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市場調查報告書
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1967725

神經行銷解決方案市場－全球產業規模、佔有率、趨勢、機會、預測：按技術、最終用戶、地區和競爭對手分類，2021-2031年

Neuromarketing Solutions Market - Global Industry Size, Share, Trends, Opportunity, and Forecast Segmented By Technology (Functional Magnetic Resonance Imaging, Electroencephalography ), By End User, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球神經行銷解決方案市場預計將從 2025 年的 63.1 億美元成長到 2031 年的 100.2 億美元，複合年成長率為 8.01%。

該市場利用功能性磁振造影（fMRI）、眼動追蹤和腦電圖（EEG）等先進研究技術分析生理和神經訊號，從而加深對消費者的了解。推動市場成長的主要動力是企業需要獲取客觀數據以最大化廣告投資回報，因為傳統的自我報告調查已無法準確捕捉潛在的決策過程。然而，神經影像基礎設施的高成本以及能夠解讀複雜生物數據的專家短缺，是限制市場擴張的主要障礙。

市場概覽
預測期 2027-2031
市場規模：2025年 63.1億美元
市場規模：2031年 100.2億美元
複合年成長率：2026-2031年 8.01%
成長最快的細分市場 功能性磁振造影
最大的市場 北美洲

根據ESOMAR發布的《2024年CEO產業洞察報告》，全球市場研究產業56%的執行長認為，包括神經行銷和生物辨識技術在內的新興技術是未來業務成長的關鍵領域。這項數據凸顯了產業領導者的策略轉變，他們正在採用無意識測量工具來確保競爭優勢，儘管這些調查方法具有專業性。

市場促進因素

人工智慧 (AI) 和機器學習 (ML) 的融合是全球神經行銷解決方案市場的主要驅動力，旨在解決長期以來與資料複雜性相關的挑戰。過去，解讀功能性磁振造影 (fMRI) 和腦電圖 (EEG) 訊號需要神經科學家耗時耗力的人工分析，而現代演算法能夠自動解碼潛意識生物訊號，從而實現神經活動與消費者偏好的近乎即時關聯。 Salesforce 於銷售團隊年 5 月發布的《行銷現況報告》也印證了這項技術融合趨勢。該報告指出，全球 75% 的行銷人員已經實施或正在試點人工智慧，這表明市場已準備好在現有工作流程中採用人工智慧驅動的神經分析技術。

同時，不斷上漲的媒體購買成本正在推動市場發展，因為企業對最佳化廣告投資報酬率和媒體內容有效性的需求正在迅速成長。為了確保巨額廣告支出能夠轉化為真正的使用者互動，企業正從主觀的調查數據轉向客觀的神經指標。 MAGNA 2024 年 6 月發布的《全球廣告預測》顯示，2024 年全球廣告收入將達到 9,270 億美元，顯示市場對此領域的經濟利益非常關注。硬體開發也在加速推進，以收集必要的詳細數據來證明這些支出的合理性。例如，Neurable 在 2024 年 5 月完成了 1,300 萬美元的 B 輪資金籌措，用於擴展其人工智慧驅動的腦機介面技術，這表明關鍵生物識別工具的商業性應用前景日益廣闊。

市場挑戰

神經行銷解決方案廣泛應用的一大障礙是建構神經影像基礎設施的高成本。諸如功能性磁振造影（fMRI）和腦電圖（EEG）等先進工具需要大量的資金投入，包括硬體部署、專業實驗室設施以及持續維護。這種經濟負擔使得只有擁有雄厚研發預算的大型企業才能使用這些服務，從而有效地阻止了中小企業（SME）利用深入的消費者洞察。因此，市場競爭受到抑制，限制了全球研究計劃的整體數量。

此外，能夠解讀複雜生物數據的專業人員短缺，嚴重限制了市場成長。分析神經訊號需要獨特的跨學科技能，將嚴謹的神經科學與務實的行銷策略結合，而這種人才缺口導致計劃延期和擴充性。 2024 年 ESOMAR CEO 產業洞察報告也印證了這項挑戰，其中 35% 的市場研究負責人認為人才招募和留任是企業面臨的一大障礙。因此，人力資本的匱乏使得企業無法滿足日益成長的客戶需求，也無法以當今商業環境所需的速度提供可執行的洞察。

市場趨勢

透過網路攝影機整合實現眼動追蹤技術的普及，正在重塑市場格局，將生物識別數據的採集從專業實驗室轉移到可擴展的遠端環境。這項變革使得品牌能夠使用標準的消費級硬體來衡量視覺注意力，從而將「注意力指標」確立為超越傳統可視性的關鍵媒體評估指標。這種向易於獲取的神經分析技術的轉變正在加速發展。 DoubleVerify 2024 年 6 月發布的《全球洞察報告》顯示，47% 的全球媒體購買者表示，他們計劃在 2024 年的大部分媒體購買策略中使用基於注意力的指標。這標誌著調查方法正從依賴硬體的小眾領域走向主流。

同時，隨著腦部資料商業化的推進，開發兼顧隱私和倫理的神經分析技術變得至關重要。隨著神經穿戴裝置逐漸普及，供應商在保護神經資訊方面面臨嚴格的審查，並被要求設計優先考慮資料主權的解決方案。新權利基金會於2024年4月發布的《腦資料保護》報告凸顯了這項轉變的迫切性。報告發現，在審核的消費級神經技術公司中，96.7%的公司保留了與第三方共用用戶神經資料的權利。因此，市場正在優先考慮注重隱私的架構，以確保符合監管要求並維護消費者的長期信任。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球神經行銷解決方案市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 透過技術手段（功能性磁振造影（fMRI）、腦電圖（EEG））
    • 按最終用戶（銀行、金融服務和保險 (BFSI)、零售/消費品品牌、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美神經行銷解決方案市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲神經行銷解決方案市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區神經行銷解決方案市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲神經行銷解決方案市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲神經行銷解決方案市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球神經行銷解決方案市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Immersion Neuroscience, Inc.
  • Buyology, Inc.
  • Emotion Research LAB
  • SIS International Research
  • IVP Research Labs
  • Neural Sense（Pty）Ltd.
  • NVISO AG
  • Cadwell Industries, Inc.
  • Compumedics Limited
  • Neurons Inc.

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 21464

The Global Neuromarketing Solutions Market is projected to expand from USD 6.31 Billion in 2025 to USD 10.02 Billion by 2031, reflecting a CAGR of 8.01%. This market utilizes sophisticated investigative technologies, such as functional magnetic resonance imaging (fMRI), eye-tracking, and electroencephalography (EEG), to analyze physiological and neural signals for enhanced consumer understanding. Growth is primarily driven by the corporate need to secure objective data for maximizing advertising return on investment, as traditional self-reported surveys increasingly fail to accurately capture subconscious decision-making. However, the high costs of neuroimaging infrastructure and a shortage of experts capable of decoding complex biological data pose significant hurdles to market expansion.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 6.31 Billion
Market Size 2031USD 10.02 Billion
CAGR 2026-20318.01%
Fastest Growing SegmentFunctional Magnetic Resonance Imaging
Largest MarketNorth America

According to the 2024 ESOMAR CEO Industry Insights Report, 56% of chief executives in the global market research sector view emerging technologies, including neuromarketing and biometrics, as a crucial area for future business growth. This statistic highlights a strategic pivot among industry leaders toward employing non-conscious measurement tools to secure a competitive advantage, despite the specialized nature of these methodologies.

Market Driver

The integration of Artificial Intelligence (AI) and Machine Learning (ML) serves as a primary catalyst for the Global Neuromarketing Solutions Market by resolving long-standing issues regarding data complexity. While interpreting fMRI and EEG signals previously demanded slow and costly manual analysis by neuroscientists, modern algorithms can now automate the decoding of subconscious biological signals to link neural activity with consumer preferences in near real-time. This technological alignment is supported by Salesforce's May 2024 'State of Marketing' report, which found that 75% of global marketers have already implemented or experimented with AI, suggesting the market is ready to adopt AI-driven neuro-analytics within existing workflows.

Concurrently, the market is propelled by the escalating necessity to optimize advertising ROI and media content effectiveness in the face of rising media buying costs. Corporations are shifting from subjective survey data to objective neuro-metrics to ensure their substantial ad spends result in genuine engagement. The financial stakes are significant, with MAGNA's June 2024 'Global Ad Forecast' projecting global advertising revenues will reach $927 billion in 2024. To capture the granular data needed to justify these expenditures, hardware development is also accelerating; for example, Neurable raised $13 million in Series B funding in May 2024 to scale its AI-powered brain-computer interface technology, demonstrating the increasing commercial accessibility of essential biometric tools.

Market Challenge

The substantial expense required to establish neuroimaging infrastructure remains a major barrier to the widespread adoption of neuromarketing solutions. Advanced tools like fMRI and EEG demand heavy capital investment for hardware acquisition, specialized laboratory facilities, and ongoing maintenance. This financial burden restricts access to these services primarily to large corporations with extensive research budgets, effectively excluding small and medium-sized enterprises from leveraging deep consumer insights, which in turn stifles market competition and limits the total volume of global research projects.

Additionally, market growth is severely constrained by a scarcity of skilled professionals qualified to interpret complex biological data. Analyzing neural signals requires a rare interdisciplinary skill set that combines rigorous neuroscience with practical marketing strategy, creating a talent gap that slows project delivery and limits scalability. This challenge is underscored by the 2024 ESOMAR CEO Industry Insights Report, where 35% of market research executives identified talent recruitment and retention as a significant business hurdle. Consequently, this lack of human capital prevents agencies from meeting growing client demand and delivering actionable intelligence at the speed required by the modern business environment.

Market Trends

The democratization of eye-tracking technology through webcam integration is reshaping the market by moving biometric data collection from specialized labs to scalable, remote settings. This evolution allows brands to use standard consumer hardware to measure visual attention, establishing attention metrics as a vital currency for media valuation that supersedes traditional viewability. This shift toward accessible neuro-analytics is gaining traction, as evidenced by DoubleVerify's June 2024 'Global Insights Report,' which reveals that 47% of media buyers globally intend to use attention-based metrics for the majority of their media purchasing strategies in 2024, signaling a move away from niche, hardware-dependent research.

Simultaneously, the development of privacy-centric and ethically compliant neuro-analytics is becoming critical as the commercialization of mental data grows. With neuro-wearables entering the mainstream, vendors face scrutiny regarding neural information protection and must design solutions that prioritize data sovereignty. The urgency for this shift is highlighted by the Neurorights Foundation's April 2024 'Safeguarding Brain Data' report, which found that 96.7% of audited consumer neurotechnology companies reserve the right to share user neural data with third parties. As a result, the market is prioritizing privacy-preserving architectures to ensure regulatory compliance and maintain long-term consumer trust.

Key Market Players

  • Immersion Neuroscience, Inc.
  • Buyology, Inc.
  • Emotion Research LAB
  • SIS International Research
  • IVP Research Labs
  • Neural Sense (Pty) Ltd.
  • NVISO AG
  • Cadwell Industries, Inc.
  • Compumedics Limited
  • Neurons Inc.

Report Scope

In this report, the Global Neuromarketing Solutions Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Neuromarketing Solutions Market, By Technology

  • Functional Magnetic Resonance Imaging (FMRI)
  • Electroencephalography (EEG)

Neuromarketing Solutions Market, By End User

  • BFSI
  • Retail / Consumer Brands
  • Others

Neuromarketing Solutions Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Neuromarketing Solutions Market.

Available Customizations:

Global Neuromarketing Solutions Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Neuromarketing Solutions Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Technology (Functional Magnetic Resonance Imaging (FMRI), Electroencephalography (EEG))
    • 5.2.2. By End User (BFSI, Retail / Consumer Brands, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Neuromarketing Solutions Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Technology
    • 6.2.2. By End User
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Neuromarketing Solutions Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Technology
        • 6.3.1.2.2. By End User
    • 6.3.2. Canada Neuromarketing Solutions Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Technology
        • 6.3.2.2.2. By End User
    • 6.3.3. Mexico Neuromarketing Solutions Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Technology
        • 6.3.3.2.2. By End User

7. Europe Neuromarketing Solutions Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Technology
    • 7.2.2. By End User
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Neuromarketing Solutions Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Technology
        • 7.3.1.2.2. By End User
    • 7.3.2. France Neuromarketing Solutions Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Technology
        • 7.3.2.2.2. By End User
    • 7.3.3. United Kingdom Neuromarketing Solutions Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Technology
        • 7.3.3.2.2. By End User
    • 7.3.4. Italy Neuromarketing Solutions Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Technology
        • 7.3.4.2.2. By End User
    • 7.3.5. Spain Neuromarketing Solutions Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Technology
        • 7.3.5.2.2. By End User

8. Asia Pacific Neuromarketing Solutions Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Technology
    • 8.2.2. By End User
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Neuromarketing Solutions Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Technology
        • 8.3.1.2.2. By End User
    • 8.3.2. India Neuromarketing Solutions Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Technology
        • 8.3.2.2.2. By End User
    • 8.3.3. Japan Neuromarketing Solutions Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Technology
        • 8.3.3.2.2. By End User
    • 8.3.4. South Korea Neuromarketing Solutions Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Technology
        • 8.3.4.2.2. By End User
    • 8.3.5. Australia Neuromarketing Solutions Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Technology
        • 8.3.5.2.2. By End User

9. Middle East & Africa Neuromarketing Solutions Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Technology
    • 9.2.2. By End User
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Neuromarketing Solutions Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Technology
        • 9.3.1.2.2. By End User
    • 9.3.2. UAE Neuromarketing Solutions Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Technology
        • 9.3.2.2.2. By End User
    • 9.3.3. South Africa Neuromarketing Solutions Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Technology
        • 9.3.3.2.2. By End User

10. South America Neuromarketing Solutions Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Technology
    • 10.2.2. By End User
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Neuromarketing Solutions Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Technology
        • 10.3.1.2.2. By End User
    • 10.3.2. Colombia Neuromarketing Solutions Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Technology
        • 10.3.2.2.2. By End User
    • 10.3.3. Argentina Neuromarketing Solutions Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Technology
        • 10.3.3.2.2. By End User

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Neuromarketing Solutions Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Immersion Neuroscience, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Buyology, Inc.
  • 15.3. Emotion Research LAB
  • 15.4. SIS International Research
  • 15.5. IVP Research Labs
  • 15.6. Neural Sense (Pty) Ltd.
  • 15.7. NVISO AG
  • 15.8. Cadwell Industries, Inc.
  • 15.9. Compumedics Limited
  • 15.10. Neurons Inc.

16. Strategic Recommendations

17. About Us & Disclaimer