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市場調查報告書
商品編碼
1963961
犬用潔齒棒市場-全球產業規模、佔有率、趨勢、機會和預測:按產品類型、年齡層、分銷管道、地區和競爭格局分類,2021-2031年Dog Dental Chews Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Age Group, By Distribution Channel, By Region & Competition, 2021-2031F |
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全球犬用潔齒咀嚼物市場預計將從 2025 年的 7.8402 億美元大幅成長至 2031 年的 12.3244 億美元,複合年成長率為 7.83%。
這些功能性零食旨在透過機械方式去除牙菌斑和牙垢,通常含有清新口氣和改善口腔衛生的成分。該行業的發展很大程度上受到「寵物擬人化」趨勢的推動,在這種趨勢下,飼主將狗狗視為家庭成員,並優先考慮高品質的預防性保健產品。這種文化轉變刺激了針對牙周疾病(犬類常見健康問題)的消費品需求。這方面的支出規模龐大,美國寵物用品協會 (APPA) 報告稱,到 2024 年,美國寵物食品和零食產業的銷售額將達到 658 億美元。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 7.8402億美元 |
| 市場規模:2031年 | 1,232,440,000 美元 |
| 複合年成長率:2026-2031年 | 7.83% |
| 成長最快的細分市場 | 牙科棒 |
| 最大的市場 | 北美洲 |
儘管市場成長迅速,但產品安全性和消化率的挑戰阻礙了其廣泛應用。某些硬質牙齦產品可能導致窒息、腸阻塞和牙齒斷裂等事故,加劇了消費者的擔憂,並促使人們呼籲加強監管。這些安全隱患令謹慎的寵物飼主猶豫不決,有效限制了市場滲透率。因此,對消化率和安全性的風險認知仍然是阻礙牙齦產品充分發揮其市場潛力的主要障礙。
飼主與寵物之間日益加深的情感紐帶正成為推動市場發展的重要催化劑,擬人化的動物形象趨勢也帶動了高階寵物照護產品需求的成長。這種文化演變促使消費者購買符合人類健康趨勢的高品質、功能性健康產品,從而擴大了特色寵物零食的市場。這種投入的經濟規模龐大,根據美國寵物用品協會(APPA)於2025年3月發布的《2025年產業趨勢報告》顯示,2024年美國寵物產業的總支出將達到創紀錄的1,520億美元。為了進一步支持對動物健康的投資,碩騰公司(Zoetis)在2025年8月發布的《2025年第二季財報》中指出,其伴侶動物產品的營業銷售額成長了8%。這反映出消費者對能夠增強活力的先進健康解決方案的強勁需求。
同時,消費者對犬類牙周疾病風險的認知不斷提高,是成長要素。隨著獸醫強調口腔衛生與全身性疾病之間的關聯(例如牙周疾病與心臟和腎臟疾病之間的關聯),飼主正迅速採取預防性家庭護理措施。這種觀念的轉變使潔齒棒不再只是偶爾的零食,而是成為日常保健的必需品,與專業的獸醫清潔相輔相成。這一趨勢的商業性成效從生產績效可見一斑。根據維克公司於2025年3月發布的“2024會計年度報告”,北美地區的銷售額成長了10.2%,主要得益於寵物專用產品和牙齒護理產品的持續銷售成長勢頭,這凸顯了注重健康的消費習慣如何推動功能性潔齒棒市場的發展。
全球犬用牙膠市場的主要障礙在於消費者對產品安全性和消化性的持續性擔憂。隨著飼主對購買的商品越來越謹慎,諸如窒息、消化道阻塞和牙齒斷裂等不利事件的報道成為消費者信任的主要障礙。當消費者意識到可能造成身體傷害或消化器官系統時,即使廣告宣傳其具有牙齒保健功效,他們也往往會減少在潔齒玩具上的支出,甚至完全避免購買此類產品。這種猶豫在硬質和生皮材質的產品上尤其明顯,因為這類產品經常被詬病難以在消化道內有效分解。
人們對犬隻體重管理和整體健康的日益關注,進一步凸顯了高消化率的重要性,導致那些可能導致腸阻塞或損害健康的產品被拒絕。這種嚴格的評估標準與行業數據相符,這些數據表明人們對寵物健康指標的關注度不斷提高。根據寵物肥胖預防協會(Pet Obesity Prevention Association)預測,到2024年,35%的犬飼主會將他們的寵物歸類為超重或肥胖,這一顯著成長凸顯了飼主對零食營養成分和消化率的高度重視。因此,這些更高的安全期望限制了無法保證完全溶解和安全性的傳統潔齒咀嚼片的市場滲透率。
向永續包裝和升級再造材料的轉變正成為一股重要趨勢,其驅動力來自環保運動,這些運動不僅關注產品的營養價值,也關注其對環境的影響。製造商正積極重組其價值鏈,以滿足具有環保意識的飼主的需求。這些寵物主人會評估日常購物對環境的影響,努力減少原生塑膠的消耗,並實踐循環經濟原則。這種商業營運模式的轉變在產業領導企業中尤其明顯。例如,瑪氏公司在2025年7月發布的《2024年永續世代報告》中指出,該公司在2024年將超過14,000噸的再生塑膠(PCR)用於包裝,這表明整個產業致力於減少寵物護理產品大規模生產中的廢棄物。
同時,個人化訂閱式D2C模式的興起正在改變產品的分銷方式和日常持續使用模式。由於Dental Chew需要每日持續使用才能達到預期效果,因此非常適合採用自動補貨服務,以防止斷貨並確保持續的口腔衛生。這種便利性使得訂閱模式成為必需品銷售的主要管道。零售數據也反映了這種消費行為的規模。根據Chewy公司於2025年8月發布的“2025年第二季度財務業績報告”,自動出貨客戶的銷售額佔總淨銷售額的83%,凸顯了寵物健康領域對自動化購買解決方案的強烈偏好。
The Global Dog Dental Chews Market is projected to expand significantly, rising from USD 784.02 Million in 2025 to USD 1232.44 Million by 2031, reflecting a compound annual growth rate (CAGR) of 7.83%. These functional treats are designed to mechanically scour away plaque and tartar buildup while often including ingredients that freshen breath and enhance oral hygiene. The industry is largely buoyed by the trend of pet humanization, where owners view their dogs as family members and prioritize premium preventative healthcare products. This cultural shift has catalyzed demand for consumables targeting periodontal disease, a common canine health issue. The magnitude of this spending is substantial; as reported by the American Pet Products Association, the pet food and treats sector in the United States alone generated sales totaling $65.8 billion in 2024.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 784.02 Million |
| Market Size 2031 | USD 1232.44 Million |
| CAGR 2026-2031 | 7.83% |
| Fastest Growing Segment | Dental Sticks |
| Largest Market | North America |
Despite this growth, the market faces hurdles related to product safety and digestibility which hamper broader adoption. Incidents involving choking hazards, gastrointestinal obstructions, or tooth fractures linked to specific hard chews have generated consumer caution and attracted stricter regulatory oversight. Such safety concerns cause hesitation among cautious pet owners, effectively limiting market penetration. Consequently, the perception of risk associated with digestibility and physical safety remains a significant barrier impeding the full expansion potential of the dental chew category.
Market Driver
The deepening emotional bond between owners and their pets acts as a primary market catalyst, with the tendency to anthropomorphize animals leading to increased demand for premium care. This cultural evolution encourages consumers to purchase high-quality, functional wellness products that align with human health trends, thereby broadening the scope for specialized treats. The financial scale of this dedication is vast; the American Pet Products Association's '2025 State of the Industry Report' from March 2025 indicates that total U.S. pet industry expenditures hit a record $152 billion in 2024. Further evidencing this investment in animal well-being, Zoetis highlighted in its 'Second Quarter 2025 Results' from August 2025 that operational sales of companion animal products rose by 8%, reflecting strong consumer demand for advanced health solutions supporting vitality.
Concurrently, rising consumer awareness regarding the dangers of canine periodontal disease has become a critical growth driver. As veterinarians increasingly stress the link between oral health and systemic issues-connecting gum disease to heart and kidney problems-owners are rapidly implementing preventive home-care routines. This perspective has transformed dental chews from sporadic treats into essential daily healthcare staples that supplement professional veterinary cleanings. The commercial validity of this trend is visible in manufacturing outcomes; Virbac's '2024 Annual Results' from March 2025 revealed that its 10.2% revenue increase in North America was largely fueled by sustained sales momentum in companion animal specialty and dental care products, underscoring how health-focused buying habits are expanding the functional chew sector.
Market Challenge
A major obstacle hindering the Global Dog Dental Chews Market is the enduring apprehension regarding product safety and digestibility. As pet owners apply greater scrutiny to the items they purchase, reports of adverse occurrences-such as choking, gastrointestinal blockages, and dental fractures-create substantial trust barriers. When consumers identify potential risks for physical injury or digestive distress, they are likely to curtail spending on chews or avoid the category altogether, despite the advertised dental advantages. This reluctance is especially prevalent concerning hard chews or rawhide-based options, which frequently face criticism for their inability to break down effectively within the digestive tract.
The requirement for high digestibility is further amplified by a growing emphasis on canine weight management and general health, leading to the rejection of products that might cause obstruction or compromise well-being. This rigorous evaluation aligns with industry data highlighting increased awareness of pet health metrics. According to the Association for Pet Obesity Prevention, 35% of dog owners classified their pets as overweight or having obesity in 2024, a notable rise that emphasizes the strict vigilance owners now maintain regarding the nutritional content and digestibility of treats. As a result, these elevated safety expectations restrict the market reach of traditional dental chews that fail to ensure complete solubility and safety.
Market Trends
The shift toward sustainable packaging and upcycled ingredients has developed into a significant trend, fueled by environmental advocacy that considers a product's physical footprint alongside its nutritional value. Manufacturers are actively restructuring supply chains to decrease virgin plastic consumption and integrate circular economy principles, catering to eco-conscious owners who evaluate the environmental consequences of daily purchases. This operational evolution is evident among industry leaders; for instance, Mars noted in its '2024 Sustainable in a Generation Report' from July 2025 that it integrated over 14,000 metric tons of post-consumer recycled (PCR) plastic into its packaging in 2024, demonstrating a widespread industry commitment to waste reduction in pet care mass production.
In parallel, the rise of personalized and subscription-based direct-to-consumer models is transforming product distribution and routine adherence. Because dental chews require consistent daily use for efficacy, they are ideally suited for automated replenishment services that prevent shortages and ensure ongoing oral hygiene. This convenience has established recurring delivery models as a dominant sales channel for essential supplies. The magnitude of this consumer behavior is reflected in retail data; according to the 'Second Quarter 2025 Financial Results' from Chewy, Inc. released in August 2025, Autoship customer sales accounted for 83% of total net sales, highlighting the strong preference for automated purchasing solutions within the pet health sector.
Report Scope
In this report, the Global Dog Dental Chews Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Dog Dental Chews Market.
Global Dog Dental Chews Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: