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市場調查報告書
商品編碼
2123024

神經行銷：市場佔有率分析、產業趨勢與統計、成長預測（2026-2031）

Neuromarketing - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)
出版日期: | 出版商: Mordor Intelligence | 英文 147 Pages | 商品交期: 2-3個工作天內

價格

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簡介目錄

根據 Mordor Intelligence 估計，神經行銷市場在 2026 年的價值將達到 18.3 億美元，高於 2025 年的 17.1 億美元，預計到 2031 年將達到 25.3 億美元。

預計從 2026 年到 2031 年，其複合年成長率將達到 6.76%。

神經行銷-市場-IMG1

本報告按最終用戶（銀行、金融服務和保險 (BFSI)、零售和消費品牌、市場研究公司、科研機構及其他）、技術（腦電圖 (EEG)、眼動追蹤、生物識別、面部編碼/情感人工智慧、近紅外光譜 (fNIRS) 及其他）、產品/服務（硬體/設備、軟體/平台、人工智慧服務、近紅外光譜 (fNIRS) 及其他）、產品/服務（硬體/設備、軟體/平台、服務）、應用程式（廣告/媒體市場預測以美元 (USD) 為單位。

全球神經行銷市場趨勢與洞察

對先進行銷工具的需求日益成長

品牌行銷人員正面臨著碎片化的數位化體驗，這導致點擊率和轉換率下降，而點擊率和轉換率是衡量用戶參與度的重要指標。基於腦電圖 (EEG) 並整合機器學習的系統可以即時讀取認知負荷、情緒喚醒和動機意圖，這些指標與銷售額的成長直接相關。一項突破性研究表明，購買預測準確率高達 87.1%，而傳統調查的準確率僅為 64%，這支持了向神經生物學測量方法的轉變。採用這些工具的消費品公司實現了更快的創新迭代、更少的媒體浪費和更高的廣告支出回報率 (ROAS)。在競爭日益激烈的線上市場中，對更深入的行為洞察的需求只會不斷成長。

引入人工智慧驅動的預測注意力分析

神經行銷供應商正在整合卷積類神經網路和梯度提升模型，以便在宣傳活動啟動前預測受眾的注意力模式。透過學習大規模多模態態資料集，可以實現跨文化細分，區分不同人群中細微的情感訊號。功能性近紅外線光譜 (fNIRS) 研究揭示了跨文化廣告觀看過程中存在性別特異性的前額葉皮質激活，這使得品牌能夠根據神經生物學兼容性最佳化訊息。預測範圍不僅限於單一創新，還能預測長期的品牌股權趨勢，指南預算分配和廣告組合策略。將這些預測引擎整合到媒體規劃工作流程中的公司，可以將洞察週期從數週縮短到數小時。

功能性磁振造影（fMRI）被認為是神經影像學的黃金標準，但其設備購買成本很高。

部署一套功能性磁振造影（fMRI）系統的初始成本可能超過300萬美元，持續維護成本每年也可能超過20萬美元。雖然大型製藥企業能夠承擔這樣的支出，但大多數機構和新創公司卻難以負擔。這種資金障礙造成了資源兩極化：資源雄厚的機構能夠獲得高解析度數據，而其他機構則被迫依賴成本較低的替代方案，例如腦電圖（EEG）和眼動追蹤。攜帶式功能近紅外光光譜（fNIRS）設備能夠以fMRI十分之一的成本達到其約75%的精度，但目前尚無法完全複製全腦成像。這個限制阻礙了fMRI的大規模部署，並減緩了調查方法的創新。

細分市場分析

到2025年，零售和消費品牌將佔據神經行銷市場佔有率的37.12%，這主要得益於快速消費品（FMCG）領域的大規模宣傳活動測試。同時，醫療保健和製藥領域的應用正以7.12%的複合年成長率快速發展，在所有終端用戶中成長最快。預計隨著基於神經科學的內容能夠提高患者的用藥依從性和臨床試驗參與率，醫療保健領域的神經行銷市場規模將進一步擴大。製藥負責人正在利用數位生物標記即時監測認知副作用，而醫院網路則正在檢驗遠端保健網站的使用者體驗流程，以減少使用者操作障礙和爽約率。

銀行和保險公司正在將神經回饋融入客戶獲取流程，以減少文書工作時間並降低客戶流失率。市場調查公司正在將生物辨識面板整合到傳統研究基礎設施中，以提高預測的準確性。學術機構正透過公共和私人津貼擴建腦機介面（BCI）實驗室，各國政府也為轉化神經科學提供資金支持，尤其是在亞太地區。汽車和娛樂公司正在探索車載情緒監測和故事板最佳化技術，以創造多元化的終端用戶環境，從而增強需求的韌性。

預計到2025年，腦電圖（EEG）將佔銷售額的40.28%，主要得益於成熟的研究方案和感測器成本的下降。功能性近紅外線光譜（fNIRS）正以7.35%的年成長率成長，它提供了一種無需光纖的移動式頭戴設備，可在用戶瀏覽實體店或虛擬商店時繪製前額葉皮質的血氧水平圖，從而縮小了與其他技術的差距。隨著頭戴設備製造商將光電二極體整合到混合實境（MR）設備中，fNIRS解決方案的神經行銷市場規模預計將會擴大。眼動追蹤模組也受益於與智慧眼鏡的整合，這些智慧眼鏡可以評估駕駛員的注意力分散情況以及對零售貨架的注視情況。

即使預算限制促使人們傾向於採用更輕的檢測法，功能性磁振造影（fMRI）對於高解析度地研究潛意識品牌聯想仍然至關重要。結合基因組皮膚反應（GSR）和光學容積描記法的穿戴式生物辨識技術，能夠在觀察消費行為的同時，持續追蹤其情緒。新興的腦電圖（EEG）耳機和神經形態感測器是尖端技術，如果能夠滿足可靠性標準，它們有望透過實現免持、被動式資料流，徹底革新調查方法方法。

區域分析

預計到2025年，北美將佔據神經行銷市場41.20%的佔有率。這反映了北美地區充裕的創業投資投資、強大的神經科學學術叢集以及清晰的隱私指南。當年，美國神經科技領域的融資總額達23億美元，共達成129筆交易，加速了突破性感測器設計和人工智慧管道的開發。在加拿大，公共津貼鼓勵跨境合作，而墨西哥的消費品公司則隨著數位廣告的日益成熟，開始採用成本效益高的眼動追蹤技術。併購活動，例如蘋果以2,200萬美元收購Datakalab，凸顯了該地區對嵌入式神經分析能力的強勁需求。

預計到2031年，亞太地區將以7.83%的複合年成長率成長，隨著中國、印度、日本和韓國將神經行銷融入全通路零售、遊戲和汽車體驗，區域收入差距有望縮小。在中國，政府研究津貼正支持神經人工智慧新創公司與全球品牌合作；而在印度，D2C平台正在可用性實驗室部署腦電圖（EEG）頭帶。強調群體和諧的文化規範放大了社會認知指標的影響，促使當地研究機構客製化研究方案以捕捉集體主義訊號。日本主要電子製造商和韓國娛樂集團正在率先建立身臨其境型XR實驗室，將功能性近紅外光譜（fNIRS）和觸覺回饋相結合，以最佳化產品發布。

在歐洲，強勁的需求仍然存在，這得益於德國汽車工業的傳統、法國奢侈品的創造力以及英國媒體機構的創新精神。 GDPR的嚴格執行推動了邊緣分析和聯邦學習解決方案的發展，這些方案限制了個人資料的傳輸，使歐洲供應商成為全球神經行銷領域倫理標竿。諸如「人腦計畫」之類的學術網路正在推動測量設備的進步，這些進步隨後轉化為商業產品。注重隱私的聲譽吸引了面臨消費者日益成長的疑慮的跨國品牌，並將高合規性轉化為收入成長點。此外，數位基礎設施的加速發展以及跨國零售商全通路策略的在地化，正在為南美、中東和非洲創造長期的商業機會。

其他好處

  • Excel格式的市場預測（ME）表
  • 3個月的分析師支持

目錄

第1章：引言

  • 研究假設和市場定義
  • 調查範圍

第2章：調查方法

第3章執行摘要

第4章 市場狀況

  • 市場概覽
  • 市場促進因素
    • 對先進行銷工具的需求日益成長
    • 利用智慧型手機進行即時體驗追蹤的普及
    • 引入人工智慧驅動的預測注意力分析
    • 對注重隱私、選擇加入的消費者洞察的需求日益成長
    • 神經行銷與身臨其境型XR平台的整合
    • 擴大對神經技術新創企業的創業融資
  • 市場限制因素
    • 功能性磁振造影（fMRI）被認為是神經影像學的黃金標準，但其設備購買成本很高。
    • 監管環境碎片化以及資料隱私方面的限制
    • 多個領域人員短缺
    • 消費者對潛在操弄行為的懷疑
  • 產業生態系分析
  • 監理情勢
  • 宏觀經濟因素的影響
  • 波特五力分析

第5章 市場規模與成長預測

  • 最終用戶
    • 銀行業、金融服務業及保險業
    • 零售與消費品牌
    • 市場研究公司
    • 科學機構
    • 醫療保健和製藥
    • 其他
  • 透過技術
    • 腦電圖（EEG）
    • 功能性磁振造影（fMRI）
    • 眼動追蹤
    • 生物醫學測量（一般皮膚反應（GSR）、心率）
    • 臉部編碼/情緒人工智慧
    • 功能性近紅外線光譜（fNIRS）
    • 其他
  • 透過提供
    • 硬體設備
    • 軟體平台
    • 服務
  • 透過使用
    • 廣告和媒體測試
    • 產品和包裝設計
    • 使用者體驗數位分析
    • 零售和店內分析
    • 價格調查
    • 測試政治和社會宣傳活動
    • 其他
  • 按地區
    • 北美洲
      • 美國
      • 加拿大
      • 墨西哥
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美國家
    • 歐洲
      • 德國
      • 法國
      • 英國
      • 義大利
      • 西班牙
      • 俄羅斯
      • 其他歐洲國家
    • 亞太地區
      • 中國
      • 日本
      • 印度
      • 韓國
      • 澳洲和紐西蘭
      • 其他亞太國家
    • 中東
      • 沙烏地阿拉伯
      • 阿拉伯聯合大公國
      • 土耳其
      • 其他中東國家
    • 非洲
      • 南非
      • 埃及
      • 奈及利亞
      • 其他非洲地區

第6章 競爭情勢

  • 市場集中度
  • 策略趨勢
  • 市佔率分析
  • 公司簡介
    • The Nielsen Company LLC
    • Neurons Inc.
    • Immersion Neuroscience Inc.
    • NVISO SA
    • Cadwell Industries Inc.
    • Compumedics Limited
    • Merchant Mechanics Inc.
    • Neural Sense（Pty）Ltd
    • SR Labs SRL
    • Synetiq Ltd.
    • Mindspeller BV
    • MindMetriks LLC
    • Uniphore Technologies Inc.
    • Tobii AB
    • iMotions A/S
    • Bitbrain Technologies SL
    • Emotiv Inc.
    • Shimmer Research Ltd.
    • Myndlift Ltd.
    • Blackbox Biometrics LLC
    • Innerscope Research Inc.
    • Eye Square GmbH
    • HCL Technologies Limited（Neuromarketing Practice）
    • Spark Neuro Inc.
    • Affectiva Inc.
    • Sensory Logic Inc.
    • Neurotrend LLC
    • SalesBrain LLC
    • NeuroVision Marketing LLC
    • Neuro-Insight Pty Ltd

第7章 市場機會與未來展望

簡介目錄
Product Code: 66418

According to Mordor Intelligence, neuromarketing market size in 2026 is estimated at USD 1.83 billion, growing from 2025 value of USD 1.71 billion with 2031 projections showing USD 2.53 billion, growing at 6.76% CAGR over 2026-2031.

Neuromarketing - Market - IMG1

This report is Segmented by End Users (BFSI, Retail and Consumer Brands, Market Research Agencies, Scientific Institutions, and More), Technology (EEG, Eye Tracking, Biometrics, Facial Coding, FNIRS, and More), Offering (Hardware, Software, and Services), Application (Advertising and Media Testing, Product and Packaging Design, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global Neuromarketing Market Trends and Insights

Increasing Need for Advanced Marketing Tools

Brand marketers face fragmented digital journeys that weaken click-through and conversion metrics as proxies for engagement. EEG-based systems integrated with machine learning provide real-time readouts of cognitive load, emotional arousal, and motivational intent that correlate directly with sales lift. A landmark study reported 87.1% purchase-prediction accuracy against 64% for surveys, validating the shift toward neurobiological measurement. Consumer goods firms that deploy these tools achieve faster creative iteration, reduced media wastage, and higher return on advertising spend. Heightened competition inside crowded online marketplaces further elevates demand for deeper behavioral insight.

AI-Powered Predictive Attention Analytics Adoption

Neuromarketing vendors embed convolutional neural networks and gradient-boosting models to forecast attention patterns before campaigns launch. Training on large multi-modal datasets enables cross-cultural segmentation that distinguishes subtle emotional cues among demographic cohorts. Functional near-infrared spectroscopy studies reveal gender-specific prefrontal activation during mixed-culture adverts, allowing brands to tailor messaging by neurobiological fit. Forecasting extends beyond single creatives to long-term brand-equity trajectories, guiding budget allocation and portfolio strategy. Companies that integrate these predictive engines into media-planning workflows compress insights cycles from weeks to hours.

High Capital Cost of Gold-Standard Neuroimaging (fMRI)

Installing an fMRI suite can exceed USD 3 million, with recurrent maintenance topping USD 200,000 each year. Such spending is feasible for large pharmaceutical firms but unattainable for most agencies and start-ups. The capital hurdle entrenches a two-tier structure in which resource-rich organizations access high-resolution data while others rely on lower-cost EEG or eye-tracking alternatives. Portable fNIRS devices deliver roughly 75% of fMRI precision at 10% of its cost, but they cannot yet fully replicate whole-brain mapping. This constraint limits large-scale adoption and slows methodological innovation.

Other drivers and restraints analyzed in the detailed report include:

  1. Rising Demand for Privacy-Compliant, Opt-In Consumer Insights
  2. Integration of Neuromarketing with Immersive XR Platforms
  3. Fragmented Regulatory Landscape and Data-Privacy Constraints

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Retail and consumer brands captured 37.12% neuromarketing market share during 2025, driven by high-volume campaign testing across fast-moving consumer goods. Healthcare and pharma applications, however, are advancing at a 7.12% CAGR, the fastest among end users. The neuromarketing market size for healthcare communications will benefit from neuroscience-based content that improves patient adherence and clinical-trial engagement. Pharmaceutical marketers employ digital biomarkers to monitor cognitive side effects in real time, while hospital networks test user-experience flows of telehealth portals to reduce friction and missed appointments.

Banks and insurers integrate neural feedback into onboarding journeys that shorten form-completion times and lower abandonment. Market-research agencies embed biometric panels within traditional survey infrastructures to boost predictive validity. Academic institutions expand brain-computer-interface labs through public-private grants, particularly in Asia Pacific where governments fund translational neuroscience. Automotive and entertainment firms explore in-vehicle emotion monitoring and storyboarding optimization, rounding out a diversified end-user landscape that strengthens demand resilience.

Electroencephalography held 40.28% revenue in 2025 thanks to well-established research protocols and shrinking sensor costs. Functional near-infrared spectroscopy is growing 7.35% annually, narrowing the gap by offering mobile, fiber-less caps that map prefrontal blood oxygenation while users browse physical aisles or virtual storefronts. The neuromarketing market size for fNIRS solutions will expand as headset manufacturers embed optical diodes inside mixed-reality devices. Eye-tracking modules benefit from integration into smart glasses that assess driver distraction and retail shelf gaze.

Functional magnetic resonance imaging remains indispensable for high-resolution studies of subconscious brand associations, even as budget pressures favor lighter modalities. Wearable biometrics that combine galvanic skin response with photoplethysmography enable continuous emotion tracking during day-long consumer safaris. Emerging brain-sensing earbuds and neuromorphic sensors sit at the frontier, promising hands-free passive data streams that could reshape methodological norms once reliability thresholds are met.

Complete Report Scope:

  • By End Users
    • Banking, Financial Services and Insurance
    • Retail and Consumer Brands
    • Market Research Agencies
    • Scientific Institutions
    • Healthcare and Pharma
    • Other End Users
  • By Technology
    • Electroencephalography (EEG)
    • Functional Magnetic Resonance Imaging (fMRI)
    • Eye Tracking
    • Biometrics (GSR, Heart Rate)
    • Facial Coding / Emotion AI
    • Functional Near-Infrared Spectroscopy (fNIRS)
    • Other Technologies
  • By Offering
    • Hardware / Devices
    • Software / Platforms
    • Services
  • By Application
    • Advertising and Media Testing
    • Product and Packaging Design
    • User Experience and Digital Analytics
    • Retail and In-Store Analytics
    • Pricing Research
    • Political and Social Campaign Testing
    • Other Applications
  • By Geography
    • North America
      • United States
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Rest of South America
    • Europe
      • Germany
      • France
      • United Kingdom
      • Italy
      • Spain
      • Russia
      • Rest of Europe
    • Asia Pacific
      • China
      • Japan
      • India
      • South Korea
      • Australia and New Zealand
      • Rest of Asia Pacific
    • Middle East
      • Saudi Arabia
      • United Arab Emirates
      • Turkey
      • Rest of Middle East
    • Africa
      • South Africa
      • Egypt
      • Nigeria
      • Rest of Africa

Geography Analysis

North America commanded 41.20% neuromarketing market share in 2025, reflecting deep venture-capital pools, academic brain-science clusters, and clear privacy guidance. United States funding for neurotechnology reached USD 2.3 billion across 129 deals that year, catalyzing breakthrough sensor designs and AI pipelines. Canada supplements with public grants that encourage cross-border consortia, while Mexico's consumer-goods companies adopt budget-friendly eye-tracking as digital advertising sophistication rises. Acquisition activity, such as Apple's USD 22 million purchase of Datakalab, underscores the region's appetite for embedded neural-analysis capability.

Asia Pacific is growing at a 7.83% CAGR through 2031 and will narrow the regional revenue gap as China, India, Japan, and South Korea integrate neuromarketing into omnichannel retail, gaming, and automotive experiences. Government research grants in China support neuro-AI startups that partner with global brands, while India's direct-to-consumer platforms deploy EEG headbands in usability labs. Cultural norms that emphasize group harmony amplify the impact of social-cognition metrics, motivating local agencies to customize study protocols that capture collectivist cues. Japan's electronics giants and South Korea's entertainment groups pioneer immersive XR laboratories that fuse fNIRS with haptic feedback to refine product launches.

Europe maintains healthy demand anchored by Germany's automotive heritage, France's luxury-goods creativity, and the United Kingdom's media-agency innovation. Stringent GDPR enforcement propels edge-analytics and federated-learning solutions that limit personal-data transfer, positioning European vendors as global benchmarks for ethical neuromarketing. Academic networks such as the Human Brain Project spin off instrumentation advances that flow into commercial offerings. Privacy-focused reputation attracts multinational brands facing rising consumer skepticism, turning compliance sophistication into a revenue catalyst. Long-run opportunities also emerge in South America, the Middle East, and Africa as digital infrastructure accelerates and multinational retailers localize omnichannel strategies.

  1. The Nielsen Company LLC
  2. Neurons Inc.
  3. Immersion Neuroscience Inc.
  4. NVISO SA
  5. Cadwell Industries Inc.
  6. Compumedics Limited
  7. Merchant Mechanics Inc.
  8. Neural Sense (Pty) Ltd
  9. SR Labs SRL
  10. Synetiq Ltd.
  11. Mindspeller BV
  12. MindMetriks LLC
  13. Uniphore Technologies Inc.
  14. Tobii AB
  15. iMotions A/S
  16. Bitbrain Technologies SL
  17. Emotiv Inc.
  18. Shimmer Research Ltd.
  19. Myndlift Ltd.
  20. Blackbox Biometrics LLC
  21. Innerscope Research Inc.
  22. Eye Square GmbH
  23. HCL Technologies Limited (Neuromarketing Practice)
  24. Spark Neuro Inc.
  25. Affectiva Inc.
  26. Sensory Logic Inc.
  27. Neurotrend LLC
  28. SalesBrain LLC
  29. NeuroVision Marketing LLC
  30. Neuro-Insight Pty Ltd

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Increasing Need for Advanced Marketing Tools
    • 4.2.2 Proliferation of Smartphone-Based Real-Time Experience Tracking
    • 4.2.3 AI-Powered Predictive Attention Analytics Adoption
    • 4.2.4 Rising Demand for Privacy-Compliant, Opt-In Consumer Insights
    • 4.2.5 Integration of Neuromarketing with Immersive XR Platforms
    • 4.2.6 Growing Venture Funding in Neurotechnology Start-Ups
  • 4.3 Market Restraints
    • 4.3.1 High Capital Cost of Gold-Standard Neuroimaging (fMRI)
    • 4.3.2 Fragmented Regulatory Landscape and Data Privacy Constraints
    • 4.3.3 Shortage of Multidisciplinary Talent
    • 4.3.4 Consumer Skepticism over Subconscious Manipulation
  • 4.4 Industry Ecosystem Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Impact of Macroeconomic Factors
  • 4.7 Porter's Five Forces Analysis
    • 4.7.1 Bargaining Power of Suppliers
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Threat of New Entrants
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By End Users
    • 5.1.1 Banking, Financial Services and Insurance
    • 5.1.2 Retail and Consumer Brands
    • 5.1.3 Market Research Agencies
    • 5.1.4 Scientific Institutions
    • 5.1.5 Healthcare and Pharma
    • 5.1.6 Other End Users
  • 5.2 By Technology
    • 5.2.1 Electroencephalography (EEG)
    • 5.2.2 Functional Magnetic Resonance Imaging (fMRI)
    • 5.2.3 Eye Tracking
    • 5.2.4 Biometrics (GSR, Heart Rate)
    • 5.2.5 Facial Coding / Emotion AI
    • 5.2.6 Functional Near-Infrared Spectroscopy (fNIRS)
    • 5.2.7 Other Technologies
  • 5.3 By Offering
    • 5.3.1 Hardware / Devices
    • 5.3.2 Software / Platforms
    • 5.3.3 Services
  • 5.4 By Application
    • 5.4.1 Advertising and Media Testing
    • 5.4.2 Product and Packaging Design
    • 5.4.3 User Experience and Digital Analytics
    • 5.4.4 Retail and In-Store Analytics
    • 5.4.5 Pricing Research
    • 5.4.6 Political and Social Campaign Testing
    • 5.4.7 Other Applications
  • 5.5 By Geography
    • 5.5.1 North America
      • 5.5.1.1 United States
      • 5.5.1.2 Canada
      • 5.5.1.3 Mexico
    • 5.5.2 South America
      • 5.5.2.1 Brazil
      • 5.5.2.2 Argentina
      • 5.5.2.3 Rest of South America
    • 5.5.3 Europe
      • 5.5.3.1 Germany
      • 5.5.3.2 France
      • 5.5.3.3 United Kingdom
      • 5.5.3.4 Italy
      • 5.5.3.5 Spain
      • 5.5.3.6 Russia
      • 5.5.3.7 Rest of Europe
    • 5.5.4 Asia Pacific
      • 5.5.4.1 China
      • 5.5.4.2 Japan
      • 5.5.4.3 India
      • 5.5.4.4 South Korea
      • 5.5.4.5 Australia and New Zealand
      • 5.5.4.6 Rest of Asia Pacific
    • 5.5.5 Middle East
      • 5.5.5.1 Saudi Arabia
      • 5.5.5.2 United Arab Emirates
      • 5.5.5.3 Turkey
      • 5.5.5.4 Rest of Middle East
    • 5.5.6 Africa
      • 5.5.6.1 South Africa
      • 5.5.6.2 Egypt
      • 5.5.6.3 Nigeria
      • 5.5.6.4 Rest of Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 The Nielsen Company LLC
    • 6.4.2 Neurons Inc.
    • 6.4.3 Immersion Neuroscience Inc.
    • 6.4.4 NVISO SA
    • 6.4.5 Cadwell Industries Inc.
    • 6.4.6 Compumedics Limited
    • 6.4.7 Merchant Mechanics Inc.
    • 6.4.8 Neural Sense (Pty) Ltd
    • 6.4.9 SR Labs SRL
    • 6.4.10 Synetiq Ltd.
    • 6.4.11 Mindspeller BV
    • 6.4.12 MindMetriks LLC
    • 6.4.13 Uniphore Technologies Inc.
    • 6.4.14 Tobii AB
    • 6.4.15 iMotions A/S
    • 6.4.16 Bitbrain Technologies SL
    • 6.4.17 Emotiv Inc.
    • 6.4.18 Shimmer Research Ltd.
    • 6.4.19 Myndlift Ltd.
    • 6.4.20 Blackbox Biometrics LLC
    • 6.4.21 Innerscope Research Inc.
    • 6.4.22 Eye Square GmbH
    • 6.4.23 HCL Technologies Limited (Neuromarketing Practice)
    • 6.4.24 Spark Neuro Inc.
    • 6.4.25 Affectiva Inc.
    • 6.4.26 Sensory Logic Inc.
    • 6.4.27 Neurotrend LLC
    • 6.4.28 SalesBrain LLC
    • 6.4.29 NeuroVision Marketing LLC
    • 6.4.30 Neuro-Insight Pty Ltd

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-Space and Unmet-Need Assessment