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市場調查報告書
商品編碼
1948718

電動剃刀市場 - 全球產業規模、佔有率、趨勢、機會及預測（按產品類型、分銷管道、地區和競爭格局分類，2021-2031年）

Electric Shavers Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Foil Shaver, Rotary Shaver, Wet/Dry Shaver, Others), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球電動剃刀市場預計將從 2025 年的 71.4 億美元成長到 2031 年的 91.1 億美元，年複合成長率為 4.14%。

本板塊主要涉及採用旋轉或擺動刀片的電子機械容工具的貿易，為傳統手動剃刀提供了一種便捷的替代方案。市場成長的主要驅動力是全球對省時型個人保健產品的需求不斷成長，以及消費者可支配收入的增加，使他們能夠購買耐用的理容設備。這些核心的經濟和實用因素不受趨勢的影響，確保了不同族群對自動化衛生解決方案的穩定需求。

市場概覽
預測期 2027-2031
市場規模：2025年 71.4億美元
市場規模：2031年 91.1億美元
複合年成長率：2026-2031年 4.14%
成長最快的細分市場 線上
最大的市場 亞太地區

然而，由於廉價仿冒品的氾濫，市場成長面臨巨大的阻礙。這些仿冒品侵蝕了消費者的信任，削弱了知名品牌的定價權。德國電氣電子工業協會 (ZVEI) 的報告顯示，主要地區的產業發展保持穩定。報告指出，德國小型家電（個人照護的關鍵類別）的銷售額將在 2024 年成長 4%，達到 39 億歐元。儘管區域市場展現出韌性，但未經授權的仿冒品氾濫仍然是全球收入最大化的一大障礙，尤其是在價格敏感型市場。

市場促進因素

人工智慧 (AI) 與智慧感測技術的融合正在改變全球電動剃刀市場，滿足消費者對客製化、溫和理容解決方案的需求。製造商正積極將智慧感測器應用於產品中，這些感測器能夠評估毛髮密度並即時調節刀片轉速，從而減少皮膚刺激並提高剃須效果。這種向高科技高級產品的轉變正促使消費者從手動和基礎型號轉向更先進的刮鬍刀，即使在經濟波動時期也能保持穩定的收入來源。皇家飛利浦發布的《2025 年第二季報告》印證了這項策略的財務成功，該報告顯示其個人健康部門的同店銷售額增加了 6%。這一成長趨勢主要歸功於人工智慧賦能的新產品的推出。

同時，全球電子商務通路的擴張是擴大市場覆蓋範圍的關鍵驅動力，使品牌能夠突破傳統零售的限制，觸及更廣泛的基本客群。製造商可以利用直銷網站和第三方市場，透過數位行銷和數據分析，有效地鎖定特定的消費群體。這項轉型得益於強勁的數位化表現；寶潔公司2025年年度報告顯示，其電子商務銷售額成長了12%，目前占公司總收入的19%。強大的製造能力和龐大的供應鏈支撐著線上線下零售，這為數位化擴張提供了有力支持。中國電器工業協會2025年報告也印證了這一點，該報告顯示，上年度中國家用電器累計出口額達1124.2億美元。

市場挑戰

低價仿冒品的廣泛流通是全球電動剃刀市場成長的一大障礙。這些未經授權的仿冒品往往模仿知名品牌的外觀，且通常使用劣質零件，導致性能低下，並可能對消費者構成安全隱患。消費者在不知情的情況下購買了這些劣質產品，其不滿往往會損害正規製造商的聲譽，並削弱支撐其高價位定位的品牌價值。因此，正規公司被迫將大量研發資金轉移到品牌保護措施上，扼殺了創新，並阻礙了市場價值的成長。

這一問題的嚴重性直接影響關鍵市場的產生收入。根據個人保健產品協會的數據，2024會計年度美國當局查獲的假冒個人保健產品超過50萬件，使其成為查獲數量最多的商品之一。大量非法貿易湧入市場，導致劣質產品氾濫，使合法品牌難以與之競爭並維持銷售量成長，尤其是在價格敏感型消費者聚集的地區。

市場趨勢

在日益嚴格的環境法規和消費者對符合道德規範的生產方式的需求推動下，轉向環保材料和永續包裝正成為電動剃刀市場的關鍵競爭因素。為了與循環經濟概念保持一致，各公司正逐步以消費後回收材料取代原生塑膠，並逐步淘汰包裝中的一次性材料。這項策略調整不僅確保了符合國際永續性標準，還有助於增強具有環保意識的消費者對品牌的忠誠度。皇家飛利浦在2025年2月發布的2024年度報告中重點強調了這項業務轉型帶來的重大影響。報告指出，循環經濟帶來的收入約佔總銷售額的24%，凸顯了在個人健康產業中使用回收材料和生態設計日益成長的商業性重要性。

同時，隨著多功能模組化理容工具日益普及，產品開發策略也正在進行重組，消費者越來越傾向於選擇功能全面的多合一解決方案，而非單一功能設備。為此，製造商正在設計模組化系統，透過可互換的配件實現臉部造型、身體護理和理髮等功能，從而提升每款產品的實用性和價值。這種理容功能的整合使企業能夠在簡化產品線的同時，透過高階「生活風格」品牌保持健康的利潤率。Panasonic控股株式會社於2025年5月發布的「2025會計年度財務表現」證實了這項多元化策略的財務成功。該公司生活方式事業部公佈的營業利潤成長了82億日元，充分展現了其綜合消費生活方式解決方案的盈利和韌性。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球電動剃刀市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依產品種類（往復式刮鬍刀、旋轉式刮鬍刀、乾濕兩用刮鬍刀、其他）
    • 依分銷管道（線上、線下）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章 北美電動剃刀市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲電動剃刀市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章 亞太地區電動剃刀市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲電動剃刀市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲電動剃刀市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球電動剃刀市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Andis Co.
  • Xiaomi Corp.
  • Braun GmbH
  • Conair Corp.
  • Koninklijke Philips NV
  • Panasonic Corp.
  • The Procter and Gamble Co.
  • Shanghai Flyco Electrical Appliance Co. Ltd.
  • Wahl Clipper Corp.
  • Wenzhou Iweel Electric Co. Ltd.

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 20053

The Global Electric Shavers Market is projected to expand from USD 7.14 Billion in 2025 to USD 9.11 Billion by 2031, reflecting a compound annual growth rate of 4.14%. This sector involves the commerce of electromechanical grooming tools that utilize rotating or oscillating blades to provide a convenient substitute for traditional manual razors. The market's upward trajectory is primarily fueled by the growing global need for time-saving personal care options and rising disposable incomes, which allow consumers to purchase durable grooming devices. These core economic and utility-driven factors operate independently of fleeting style fads, guaranteeing consistent demand for automated hygiene solutions across diverse population segments.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 7.14 Billion
Market Size 2031USD 9.11 Billion
CAGR 2026-20314.14%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

However, market growth faces significant hurdles due to the widespread availability of inexpensive counterfeit products, which damage consumer confidence and weaken the pricing leverage of established brands. To demonstrate the industry's stability in major regions, the ZVEI reported that turnover for small domestic appliances in Germany-a key personal care category-rose by 4% to reach 3.9 billion Euro in 2024. Despite such regional resilience, the abundance of unauthorized replicas continues to act as a major obstacle to maximizing global revenue, particularly in markets where price sensitivity is high.

Market Driver

The incorporation of artificial intelligence and smart sensing technologies is transforming the Global Electric Shavers Market by fulfilling consumer desires for customized and gentle grooming solutions. Manufacturers are actively integrating intelligent sensors that assess hair density and adjust blade velocity instantly, thereby reducing skin irritation and improving cutting effectiveness. This shift toward high-tech premium products motivates consumers to switch from manual or basic models to advanced tools, maintaining revenue streams even during economic shifts. The financial success of this approach is reflected in Royal Philips' 'Q2 2025 Quarterly Report', which noted a 6% rise in comparable sales for its Personal Health division, a growth trend specifically credited to the introduction of new AI-driven products.

At the same time, the broadening of global e-commerce channels acts as a vital driver for market reach, enabling brands to overcome traditional retail limitations and access a larger customer base. By utilizing direct-to-consumer sites and third-party marketplaces, manufacturers can exploit digital marketing and data analytics to effectively target specific consumer groups. This transition is supported by strong digital performance figures; Procter & Gamble's '2025 Annual Report' revealed a 12% increase in e-commerce sales, which now make up 19% of total enterprise revenue. This digital expansion is underpinned by substantial manufacturing capabilities, as evidenced by the China Household Electrical Appliances Association's 2025 report, which cited cumulative home appliance exports of $112.42 billion in the previous year, highlighting the massive supply chain supporting both online and offline retail.

Market Challenge

The widespread presence of inexpensive counterfeit merchandise presents a significant obstacle to the growth of the Global Electric Shavers Market. These unauthorized copies frequently imitate the appearance of reputable brands but generally employ inferior components, resulting in lackluster performance and potential safety risks for consumers. When buyers unknowingly acquire these substandard items, their dissatisfaction often tarnishes the reputation of authentic manufacturers, undermining the brand value that sustains premium pricing structures. Consequently, legitimate companies are compelled to reallocate substantial funds from research and development to brand protection initiatives, which hampers innovation and stalls market value appreciation.

The magnitude of this problem directly hinders revenue generation in critical markets. Data from the Personal Care Products Council indicates that during fiscal year 2024, United States authorities confiscated over 500,000 counterfeit personal care products, placing them among the most frequently intercepted goods. This massive influx of illicit trade floods the market with non-compliant devices, creating a challenging environment for authorized brands to compete successfully and maintain volume growth, especially in regions where consumers are highly price-sensitive.

Market Trends

The shift toward eco-friendly materials and sustainable packaging is quickly becoming a key competitive factor in the electric shavers market, influenced by stricter environmental laws and consumer demand for ethical manufacturing. Companies are progressively substituting virgin plastics with post-consumer recycled content and removing single-use materials from packaging to adhere to circular economy concepts. This strategic adjustment not only ensures alignment with international sustainability benchmarks but also bolsters brand loyalty among environmentally aware consumers. The significant impact of this operational change is highlighted by Royal Philips in its February 2025 '2024 Annual Report', where circular revenues accounted for approximately 24% of total sales, underscoring the increasing commercial importance of regenerative material usage and eco-design within the personal health industry.

Simultaneously, the growing popularity of multifunctional and modular grooming tools is reshaping product development strategies, as customers increasingly prefer versatile, all-in-one solutions over single-function devices. In response, manufacturers are designing modular systems that accommodate facial styling, body grooming, and hair cutting via interchangeable accessories, offering enhanced utility and value per product. This integration of grooming capabilities enables firms to simplify their product lines while preserving healthy profit margins through premium "lifestyle" branding. The financial success of this diversified strategy is confirmed by Panasonic Holdings Corporation's May 2025 'Fiscal 2025 Financial Results', which reported an 8.2 billion yen increase in operating profit for its Lifestyle segment, proving the profitability and resilience of comprehensive consumer living solutions.

Key Market Players

  • Andis Co.
  • Xiaomi Corp.
  • Braun GmbH
  • Conair Corp.
  • Koninklijke Philips NV
  • Panasonic Corp.
  • The Procter and Gamble Co.
  • Shanghai Flyco Electrical Appliance Co. Ltd.
  • Wahl Clipper Corp.
  • Wenzhou Iweel Electric Co. Ltd.

Report Scope

In this report, the Global Electric Shavers Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Electric Shavers Market, By Product Type

  • Foil Shaver
  • Rotary Shaver
  • Wet/Dry Shaver
  • Others

Electric Shavers Market, By Distribution Channel

  • Online
  • Offline

Electric Shavers Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Electric Shavers Market.

Available Customizations:

Global Electric Shavers Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Electric Shavers Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Foil Shaver, Rotary Shaver, Wet/Dry Shaver, Others)
    • 5.2.2. By Distribution Channel (Online, Offline)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Electric Shavers Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Electric Shavers Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Electric Shavers Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Electric Shavers Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Electric Shavers Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Electric Shavers Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. France Electric Shavers Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. United Kingdom Electric Shavers Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Electric Shavers Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. Spain Electric Shavers Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Electric Shavers Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Electric Shavers Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2. India Electric Shavers Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. Japan Electric Shavers Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Electric Shavers Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Australia Electric Shavers Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Electric Shavers Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Electric Shavers Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. UAE Electric Shavers Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. South Africa Electric Shavers Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Distribution Channel

10. South America Electric Shavers Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Electric Shavers Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Colombia Electric Shavers Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Argentina Electric Shavers Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Electric Shavers Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Andis Co.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Xiaomi Corp.
  • 15.3. Braun GmbH
  • 15.4. Conair Corp.
  • 15.5. Koninklijke Philips NV
  • 15.6. Panasonic Corp.
  • 15.7. The Procter and Gamble Co.
  • 15.8. Shanghai Flyco Electrical Appliance Co. Ltd.
  • 15.9. Wahl Clipper Corp.
  • 15.10. Wenzhou Iweel Electric Co. Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer