查看購物車
  • English
  • Japanese
封面
市場調查報告書
商品編碼
1943139

運動旅遊市場－全球產業規模、佔有率、趨勢、機會及預測（依運動項目、應用、類型、地區及競爭格局分類，2021-2031年）

Sports Tourism Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Sports, By Application, By Type, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

價格

We offer 8 hour analyst time for an additional research. Please contact us for the details.

簡介目錄

全球體育旅遊市場預計將從 2025 年的 7,801.8 億美元大幅成長至 2031 年的 19,285.2 億美元，複合年成長率將達到 16.28%。

該行業涵蓋以觀看或參與體育賽事為目的的旅行，從基層地方賽事到大規模國際賽事均包含在內。市場成長的驅動力包括政府對體育場基礎設施​​的大量投資以及職業聯賽全球化的趨勢，後者帶來了跨境旅行的必要性。正如聯合國世界旅遊組織（UNWTO）在2024年指出的那樣，體育旅遊將佔全球旅遊總支出的約10%，凸顯了其在全球經濟中的重要作用。

市場概覽
預測期 2027-2031
市場規模：2025年 7801.8億美元
市場規模：2031年 19285.2億美元
複合年成長率：2026-2031年 16.28%
成長最快的細分市場 國際觀光
最大的市場 北美洲

然而，由於主辦城市安保和營運成本不斷上漲，市場面臨許多障礙。場館維修、物流管理和安全所需的大量投資可能會對公共資金造成過大的壓力，並有可能限制能夠舉辦大型賽事的城市數量。這種高進入門檻，加上體育賽事日程的季節性特點，造成了財務上的不確定性，威脅著全球體育產業的穩定發展。

市場促進因素

國際和國內大型體育賽事的興起正成為重要的成長引擎，將被動興趣轉化為主動出行。這些大型賽事帶動了國際球迷的旅行，並顯著增加了舉辦地的遊客數量和消費額。美國運通發布的《2024年全球旅遊趨勢報告》強調了這一轉變，指出67%的千禧世代和Z世代受訪者表示有興趣前往觀看體育賽事。這種興趣也體現在實際的旅行量上；例如，Visa在2024年8月發布的報告顯示，巴黎奧運開幕週期間，持卡人在巴黎的消費額年增了42%。

此外，各國利用體育賽事促進經濟發展，政府戰略與旅遊政策的融合正在加速市場發展。各國政府積極申辦賽事，以證明基礎設施現代化建設的合理性並獲得經濟利益，並將體育納入國家旅遊框架。 2024年歐洲盃就是這類策略取得經濟成功的一個例證。根據2024年8月發布的公告，該賽事將為德國帶來超過74.4億歐元的經濟效益。

市場挑戰

全球運動旅遊市場面臨的一大障礙是主辦城市營運和保全成本的不斷攀升。體育場館現代化改造、專用基礎建設以及實施嚴格的安保措施所帶來的財政負擔，往往超出潛在主辦城市的預算。隨著成本的上升，能夠負擔得起大型賽事的地區越來越少，導致賽事集中在富裕地區，阻礙了該行業的地域多元化發展。這使得公共預算難以承擔舉辦大型賽事的財務風險。

從近期的大型賽事中，這些成本的規模顯而易見：國際奧委會估計，2024年巴黎奧運的總預算約為90億歐元。如此高昂的成本給主辦國帶來了沉重的負擔，也阻礙了新興經濟體申辦未來賽事的動機。這種不情願限制了新興體育旅遊目的地的選擇，並阻礙了該市場持續的全球成長和長期永續性的潛力。

市場趨勢

女子運動旅遊正從小眾領域發展成為重要的經濟動力，重塑目的地行銷策略。女子運動不再是次要的關注點，而是已成為一項重要的旅遊亮點，吸引高消費遊客，並帶動遊客消費，這主要得益於女子體育賽事日益激烈的競爭。獨立財政辦公室在2025年5月發布的關於2024年美國女子公開賽的報告中重點強調了這一經濟影響。報告指出，該賽事將為該州帶來1,410萬美元的消費，充分展現了舉辦精英女子體育賽事所帶來的區域性收入潛力。

同時，探險和積極參與型旅遊的興起標誌著人們的旅遊方式正從被動的旁觀轉向身臨其境型的體育體驗。越來越多的旅行者不僅計劃觀看職業比賽，還希望參與馬拉松、業餘自行車等個人體能挑戰。根據薩布萊公司2025年1月發布的報告，約有30%的旅客將戶外活動和運動體驗放在首位。這一趨勢也為周邊地區和當地城市帶來了經濟效益，因為人們開始利用自然景觀而不是依賴大型體育場設施。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章：全球體育旅遊市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依運動項目分類（足球旅遊、板球旅遊、曲棍球旅遊、網球旅遊、其他）
    • 依用途（被動式運動旅遊、主動式運動旅遊）
    • 按類型（國內旅遊、國際觀光）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美運動旅遊市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲運動旅遊市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太體育旅遊市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲體育旅遊市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲體育旅遊市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章：全球運動旅遊市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • BAC Sports
  • Inspiresport
  • Gullivers Sports Travel Ltd
  • Dream Team Sports Tour
  • Navigo Sports Tour, LLC
  • Allsports Travel
  • Australian Sports Tours
  • Premium Sport Tours
  • La Vacanza Travel
  • XL Sports Tours

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 7664

The Global Sports Tourism Market is projected to experience significant expansion, growing from USD 780.18 Billion in 2025 to USD 1928.52 Billion by 2031, achieving a CAGR of 16.28%. This sector involves travel specifically for observing or participating in sporting activities, ranging from local grassroots competitions to massive international events. The market is driven by substantial government funding for stadium infrastructure and the increasing globalization of professional leagues, which necessitates cross-border travel. As noted by UN Tourism in 2024, sports tourism represented roughly 10% of total global tourism spending, emphasizing its critical role in the world economy.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 780.18 Billion
Market Size 2031USD 1928.52 Billion
CAGR 2026-203116.28%
Fastest Growing SegmentInternational Tourism
Largest MarketNorth America

However, the market faces significant hurdles due to the escalating costs of security and operations for host cities. The immense capital needed for upgrading venues, managing logistics, and ensuring safety can overburden public funds, restricting the number of cities able to host major events. This high entry barrier, combined with the seasonal nature of sports schedules, introduces financial instability that threatens the steady expansion of the global industry.

Market Driver

The increase in international and major domestic sporting events acts as a primary growth engine, transforming passive interest into active travel. These major tournaments compel fans to travel internationally, generating distinct spikes in visitor numbers and spending within host economies. American Express's '2024 Global Travel Trends Report' highlights this shift, noting that 67% of Millennial and Gen Z respondents are interested in traveling for sports. This interest translates into tangible volume; for example, Visa reported in August 2024 that Paris hosted 42% more cardholders during the first week of the Olympic Games compared to the prior year.

Furthermore, strategic government initiatives and the integration of tourism policies are accelerating market development as nations use sports hosting to revitalize their economies. Governments actively bid for events to justify infrastructure modernization and secure fiscal gains, embedding sports into national tourism frameworks. The economic success of such strategies was demonstrated by the UEFA EURO 2024 tournament, which, according to an August 2024 announcement, generated an economic impact of over €7.44 billion for Germany.

Market Challenge

A major impediment to the Global Sports Tourism Market is the rising cost of operations and security for host destinations. The financial demands for modernizing venues, building specialized infrastructure, and implementing strict safety measures often exceed the budgets of potential host cities. As expenses rise, fewer destinations can afford to stage major tournaments, concentrating events in wealthy regions and preventing the industry from diversifying geographically, which makes justifying the financial risk difficult for public budgets.

The magnitude of these costs is clear in recent mega-events, with the International Olympic Committee estimating the total budget for the 2024 Paris Olympic Games at approximately 9 billion euros. Such high costs place immense strain on host nations and discourage emerging economies from bidding for future tournaments. This reluctance restricts the availability of new sports tourism destinations, thereby hindering the market's potential for consistent global growth and long-term sustainability.

Market Trends

The growth of Women's Sports Tourism is transforming from a niche area into a major economic driver, reshaping destination marketing strategies. Women's events are no longer secondary but stand alone as key attractions that drive significant visitor spending, drawing high-yield travelers attracted by the rising competitiveness of female athletics. This economic impact is highlighted by the Independent Fiscal Office's May 2025 report on the '2024 U.S. Women's Open,' which found that the event generated $14.1 million in in-state spending, proving the revenue potential for regions hosting elite women's competitions.

Concurrently, the rise of Adventure and Active Participation Tourism marks a shift from passive spectating to immersive athletic involvement. Travelers are increasingly planning trips around personal physical challenges like marathons and amateur cycling, rather than just attending professional matches. According to a January 2025 release by Sabre, nearly 30% of travelers now prioritize outdoor pursuits and sports activities, a trend that spreads economic benefits to peripheral and rural areas by utilizing natural landscapes rather than relying solely on large stadium infrastructure.

Key Market Players

  • BAC Sports
  • Inspiresport
  • Gullivers Sports Travel Ltd
  • Dream Team Sports Tour
  • Navigo Sports Tour, LLC
  • Allsports Travel
  • Australian Sports Tours
  • Premium Sport Tours
  • La Vacanza Travel
  • XL Sports Tours

Report Scope

In this report, the Global Sports Tourism Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Sports Tourism Market, By Sports

  • Soccer Tourism
  • Cricket Tourism
  • Hockey Tourism
  • Tennis Tourism
  • Others

Sports Tourism Market, By Application

  • Passive Sports Tourism
  • Active Sports Tourism

Sports Tourism Market, By Type

  • Domestic Tourism
  • International Tourism

Sports Tourism Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Sports Tourism Market.

Available Customizations:

Global Sports Tourism Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Sports Tourism Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Sports (Soccer Tourism, Cricket Tourism, Hockey Tourism, Tennis Tourism, Others)
    • 5.2.2. By Application (Passive Sports Tourism, Active Sports Tourism)
    • 5.2.3. By Type (Domestic Tourism, International Tourism)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Sports Tourism Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Sports
    • 6.2.2. By Application
    • 6.2.3. By Type
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Sports Tourism Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Sports
        • 6.3.1.2.2. By Application
        • 6.3.1.2.3. By Type
    • 6.3.2. Canada Sports Tourism Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Sports
        • 6.3.2.2.2. By Application
        • 6.3.2.2.3. By Type
    • 6.3.3. Mexico Sports Tourism Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Sports
        • 6.3.3.2.2. By Application
        • 6.3.3.2.3. By Type

7. Europe Sports Tourism Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Sports
    • 7.2.2. By Application
    • 7.2.3. By Type
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Sports Tourism Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Sports
        • 7.3.1.2.2. By Application
        • 7.3.1.2.3. By Type
    • 7.3.2. France Sports Tourism Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Sports
        • 7.3.2.2.2. By Application
        • 7.3.2.2.3. By Type
    • 7.3.3. United Kingdom Sports Tourism Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Sports
        • 7.3.3.2.2. By Application
        • 7.3.3.2.3. By Type
    • 7.3.4. Italy Sports Tourism Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Sports
        • 7.3.4.2.2. By Application
        • 7.3.4.2.3. By Type
    • 7.3.5. Spain Sports Tourism Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Sports
        • 7.3.5.2.2. By Application
        • 7.3.5.2.3. By Type

8. Asia Pacific Sports Tourism Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Sports
    • 8.2.2. By Application
    • 8.2.3. By Type
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Sports Tourism Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Sports
        • 8.3.1.2.2. By Application
        • 8.3.1.2.3. By Type
    • 8.3.2. India Sports Tourism Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Sports
        • 8.3.2.2.2. By Application
        • 8.3.2.2.3. By Type
    • 8.3.3. Japan Sports Tourism Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Sports
        • 8.3.3.2.2. By Application
        • 8.3.3.2.3. By Type
    • 8.3.4. South Korea Sports Tourism Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Sports
        • 8.3.4.2.2. By Application
        • 8.3.4.2.3. By Type
    • 8.3.5. Australia Sports Tourism Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Sports
        • 8.3.5.2.2. By Application
        • 8.3.5.2.3. By Type

9. Middle East & Africa Sports Tourism Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Sports
    • 9.2.2. By Application
    • 9.2.3. By Type
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Sports Tourism Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Sports
        • 9.3.1.2.2. By Application
        • 9.3.1.2.3. By Type
    • 9.3.2. UAE Sports Tourism Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Sports
        • 9.3.2.2.2. By Application
        • 9.3.2.2.3. By Type
    • 9.3.3. South Africa Sports Tourism Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Sports
        • 9.3.3.2.2. By Application
        • 9.3.3.2.3. By Type

10. South America Sports Tourism Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Sports
    • 10.2.2. By Application
    • 10.2.3. By Type
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Sports Tourism Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Sports
        • 10.3.1.2.2. By Application
        • 10.3.1.2.3. By Type
    • 10.3.2. Colombia Sports Tourism Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Sports
        • 10.3.2.2.2. By Application
        • 10.3.2.2.3. By Type
    • 10.3.3. Argentina Sports Tourism Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Sports
        • 10.3.3.2.2. By Application
        • 10.3.3.2.3. By Type

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Sports Tourism Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. BAC Sports
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Inspiresport
  • 15.3. Gullivers Sports Travel Ltd
  • 15.4. Dream Team Sports Tour
  • 15.5. Navigo Sports Tour, LLC
  • 15.6. Allsports Travel
  • 15.7. Australian Sports Tours
  • 15.8. Premium Sport Tours
  • 15.9. La Vacanza Travel
  • 15.10. XL Sports Tours

16. Strategic Recommendations

17. About Us & Disclaimer