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市場調查報告書
商品編碼
1662625
生酮飲食食品市場預測至 2030 年:按產品類型、性質、分銷管道、最終用戶和地區進行的全球分析Ketogenic Diet Food Market Forecasts to 2030 - Global Analysis By Product Type, Nature, Distribution Channel, End User and By Geography |
根據 Stratistics MRC 的數據,全球生酮飲食食品市場預計在 2024 年將達到 124 億美元,到 2030 年將達到 184 億美元,預測期內的複合年成長率為 6.8%。
生酮飲食是一種高脂肪、中等蛋白質、極低碳水化合物的飲食計劃,旨在促進酮症,即身體燃燒脂肪而不是碳水化合物來獲取能量的代謝狀態。生酮飲食中常見的食物有酪梨、橄欖油和奶油等健康脂肪,以及肉、魚和蛋等蛋白質來源。低碳水化合物蔬菜、堅果和種子也是主食,而一般要避免穀類、含糖食物和澱粉類蔬菜,以保持低碳水化合物的攝取。
根據世界衛生組織2024年3月發布的報告,截至2022年,全球每八人中就有一人患有肥胖症,成人肥胖率自1990年以來增加了一倍。
人們對健康益處的認知不斷提高
人們對生酮飲食的健康益處的認知不斷提高,這對生酮食品市場產生了重大影響。隨著越來越多的人認知到生酮飲食在減重、提高頭腦清晰度以及控制糖尿病和癲癇等疾病方面的潛力,對生酮產品的需求正在飆升。這種認知導致了酮類食品(從零嘴零食到代餐)的供應增加和創新。市場的擴張反映了人們更加重視健康、低碳飲食習慣的轉變。
缺乏科學共識
由於缺乏對生酮飲食長期效果的科學共識,引發了市場擔憂以及消費者和醫療專業人士的困惑。雖然一些研究表明其有益,例如減肥和改善新陳代謝,但其他研究也強調了潛在的風險,包括營養不良、肝臟壓力和心臟問題。這種不確定性推遲了這種飲食法被更廣泛接受的進程,也使得一些人對於全面堅持這種飲食法持謹慎態度。此外,監管指南和安全有效的生酮產品的開發也很複雜。
生酮友善產品的興起
為了滿足人們對低碳水化合物、高脂肪食品日益成長的需求,市場上適合生酮飲食的產品供應量顯著增加。現在,許多食品製造商提供專門的產品,如酮零食、麵包、甜點和餐點套件,讓人們更容易遵循飲食習慣。擴大的產品範圍在超級市場和線上平台上廣泛銷售,為消費者提供了更多選擇,以支持生酮生活方式,同時保持便利性和多樣性。
潛在的健康風險
與生酮飲食相關的潛在健康風險引發了食品市場的擔憂,尤其是長期使用方面。一些研究表明,攝取大量飽和脂肪可能會導致心血管問題,而飲食的限制性也可能導致營養缺乏,例如缺乏膳食纖維和必需維生素。這些健康風險可能會使消費者不願意完全接受酮類產品,從而影響市場成長,並促使人們呼籲更好地監管該行業並提供更清晰的健康指導。
新冠疫情對市場產生了重大影響,許多消費者在停工期間尋求更健康的飲食習慣。人們對免疫健康和體重管理的興趣日益濃厚,導致對適合生酮飲食的食物的需求增加。然而,供應鏈中斷和經濟不確定性給生產和分銷帶來了挑戰。正面的一面是,隨著人們尋求方便、健康的選擇,生酮食品的網路銷售量激增。這場疫情最終加速了生酮飲食的普及,尤其是在居家生活方式中。
預計乳製品產業將成為預測期內最大的產業
由於乳製品脂肪含量高、碳水化合物含量低,預計在預測期內將佔據最大的市場佔有率。受歡迎的生酮友善乳製品包括全脂乳酪、奶油、濃奶油和希臘優格,它們都提供必需的脂肪和蛋白質,同時保持低碳水化合物。隨著對生酮飲食的需求不斷成長,乳製品在市場上的佔有率也不斷成長,因為它們擴大被推銷為低碳水化合物生活方式人士的一種健康、方便的選擇。
預測期內,糖尿病消費者群體預計將以最高複合年成長率成長
由於低碳水化合物、高脂肪飲食有助於調節血糖值,預計糖尿病市場將在預測期內見證最高成長率。許多醣尿病患者正在轉向生酮食品來幫助控制第 2 型糖尿病並改善胰島素敏感性。隨著需求的不斷成長,市場上專門針對糖尿病患者設計的酮類產品正在增加,包括無糖零食、低碳水化合物餐和特殊甜味劑,為血糖控制提供了更安全、更健康的替代品。
預計預測期內北美地區將佔據最大的市場佔有率。隨著消費者尋求體重管理解決方案和改善代謝健康,對零食、餐點套件和補充劑等生酮類產品的需求正在激增。大型零售商和電子商務平台正在擴大其產品供應,以使生酮飲食更容易獲得。此外,該地區強大的健身文化和對生酮飲食益處的日益認知也刺激了市場擴張。
預計預測期內亞太地區將呈現最高的複合年成長率。人們越來越意識到生酮飲食的好處,包括減重、改善血糖控制和增強精神集中度,這推動了對生酮類食品的需求。此外,隨著肥胖、糖尿病和其他文明病的發病率上升,該地區的許多消費者正在尋求替代飲食選擇,其中生酮飲食因體重管理和代謝健康而變得流行。
According to Stratistics MRC, the Global Ketogenic Diet Food Market is accounted for $12.4 billion in 2024 and is expected to reach $18.4 billion by 2030 growing at a CAGR of 6.8% during the forecast period. The ketogenic diet is a high-fat, moderate-protein, and very low-carbohydrate eating plan designed to promote ketosis, a metabolic state where the body burns fat for energy instead of carbohydrates. Foods commonly included in a ketogenic diet are healthy fats such as avocados, olive oil, and butter, alongside protein sources like meat, fish, and eggs. Low-carb vegetables, nuts, and seeds are also staples, while grains, sugary foods, and starchy vegetables are typically avoided to maintain a low carb intake.
According to a report published by the WHO in March 2024, as of 2022, 1 in 8 people globally were living with obesity, with adult obesity having doubled since 1990.
Growing awareness of health benefits
The growing awareness of the health benefits of the ketogenic diet has significantly impacted the market for keto-friendly foods. As more individuals recognize its potential for weight loss, improved mental clarity, and managing conditions like diabetes and epilepsy, the demand for ketogenic products has surged. This awareness has led to an increase in the availability and innovation of keto-friendly foods, ranging from snacks to meal replacements. The expanding market reflects a broader shift toward health-conscious, low-carb eating habits.
Lack of scientific consensus
The lack of scientific consensus on the long-term effects of the ketogenic diet has raised concerns in the market, leading to confusion among consumers and healthcare professionals. While some studies suggest benefits like weight loss and improved metabolic health, others highlight potential risks such as nutrient deficiencies, liver strain, and heart issues. This uncertainty has slowed broader acceptance and made some wary of fully committing to the diet. It also complicates regulatory guidelines and the development of safe, effective ketogenic products.
Increased availability of keto-friendly products
The market has seen a significant surge in the availability of keto-friendly products, catering to the growing demand for low-carb, high-fat options. Many food manufacturers are now offering specialized items such as keto snacks, breads, desserts, and meal kits, which make it easier for individuals to adhere to the diet. This expanded product range is widely available in supermarkets and online platforms, providing consumers with more choices to support their ketogenic lifestyle while maintaining convenience and variety.
Potential health risks
The potential health risks associated with the ketogenic diet have sparked concerns in the food market, particularly regarding long-term use. Some studies suggest that a high intake of saturated fats could lead to cardiovascular issues, while the restrictive nature of the diet may result in nutrient deficiencies, such as a lack of fiber and essential vitamins. These health risks may deter consumers from fully embracing keto products, affecting market growth and prompting calls for better regulation and clearer health guidance in the industry.
The COVID-19 pandemic significantly impacted the market, with many consumers turning to healthier eating habits during lockdowns. Increased focus on immune health and weight management led to higher demand for keto-friendly foods. However, supply chain disruptions and economic uncertainty caused challenges in production and distribution. On the positive side, online sales of keto products soared as people sought convenient, health-conscious options. The pandemic ultimately accelerated the adoption of the ketogenic diet, particularly in homebound lifestyles.
The dairy products segment is expected to be the largest during the forecast period
The dairy products segment is expected to account for the largest market share during the forecast period due to their high fat and low carbohydrate content. Popular keto-friendly dairy items include full-fat cheese, butter, heavy cream, and Greek yogurt, all of which provide essential fats and proteins while keeping carbs low. As demand for ketogenic diets grows, dairy products are increasingly marketed as healthy, convenient options for those following low-carb lifestyles, boosting their presence in the market.
The diabetic consumers segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the diabetic consumers segment is predicted to witness the highest growth rate as the diet's low-carb, high-fat nature can help regulate blood sugar levels. Many diabetics turn to keto-friendly foods to manage type 2 diabetes or improve insulin sensitivity. With this growing demand, the market has seen an increase in keto products specifically designed for diabetic consumers, such as sugar-free snacks, low-carb meals, and specialized sweeteners, offering a safer and healthier alternative for blood sugar control.
During the forecast period, the North America region is expected to hold the largest market share. As consumers seek weight management solutions and improved metabolic health, the demand for keto-friendly products like snacks, meal kits, and supplements has surged. Major retailers and e-commerce platforms have expanded their offerings, making keto options more accessible. Additionally, the region's strong fitness culture and increasing awareness of keto's benefits continue to fuel the market's expansion.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. The increasing awareness about the benefits of the ketogenic diet, such as weight loss, improved blood sugar control, and enhanced mental focus, has driven demand for keto-friendly foods. Additionally, with rising obesity rates, diabetes, and other lifestyle diseases, many consumers in the region are seeking alternative dietary options, and the keto diet has become popular for weight management and metabolic health.
Key players in the market
Some of the key players in Ketogenic Diet Food market include Ample Foods, Danone S.A., Nestle, Pruvit Ventures, Inc., TDN Nutrition, Zenwise, Perfect Keto Group, Max Sweets, Bulletproof 360, Inc., Glanbia plc, Know Brainer Foods LLC, Lovegoodfats, Keto and Company, Glanbia and Smart Baking Company.
In April 2024, Glanbia plc has agreed to acquire Flavor Producers LLC for an initial consideration of $300 million plus deferred consideration. Glanbia will operate Flavor Producers within its Glanbia Nutritionals business, complementing the company's existing flavors capabilities
In February 2023, Nestle revealed its Life Cuisine Carb Wise Keto-Friendly Veggie Pizza. The product forms a part of the company's single-serve pizza range and was made available in supermarkets across the country starting April 2023.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.