空氣清新劑市場規模、佔有率及成長分析（按產品、通路、應用及地區分類）－2026-2033年產業預測

預計到 2024 年，空氣清新劑市場規模將達到 148.3 億美元，到 2025 年將達到 156.6 億美元，到 2033 年將達到 242.1 億美元，預測期（2026-2033 年）的複合年成長率為 5.6%。

受消費者偏好變化、零售技術進步和創新產品增加的推動，空氣清新劑市場預計將持續成長。都市化和可支配收入增加等因素可能會推動初期銷售成長，尤其是在已開發地區，但隨著時間的推移，這一趨勢可能會轉移到發展中市場。採用有機香料和天然成分的空氣清新劑的推出將為行業相關人員創造新的商機。芳香療法的日益普及將進一步促進潛在的銷售成長。此外，空氣清新劑在商業和工業領域的廣泛應用也帶來了可觀的收入機會。然而，化學品安全挑戰、替代品的出現以及產品永續性等問題可能會對市場的持續擴張構成重大障礙。

全球空氣清新劑市場按產品、分銷管道、應用和地區進行細分。依產品分類，可分為噴霧/氣霧劑、電動式、凝膠、香氛蠟燭和其他產品。依分銷管道分類，可分為大賣場/超級市場、便利商店、線上零售商和其他分銷管道。按應用分類，可分為住宅、商業和汽車領域。依地區分類，可分為北美、歐洲、亞太、拉丁美洲以及中東和非洲。

空氣清新劑市場成長要素

空氣清新劑市場主要受全球消費者偏好快速變化的驅動，而這種變化很大程度上受到都市化等因素的影響。隨著越來越多的人湧入都市區，人們對能夠提升生活品質的產品（包括空氣清新劑）的需求日益成長。此外，可支配收入的增加也使消費者能夠將更多資源投入到家居和個人保健產品中。這些因素，再加上生活方式的改變和購買力的提升，共同為空氣清新劑市場創造了強勁的成長潛力，因為消費者正在尋求能夠提升居家舒適度和營造溫馨氛圍的解決方案。

限制空氣清新劑市場發展的因素

人們對合成化學物質和揮發性有機化合物（VOCs）有害影響的認知不斷提高，這正對空氣清新劑的銷售產生負面影響。消費者越來越謹慎，也越來越了解這些產品可能帶來的健康風險，導致含有有害成分的空氣清新劑受到強烈抵制。消費者態度的這種轉變，加上越來越多的個人消費者尋求更安全、更環保的替代品，共同導致全球空氣清新劑需求放緩。因此，製造商可能需要重新評估其產品配方和行銷策略，以維持消費者信任並適應不斷變化的市場環境。

空氣清新劑市場趨勢

空氣清新劑市場正經歷日益成長的個人化趨勢，這反映了消費者偏好的轉變，即更加重視獨特性和客製化體驗。隨著消費者尋求表達個性的方式，企業也紛紛開發可客製化的香氛產品，以滿足不同偏好和生活方式的需求。這種轉變不僅滿足了消費者日益成長的自我表達需求，也為推出能夠提升消費者體驗的高階香氛產品鋪平了道路。透過順應這股趨勢，空氣清新劑製造商可以開拓新的市場機會，提高品牌忠誠度，並在競爭激烈的市場環境中脫穎而出。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析及其影響

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 技術進步
• 監管環境
• 價值鏈分析
• 案例研究分析
• 客戶和購買標準分析
• PESTEL 分析
• 市場吸引力指數
• 供應鏈分析
• 定價分析

全球空氣清新劑市場規模（依產品類型及複合年成長率分類）（2026-2033 年）

• 噴霧/氣霧劑
• 電動式
• 凝膠
• 香氛蠟燭
• 其他

全球空氣清新劑市場規模（依分銷通路分類）及複合年成長率（2026-2033 年）

• 大賣場/超級市場
• 便利商店
• 線上零售商
• 其他分銷管道

全球空氣清新劑市場規模（按應用領域分類）及複合年成長率（2026-2033 年）

• 住宅
• 商業的
• 車

全球空氣清新劑市場規模（按地區分類）及複合年成長率（2026-2033 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2021-2023年營收年比比較

主要企業簡介

• Procter & Gamble
• SC Johnson
• Reckitt Benckiser
• Henkel
• Church & Dwight
• Newell Brands
• ST Corporation
• Godrej Consumer Products
• Amway
• Energizer Holdings Inc
• Bath & Body Works
• Blunt Power
• Enviro Scent
• Kobayashi
• Moso Natural
• Little Trees
• Renegade Products
• Farcent
• Illume
• Vectair Systems

結論與建議

Air Freshener Market size was valued at USD 14.83 Billion in 2024 and is poised to grow from USD 15.66 Billion in 2025 to USD 24.21 Billion by 2033, growing at a CAGR of 5.6% during the forecast period (2026-2033).

The air freshener market is poised for growth, driven by shifting consumer preferences, advancements in retail technologies, and an increasing range of innovative products. Factors such as urbanization and rising disposable incomes are likely to enhance sales, particularly in developed regions initially, though this trend may shift towards developing markets over time. The introduction of air fresheners featuring organic fragrances and natural ingredients will create new avenues for industry players. The growing popularity of aromatherapy further supports potential sales growth. Additionally, the widespread use of air fresheners in commercial and industrial environments presents lucrative revenue opportunities. However, challenges related to chemical safety, the presence of alternatives, and product longevity may pose significant barriers to sustained market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Air Freshener market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Air Freshener Market Segments Analysis

Global Air Freshener Market is segmented into Product, Distribution Channel, Application, and Region. By Product, the market is classified into Sprays/Aerosols, Electric Air Fresheners, Gels, Scented Candles, and Others. Depending on the Distribution Channel, it is categorized into Hypermarkets/Supermarkets, Convenience Stores, Online Retailers, and Other Distribution Channel. According to Application, the market is divided into Residential, Commercial, and Automotive. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa

Driver of the Air Freshener Market

The air freshener market is being significantly driven by the rapid evolution of consumer preferences globally, largely influenced by factors such as urbanization. As more individuals move into urban areas, there is a heightened demand for products that enhance living spaces, including air fresheners. Additionally, the rise in disposable income allows consumers to allocate more resources towards home and personal care products. This combination of changing lifestyles and increased spending power is contributing to a robust growth potential in the air freshener market, as consumers seek solutions that promote comfort and an inviting atmosphere in their homes.

Restraints in the Air Freshener Market

The increasing awareness of the detrimental effects associated with synthetic chemicals and volatile organic compounds (VOCs) is negatively impacting the sales of air fresheners. Consumers are becoming more cautious and informed about the potential health risks posed by these products, leading to a significant backlash against air fresheners containing harmful ingredients. This shift in consumer perception is contributing to a slowdown in demand for air fresheners globally, as individuals seek safer, more environmentally-friendly alternatives. As a result, manufacturers may need to reconsider their formulations and marketing strategies to maintain consumer trust and adapt to this evolving market landscape.

Market Trends of the Air Freshener Market

The air freshener market is increasingly trending towards personalization, reflecting a broader shift in consumer preferences that prioritize unique and tailored experiences. As consumers seek ways to express their individuality, companies are responding by developing customizable fragrance options that cater to diverse tastes and lifestyles. This shift not only meets the growing demand for personal expression but also paves the way for the incorporation of premium, high-quality fragrances that can elevate consumer experience. By embracing this trend, air freshener manufacturers can unlock new market opportunities, enhancing brand loyalty and setting themselves apart in a competitive landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Technological Advancement
• Regulatory Landscape
• Value Chain Analysis
• Case Study Analysis
• Customer & Buying Criteria Analysis
• PESTEL Analysis
• Market Attractiveness Index
• Supply Chain Analysis
• Pricing Analysis

Global Air Freshener Market Size by Product & CAGR (2026-2033)

• Market Overview
• Sprays/Aerosols
• Electric Air Fresheners
• Gels
• Scented Candles
• Others

Global Air Freshener Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Hypermarkets/Supermarkets
• Convenience Stores
• Online Retailers
• Other Distribution Channel

Global Air Freshener Market Size by Application & CAGR (2026-2033)

• Market Overview
• Residential
• Commercial
• Automotive

Others Global Air Freshener Market Size & CAGR (2026-2033)

• North America, (Product, Distribution Channel, Application)
  • US
  • Canada
• Europe, (Product, Distribution Channel, Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Product, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Product, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Product, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Procter & Gamble
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SC Johnson
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Newell Brands
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ST Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Energizer Holdings Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bath & Body Works
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blunt Power
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Enviro Scent
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kobayashi
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moso Natural
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Little Trees
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Renegade Products
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Farcent
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Illume
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vectair Systems
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation