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市場調查報告書
商品編碼
1965796
直接營運商計費市場 - 全球產業規模、佔有率、趨勢、機會、預測:按類型、平台、最終用戶、地區和競爭格局分類,2021-2031 年Direct Carrier Billing Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Platform, By End User, By Region & Competition, 2021-2031F |
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全球直接營運商收費市場預計將從 2025 年的 618.5 億美元成長到 2031 年的 1,182.7 億美元,複合年成長率為 11.41%。
直接營運商計費 (DCB) 是一種行動支付解決方案,可讓消費者將數位服務和內容的費用添加到每月行動電話帳單中,或從預付餘額中扣除。這一成長主要源自於數位娛樂產業對便利、無摩擦支付方式日益成長的需求,以及為沒有銀行帳戶、無法使用傳統信用卡的人提供普惠金融服務的需求。此外,該市場正擴展到娛樂以外的領域,例如停車和公共交通。例如,根據法國多媒體服務與應用程式推廣協會 (AF2M) 的一份報告,預計到 2024 年,法國基於簡訊的交通票務銷售額將達到 4,250 萬歐元,這表明該技術在公共產業領域已成功應用。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 618.5億美元 |
| 市場規模:2031年 | 1182.7億美元 |
| 複合年成長率:2026-2031年 | 11.41% |
| 成長最快的細分市場 | iOS |
| 最大的市場 | 亞太地區 |
儘管有這些有利因素,但由於行動網路業者收取的高額交易費(遠高於其他支付方式),市場仍面臨許多障礙。這些高成本阻礙了商家將直接簽帳金融卡(DCB)作為主要支付方式,尤其是在低利潤實體商品領域,並限制了其在電子商務領域的廣泛應用。此外,各地法規環境的差異也增加了全球商家合規的難度,進一步阻礙了DCB的市場普及。
快速成長的行動遊戲產業和應用程式內微交易是全球營運商計費市場的主要驅動力。隨著消費者擴大使用免費增值遊戲模式,對便捷、頻繁購買的支付方式的需求日益成長,而運營商計費避免了輸入信用卡資訊的繁瑣流程,成為衝動消費的最佳選擇。這種機制對於將免費用戶轉化為付費用戶至關重要,因為它簡化了皮膚和貨幣包等數位商品的支付流程。這些交易量龐大;根據Boku於2025年3月發布的“截至2024年12月31日止年度審核財務業績”,該公司總交易額(TPV)達到124億美元,其中大部分來自數位娛樂業務。
此外,通訊業者與數位內容提供商之間的策略合作正將數位內容計費(DCB)從一次性交易擴展到訂閱商品搭售,加速了市場普及。營運商正利用這些合作,透過提供OTT影片和音樂串流服務的捆綁存取來降低解約率,並將行動計費轉變為數位生活方式管理的核心樞紐。訂閱聚合商的激增支撐了這一趨勢;Bango PLC於2025年9月發布的「2025會計年度上半年」報告顯示,其數位自動販賣機平台上的活躍訂閱用戶數量加倍,達到1920萬。這種整合凸顯了行動生態系統的巨大經濟規模,GSMA於2025年3月發布的「2025年行動經濟」報告指出,行動技術已為全球經濟創造了6.5兆美元的附加價值。
行動網路營運商收取的高額交易費是全球營運商直接支付市場擴張的主要障礙。與通常收取個位數低費率的信用卡處理機構和數位錢包不同,營運商支付費用往往高得多。這種定價結構使得銷售電子產品和服裝等實體商品的企業難以獲利,因為它們利潤微薄,無法負擔這些高額費用。因此,營運商直接支付的普及主要局限於數位內容領域,因為該領域的供應商利潤率高,能夠承擔這些高額費用,這也阻礙了營運商直接支付進入更廣泛的電子商務市場。
這些經濟限制阻礙了該技術的廣泛應用,也使其無法與傳統金融工具直接競爭。由於其在高利潤行業的應用有限,其潛在市場規模受到限制,導致收入來源局限於特定的數位領域。根據法國多營運商和多媒體服務發展協會(AF2M)預測,到2024年,法國透過營運商計費處理的交易總額將達到7.9億歐元。雖然這一數字表明市場活動已達到一定水平,但由於高昂的商家費用阻礙了其在普通零售領域的整合,更廣泛的市場潛力仍未得到充分發揮。
營運商直接支付、雲端遊戲平台和電競博彩生態系統的整合正在從根本上改變市場走向。隨著5G網路實現即時博彩和低延遲遊戲串流媒體,營運商支付已成為處理高頻、小額微交易的重要基礎設施,無需繁瑣的銀行認證流程。這種協同效應在電競領域尤其顯著,即時支付對於遊戲內投注和數位物品購買至關重要。 Xsolla於2025年4月發布的報告《遊戲與運營商支付:通訊業者的巨大勝利》揭示了這一領域的規模,報告顯示,2024年全球運營商支付支出將達到785億美元,其中游戲行業是主要貢獻者。這表明,靜態數位下載模式正向依賴營運商支付的動態、基於會話的收入模式轉變。
同時,通訊業者主導的超級應用和數位錢包生態系統的興起,正將營運商直接計費的效用拓展到簡單的內容消費之外。行動網路營運商正將其支付介面轉型為綜合金融平台,將營運商直接計費與P2P轉帳、保險和商家支付等服務整合起來。這一演變將使通訊業者能夠透過提供滿足多樣化金融需求的統一生態系統,擴大其在客戶數位錢包中的市場佔有率。這一策略轉變的財務影響十分顯著。根據MTN集團於2025年8月發布的“截至2025年6月30日的六個月中期財務業績”,由於先進付款管道的加速普及,金融科技收入成長了37.3%,這表明運營商計費正日趨成熟,成為支撐更廣泛的普惠金融和數位商務超級應用的基礎層。
The Global Direct Carrier Billing Market is projected to expand from USD 61.85 Billion in 2025 to USD 118.27 Billion by 2031, reflecting a CAGR of 11.41%. Direct Carrier Billing (DCB) functions as a mobile payment solution that permits consumers to charge digital services and content costs to their monthly phone bill or deduct them from a prepaid balance. This growth is largely underpinned by the increasing demand for seamless, friction-free payment options in the digital entertainment industry and the need to offer financial inclusion to unbanked individuals who lack access to traditional credit cards. Additionally, the market is broadening into sectors beyond entertainment, such as parking and transportation; for instance, the Association Francaise pour le developpement de services et usages Multimedias Multi-operateurs (AF2M) reported that the value of SMS-based transport ticketing in France hit €42.5 million in 2024, demonstrating successful adoption in utility sectors.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 61.85 Billion |
| Market Size 2031 | USD 118.27 Billion |
| CAGR 2026-2031 | 11.41% |
| Fastest Growing Segment | iOS |
| Largest Market | Asia Pacific |
Despite these favorable drivers, the market encounters a substantial obstacle due to the high transaction fees charged by mobile network operators relative to other payment processing methods. These elevated costs frequently discourage merchants from establishing DCB as a primary payment option, particularly for low-margin physical goods, which restricts the method's wider application in general e-commerce. Moreover, the inconsistent regulatory environments across various regions add complexity to compliance for global merchants, creating further barriers to achieving universal market penetration.
Market Driver
The booming mobile gaming sector and in-app microtransactions serve as the primary catalyst for the Global Direct Carrier Billing market. As consumers increasingly engage with freemium game models, the demand for a frictionless, high-frequency payment method has positioned carrier billing as the preferred choice for impulse purchases, avoiding the cumbersome process of entering credit card details. This mechanism is crucial for converting free users into paying customers by simplifying the checkout process for digital goods, such as skins and currency packs. The volume of these transactions is significant; according to Boku's 'Audited Results for the year ended 31 December 2024' released in March 2025, the company's Total Payment Volume (TPV) reached $12.4 billion, driven largely by digital entertainment merchants.
Furthermore, strategic partnerships between telecommunications operators and digital content providers are accelerating market adoption by extending DCB from simple transactions to subscription bundling. Operators utilize these alliances to reduce churn by providing bundled access to OTT video and music streaming services, effectively turning the mobile bill into a central hub for digital lifestyle management. This trend is evidenced by the surge in subscription aggregators; Bango PLC's 'H1 2025 Results' from September 2025 indicated that active subscriptions on their Digital Vending Machine platform doubled to 19.2 million. Such integration underscores the immense economic scale of the mobile ecosystem, with the GSMA's 'The Mobile Economy 2025' report from March 2025 noting that mobile technologies generated $6.5 trillion in global economic value added.
Market Challenge
The substantial transaction fees imposed by mobile network operators constitute a primary barrier to the expansion of the Global Direct Carrier Billing Market. Unlike credit card processors or digital wallets that typically charge low single-digit percentages, carrier billing fees are often significantly higher. This pricing structure renders the payment method economically unviable for merchants selling physical goods, such as electronics or clothing, who operate on thin profit margins and cannot absorb such costs. Consequently, the adoption of direct carrier billing remains largely restricted to the digital content sector, where higher margins allow providers to accommodate these elevated rates, thereby stalling the market's entry into the broader general e-commerce landscape.
This economic constraint prevents the technology from achieving universal penetration and competing directly with traditional financial instruments. By confining usage to high-margin verticals, the total addressable market volume is capped, limiting revenue streams to specific digital niches. According to the Association Francaise pour le developpement de services et usages Multimedias Multi-operateurs (AF2M), the total transaction value processed via carrier billing in France reached €790 million in 2024. While this figure demonstrates activity, the market's broader potential remains unrealized as high merchant fees deter the integration of mass-market retail sectors.
Market Trends
The convergence of Direct Carrier Billing with cloud gaming platforms and eSports betting ecosystems is fundamentally altering the market's trajectory. With 5G networks enabling real-time wagering and low-latency game streaming, carrier billing has become critical infrastructure for processing high-frequency, low-value microtransactions without the friction of banking authentication. This synergy is particularly prominent in the eSports sector, where immediate payment settlement is essential for in-play betting and digital item acquisition. Highlighting the scale of this segment, Xsolla's April 2025 report, 'Gaming and direct carrier billing: Telco's big win,' notes that global direct carrier billing spending reached $78.5 billion in 2024, with the gaming vertical serving as a primary contributor, signaling a shift from static digital downloads to dynamic, session-based revenue models reliant on carrier payments.
Simultaneously, the rise of carrier-led super apps and digital wallet ecosystems is expanding the utility of direct carrier billing beyond simple content consumption. Mobile network operators are increasingly transforming their payment interfaces into comprehensive financial platforms that bundle DCB with services such as peer-to-peer transfers, insurance, and merchant payments. This evolution allows carriers to retain a larger share of the customer's digital wallet by offering a unified ecosystem for diverse financial needs. The financial impact of this strategic pivot is significant; according to MTN Group's 'Interim Financial Results for the six-month period ended 30 June 2025' released in August 2025, fintech revenue increased by 37.3%, driven by the accelerated adoption of these advanced payment platforms, indicating that carrier billing is maturing into a foundational layer for broader financial inclusion and digital commerce super apps.
Report Scope
In this report, the Global Direct Carrier Billing Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Direct Carrier Billing Market.
Global Direct Carrier Billing Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: