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市場調查報告書
商品編碼
1967677

神經行銷技術市場－全球產業規模、佔有率、趨勢、機會、預測：按技術、解決方案、地區和競爭對手分類，2021-2031年

Neuromarketing Technology Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Technology, By Solutions, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球神經行銷技術市場預計將從 2025 年的 36.1 億美元大幅成長至 2031 年的 61.6 億美元，複合年成長率為 9.31%。

這項技術利用腦電圖 (EEG) 和眼動追蹤等工具捕捉生理反應，從而分析消費者對各種行銷刺激的潛在反應。此領域的成長源自於對客觀行為數據的需求，這些數據比傳統調查更為精準；同時，企業也希望透過精確的情感互動指標來最大化廣告成效。 2024 年 ESOMAR CEO 產業洞察報告強調了這項策略轉變，報告顯示，56% 的產業領導者認為新興技術是成長的主要驅動力，凸顯了向先進分析能力轉型的重要性。

市場概覽
預測期 2027-2031
市場規模：2025年 36.1億美元
市場規模：2031年 61.6億美元
複合年成長率：2026-2031年 9.31%
成長最快的細分市場 產品開發
最大的市場 北美洲

然而，市場面臨著與倫理考量和消費者對資料隱私信任度下降相關的重大障礙。生物辨識資料的收集經常引發公眾對潛在侵入性監控和操縱行為的擔憂。全球研究商業網路的數據清楚地反映了這種摩擦，預計到2024年，洞察公司對負責任數據使用的淨信任指數將降至-23。這種負面情緒暴露出嚴重的信任鴻溝，有效地阻礙了神經行銷技術在整個行業中的廣泛應用和接受。

市場促進因素

隨著人工智慧和機器學習與預測分析的融合，複雜神經數據的解讀正實現自動化，從根本上改變了市場模式。這些技術使平台能夠處理來自腦電圖和生物識別感測器的大量資料集，將原始生理訊號轉化為快速、準確且具有預測性的消費行為模型。這種融合，在運算工具普及的支持下，正迅速成為業界標準。根據 HubSpot 2024 年 2 月發布的《行銷現況報告》，64% 的行銷專業人士正在使用人工智慧進行研究和內容創作，為可擴展的神經行銷奠定了必要的基礎。透過最大限度地減少分析情緒反應所需的時間，品牌可以動態地最佳化宣傳活動，這使得這項技術對於保持競爭優勢至關重要。

同時，神經行銷在最佳化數位使用者體驗 (UX) 方面的應用日益廣泛，尤其是在企業加大對數位管道投入的情況下，這正成為關鍵促進因素。廣告主正利用眼動追蹤和臉部辨識技術，確保高價值的數位資產能瞬間吸引用戶的注意力，並引發預期的情緒反應。然而，這種最佳化也伴隨著高昂的經濟風險。互動廣告局 (IAB) 2024 年 4 月發布的《網路廣告收入報告》顯示，數位影片廣告收入成長了 10.6%，達到 521 億美元，凸顯了未最佳化宣傳活動帶來的資本風險。此外，傳統的分析方法往往無法解釋使用者流失的原因（銷售團隊 2024 年 5 月發布的《行銷現況報告》也印證了這一點，該報告發現只有 31% 的行銷人員對整合客戶資料的能力感到滿意），因此，企業越來越依賴神經行銷來獲取必要的客觀行為洞察。

市場挑戰

全球神經行銷技術市場的主要障礙在於資料隱私日益嚴格的倫理審查以及消費者信任度的下降。與傳統市場研究不同，神經行銷採用的調查方法探索深層的生理反應和潛意識思維。然而，大眾越來越傾向於將此類研究視為侵入式監控，而非標準的消費者回饋。這種普遍的擔憂導致市場部署環境不穩定，品牌因擔心聲譽受損而猶豫是否將這些生物辨識調查方法完全融入其策略。因此，公眾對這些工具作為侵入式監控的認知阻礙了投資，妨礙了技術的普及，並有效地限制了市場潛力。

近期產業數據顯示，技術能力與公眾信任度之間存在顯著差距，這印證了這種抵制情緒的強烈程度。國際隱私專業人士協會（IAPP）預測，到2024年，全球57%的消費者將認為利用人工智慧和自動化技術收集個人資料對其隱私構成重大威脅。這項數據表明，大多數目標受眾並不認為神經行銷的底層技術有益，反而認為本身就具有危險性。當消費者將核心資料收集方法視為威脅時，這也成為供應商面臨的一大障礙，並限制了產業擴大營運規模和標準化測量方法的能力。

市場趨勢

穿戴式和無線神經感測設備的普及正在使數據收集更加大眾化，並將研究從僵化的實驗室環境轉移到真實世界環境中。這一趨勢的特點是腦電圖（EEG）頭戴設備和皮膚電反應感測器的微型化，它們可以與標準家用電子電器無縫整合，在實際產品使用過程中捕捉生理回饋。強大的消費技術生態系統為這些硬體的擴充性提供了支援。美國消費科技協會（CTA）於2025年1月發布的《美國消費科技一年產業預測》預測，2025年零售額將達到創紀錄的5,370億美元，為經濟高效的感測器部署創造了有利環境。這種便利性使品牌能夠進行分散式研究，並利用更大規模、更多樣化的參與者群體，從而提高情感參與度指標的統計有效性。

同時，虛擬實境（VR）和元宇宙測試環境正在市場上迅速發展，能夠以經濟高效的方式模擬零售空間和產品原型。透過使用VR頭戴裝置，企業可以將受試者沉浸在高度逼真的3D商店中，評估眼動追蹤模式和購買意向，而無需承擔營運實體焦點小組的成本。隨著品牌積極實現數位商店的盈利，這種調查方法變得至關重要。根據互動廣告局（IAB）2025年4月發布的《網路廣告收入報告》，零售媒體網路收入預計將在2024年達到537億美元，成長23.0%，這顯示數位銷售點（POS）廣告正經歷大規模轉型，需要嚴格的虛擬檢驗。因此，神經行銷供應商正在優先開發支援VR的分析套件，以最佳化這些高價值的數位交易環境。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球神經行銷技術市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 透過技術（功能性磁振造影、腦電圖、眼動追蹤、正子斷層掃描、腦磁圖）
    • 依解決方案分類（客戶體驗、人才培育、計劃管理、產品開發）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美神經行銷技術市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲神經行銷技術市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區神經行銷技術市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲神經行銷技術市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲神經行銷技術市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球神經行銷技術市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Merchant Mechanics, Inc.
  • Nielsen Consumer LLC
  • Emotiv, Inc.
  • Tobii AB
  • iMotions A/S
  • Sentient Decision Science, Inc.
  • MindLab International Ltd
  • Brain Vision LLC
  • Shimmer Research Ltd
  • Cadwell Industries Inc.

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 26594

The Global Neuromarketing Technology Market is projected to expand significantly, rising from USD 3.61 Billion in 2025 to USD 6.16 Billion by 2031, reflecting a CAGR of 9.31%. This technology leverages tools like electroencephalography and eye tracking to capture physiological responses, enabling the analysis of subconscious consumer reactions to various marketing stimuli. Growth in this sector is driven by the demand for objective behavioral data that offers greater accuracy than traditional surveys, alongside a corporate need to maximize advertising efficiency through precise emotional engagement metrics. This strategic shift is highlighted by the 2024 ESOMAR CEO Industry Insights Report, which found that 56% of industry leaders view emerging technologies as a primary catalyst for growth, emphasizing the move toward these advanced analytical capabilities.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 3.61 Billion
Market Size 2031USD 6.16 Billion
CAGR 2026-20319.31%
Fastest Growing SegmentProduct Development
Largest MarketNorth America

However, the market faces substantial obstacles related to ethical considerations and eroding consumer trust in data privacy. The gathering of biometric information frequently causes public alarm regarding intrusive surveillance and the potential for manipulative practices. Data from the Global Research Business Network illustrates this friction; in 2024, the net trust index for insights firms regarding responsible data usage dropped to -23. This negative sentiment exposes a severe confidence gap that effectively hinders the broader implementation and acceptance of neuromarketing technologies across the industry.

Market Driver

The convergence of artificial intelligence and machine learning with predictive analytics is fundamentally transforming the market by automating the interpretation of complex neurological data. These technologies empower platforms to process immense datasets from EEG and biometric sensors, rapidly converting raw physiological signals into accurate, forecastable models of consumer behavior. This integration is quickly becoming the industry standard, supported by widespread adoption of computational tools; according to HubSpot's 'State of Marketing Report' in February 2024, 64% of marketing professionals utilize AI for research and content creation, establishing the infrastructure needed for scalable neuromarketing. By minimizing the time needed to analyze emotional responses, brands can dynamically fine-tune their campaigns, making this technology essential for maintaining competitive strategies.

Concurrently, the increasing application of neuromarketing in digital user experience (UX) optimization serves as a vital growth driver, particularly as corporations expand their investment in digital channels. Advertisers are deploying eye-tracking and facial coding to ensure high-value digital assets immediately capture attention and elicit the intended emotional response. The financial stakes for such optimization are high; the Interactive Advertising Bureau's '2023 Internet Advertising Revenue Report' from April 2024 noted a 10.6% increase in digital video advertising revenue, reaching $52.1 billion, which underscores the capital risk associated with unoptimized campaigns. Furthermore, because traditional analytics often fail to explain user disengagement-a point reinforced by Salesforce's May 2024 'State of Marketing' report finding that only 31% of marketers are satisfied with their ability to unify customer data-there is a growing reliance on neuromarketing to provide necessary, objective behavioral insights.

Market Challenge

The principal obstacle hindering the Global Neuromarketing Technology Market is escalating ethical scrutiny and the deterioration of consumer trust regarding data privacy. Unlike conventional market research, neuromarketing utilizes tools that probe deep physiological and subconscious reactions, which the public increasingly views as invasive surveillance rather than standard consumer feedback. This pervasive apprehension generates a volatile adoption environment, as brands hesitate to fully incorporate these biometric methodologies into their strategies due to fears of reputational damage. Consequently, the perception of these tools as mechanisms for intrusive monitoring discourages investment and impedes the technology from reaching mainstream acceptance, effectively limiting its market potential.

The intensity of this resistance is underscored by recent industry data highlighting a significant disconnect between technological capabilities and public comfort levels. According to the International Association of Privacy Professionals, in 2024, 57% of global consumers identified the use of artificial intelligence and automated technologies for personal data collection as a major threat to their privacy. This statistic reveals that the majority of the target audience inherently regards the foundational technologies of neuromarketing as dangerous rather than beneficial. When the core method of data acquisition is perceived as a threat by the consumer base, it establishes a substantial barrier for vendors and restricts the industry's capacity to scale operations or standardize these measurement techniques.

Market Trends

The expansion of wearable and wireless neuro-sensing hardware is democratizing data collection, effectively transitioning research from rigid laboratory settings into real-world environments. This trend is defined by the miniaturization of EEG headsets and galvanic skin response sensors, which integrate seamlessly with standard consumer electronics to capture physiological feedback during authentic product interactions. A robust consumer technology ecosystem supports the scalability of this hardware; the Consumer Technology Association's 'U.S. Consumer Technology One-Year Industry Forecast' from January 2025 projected retail revenues for the sector would reach a record $537 billion in 2025, fostering a fertile environment for cost-effective sensor adoption. This accessibility enables brands to conduct decentralized studies with larger, more diverse participant pools, thereby enhancing the statistical validity of emotional engagement metrics.

Simultaneously, the market is experiencing rapid adoption of virtual reality and metaverse testing environments, which facilitate cost-effective simulations of retail spaces and product prototypes. By employing VR headsets, companies can immerse subjects in hyper-realistic 3D stores to assess gaze patterns and purchase intent without incurring the logistical costs of physical focus groups. This methodology is becoming essential as brands aggressively monetize digital storefronts; the Interactive Advertising Bureau's 'Internet Advertising Revenue Report' from April 2025 indicated that retail media network revenues surged by 23.0% to $53.7 billion in 2024, signaling a massive shift toward digital point-of-sale advertising that demands rigorous virtual validation. As a result, neuromarketing vendors are prioritizing the development of VR-compatible analysis suites to optimize these high-value digital trade environments.

Key Market Players

  • Merchant Mechanics, Inc.
  • Nielsen Consumer LLC
  • Emotiv, Inc.
  • Tobii AB
  • iMotions A/S
  • Sentient Decision Science, Inc.
  • MindLab International Ltd
  • Brain Vision LLC
  • Shimmer Research Ltd
  • Cadwell Industries Inc.

Report Scope

In this report, the Global Neuromarketing Technology Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Neuromarketing Technology Market, By Technology

  • FMRI
  • EEG
  • Eye tracking
  • PET
  • MEG

Neuromarketing Technology Market, By Solutions

  • Customer experience
  • People Engagement
  • Project Management
  • Product Development

Neuromarketing Technology Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Neuromarketing Technology Market.

Available Customizations:

Global Neuromarketing Technology Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Neuromarketing Technology Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Technology (FMRI, EEG, Eye tracking, PET, MEG)
    • 5.2.2. By Solutions (Customer experience, People Engagement, Project Management, Product Development)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Neuromarketing Technology Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Technology
    • 6.2.2. By Solutions
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Neuromarketing Technology Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Technology
        • 6.3.1.2.2. By Solutions
    • 6.3.2. Canada Neuromarketing Technology Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Technology
        • 6.3.2.2.2. By Solutions
    • 6.3.3. Mexico Neuromarketing Technology Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Technology
        • 6.3.3.2.2. By Solutions

7. Europe Neuromarketing Technology Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Technology
    • 7.2.2. By Solutions
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Neuromarketing Technology Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Technology
        • 7.3.1.2.2. By Solutions
    • 7.3.2. France Neuromarketing Technology Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Technology
        • 7.3.2.2.2. By Solutions
    • 7.3.3. United Kingdom Neuromarketing Technology Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Technology
        • 7.3.3.2.2. By Solutions
    • 7.3.4. Italy Neuromarketing Technology Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Technology
        • 7.3.4.2.2. By Solutions
    • 7.3.5. Spain Neuromarketing Technology Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Technology
        • 7.3.5.2.2. By Solutions

8. Asia Pacific Neuromarketing Technology Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Technology
    • 8.2.2. By Solutions
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Neuromarketing Technology Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Technology
        • 8.3.1.2.2. By Solutions
    • 8.3.2. India Neuromarketing Technology Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Technology
        • 8.3.2.2.2. By Solutions
    • 8.3.3. Japan Neuromarketing Technology Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Technology
        • 8.3.3.2.2. By Solutions
    • 8.3.4. South Korea Neuromarketing Technology Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Technology
        • 8.3.4.2.2. By Solutions
    • 8.3.5. Australia Neuromarketing Technology Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Technology
        • 8.3.5.2.2. By Solutions

9. Middle East & Africa Neuromarketing Technology Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Technology
    • 9.2.2. By Solutions
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Neuromarketing Technology Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Technology
        • 9.3.1.2.2. By Solutions
    • 9.3.2. UAE Neuromarketing Technology Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Technology
        • 9.3.2.2.2. By Solutions
    • 9.3.3. South Africa Neuromarketing Technology Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Technology
        • 9.3.3.2.2. By Solutions

10. South America Neuromarketing Technology Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Technology
    • 10.2.2. By Solutions
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Neuromarketing Technology Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Technology
        • 10.3.1.2.2. By Solutions
    • 10.3.2. Colombia Neuromarketing Technology Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Technology
        • 10.3.2.2.2. By Solutions
    • 10.3.3. Argentina Neuromarketing Technology Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Technology
        • 10.3.3.2.2. By Solutions

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Neuromarketing Technology Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Merchant Mechanics, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Nielsen Consumer LLC
  • 15.3. Emotiv, Inc.
  • 15.4. Tobii AB
  • 15.5. iMotions A/S
  • 15.6. Sentient Decision Science, Inc.
  • 15.7. MindLab International Ltd
  • 15.8. Brain Vision LLC
  • 15.9. Shimmer Research Ltd
  • 15.10. Cadwell Industries Inc.

16. Strategic Recommendations

17. About Us & Disclaimer