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市場調查報告書
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1968573

空氣清新劑市場 - 全球產業規模、佔有率、趨勢、機會和預測（按產品類型、銷售管道、地區和競爭格局分類，2021-2031年）

Air Freshener Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球空氣清新劑市場預計將從 2025 年的 163.5 億美元成長到 2031 年的 247.6 億美元，複合年成長率為 7.16%。

這個市場涵蓋了種類繁多的產品，包括電動香薰機、凝膠、氣霧劑和香氛蠟燭，所有這些產品都旨在消除異味或透過香氛提升室內氛圍。推動這一市場成長的主要因素是全球衛生意識的提高以及人口密集的都市區對除臭需求的日益成長。此外，寵物飼養率的上升也持續推高了對高效空氣護理產品的需求，這些產品能夠在住宅和商業環境中保持持久的清新感。

市場概覽
預測期 2027-2031
市場規模：2025年 163.5億美元
市場規模：2031年 247.6億美元
複合年成長率：2026-2031年 7.16%
成長最快的細分市場 線上
最大的市場 北美洲

另一方面，合成香料中揮發性有機化合物（VOCs）日益引發的健康和環境問題，是該行業面臨的一大障礙。這導致了更嚴格的監管，並阻礙了行業成長。這種壓力迫使製造商修改產品配方，以滿足嚴格的安全標準。儘管面臨這些監管挑戰，該行業仍保持著相當可觀的經濟規模。根據歐洲香精香料協會（AISE）預測，包括空氣清新劑在內的歐洲家居用品市場規模預計將在2024年達到378億歐元，這表明儘管存在合規方面的障礙，該行業仍然擁有巨大的市場規模。

市場促進因素

可支配收入的成長和消費者對高階家居用品日益成長的偏好正在改變市場格局。消費者越來越將家用空氣清新劑視為觸手可及的奢侈品，也是室內設計中不可或缺的元素。這種轉變提升了提供複雜芳香療法香氛和裝飾性產品的專賣零售商的業績，使其產品與標準功能性產品區分開來。領先的專業品牌已做好準備，充分利用這一高價值市場的強勁勢頭。根據 Bath & Body Works 於 2025 年 11 月發布的 2025 年第三季財報，該公司當季淨銷售額達 16 億美元，證實了儘管面臨充滿挑戰的外部經濟環境，高階家居香氛產品仍帶來了可觀的收入。

同時，人們對室內空氣品質和衛生的日益關注推動了功能性空氣護理解決方案的普及，尤其是那些將香氛與活性除臭和抗菌功效相結合的產品。這一趨勢使空氣清新劑成為全球家庭清潔習慣中的必備品，確保了對以衛生為重點的產品線的穩定需求。根據利潔時於2025年3月發布的2024年度報告和財務報告，其衛生產品部門（包括Airwick品牌）的淨銷售額達到61.4億英鎊，這得益於旗下主要品牌的全面成長。同樣，大型企業集團也持續投資於此領域。寶潔公司表示，其家庭護理部門在2025年實現了個位數低段的有機銷售成長，這主要得益於北美地區創新主導的銷售成長。

市場挑戰

全球空氣清新劑市場面臨許多挑戰，其中最主要的原因是人們對合成香料中揮發性有機化合物（VOCs）的健康和環境擔憂日益加劇。這種日益嚴格的審查導致法規環境趨於嚴苛，消費者也因此猶豫不決，直接限制了市場擴張。製造商被迫投入大量資源重新設計產品以滿足嚴格的安全標準，這一過程減緩了創新步伐，並增加了營運成本。因此，在一個消費者越來越重視無化學物質環境和卓越室內空氣質量，而非傳統香氛系統的成熟市場中，空氣清新劑產業難以維持銷售成長。

這些壓力帶來的負面影響也反映在近期的生產統計數據中。根據英國氣霧劑製造商協會（英國 Aerosol Manufacturers Association）的數據顯示，英國氣霧劑總產量在2024年成長至14.5億支，但家用產品類別的成長速度有所放緩。造成這現象的主要原因是空氣清新劑補充裝的銷售量大幅下降。產量下降表明，監管要求和消費者對成分偏好的改變正在阻礙傳統空氣淨化領域的成長，這意味著儘管整個產業仍保持強勁勢頭，但某些高產量類別卻出現了萎縮。

市場趨勢

人工智慧驅動和應用程式控制的智慧香薰機的普及正在從根本上改變用戶體驗，將價值提案從被動香氛釋放轉變為個人化、互動式的空間設計。消費者越來越傾向於選擇能夠精確控制濃度、定時和透過智慧型手機遠端系統管理的先進設備，這推動了該品類向訂閱製經營模式轉型。這項技術進步的驅動力在於關鍵原料供應商利用人工智慧開發最佳化的香氛配方。根據dsm-firmenich於2025年8月發布的2025年上半年財務業績，該公司實現了65.1億歐元的銷售額和7%的內部成長，這一成功歸功於其在香氛研發及其他領域對人工智慧技術的戰略投資。

同時，消費者對植物來源和無毒配方的偏好日益成長，這正在重塑產品開發格局，因為他們檢驗原料的安全性和環境影響。這一趨勢推動了以植物萃取物和精油取代合成石油化學產品，迫使品牌透過「潔淨標示」強調透明度，以維護現有市場的信任。專注於天然成分的供應商的強勁財務表現，為這項轉型提供了商業性可行性的支撐。根據Sinmize於2025年1月發布的2024年度報告，該公司「香氛與護理」業務板塊的銷售額達到19.08億歐元，其中「活性成分與植物性成分」業務板塊的成長率最高。這證實了工業界對天然空氣護理解決方案的需求不斷成長。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球空氣清新劑市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 產品類型（噴霧/氣霧、電動空氣清新劑、凝膠、其他）
    • 銷售管道（超級市場/大賣場、便利商店、線上、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美空氣清新劑市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲空氣清新劑市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區空氣清新劑市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲空氣清新劑市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲空氣清新劑市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球空氣清新劑市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • The Procter & Gamble Company
  • SC Johnson & Son Inc.
  • Reckitt Benckiser Group PLC
  • Henkel AG & Co. KGaA
  • Church & Dwight Co., Inc.
  • Energizer Holdings, Inc.
  • ST Corporation
  • Nakoma Products LLC
  • Amway Corporation
  • KOBAYASHI Pharmaceutical Co., Ltd.

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 26839

The Global Air Freshener Market is projected to expand from USD 16.35 Billion in 2025 to USD 24.76 Billion by 2031, reflecting a compound annual growth rate of 7.16%. This market encompasses a wide array of formats, including electric diffusers, gels, aerosols, and candles, all engineered to neutralize unpleasant smells or enhance indoor ambiance with fragrance. The primary factors propelling this growth are a global increase in hygiene awareness and a growing need for odor control in high-density urban areas. Additionally, rising pet ownership rates have generated a continuous need for efficient air care products capable of sustaining freshness in both residential and commercial environments.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 16.35 Billion
Market Size 2031USD 24.76 Billion
CAGR 2026-20317.16%
Fastest Growing SegmentOnline
Largest MarketNorth America

Conversely, the industry encounters significant hurdles due to escalating health and environmental worries regarding volatile organic compounds present in synthetic scents, a factor that impedes growth by triggering tighter regulations. This pressure forces manufacturers to modify their formulations to comply with stringent safety protocols. Despite these regulatory challenges, the sector maintains considerable economic magnitude; according to A.I.S.E., the European household care sector-which encompasses the air freshener category-was valued at €37.8 billion in 2024, highlighting the industry's substantial scale even amidst compliance obstacles.

Market Driver

Rising disposable incomes and the trend toward premium home care are transforming the landscape, as consumers increasingly treat home fragrance as an accessible luxury and an integral part of interior design. This shift has bolstered the performance of specialty retailers offering complex, aromatherapy-inspired scents and decorative devices, setting them apart from standard functional products. Leading specialty brands underscore the strength of this high-value market; according to Bath & Body Works' Q3 2025 Earnings Results released in November 2025, the company achieved net sales of $1.6 billion for the quarter, confirming the significant revenue driven by premium home fragrance items despite external economic strains.

Concurrently, heightened attention to indoor air quality and hygiene is fueling the adoption of functional air care solutions, specifically those combining fragrance with active odor neutralization and germ protection. This dynamic has cemented air fresheners as staples in global household cleaning regimens, ensuring consistent demand for hygiene-focused product lines. According to Reckitt's Annual Report and Accounts 2024 published in March 2025, their Hygiene unit-home to the Air Wick brand-recorded net revenue of £6.14 billion, propelled by broad growth across key brands. Similarly, major conglomerates continue to invest in this sector; according to Procter & Gamble in 2025, their Home Care segment realized low single-digit organic sales growth, driven by innovation-led volume gains in North America.

Market Challenge

The Global Air Freshener Market confronts substantial obstacles stemming from intensifying health and environmental concerns regarding volatile organic compounds (VOCs) found in synthetic fragrances. This scrutiny leads to more rigorous regulatory environments and increased consumer hesitation, which directly limits market expansion. Manufacturers are forced to allocate significant resources toward reformulating products to satisfy strict safety requirements, a process that decelerates innovation and raises operational expenses. Consequently, the industry faces difficulties maintaining volume growth in mature markets where consumers increasingly favor chemical-free environments and superior indoor air quality over conventional scent delivery systems.

The adverse effect of these pressures is reflected in recent production statistics. According to the British Aerosol Manufacturers' Association, while the total UK aerosol sector expanded to 1.45 billion units in 2024, the household category experienced a slowdown, largely driven by a precipitous decline in air freshener fillings. This decrease in manufacturing output demonstrates how regulatory demands and evolving consumer preferences regarding ingredients are tangibly obstructing the growth of the traditional air care segment, resulting in a contraction within specific high-volume categories despite the general resilience of the wider industry.

Market Trends

The integration of AI-enabled and app-controlled smart diffusers is fundamentally altering the user experience, moving the value proposition from passive scenting to personalized, interactive atmospheres. Consumers are increasingly opting for advanced devices that offer precise control over intensity, scheduling, and remote management via smartphones, pushing the category toward subscription-oriented business models. This technological evolution is bolstered by major ingredient suppliers utilizing artificial intelligence to develop optimized scent profiles; according to dsm-firmenich's Half-Year 2025 Results in August 2025, the firm posted first-half sales of €6.51 billion with 7% organic growth, a success attributed to strategic investments in innovation and technologies like AI for scent creation.

Simultaneously, a growing preference for plant-based and non-toxic formulations is reshaping product development as consumers examine ingredient safety and environmental footprints. This trend is driving the substitution of synthetic petrochemicals with botanical extracts and essential oils, compelling brands to emphasize "clean label" transparency to maintain trust in established markets. The commercial viability of this transition is supported by the strong financial results of suppliers focused on natural ingredients; according to Symrise's Annual Report 2024 released in January 2025, their Scent & Care segment achieved sales of €1,908 million, with Active & Botanicals recording the highest growth rates, confirming the rising industrial demand for nature-derived air care solutions.

Key Market Players

  • The Procter & Gamble Company
  • S.C. Johnson & Son Inc.
  • Reckitt Benckiser Group PLC
  • Henkel AG & Co. KGaA
  • Church & Dwight Co., Inc.
  • Energizer Holdings, Inc.
  • S.T. Corporation
  • Nakoma Products LLC
  • Amway Corporation
  • KOBAYASHI Pharmaceutical Co., Ltd.

Report Scope

In this report, the Global Air Freshener Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Air Freshener Market, By Product Type

  • Spray/Aerosols
  • Electric Air Fresheners
  • Gels
  • Others

Air Freshener Market, By Sales Channel

  • Supermarket/Hypermarket
  • Convenience Stores
  • Online
  • Others

Air Freshener Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Air Freshener Market.

Available Customizations:

Global Air Freshener Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Air Freshener Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Spray/Aerosols, Electric Air Fresheners, Gels, Others)
    • 5.2.2. By Sales Channel (Supermarket/Hypermarket, Convenience Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Air Freshener Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Air Freshener Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Air Freshener Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Air Freshener Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Air Freshener Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Air Freshener Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Air Freshener Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Air Freshener Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Air Freshener Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Air Freshener Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Air Freshener Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Air Freshener Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Air Freshener Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Air Freshener Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Air Freshener Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Air Freshener Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Air Freshener Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Air Freshener Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Air Freshener Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Air Freshener Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Sales Channel

10. South America Air Freshener Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Air Freshener Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Air Freshener Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Air Freshener Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Air Freshener Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. The Procter & Gamble Company
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. S.C. Johnson & Son Inc.
  • 15.3. Reckitt Benckiser Group PLC
  • 15.4. Henkel AG & Co. KGaA
  • 15.5. Church & Dwight Co., Inc.
  • 15.6. Energizer Holdings, Inc.
  • 15.7. S.T. Corporation
  • 15.8. Nakoma Products LLC
  • 15.9. Amway Corporation
  • 15.10. KOBAYASHI Pharmaceutical Co., Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer