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市場調查報告書
商品編碼
1957193
寵物牙齒保健市場-全球產業規模、佔有率、趨勢、機會、預測:按類型、動物種類、疾病、分銷管道、地區和競爭格局分類,2021-2031年Pet Dental Health Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented Type, By Animal Type, By Indication, By Distribution Channel, By Region & Competition, 2021-2031F |
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全球寵物口腔衛生市場預計將從 2025 年的 71 億美元成長到 2031 年的 99.3 億美元,複合年成長率為 5.75%。
該行業涵蓋範圍廣泛,從功能性牙齦和添加劑到專業的獸醫外科手術,所有產品和服務都旨在維護伴侶動物的口腔衛生並治療牙周疾病。推動該行業成長的主要因素是寵物口腔疾病發病率的上升以及「寵物人性化」趨勢的持續發展,即飼主要求寵物獲得與人類同等的預防性醫療保健。例如,美國寵物用品協會 (APPA) 報告稱,到 2024 年,美國獸藥及相關產品的銷售額將達到 398 億美元,這體現了該行業的經濟實力。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 71億美元 |
| 市場規模:2031年 | 99.3億美元 |
| 複合年成長率:2026-2031年 | 5.75% |
| 成長最快的細分市場 | 狗 |
| 最大的市場 | 北美洲 |
然而,阻礙市場擴張的一大障礙是專業獸醫牙科手術的高昂費用。治療通常需要全身麻醉和專業技術,導致費用高昂,使得對成本較為敏感的寵物飼主難以堅持建議的牙科護理計劃。這種經濟障礙,加上新興國家對口腔衛生不良帶來的系統性風險認知不足,限制了先進牙科保健解決方案的普及。
伴侶動物牙周疾病發生率的不斷上升,使得預防和治療方案的臨床需求日益迫切,這也是推動市場發展的關鍵因素。獸醫研究持續表明,口腔衛生問題是犬貓最常見的疾病,因此亟需從被動治療轉向日常預防性衛生管理。這種生物學上的必然需求促使飼主購買功能性牙齦護理產品、飲用水添加劑和特殊牙膏,以減少斑塊的堆積及其引發全身感染疾病的風險。根據美國獸醫協會(AVMA)於2024年2月發布的「寵物牙齒健康月」宣傳活動資料,80%的犬隻在三歲時會患上某種形式的牙科疾病。如此高的發病率確保了市場對高效產品的持續需求,這些產品能夠延緩或減少專業獸醫干預的頻率。
同時,寵物人性化的趨勢以及高階醫療保健支出的成長正在從根本上改變該行業的經濟結構。隨著飼主越來越將伴侶動物視為家庭成員,他們投資高品質醫療保健產品和涵蓋牙科護理的保險計劃的意願顯著增強。寵物家庭地位的提升促使人們購買高價口腔清潔用品,並更遵循獸醫的建議,即便麵臨通膨壓力。根據北美寵物健康保險協會 (NAPHIA) 於 2024 年 5 月發布的《2024 年產業趨勢報告》,北美寵物保險保費總收入達到 42.7 億美元,反映出經濟安全網的擴大,使人們能夠獲得昂貴的治療。此外,該產業的整體實力依然強勁。在 2024 年 2 月發布的《2023 年第四季及全年財務表現》中,碩騰 (Zoetis) 報告稱其營業收入為 85 億美元,證實了全球對伴侶動物健康領域的持續投資。
高昂的專業獸醫牙科護理費用是全球寵物牙科保健市場擴張的一大障礙。全面的牙科治療通常需要全身麻醉、先進的影像技術和專業的外科手術,這些都推高了獸醫護理的成本。高昂的費用使得許多寵物飼主難以負擔必要的口腔清潔用品,尤其是在通貨膨脹的經濟狀況下。因此,許多飼主被迫推遲或放棄建議的預防措施和治療,只優先處理緊急的醫療問題,而忽略了預防性的口腔衛生。
這種經濟負擔直接阻礙了市場成長,因為它減少了寵物定期就診的頻率,而定期就診是診斷牙周疾病和提案牙科治療方案的關鍵環節。近期行業績效指標也印證了這種成本敏感度的影響。根據美國獸醫協會 (AVMA) 預測,到 2024 年,小型動物診所的就診量將年減 4.6%。專業參與度的下降顯著限制了獸醫進行必要的牙科手術或開立家庭護理產品處方的機會,從而阻礙了整個行業的產生收入。
被動式口腔清潔用品水添加劑和粉劑產品的普及,正從根本上改變全球寵物牙齒保健市場,有效應對了飼主難以堅持日常口腔衛生習慣這一更廣泛的挑戰。由於許多飼主難以適應傳統刷牙方式的繁瑣操作,市場正明顯轉向「無刷」配方,例如藻類粉劑和酵素基水添加劑,這些產品只需極少的精力即可系統性地減少牙菌斑。這種對便利性和有效性的日益成長的偏好,正顯著推動著這些專業、非侵入性解決方案的商業性發展。根據瑞典保健公司(Swedencare)於2025年10月發布的2025年第三季中期報告,其口腔產品類型的銷售額年增28%,凸顯了消費者對這些便利預防性產品的強勁需求。
同時,隨著獸醫在高級牙科手術方面的專業知識不斷拓展,臨床營養在長期口腔健康管理中的作用也日益凸顯。獸醫專業人員正擴大將治療性飲食和經科學驗證的富含酵素的咀嚼片納入全面的牙周病治療通訊協定中,市場也正從純粹的美容零食轉向以療效為導向的醫療解決方案。這種對臨床的關注催生了對僅供獸醫使用的高級產品的強勁需求,這些產品能夠支援專業的潔牙和手術操作。根據高露潔棕欖公司(2025年2月)發布的2024會計年度全年公佈財報,希爾思寵物營養的銷售額成長了4.4%,這反映出其以科學主導的治療和健康維護產品線在獸醫管道的持續成長。
The Global Pet Dental Health Market is projected to expand from USD 7.10 Billion in 2025 to USD 9.93 Billion by 2031, registering a CAGR of 5.75%. This sector encompasses a wide array of offerings ranging from functional chews and additives to professional veterinary surgical interventions, all aimed at maintaining oral hygiene and treating periodontal conditions in companion animals. Growth is primarily propelled by the increasing incidence of oral diseases in pets and the persisting trend of pet humanization, which motivates owners to seek preventive healthcare comparable to human standards. Highlighting the economic strength of this sector, the American Pet Products Association reported that veterinary care and product sales in the U.S. reached $39.8 billion in 2024.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 7.10 Billion |
| Market Size 2031 | USD 9.93 Billion |
| CAGR 2026-2031 | 5.75% |
| Fastest Growing Segment | Dogs |
| Largest Market | North America |
However, a significant challenge impeding market expansion is the prohibitive cost associated with professional veterinary dental procedures. Treatments often require general anesthesia and specialized expertise, resulting in high expenses that can deter cost-sensitive pet owners from adhering to recommended dental schedules. This financial barrier, coupled with a lack of awareness regarding the systemic risks of poor oral hygiene in emerging economies, limits the widespread adoption of advanced dental health solutions.
Market Driver
The increasing prevalence of periodontal disease in companion animals serves as a fundamental driver for the market, creating an urgent clinical need for both preventive and therapeutic solutions. Veterinary studies consistently indicate that oral health issues are the most common ailment diagnosed in dogs and cats, necessitating a shift from reactive treatments to proactive daily hygiene regimens. This biological inevitability compels owners to purchase functional chews, water additives, and specialized toothpastes to mitigate the risks of plaque accumulation and subsequent systemic infections. According to the American Veterinary Medical Association, February 2024, in the 'Pet Dental Health Month' campaign resources, it is noted that 80 percent of dogs have some form of dental disease by the age of three. This high incidence rate ensures a consistent demand for efficacy-driven products that can delay or reduce the frequency of professional veterinary interventions.
Concurrently, the rising trends in pet humanization and premium healthcare spending have fundamentally altered the economic landscape of the sector. As owners increasingly perceive their companion animals as family members, there is a marked willingness to invest in high-quality wellness products and insurance plans that cover dental procedures. This elevation of pets to familial status supports the purchase of premium-priced oral care solutions and adherence to veterinary recommendations despite inflationary pressures. According to the North American Pet Health Insurance Association, May 2024, in the 'State of the Industry Report 2024', the total premium volume for pet insurance in North America reached $4.27 billion, reflecting a growing financial safety net that facilitates access to expensive care. Furthermore, the overall industry strength remains robust; according to Zoetis, February 2024, in the 'Fourth Quarter and Full Year 2023 Financial Results', the company reported operational revenue of $8.5 billion, underscoring the sustained global investment in companion animal health.
Market Challenge
The prohibitive cost associated with professional veterinary dental procedures constitutes a formidable barrier to the expansion of the Global Pet Dental Health Market. Comprehensive dental treatments typically necessitate general anesthesia, advanced diagnostic imaging, and specialized surgical expertise, all of which contribute to substantial veterinary fees. These elevated expenses often render essential oral care inaccessible for a significant segment of pet owners, particularly in economic climates marked by inflation. Consequently, many owners are forced to defer or forego recommended prophylaxis and treatment, prioritizing only urgent medical issues over preventive dental hygiene.
This financial strain directly hampers market growth by reducing the frequency of routine veterinary consultations, which are the primary touchpoint for diagnosing periodontal disease and recommending dental solutions. The impact of this cost-sensitivity is evident in recent industry performance metrics. According to the American Veterinary Medical Association, in 2024, small animal veterinary clinics recorded a 4.6% year-over-year decrease in patient visits. This decline in professional engagement significantly limits the opportunities for veterinarians to perform necessary dental procedures or prescribe home-care products, thereby stifling overall revenue generation across the sector.
Market Trends
The proliferation of passive oral care water additives and powders is fundamentally altering the Global Pet Dental Health Market by addressing the widespread challenge of owner compliance in daily hygiene regimens. As many pet owners struggle with the mechanical difficulties of traditional brushing, there is a distinct shift toward "no-brush" formulations, such as algae-based powders and enzymatic water additives, that offer systemic plaque reduction with minimal effort. This growing preference for convenience and efficacy is driving significant commercial traction for specialized non-invasive solutions. According to Swedencare, October 2025, in the 'Interim Report Q3 2025', the company reported that its dental product category sales increased by 28% year-over-year, highlighting the robust consumer uptake of these user-friendly preventive formats.
Concurrently, the expansion of veterinary specialization in advanced dental procedures is elevating the role of clinical nutrition in long-term oral health management. Veterinary professionals are increasingly integrating therapeutic diets and science-backed enzymatic chews into comprehensive treatment protocols for periodontal disease, moving the market beyond cosmetic treats toward efficacy-driven medical solutions. This clinical focus creates a resilient demand for premium, veterinary-exclusive products designed to support professional scaling and surgical interventions. According to Colgate-Palmolive, February 2025, in the 'Full Year 2024 Earnings Release', Hill's Pet Nutrition achieved a 4.4% increase in revenue, reflecting the sustained growth of its science-led therapeutic and wellness product lines in the veterinary channel.
Report Scope
In this report, the Global Pet Dental Health Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Pet Dental Health Market.
Global Pet Dental Health Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: