓力。

教育機構的激增和認證潛水員培訓計畫的擴展進一步推動了市場成長。這些舉措提升了行業專業水平，並增加了認證潛水員的數量。隨著培訓機構採用先進的數位化工具和業務支援系統，潛水中心可以最佳化運營，從而提高客戶維繫和增加收入。 2025年7月Divernet發表的題為《PADI潛水後高觸感產業調查》的報導引用了相關研究，證實了這項營運優勢。該研究表明，PADI會員中心的效率比獨立競爭對手高出15-20%，體現了其系統性的基本客群拓展策略。此外，根據2025年7月Divernet的報告，PADI已在全球頒發超過3,000萬張潛水證書，這進一步印證了其基本客群拓展的成功。

市場挑戰

環境惡化，特別是海水溫度上升導致的珊瑚白化，對全球潛水旅遊市場構成嚴重威脅，因為它直接破壞了原始的水下生態系統，而水下生態系統正是消費者需求的關鍵促進因素。鑑於潛水員旅行的主要目的是體驗令人嘆為觀止的珊瑚礁結構和豐富的生物多樣性，這些棲息地的快速劣化顯著降低了現有潛水點的提案。環境品質的下降不可避免地導致遊客滿意度降低和目的地偏好轉變，從而損害了嚴重依賴健康海洋環境吸引力的酒店和潛水企業的盈利。

這項挑戰的嚴重性難以估量，直接影響高品質潛水點的生存。根據國際珊瑚礁舉措（ICRI）稱，自當前全球珊瑚白化事件開始以來，到2025年3月，足以導致白化的熱應激將影響全球約84%的珊瑚礁面積。這種大範圍的劣化威脅著主要海洋旅遊資源的商業性永續性，迫使市場面臨失去最盈利資源的潛在風險，並為依賴持續旅遊收入的企業帶來不穩定。

市場趨勢

隨著公民科學和環保潛水旅遊的興起，遊客越來越要求業者提供具體的環保管理方案，這從根本上重塑了行業標準。這種趨勢已不再局限於被動觀察，遊客會主動選擇那些實施嚴格保護通訊協定以最大限度減少對生態系統影響的業者。因此，營運商正將永續性融入運營，以保持競爭力，從而顯著改善海洋生態系統保護。例如，根據珊瑚礁世界基金會於2025年11月發布的《2024-2025年影響報告》，遵守「綠鰭行為準則」的潛水和浮潛運營商將其整個運營過程中的環境威脅降低了26%。這表明該行業在向檢驗的永續實踐轉型方面取得了成功。

同時，豪華船宿和潛水探險市場的擴張表明，人們的旅行方式正朝著高價值、探索性強的方向發展，以最大限度地延長水下體驗時間。隨著富裕潛水員尋求能夠前往偏遠地區的包羅萬象的多日行程，這一行業持續成長，單次潛水之旅的經濟貢獻也顯著高於一日潛水活動。這種價值主導成長體現在以旅行為中心的潛水體驗所帶來的豐厚收入。根據不列顛哥倫比亞大學2025年7月發布的題為《水肺潛水每年將創造200億美元的收入》的新聞稿，全球研究估計，潛水行業每年的總收入高達204億美元，主要由旅遊服務、住宿設施和潛水旅遊的消費驅動。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球潛水旅遊市場展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 按類型（水肺潛水、自由潛水、其他）
  • 旅遊者類型（國內、國際）
  • 依年齡層（10-20歲、20-30歲、30-40歲、40歲以上）
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章：北美潛水旅遊市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國別分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲潛水旅遊市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國別分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太地區潛水旅遊市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國別分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東和非洲潛水旅遊市場展望

• 市場規模及預測
• 市佔率及預測
• 中東與非洲：國別分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美潛水旅遊市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國別分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進因素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 近期趨勢

第13章：全球潛水旅遊市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商的議價能力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• The Natural Travel Collection Ltd
• Ballao Holdings Pty. Ltd.
• National Geographic Partners, LLC
• Rose Point Holdings, Inc.
• Entrada Travel Group
• Advanced Diver Mexico
• Fly & Sea Dive Adventures
• Island Expeditions Company Limited
• ZuBlu Ltd.
• LiveAboard.com BV

第16章 策略建議

第17章：關於研究公司及免責聲明

The Global Diving Tourism Market is projected to expand significantly, growing from a valuation of USD 4.68 Billion in 2025 to USD 8.45 Billion by 2031, reflecting a CAGR of 10.35%. This industry involves travel specifically dedicated to underwater pursuits such as free-diving, snorkeling, and scuba diving, supported by a network of equipment suppliers, liveaboard operators, and dive centers. The market's growth is primarily fueled by a rising global appetite for experiential tourism, as travelers increasingly favor immersive adventures over traditional passive leisure, while improved air connectivity to remote island nations has lowered travel hurdles, granting a wider demographic access to premier marine environments that were once logistically challenging to visit.

According to the Professional Association of Diving Instructors (PADI), women accounted for 40% of all new diver certifications worldwide in 2024, indicating a clear broadening of the sport's participant base. Despite this positive shift in demographics, the market confronts a major obstacle in the form of environmental decline, specifically coral bleaching caused by escalating ocean temperatures. This degradation of marine biodiversity threatens the quality of underwater experiences, which could potentially reduce the commercial viability of major diving destinations.

Market Driver

Government initiatives focused on coastal and marine tourism infrastructure act as a vital catalyst for the market, supplying the capital needed to build sustainable destinations and safeguard delicate marine ecosystems. By funding conservation-centric marketing and subsidizing operational improvements, public sector investments directly boost the appeal and commercial viability of key diving regions. For instance, the Australian Minister for Trade and Tourism announced in a December 2025 media release regarding the '$10 million REEF fund flowing to boost sustainable Great Barrier Reef tourism' that a $10 million grant was allocated to support tourism operators and promote educational experiences in Tropical North Queensland, a move that lowers business barriers and ensures high-traffic sites remain resilient against environmental stress.

The growth of the market is further driven by the proliferation of educational facilities and certified diver training programs, which professionalize the industry and increase the number of qualified divers. As training organizations adopt advanced digital tools and business support systems, dive centers can refine their operations, leading to improved customer retention and higher revenue. This operational benefit is underscored by a study referenced by Divernet in a July 2025 article titled 'High fives at PADI after Dive Industry Study,' which noted that PADI-affiliated centers were 15-20% more productive than independent competitors, a structured approach to scaling the customer base that is evidenced by Divernet's report in July 2025 that PADI had reached a cumulative milestone of over 30 million certifications globally.

Market Challenge

Environmental degradation, specifically coral bleaching resulting from rising ocean temperatures, presents a severe threat to the Global Diving Tourism Market by directly eroding the pristine underwater ecosystems that constitute the primary driver of consumer demand. Because divers travel primarily to experience visually stunning reef structures and vibrant biodiversity, the rapid deterioration of these habitats significantly lowers the value proposition of established diving locations. This decline in environmental quality inevitably results in lower visitor satisfaction and a potential shift in destination preferences, undermining the profitability of hospitality businesses and dive operators that depend heavily on the allure of healthy marine environments.

The magnitude of this challenge is profound and directly affects the industry's inventory of high-quality dive sites. According to the International Coral Reef Initiative (ICRI), by March 2025, heat stress sufficient to cause bleaching had impacted roughly 84% of the global coral reef area since the start of the current global bleaching event. This extensive degradation threatens to make key marine attractions commercially unviable, forcing the market to confront the potential loss of its most lucrative resources and creating instability for businesses reliant on recurring tourism revenue.

Market Trends

The rise of citizen science and eco-conscious dive tourism is fundamentally reshaping industry standards, as travelers increasingly expect operators to demonstrate tangible environmental stewardship. This trend has evolved beyond passive observation, with tourists actively choosing businesses that enforce rigorous conservation protocols to limit their ecological footprint. Consequently, operators are operationalizing sustainability to remain competitive, leading to measurable improvements in marine ecosystem protection; for example, The Reef-World Foundation's '2024-2025 Impact Report' from November 2025 noted that dive and snorkeling operators adhering to the Green Fins Code of Conduct achieved a 26% reduction in environmental threats across their operations, illustrating the sector's successful shift toward verified sustainable practices.

Simultaneously, the expansion of the luxury liveaboard and dive safari market indicates a shift toward high-value, expeditionary travel that maximizes time spent underwater. This segment is growing as affluent divers seek all-inclusive, multi-day itineraries that provide access to remote locations, significantly increasing the economic contribution of individual trips compared to day-diving activities. This value-driven growth is highlighted by the substantial revenue generated through travel-centric diving experiences; according to a University of British Columbia press release from July 2025 titled 'Scuba diving generates $20 billion annually,' a global study estimated that the diving industry generates up to $20.4 billion in total revenue per year, a figure heavily supported by expenditures on travel services, lodging, and dive trips.

Key Market Players

• The Natural Travel Collection Ltd
• Ballao Holdings Pty. Ltd.
• National Geographic Partners, LLC
• Rose Point Holdings, Inc.
• Entrada Travel Group
• Advanced Diver Mexico
• Fly & Sea Dive Adventures
• Island Expeditions Company Limited
• ZuBlu Ltd.
• LiveAboard.com BV

Report Scope

In this report, the Global Diving Tourism Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Diving Tourism Market, By Type

• Scuba Diving
• Free Diving
• Others

Diving Tourism Market, By Tourist Type

• Domestic
• International

Diving Tourism Market, By Age Group

• 10-20
• 20-30
• 30-40
• 40 & Above

Diving Tourism Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Diving Tourism Market.

Available Customizations:

Global Diving Tourism Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Diving Tourism Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Scuba Diving, Free Diving, Others)
  • 5.2.2. By Tourist Type (Domestic, International)
  • 5.2.3. By Age Group (10-20, 20-30, 30-40, 40 & Above)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Diving Tourism Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Tourist Type
  • 6.2.3. By Age Group
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Diving Tourism Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Tourist Type
      • 6.3.1.2.3. By Age Group
  • 6.3.2. Canada Diving Tourism Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Tourist Type
      • 6.3.2.2.3. By Age Group
  • 6.3.3. Mexico Diving Tourism Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Tourist Type
      • 6.3.3.2.3. By Age Group

7. Europe Diving Tourism Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Tourist Type
  • 7.2.3. By Age Group
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Diving Tourism Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Tourist Type
      • 7.3.1.2.3. By Age Group
  • 7.3.2. France Diving Tourism Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Tourist Type
      • 7.3.2.2.3. By Age Group
  • 7.3.3. United Kingdom Diving Tourism Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Tourist Type
      • 7.3.3.2.3. By Age Group
  • 7.3.4. Italy Diving Tourism Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Tourist Type
      • 7.3.4.2.3. By Age Group
  • 7.3.5. Spain Diving Tourism Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Tourist Type
      • 7.3.5.2.3. By Age Group

8. Asia Pacific Diving Tourism Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Tourist Type
  • 8.2.3. By Age Group
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Diving Tourism Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Tourist Type
      • 8.3.1.2.3. By Age Group
  • 8.3.2. India Diving Tourism Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Tourist Type
      • 8.3.2.2.3. By Age Group
  • 8.3.3. Japan Diving Tourism Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Tourist Type
      • 8.3.3.2.3. By Age Group
  • 8.3.4. South Korea Diving Tourism Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Tourist Type
      • 8.3.4.2.3. By Age Group
  • 8.3.5. Australia Diving Tourism Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Tourist Type
      • 8.3.5.2.3. By Age Group

9. Middle East & Africa Diving Tourism Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Tourist Type
  • 9.2.3. By Age Group
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Diving Tourism Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Tourist Type
      • 9.3.1.2.3. By Age Group
  • 9.3.2. UAE Diving Tourism Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Tourist Type
      • 9.3.2.2.3. By Age Group
  • 9.3.3. South Africa Diving Tourism Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Tourist Type
      • 9.3.3.2.3. By Age Group

10. South America Diving Tourism Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Tourist Type
  • 10.2.3. By Age Group
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Diving Tourism Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Tourist Type
      • 10.3.1.2.3. By Age Group
  • 10.3.2. Colombia Diving Tourism Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Tourist Type
      • 10.3.2.2.3. By Age Group
  • 10.3.3. Argentina Diving Tourism Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Tourist Type
      • 10.3.3.2.3. By Age Group

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Diving Tourism Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. The Natural Travel Collection Ltd
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Ballao Holdings Pty. Ltd.
• 15.3. National Geographic Partners, LLC
• 15.4. Rose Point Holdings, Inc.
• 15.5. Entrada Travel Group
• 15.6. Advanced Diver Mexico
• 15.7. Fly & Sea Dive Adventures
• 15.8. Island Expeditions Company Limited
• 15.9. ZuBlu Ltd.
• 15.10. LiveAboard.com BV

16. Strategic Recommendations

17. About Us & Disclaimer