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市場調查報告書
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1961423

行動廣告市場－全球產業規模、佔有率、趨勢、機會與預測：按廣告類型、組織規模、產業垂直領域、地區和競爭對手分類，2021-2031年

Mobile Advertising Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented, By Advertising Type, By Organization Size, By Vertical, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球行動廣告市場預計將從 2025 年的 2,185.7 億美元成長到 2031 年的 3,923.1 億美元，複合年成長率為 10.24%。

行動廣告是一種透過智慧型手機和平板電腦等無線行動設備，利用應用程式、行動網站和通訊服務，向消費者投放廣告宣傳品的方法。該領域的成長主要得益於高速網路連線的普及以及用戶每天在行動裝置上花費的大量時間。互動廣告局 (IAB) 的報告顯示，到 2024 年，美國網路廣告收入將達到 2,586 億美元，足以說明這個數位生態系統的規模之大。

市場概覽
預測期 2027-2031
市場規模：2025年 2185.7億美元
市場規模：2031年 3923.1億美元
複合年成長率：2026-2031年 10.24%
成長最快的細分市場 遊戲內廣告
最大的市場 北美洲

然而，市場在執行嚴格的資料隱私法規和逐步淘汰第三方追蹤技術方面面臨著許多挑戰。這些限制阻礙了廣告主收集使用者資料以進行精準定位和效果衡量的能力，導致遵循成本增加。因此，產業被迫轉向粒度較低的第一方資料策略，而這項轉變可能會暫時阻礙廣告宣傳的擴充性。

市場促進因素

5G網路的部署，將實現低延遲傳輸和豐富的媒體格式，成為推動產業發展的根本動力。這項基礎設施的進步將使廣告商能夠流暢地投放高清影片和身臨其境型互動內容，避免緩衝延遲，從而顯著提升行動裝置的用戶參與度。頻寬將支援先前受限於網路速度的高級程式化競標和豐富的媒體資源，進而提升行動廣告資源的價值。根據愛立信於2024年6月發布的《行動報告》，2024年第一季5G用戶數增加了1.6億，達到17億人。這為支援先進的行動廣告功能奠定了堅實的技術基礎。

同時，垂直短影片內容的爆炸性成長正在重塑廣告空間需求和創新策略。各大平台越來越重視符合行動用戶習慣的全螢幕、有聲視訊格式，與靜態圖片廣告相比，此類廣告的記憶率更高。這一趨勢迫使品牌最佳化創新素材，以適應行動優先的環境，並利用演算法驅動的訊息流精準觸達目標受眾。互動廣告局 (IAB) 發布的《2024 年網路廣告收入報告：2023 年全年》反映了這種格式的巨大獲利潛力，報告顯示，影片廣告收入達到 521 億美元，年成長 10.6%。此外，電通預測，2024 年全球廣告支出將達到 7,544 億美元，年增 5.0%，而充滿活力的行動數位生態系統將在這一成長軌跡中發揮重要作用。

市場挑戰

嚴格的資料隱私法規的實施以及第三方追蹤技術的逐步淘汰，正在降低定向宣傳活動的有效性，從而為全球行動廣告市場帶來重大障礙。這些限制導致“訊號遺失”，削弱了廣告主追蹤用戶在不同應用程式和行動網站上的行為的能力。當品牌無法準確地將轉換歸因於特定廣告時，檢驗廣告支出回報率 (ROAS) 就變得困難。這種績效衡量的困難使得行動廣告生態系統的透明度降低，最佳化難度也高於傳統標準，導致廣告主在擴大行動廣告預算方面猶豫不決。

此外，這些變化需要進行複雜的營運調整，從而佔用原本可用於市場擴張的資源。企業在建立合規體系和以隱私為中心的資料基礎設施方面面臨額外成本，這將減緩宣傳活動投放和創新速度。根據 IAB Europe 2025 年的一項調查，68% 的行業相關人員認為跨平台資料存取是他們面臨的最大挑戰，58% 的受訪者明確指出隱私法規是主要的營運障礙。這些統計數據凸顯了監管障礙的根深蒂固，造成的摩擦直接阻礙了行動廣告產業的流動性和成長潛力。

市場趨勢

將生成式人工智慧應用於動態創新最佳化，正從根本上改變行動廣告製作流程，實現大規模自動產生個人化廣告變體。廣告主正利用這些演算法工具，根據用戶的偏好即時調整視覺元素、文案和格式，從而解決用戶頻繁使用行動裝置所帶來的創新疲勞問題。這項技術使品牌能夠產生數千種獨特的變體，而無需成比例地增加成本或人力，從而確保在即時競標中保持高度相關性。 Meta 在 2025 年 1 月發布的 2024 年第四季財報中指出，超過 400 萬廣告主正在使用其生成式人工智慧工具來提升創新效果，這表明行動生態系統正在向自動化、智慧化的資產生成方式發生大規模轉變。

同時，可購物媒體和社群電商的興起正在崩壞傳統的銷售管道，消費者可以直接在行動廣告單元內購買產品。這一趨勢將被動的促銷庫存轉化為主動的銷售終端，有效減少了行動裝置上從發現到購買的摩擦。透過將即時購買功能整合到影片資訊流和社交平臺中，廣告主可以更直接地將銷售額歸因於特定的行動端廣告曝光率，從而有效緩解因隱私法規造成的訊號損失。根據互動廣告局 (IAB) 於 2025 年 4 月發布的《2024 年網路廣告收入報告》，電商媒體收入成長了 23%，達到 537 億美元。這表明，廣告商越來越依賴將媒體支出與交易數據直接關聯的閉合迴路廣告環境。

目錄

第1章概述

第2章：調查方法

第3章執行摘要

第4章：客戶心聲

第5章：全球行動廣告市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 廣告類型（影片廣告、遊戲內廣告、應用程式內廣告）
    • 依公司規模（中小企業、大型企業）
    • 按行業分類（銀行、金融、保險；零售、消費品）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美行動廣告市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國別分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲行動廣告市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國別分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太行動廣告市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國別分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲行動廣告市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東與非洲：國別分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美行動廣告市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國別分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進因素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 近期趨勢

第13章：全球行動廣告市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的議價能力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Alphabet, Inc.
  • Oracle Corporation
  • Microsoft Corporation
  • IBM Corporation
  • Epom Services Ltd.
  • Chartboost, Inc.
  • AppLovin Corporation
  • Smaato, Inc.

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 25058

The Global Mobile Advertising Market is projected to expand from USD 218.57 Billion in 2025 to USD 392.31 Billion by 2031, reflecting a compound annual growth rate (CAGR) of 10.24%. Mobile advertising involves the dissemination of promotional material to consumers via wireless handheld devices, such as smartphones and tablets, utilizing applications, mobile websites, and messaging services. This sector's growth is primarily underpinned by the widespread availability of high-speed internet connectivity and the significant amount of time users spend daily on their mobile devices. Highlighting the immense scale of this digital ecosystem, the Interactive Advertising Bureau reported that internet advertising revenue in the United States reached 258.6 billion dollars in 2024.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 218.57 Billion
Market Size 2031USD 392.31 Billion
CAGR 2026-203110.24%
Fastest Growing SegmentIn-Game Advertising
Largest MarketNorth America

Nevertheless, the market encounters a major obstacle regarding the enforcement of strict data privacy regulations and the phasing out of third-party tracking technologies. These restrictive measures hinder the ability of advertisers to gather user data for accurate targeting and measurement, resulting in increased compliance expenses. Consequently, the industry is forced to shift toward less granular first-party data strategies, a transition that can temporarily obstruct the scalability of advertising campaigns.

Market Driver

The rollout of 5G networks, which facilitates low-latency transmission and rich media formats, serves as a fundamental catalyst for the industry. This infrastructural advancement empowers advertisers to present high-definition video and immersive interactive content without buffering delays, thereby significantly boosting user engagement on handheld devices. Enhanced bandwidth capabilities support sophisticated programmatic bidding and rich media assets that were previously limited by slower network speeds, ultimately increasing the value of mobile inventory. According to the June 2024 'Ericsson Mobility Report', 5G subscriptions rose by 160 million in the first quarter of 2024 to reach 1.7 billion, establishing a vast technical foundation for these advanced mobile advertising capabilities.

Concurrently, the exponential consumption of short-form vertical video content is reshaping inventory demand and creative strategies. Platforms are increasingly favoring full-screen, sound-on video formats that align with mobile user habits, leading to higher ad recall compared to static display units. This trend compels brands to adapt creative assets for mobile-first environments, utilizing algorithm-driven feeds to reach targeted demographics with precision. Reflecting the monetization power of this format, the Interactive Advertising Bureau's April 2024 'Internet Advertising Revenue Report: Full Year 2023' noted a 10.6% year-over-year increase in video advertising revenue to 52.1 billion dollars. Furthermore, Dentsu forecasts that global advertising spend will grow by 5.0% to 754.4 billion dollars in 2024, a trajectory largely sustained by the dynamic mobile digital ecosystem.

Market Challenge

The implementation of rigorous data privacy regulations and the deprecation of third-party tracking technologies significantly impede the Global Mobile Advertising Market by reducing the efficiency of targeted campaigns. These restrictions result in "signal loss," which restricts advertisers' ability to track user behavior across various apps and mobile websites. When brands cannot accurately attribute conversions to specific advertisements, they struggle to validate Return on Ad Spend (ROAS). This inability to measure performance causes advertisers to hesitate in scaling their mobile budgets, as the ecosystem becomes less transparent and harder to optimize compared to historical standards.

Furthermore, this shift necessitates complex operational adjustments that consume resources which could otherwise fuel market expansion. Companies face increased overhead costs to develop compliance frameworks and privacy-centric data infrastructure, which slows down campaign velocity and innovation. According to IAB Europe in 2025, 68 percent of industry stakeholders identified cross-platform data access as their primary challenge, while 58 percent specifically cited privacy regulations as a major operational barrier. This statistical evidence underscores how deeply embedded regulatory hurdles are, creating friction that directly hampers the liquidity and growth potential of the mobile advertising sector.

Market Trends

The integration of Generative AI for Dynamic Creative Optimization is fundamentally transforming mobile production workflows by automating the creation of personalized ad variations at scale. Advertisers are utilizing these algorithmic tools to instantly tailor visual elements, copy, and formatting to individual user preferences, thereby addressing the creative fatigue often linked to high-frequency mobile usage. This technology enables brands to produce thousands of unique iterations without a proportional rise in cost or manual labor, ensuring hyper-relevance in real-time auctions. In its 'Fourth Quarter 2024 Results' from January 2025, Meta reported that over 4 million advertisers used the company's generative AI tools to enhance creative performance, signaling a massive shift toward automated, intelligent asset generation within the mobile ecosystem.

Simultaneously, the growth of shoppable media and social commerce is collapsing the traditional sales funnel by allowing consumers to purchase products directly within mobile ad units. This trend converts passive promotional inventory into active point-of-sale terminals, effectively reducing friction between discovery and conversion on handheld devices. By embedding immediate purchasing functionality into video feeds and social platforms, advertisers can attribute sales more directly to specific mobile impressions, effectively mitigating the signal loss caused by privacy restrictions. According to the Interactive Advertising Bureau's April 2025 'Internet Advertising Revenue Report: Full Year 2024', commerce media revenues increased by 23 percent to 53.7 billion dollars, demonstrating the growing reliance on closed-loop advertising environments that link media spend directly to transaction data.

Key Market Players

  • Alphabet, Inc.
  • Oracle Corporation
  • Microsoft Corporation
  • IBM Corporation
  • Epom Services Ltd.
  • Chartboost, Inc.
  • AppLovin Corporation
  • Smaato, Inc.

Report Scope

In this report, the Global Mobile Advertising Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Mobile Advertising Market, By Advertising Type

  • Video Advertising
  • In-Game Advertising
  • In-App Advertising

Mobile Advertising Market, By Organization Size

  • Small & Medium Size Enterprises
  • Large Enterprises

Mobile Advertising Market, By Vertical

  • BFSI
  • Retail & Consumer Goods

Mobile Advertising Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Mobile Advertising Market.

Available Customizations:

Global Mobile Advertising Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Mobile Advertising Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Advertising Type (Video Advertising, In-Game Advertising, In-App Advertising)
    • 5.2.2. By Organization Size (Small & Medium Size Enterprises, Large Enterprises)
    • 5.2.3. By Vertical (BFSI, Retail & Consumer Goods)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Mobile Advertising Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Advertising Type
    • 6.2.2. By Organization Size
    • 6.2.3. By Vertical
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Mobile Advertising Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Advertising Type
        • 6.3.1.2.2. By Organization Size
        • 6.3.1.2.3. By Vertical
    • 6.3.2. Canada Mobile Advertising Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Advertising Type
        • 6.3.2.2.2. By Organization Size
        • 6.3.2.2.3. By Vertical
    • 6.3.3. Mexico Mobile Advertising Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Advertising Type
        • 6.3.3.2.2. By Organization Size
        • 6.3.3.2.3. By Vertical

7. Europe Mobile Advertising Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Advertising Type
    • 7.2.2. By Organization Size
    • 7.2.3. By Vertical
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Mobile Advertising Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Advertising Type
        • 7.3.1.2.2. By Organization Size
        • 7.3.1.2.3. By Vertical
    • 7.3.2. France Mobile Advertising Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Advertising Type
        • 7.3.2.2.2. By Organization Size
        • 7.3.2.2.3. By Vertical
    • 7.3.3. United Kingdom Mobile Advertising Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Advertising Type
        • 7.3.3.2.2. By Organization Size
        • 7.3.3.2.3. By Vertical
    • 7.3.4. Italy Mobile Advertising Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Advertising Type
        • 7.3.4.2.2. By Organization Size
        • 7.3.4.2.3. By Vertical
    • 7.3.5. Spain Mobile Advertising Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Advertising Type
        • 7.3.5.2.2. By Organization Size
        • 7.3.5.2.3. By Vertical

8. Asia Pacific Mobile Advertising Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Advertising Type
    • 8.2.2. By Organization Size
    • 8.2.3. By Vertical
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Mobile Advertising Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Advertising Type
        • 8.3.1.2.2. By Organization Size
        • 8.3.1.2.3. By Vertical
    • 8.3.2. India Mobile Advertising Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Advertising Type
        • 8.3.2.2.2. By Organization Size
        • 8.3.2.2.3. By Vertical
    • 8.3.3. Japan Mobile Advertising Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Advertising Type
        • 8.3.3.2.2. By Organization Size
        • 8.3.3.2.3. By Vertical
    • 8.3.4. South Korea Mobile Advertising Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Advertising Type
        • 8.3.4.2.2. By Organization Size
        • 8.3.4.2.3. By Vertical
    • 8.3.5. Australia Mobile Advertising Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Advertising Type
        • 8.3.5.2.2. By Organization Size
        • 8.3.5.2.3. By Vertical

9. Middle East & Africa Mobile Advertising Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Advertising Type
    • 9.2.2. By Organization Size
    • 9.2.3. By Vertical
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Mobile Advertising Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Advertising Type
        • 9.3.1.2.2. By Organization Size
        • 9.3.1.2.3. By Vertical
    • 9.3.2. UAE Mobile Advertising Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Advertising Type
        • 9.3.2.2.2. By Organization Size
        • 9.3.2.2.3. By Vertical
    • 9.3.3. South Africa Mobile Advertising Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Advertising Type
        • 9.3.3.2.2. By Organization Size
        • 9.3.3.2.3. By Vertical

10. South America Mobile Advertising Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Advertising Type
    • 10.2.2. By Organization Size
    • 10.2.3. By Vertical
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Mobile Advertising Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Advertising Type
        • 10.3.1.2.2. By Organization Size
        • 10.3.1.2.3. By Vertical
    • 10.3.2. Colombia Mobile Advertising Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Advertising Type
        • 10.3.2.2.2. By Organization Size
        • 10.3.2.2.3. By Vertical
    • 10.3.3. Argentina Mobile Advertising Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Advertising Type
        • 10.3.3.2.2. By Organization Size
        • 10.3.3.2.3. By Vertical

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Mobile Advertising Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Alphabet, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Oracle Corporation
  • 15.3. Microsoft Corporation
  • 15.4. IBM Corporation
  • 15.5. Epom Services Ltd.
  • 15.6. Chartboost, Inc.
  • 15.7. AppLovin Corporation
  • 15.8. Smaato, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer