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市場調查報告書
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1967678

生酮飲食食品市場－全球產業規模、佔有率、趨勢、機會、預測：依產品類型、通路、地區和競爭格局分類，2021-2031年

Keto Diet Foods Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球生酮飲食食品市場預計將從 2025 年的 125.9 億美元成長到 2031 年的 165.6 億美元，複合年成長率達到 4.67%。

該市場主要由科學配方、高脂肪、適量蛋白質和極低碳水化合物的營養產品組成，旨在誘導消費者進入代謝性酮症狀態。推動該行業發展的關鍵因素包括全球肥胖率上升以及消費者對糖尿病等代謝健康問題的日益關注。這些重要的健康需求為市場成長奠定了堅實的基礎，使生酮產品的需求有別於短暫的飲食習慣或健康趨勢。

市場概覽
預測期 2027-2031
市場規模：2025年 125.9億美元
市場規模：2031年 165.6億美元
複合年成長率：2026-2031年 4.67%
成長最快的細分市場 小吃
最大的市場 北美洲

根據國際食品資訊理事會（IFIC）的預測，到2024年，約有4%的消費者將採用生酮飲食或高脂肪飲食。雖然這個數字代表著一個忠實的核心使用者群體，但長期堅持這種飲食方式所需的嚴格自律性是其市場擴張的主要障礙。難以維持嚴格的飲食控制往往導致較高的消費者流失率，從而限制了這些特殊食品有效滲透大眾市場的能力。

市場促進因素

肥胖症和生活型態相關代謝疾病的日益增加是全球生酮飲食食品市場的主要驅動力。隨著人們對代謝健康的關注度不斷提高，越來越多的消費者開始採用生酮配方來有效控制體重和血糖值。這種基本的健康需求催生了對專業代謝營養產品的持續需求，而非曇花一現的潮流。全球與體重相關的健康數據凸顯了這種迫切性。世界肥胖聯盟於2024年3月發布的《2024年世界肥胖地圖集》預測，全球肥胖成年人口將從2020年的8.1億增加到2035年的15.3億。這項預測的成長正在推動人們飲食習慣的改變。國際食品資訊理事會於2024年6月發布的《2024年食品與健康調查》報告顯示，66%的消費者正在努力限制糖的攝取。這擴大了低升糖指數（GI）和生酮友善產品的潛在客戶群。

創新生酮友善零食和飲料的開發正在有效克服與便利性和飲食依從性相關的障礙。製造商正迅速推出即食產品，這些產品在嚴格遵循宏量營養素比例的同時，還能複製傳統高碳水化合物食品的口味和口感。這種方法滿足了消費者對攜帶式營養來源的需求，使其能夠適應忙碌的生活方式，同時又不干擾代謝酮症。主要市場參與者的財務表現凸顯了這些產品線的可行性。例如，Simply Good Foods在2024年10月發布的2024年第四季財報中顯示，其淨銷售額成長17.2%，達到3.757億美元，這主要得益於其營養零食和飲料品牌的強勁需求。這一成長表明，便捷美味的產品形式對於將健康意識轉化為穩定的市場收入至關重要。

市場挑戰

長期堅持生酮飲食所需的嚴格自律是全球生酮飲食市場永續發展的主要障礙。與柔軟性的營養計劃不同，生酮通訊協定要求精確追蹤宏量營養素，並維持特定的高脂肪、低碳水化合物比例以維持代謝酮症狀態。這種嚴格的要求往往會導致消費者疲勞和高流失率，經常使潛在的長期客戶變成臨時使用者。因此，由於必要的飲食方式改變通常與常見的社交飲食習慣和以便利為導向的飲食文化不相容，生酮飲食市場難以從專業化的利基市場轉型為大眾市場。

儘管糖尿病盛行率高，理論上是推動市場需求的主要因素，但合規性障礙卻顯著限制了可實現的市場佔有率。根據國際糖尿病聯盟（IDF）預測，到2024年，全球約有5.89億成年人患有糖尿病。這一龐大的人群是代謝健康產品的潛在客戶群，但難以堅持嚴格的飲食方案限制了該行業充分獲取和留住這一龐大消費群的能力，從而阻礙了整體收入成長。

市場趨勢

植物來源和生酮產品配方的融合代表著市場的策略性演變，有時被稱為「生酮2.0」。製造商正在用植物來源植物來源產業合作，生酮產品製造商正在將其目標客戶群從嚴格的節食者擴展到大規模的彈性素食族群。商業性潛力大。植物性食品協會於2024年5月發布的《2023年市場報告》顯示，美國植物來源食品的零售額已達81億美元，為這些重新配方的生酮產品奠定了堅實的基礎。

同時，消費者對潔淨標示和天然成分的需求日益成長，正促使產品標準進行重組。隨著消費者對代謝健康食品中添加劑的關注度不斷提高，市場現在要求配方中使用羅漢果、甜菊糖苷和全食物黏合劑等天然成分，而早期的生酮產品則嚴重依賴人工甜味劑和合成粘合劑來模仿碳水化合物的味道。這一趨勢要求高階定位更加透明，迫使品牌去除高度加工的成分以維護消費者信任。零售商正在積極回應，優先考慮成分更清潔的產品。美國食品工業協會 (FMI) 在 2024 年 10 月發布的報告《2024 年自有品牌的力量》中指出，93% 的高階主管計畫增加對自有品牌的投資，尤其關注成分簡單、清潔的產品。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球生酮飲食食品市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依產品類型（營養補充品、點心、飲料）
    • 分銷通路（超級市場/大賣場、便利商店、專賣店、線上通路、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美生酮飲食食品市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲生酮飲食食品市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區生酮飲食食品市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲生酮飲食食品市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲生酮飲食食品市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球生酮飲食食品市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Ample Foods, Inc.
  • Danone SA
  • Nestle SA
  • Pruvit Ventures, Inc.
  • Keto Co.
  • Zenwise, LLC
  • Perfect Keto Group, LLC
  • Max Sweets LLC
  • Bulletproof 360, Inc.
  • Archer Daniels Midland Company

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 26648

The Global Keto Diet Foods Market is projected to expand from USD 12.59 Billion in 2025 to USD 16.56 Billion by 2031, achieving a compound annual growth rate of 4.67%. This market consists of nutritional products scientifically formulated with high fat, adequate protein, and very low carbohydrate levels designed to induce metabolic ketosis in consumers. The primary factors driving this sector include the rising global rates of obesity and a growing consumer focus on managing metabolic health issues, such as diabetes. These critical health needs provide a solid foundation for market growth, distinguishing the demand for ketogenic products from temporary dietary preferences or fleeting wellness trends.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 12.59 Billion
Market Size 2031USD 16.56 Billion
CAGR 2026-20314.67%
Fastest Growing SegmentSnacks
Largest MarketNorth America

According to the International Food Information Council, approximately 4% of consumers reported following a ketogenic or high-fat diet in 2024. Although this figure represents a committed core of users, the strict discipline necessary for long-term adherence presents a significant obstacle to wider market expansion. The challenge of maintaining rigorous dietary compliance frequently results in high consumer dropout rates, thereby limiting the ability of these specialized food products to penetrate the mass market effectively.

Market Driver

The increasing prevalence of obesity and lifestyle-linked metabolic disorders acts as the main catalyst for the Global Keto Diet Foods Market. As metabolic health becomes a higher priority, consumers are increasingly adopting ketogenic formulations to effectively manage weight and blood sugar levels. This essential health requirement creates a lasting demand for specialized metabolic nutrition products, differentiating the market from short-lived trends. The urgency is highlighted by global weight-related health data; the World Obesity Federation's 'World Obesity Atlas 2024', released in March 2024, projects that the number of adults with obesity will increase from 0.81 billion in 2020 to 1.53 billion by 2035. This anticipated rise is driving a shift in dietary habits, as seen in the International Food Information Council's '2024 Food & Health Survey' from June 2024, where 66% of consumers reported attempting to limit sugar intake, expanding the potential audience for low-glycemic, keto-friendly products.

The development of innovative keto-friendly snacks and beverages is effectively overcoming barriers related to convenience and dietary adherence. Manufacturers are rapidly introducing ready-to-eat options that mimic the taste and texture of traditional high-carbohydrate foods while adhering to strict macronutrient profiles. This approach satisfies the consumer need for portable nutrition that accommodates busy lifestyles without disrupting metabolic ketosis. The financial performance of key market players confirms the viability of these product lines; for instance, The Simply Good Foods Company reported in its 'Fiscal Fourth Quarter 2024 Financial Results' in October 2024 that net sales rose 17.2% to $375.7 million, fueled by strong demand for its nutritional snacking and beverage brands. This growth demonstrates that convenient, tasty product formats are crucial for converting health interest into consistent market revenue.

Market Challenge

The strict discipline required for long-term adherence to the ketogenic diet serves as a significant barrier to the sustained growth of the Global Keto Diet Foods Market. Unlike more flexible nutritional plans, the keto protocol necessitates precise macronutrient tracking and the maintenance of specific high-fat, low-carbohydrate ratios to preserve metabolic ketosis. This rigidity often leads to consumer fatigue and high attrition rates, effectively turning potential long-term customers into temporary users. Consequently, the market faces difficulties in transitioning from a specialized niche to a broad mass-market category, as the required lifestyle changes are often incompatible with general social dining and convenience-focused food cultures.

This adherence barrier significantly limits the realizable market share, despite the high prevalence of health conditions that theoretically drive demand. According to the International Diabetes Federation, approximately 589 million adults worldwide were living with diabetes in 2024. While this demographic represents a massive potential audience for metabolic health products, the difficulty of maintaining strict dietary compliance restricts the industry's ability to fully capture and retain this extensive consumer base, thereby constraining overall revenue growth.

Market Trends

The convergence of plant-based and ketogenic product formulations marks a strategic evolution in the market, often referred to as "Keto 2.0," where manufacturers substitute animal fats with plant-derived alternatives such as avocado, coconut, and nut butters. This hybrid strategy enables brands to address consumer concerns regarding the environmental impact and digestive strain of meat-heavy diets while preserving the specific macronutrient ratios needed for metabolic ketosis. By aligning with the established plant-based sector, keto manufacturers are broadening their addressable audience beyond strict dieters to include the large flexitarian demographic. The commercial potential is substantial; the Plant Based Foods Association's '2023 State of the Marketplace Report' from May 2024 noted that U.S. retail sales of plant-based foods hit $8.1 billion, offering a strong foundation for these reformulated keto products.

Simultaneously, the shift toward clean label and natural ingredient profiles is driving a reformulation of product standards, as consumers increasingly examine the additives in metabolic health foods. Whereas early ketogenic items often used artificial sweeteners and synthetic emulsifiers to replicate the taste of carbohydrates, the current market insists on natural formulations using ingredients like monk fruit, stevia, and whole-food binders. This trend demands transparency for premium positioning, compelling brands to remove ultra-processed components to maintain consumer trust. Retailers are adapting by favoring cleaner products; FMI - The Food Industry Association reported in October 2024, in the 'Power of Private Brands 2024', that 93% of executives plan to increase investment in private brands, with a specific focus on products featuring simple and clean ingredient lists.

Key Market Players

  • Ample Foods, Inc.
  • Danone S.A.
  • Nestle S.A.
  • Pruvit Ventures, Inc.
  • Keto Co.
  • Zenwise, LLC
  • Perfect Keto Group, LLC
  • Max Sweets LLC
  • Bulletproof 360, Inc.
  • Archer Daniels Midland Company

Report Scope

In this report, the Global Keto Diet Foods Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Keto Diet Foods Market, By Product Type

  • Supplements
  • Snacks
  • Beverages

Keto Diet Foods Market, By Distribution Channel

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online
  • Others

Keto Diet Foods Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Keto Diet Foods Market.

Available Customizations:

Global Keto Diet Foods Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Keto Diet Foods Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Supplements, Snacks, Beverages)
    • 5.2.2. By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Keto Diet Foods Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Keto Diet Foods Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Keto Diet Foods Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Keto Diet Foods Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Keto Diet Foods Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Keto Diet Foods Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Keto Diet Foods Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Keto Diet Foods Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Keto Diet Foods Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Keto Diet Foods Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Keto Diet Foods Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Keto Diet Foods Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Keto Diet Foods Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Keto Diet Foods Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Keto Diet Foods Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Keto Diet Foods Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Keto Diet Foods Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Keto Diet Foods Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Keto Diet Foods Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Keto Diet Foods Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Keto Diet Foods Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Keto Diet Foods Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Keto Diet Foods Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Keto Diet Foods Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Keto Diet Foods Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Ample Foods, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Danone S.A.
  • 15.3. Nestle S.A.
  • 15.4. Pruvit Ventures, Inc.
  • 15.5. Keto Co.
  • 15.6. Zenwise, LLC
  • 15.7. Perfect Keto Group, LLC
  • 15.8. Max Sweets LLC
  • 15.9. Bulletproof 360, Inc.
  • 15.10. Archer Daniels Midland Company

16. Strategic Recommendations

17. About Us & Disclaimer