體育旅遊市場規模、佔有率和成長分析（按運動項目、活動、預訂管道和地區分類）－2026-2033年產業預測

預計到 2024 年，體育旅遊市場規模將達到 132.2 億美元，到 2025 年將成長至 143.3 億美元，到 2033 年將成長至 273.2 億美元，在預測期（2026-2033 年）內，複合年成長率為 8.4%。

體育旅遊市場是旅遊業中一個充滿活力且不斷成長的領域，其驅動力源於人們對體育的熱情和對獨特賽事體驗的渴望。該領域涵蓋了豐富多彩的活動，吸引著許多體育愛好者和觀眾，並提供機會將激動人心的體驗與世界各地標誌性場館的文化探索相結合。從享有盛譽的國際賽事到地區錦標賽，旅行者越來越渴望獲得身臨其境型的體育體驗。為了滿足這一需求，目的地正透過對一流基礎設施、飯店服務和賽事營運的大規模投資來提升自身吸引力。隨著人們對難忘的體驗式旅行的需求日益成長，體育旅遊市場蓄勢待發，預計將持續擴張，為人們帶來令人難忘的體育和休閒探險之旅。

運動旅遊市場促進因素

觀看現場體育賽事的魅力已成為全球體育旅遊業的關鍵驅動力。現場的熱烈氛圍、情感共鳴以及親眼目睹頂級運動員在世界舞台上競技的機會，吸引著來自世界各地的運動迷。這種身臨其境型體驗加強了運動愛好者與他們所熱愛的運動之間的聯繫，激勵他們跨越國界，親身感受這份熱情。隨著人們對真實難忘體驗的渴望日益成長，觀看現場體育賽事的魅力持續推動體育旅遊業的發展，並成為市場發展的關鍵因素。

體育旅遊市場的限制

體育旅遊市場面臨的主要障礙之一是許多目的地基礎設施不足。儘管人們對體育旅遊的興趣日益濃厚，但許多地區缺乏舉辦大型賽事和滿足遊客多樣化需求的必要設施。交通途徑不便、住宿設施有限以及賽事場地不足都會阻礙體育旅遊體驗的順利開展，並最終制約該行業的成長。解決這些基礎設施缺陷對於為來自不同地區的參與者和觀眾提供愉悅永續的體育旅遊體驗至關重要。克服這些障礙對於該行業的發展和整體成功至關重要。

運動旅遊市場趨勢

隨著越來越多的旅客重視環保和社會責任感，體育旅遊市場正經歷著向永續性的重大轉變。為了順應這一趨勢，主辦城市和賽事組織者紛紛推出環保舉措，力求最大限度地減少體育賽事對環境的影響，例如創新的場館設計、永續的交通途徑以及環保型住宿設施。隨著消費者越來越青睞那些注重環境保護、社區參與和道德考量的目的地，體育旅遊格局正在改變。對永續體驗日益成長的需求正在重塑市場格局，相關人員也逐漸意識到，必須使其產品和服務與現代價值觀和期望相契合。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球運動旅遊市場規模（依運動項目分類）及複合年成長率（2026-2033 年）

• 足球
• 蟋蟀
• 籃球
• 網球
• 曲棍球
• 其他

全球運動旅遊市場規模（依旅遊類別分類）及複合年成長率（2026-2033 年）

• 積極的
• 被動的
• 懷舊

全球運動旅遊市場規模（依體育項目分類）及複合年成長率（2026-2033 年）

• 探險運動旅遊
• 個人運動旅遊
• 團隊運動旅遊
• 觀賞性運動旅遊

全球運動旅遊市場規模（依預訂管道分類）及複合年成長率（2026-2033 年）

• 線上預訂平台
• 直接預訂
• 旅行社
• 社群媒體平台
• 其他

全球運動旅遊市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• BAC Sport（United Kingdom）
• Gullivers Sports Travel Limited（United Kingdom）
• Club Europe Group Travel（United Kingdom）
• XLSportsTours（United States）
• Sportsnet Holidays（Australia）
• DTB Events（United Kingdom）
• Australian Sports Tours（Australia）
• Navigo Sports（United States）
• Dream Team Sports Tour（Italy）
• Melsh Sports Tours（India）
• Inspiresport（United Kingdom）
• Allsports Travel（United States）
• Premium Sport Tours（United States）
• La Vacanza Travel（Italy）
• XL Sports Tours（United Kingdom）
• Match Hospitality AG（Switzerland）
• Sports Tours International Ltd.（United Kingdom）
• Sportlink Travel（Australia）
• Destination Sports Group（United States）

結論與建議

Sports Tourism Market size was valued at USD 13.22 Billion in 2024 and is poised to grow from USD 14.33 Billion in 2025 to USD 27.32 Billion by 2033, growing at a CAGR of 8.4% during the forecast period (2026-2033).

The sports tourism market represents a vibrant and evolving segment of the travel and tourism industry, driven by a passion for sports and the desire for unique event experiences. This sector includes a variety of activities that draw both enthusiasts and spectators, offering a mix of thrilling experiences and cultural exploration at iconic venues worldwide. Travelers are increasingly drawn to immersive opportunities that connect them with their favorite sports, from prestigious international tournaments to local competitions. In response, destinations are enhancing their appeal through significant investments in top-tier infrastructure, hospitality services, and event management. As the demand for memorable and experiential journeys grows, the sports tourism market is poised for continued expansion, offering unforgettable athletic and leisure adventures.

Top-down and bottom-up approaches were used to estimate and validate the size of the Sports Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Sports Tourism Market Segments Analysis

Global Sports Tourism Market is segmented by Sports, Tourism, Sporting Activity, Booking Channel and region. Based on Sports, the market is segmented into Soccer/Football, Cricket, Basketball, Tennis, Hockey and Others. Based on Tourism, the market is segmented into Active, Passive and Nostalgia. Based on Sporting Activity, the market is segmented into Adventure sports tourism, Individual sports tourism, Team sports tourism and Spectator sports tourism. Based on Booking Channel, the market is segmented into Online booking platforms, Direct bookings, Travel agencies, Social media platforms and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Sports Tourism Market

The captivating appeal of witnessing live sporting events serves as a significant catalyst in the global sports tourism sector. The vibrant atmosphere, emotional connections, and the chance to see elite athletes perform on a world stage attract fans from diverse regions. This immersive experience strengthens the bond between enthusiasts and their beloved sports, motivating them to journey across countries to engage in the excitement. As the desire for genuine and memorable experiences rises, the attraction of live sports events consistently drives the growth of sports tourism, marking it as a crucial element in the market's evolution.

Restraints in the Sports Tourism Market

A major obstacle facing the sports tourism market is the inadequacy of infrastructure in several destinations. Despite the growing interest in sports tourism, many locations lack the essential facilities to host large-scale events or meet the diverse needs of travelers. Insufficient transportation options, limited accommodation availability, and inadequate event venues can impede the smooth delivery of sports tourism experiences, ultimately constraining the sector's growth. It is vital to address these infrastructure shortcomings to provide an enjoyable and sustainable sports tourism experience for participants and spectators in various regions. Overcoming these barriers is essential for the industry's advancement and overall success.

Market Trends of the Sports Tourism Market

The sports tourism market is witnessing a significant shift towards sustainability, as more travelers prioritize environmentally friendly and socially responsible experiences. This trend is prompting host cities and event organizers to adopt eco-conscious practices, such as minimizing the ecological footprint of sports events through innovative venue designs, sustainable transportation options, and eco-friendly accommodations. As consumers increasingly favor destinations that emphasize conservation, community involvement, and ethical considerations, the landscape of sports tourism is evolving. This growing demand for sustainable experiences is reshaping the market, with stakeholders recognizing the importance of aligning their offerings with contemporary values and expectations.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Sports Tourism Market Size by Sports & CAGR (2026-2033)

• Market Overview
• Soccer/Football
• Cricket
• Basketball
• Tennis
• Hockey
• Others

Global Sports Tourism Market Size by Tourism & CAGR (2026-2033)

• Market Overview
• Active
• Passive
• Nostalgia

Global Sports Tourism Market Size by Sporting Activity & CAGR (2026-2033)

• Market Overview
• Adventure sports tourism
• Individual sports tourism
• Team sports tourism
• Spectator sports tourism

Global Sports Tourism Market Size by Booking Channel & CAGR (2026-2033)

• Market Overview
• Online booking platforms
• Direct bookings
• Travel agencies
• Social media platforms
• Others

Global Sports Tourism Market Size & CAGR (2026-2033)

• North America (Sports, Tourism, Sporting Activity, Booking Channel)
  • US
  • Canada
• Europe (Sports, Tourism, Sporting Activity, Booking Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Sports, Tourism, Sporting Activity, Booking Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Sports, Tourism, Sporting Activity, Booking Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Sports, Tourism, Sporting Activity, Booking Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• BAC Sport (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gullivers Sports Travel Limited (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Club Europe Group Travel (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• XLSportsTours (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sportsnet Holidays (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DTB Events (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Australian Sports Tours (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Navigo Sports (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dream Team Sports Tour (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Melsh Sports Tours (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inspiresport (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Allsports Travel (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Premium Sport Tours (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• La Vacanza Travel (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• XL Sports Tours (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Match Hospitality AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sports Tours International Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sportlink Travel (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Destination Sports Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations