營運商直接收費平台市場規模、佔有率和成長分析（按類型、平台類型、身份驗證類型、最終用戶和地區）- 產業預測 2025-2032

2023 年全球營運商直接收費平台市場規模價值 362 億美元，預計將從 2024 年的 398.9 億美元成長到 2032 年的 867.6 億美元，預測期內（2025-2032 年）的複合年成長率為 10.2%。

全球營運商直接收費（DCB）平台市場在數位商務領域至關重要，透過直接向消費者的行動電話收費費用來提供便捷的購買方法。這個創新解決方案正在刺激顯著的成長，特別是因為它滿足了傳統上沒有銀行帳戶的個人的需求。智慧型手機普及率不斷提高、數位內容消費不斷成長以及對無縫付款體驗的需求不斷成長等因素正在推動這一市場的發展。 DCB 平台充當內容提供者和行動網路營運商之間的中介，促進與電子帳單和 ID 系統的整合，以增加客戶獲取率和忠誠度。此外，對數位娛樂（包括遊戲和 Netflix 和 Spotify 等 OTT 服務）的需求不斷成長，進一步推動了 DCB 的採用，使其成為塑造付款趨勢的關鍵參與者。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 技術進步

營運商直接收費平台市場規模（按類型和複合年成長率）（2025-2032）

• 市場概況
• 有限 DCB
• 純 DCB
• MSISDN傳輸
• 其他

營運商直接收費平台市場規模（按平台類型和複合年成長率）（2025-2032）

• 市場概況
• Android
• iOS
• 其他

營運商直接收費平台市場規模（按認證類型和複合年成長率） (2025-2032)

• 市場概況
• 單因素身份驗證
• 雙重身分驗證

營運商直接收費平台市場規模（按最終用戶和複合年成長率） (2025-2032)

• 市場概況
• 遊戲和應用程式
• 影片內容和電影
• 音樂
• 其他

業者直接收費平台市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Google LLC（US）
• Microsoft（US）
• Fortumo（Estonia）
• Bango.net Limited（UK）
• NETWORLD MEDIA GROUP（US）
• DOCOMO Digital（Japan）
• Boku Inc.（US）
• txtNation Limited（UK）
• Adpay.net.in（India）
• Mobiyo（Turkey）
• TELENITY（US）
• ZONG（Pakistan）
• HIGHCO（France）
• NTH Mobile（US）
• DIMOCO（Austria）

結論和建議

Global Direct Carrier Billing Platform Market size was valued at USD 36.2 billion in 2023 and is poised to grow from USD 39.89 billion in 2024 to USD 86.76 billion by 2032, growing at a CAGR of 10.2% during the forecast period (2025-2032).

The global direct carrier billing (DCB) platform market is vital in the realm of digital transactions, providing a convenient purchasing method by charging consumers directly to their mobile phone bills. This innovative solution caters particularly to individuals without traditional banking services, fostering significant growth. Factors such as the widespread adoption of smartphones, heightened consumption of digital content, and increasing demand for seamless payment experiences are propelling this market forward. DCB platforms act as intermediaries between content providers and mobile network operators, facilitating integration with e-billing and identity systems that enhance customer acquisition and loyalty. Additionally, the rising demand for digital entertainment, including gaming and OTT services like Netflix and Spotify, is further driving the adoption of DCB, making it a key player in shaping payment trends.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Direct Carrier Billing Platform market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Direct Carrier Billing Platform Market Segments Analysis

Global Direct Carrier Billing Platform Market is segmented by Type, Platform Type, Authentication Type, End User and region. Based on Type, the market is segmented into Limited DCB, Pure DCB, MSISDN Forwarding and Others. Based on Platform Type, the market is segmented into Android, iOS and Others. Based on Authentication Type, the market is segmented into Single Factor Authentication and Two Factor Authentication. Based on End User, the market is segmented into Games and Apps, Video Content and movies, Music and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Direct Carrier Billing Platform Market

The primary driver of growth in the Global Direct Carrier Billing Platform market is the rising consumer demand for digital content. As digital consumption continues to expand, there is a notable surge in consumers seeking convenient payment solutions. Direct carrier billing facilitates this trend by allowing wireless subscribers to easily purchase digital products, such as streaming services and video games, with the charges seamlessly added to their mobile phone bills. This user-friendly payment method enhances access to a wide array of digital content, thereby fueling market growth and catering to the evolving preferences of modern consumers who prioritize convenience and immediacy in their transactions.

Restraints in the Global Direct Carrier Billing Platform Market

One of the primary challenges facing the global Direct Carrier Billing (DCB) platform market is the high transaction fees associated with this payment method. These fees often exceed those related to alternative payment options, like credit cards or e-wallets, which can discourage merchants from adopting DCB. The concern over shrinking profit margins and higher operational costs may lead to apprehension among merchants, ultimately resulting in fewer consumer choices. This hesitation can impede the broader acceptance of DCB as a practical payment solution, thus restraining the growth and potential expansion of the market.

Market Trends of the Global Direct Carrier Billing Platform Market

The Global Direct Carrier Billing Platform market is witnessing a notable surge, driven by the increasing emphasis on subscription services across various sectors, especially in digital content streaming and gaming industries. Platforms like Netflix and Xbox Game Pass leverage direct carrier billing to facilitate seamless recurring payments directly through mobile bills, thereby simplifying transactions for users. This trend not only enhances customer convenience but also fosters increased user retention by removing payment friction, making it a preferred choice for consumers. As businesses seek to capitalize on this shift towards hassle-free billing solutions, the demand for direct carrier billing platforms is anticipated to rise substantially in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Direct Carrier Billing Platform Market Size by Type & CAGR (2025-2032)

• Market Overview
• Limited DCB
• Pure DCB
• MSISDN Forwarding
• Others

Global Direct Carrier Billing Platform Market Size by Platform Type & CAGR (2025-2032)

• Market Overview
• Android
• iOS
• Others

Global Direct Carrier Billing Platform Market Size by Authentication Type & CAGR (2025-2032)

• Market Overview
• Single Factor Authentication
• Two Factor Authentication

Global Direct Carrier Billing Platform Market Size by End User & CAGR (2025-2032)

• Market Overview
• Games and Apps
• Video Content and movies
• Music
• Others

Global Direct Carrier Billing Platform Market Size & CAGR (2025-2032)

• North America (Type, Platform Type, Authentication Type, End User)
  • US
  • Canada
• Europe (Type, Platform Type, Authentication Type, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Platform Type, Authentication Type, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Platform Type, Authentication Type, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Platform Type, Authentication Type, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Google LLC (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fortumo (Estonia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bango.net Limited (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NETWORLD MEDIA GROUP (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DOCOMO Digital (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boku Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• txtNation Limited (U.K.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adpay.net.in (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mobiyo (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TELENITY (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ZONG (Pakistan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HIGHCO (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NTH Mobile (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DIMOCO (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations