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市場調查報告書
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1946439

拉格啤酒市場 - 全球產業規模、佔有率、趨勢、機會及預測（依產品類型、銷售管道、地區及競爭格局分類，2021-2031年）

Lager Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球淡啤酒市場預計將從 2025 年的 3,891.7 億美元成長到 2031 年的 4,750.7 億美元，複合年成長率為 3.38%。

拉格啤酒是一種獨特的啤酒，採用低溫底部發酵酵母釀造，口感清爽乾淨，泡沫豐富。新興經濟體消費者可支配收入的成長推動了拉格啤酒市場的發展，促使消費者轉向高階飲品。此外，有組織的零售通路和餐飲業的蓬勃發展也是關鍵促進者，確保了拉格啤酒的廣泛供應，並提供了超越短暫潮流的永續消費機會。

市場概覽
預測期 2027-2031
市場規模：2025年 3891.7億美元
市場規模：2031年 4750.7億美元
複合年成長率：2026-2031年 3.38%
成長最快的細分市場 優質的
最大的市場 歐洲

然而，原物料成本波動為市場帶來了巨大挑戰，利潤空間受到擠壓，定價策略也變得更加複雜。製造商難以應對大麥、啤酒花和包裝等關鍵原料的價格波動，這阻礙了其長期財務規劃。根據美國釀酒商協會預測，到2024年，美國啤酒生產成本預計將逐年成長1.0%，這凸顯了行業相關人員為維持成長而必須應對的持續財務壓力。

市場促進因素

隨著消費者越來越重視品質和品牌價值而非數量，市場優質化加速，消費者對高階產品的需求不斷成長，全球拉格啤酒市場格局正在重塑。這種「飲用更優質啤酒」的趨勢使得生產商能夠透過提高國際和特色拉格啤酒的價格來抵消原料價格上漲的影響。大型啤酒生產商正抓住這一機遇，在新興市場（尤其是中產階級人口不斷成長的地區）拓展其旗艦高階品牌。根據喜力公司於2025年2月發布的2024年度報告，該公司預計高階有機啤酒的銷量將成長5%，這表明儘管面臨更廣泛的經濟挑戰，該細分市場依然保持強勁勢頭，並能有效緩衝成熟市場銷量停滯不前的影響。

同時，隨著注重健康的消費者尋求適度飲酒而不犧牲口感，低醇和無醇啤酒的市場正在蓬勃發展。釀造技術的進步使生產商能夠在無醇產品中複製傳統啤酒的清爽口感，從而創造新的消費機會。根據嘉士伯集團於2025年2月發布的《2024年財務業績報告》，無醇啤酒的銷售量將成長6%，超過傳統啤酒的成長速度。這一成長對產業的穩定至關重要。巴特哈斯報告稱，到2025年7月，全球啤酒產量將下降0.3%至18.75億百公升，這意味著未來的收入將不再取決於產量的成長，而是取決於產品多元化和高附加價值產品的開發。

市場挑戰

原料成本的波動是全球拉格啤酒市場成長的一大障礙。製造商經常面臨大麥、啤酒花等關鍵農產品價格的大幅上漲，以及鋁、玻璃等包裝材料成本的波動。這種財務上的不確定性阻礙了長期策略規劃，迫使啤酒廠在利潤空間內運作。當生產商無法消化這些成本上漲時，他們往往被迫提價，這可能導致價格敏感型細分市場的消費者需求下降。因此，維持穩定價格結構的難度限制了啤酒廠投資擴張和開發新市場的能力，實際上阻礙了整個產業的成長動能。

這些經濟壓力帶來的直接影響在近期市場產量萎縮的指標中顯而易見。根據美國釀酒商協會預測，2024年美國精釀啤酒產業產量預計將年減3.9%。這一降幅凸顯了持續的營運成本和供應鏈不穩定如何嚴重抑制了產業成長，迫使相關人員將整合和生存置於追求產量目標之上。

市場趨勢

在監管壓力日益增大和消費者對環保責任的需求不斷成長的相關人員，全球拉格啤酒市場正在重新定義製造優先事項，而永續和循環包裝解決方案的採用正是這一趨勢的驅動力。領先的啤酒廠正在逐步淘汰一次性塑膠，並提高包裝中再生材料的比例，以減少碳足跡並實現生產閉迴路。這項策略不僅降低了對原生原料的依賴和對波動大宗商品價格的依賴，也有助於提升品牌價值。根據嘉士伯集團於2025年2月發布的2024年度報告，該公司瓶罐的回收率已達到76%，這充分證明了業界範圍內的押金返還計畫和循環基礎設施的有效性。

同時，直銷（DTC）和電子商務分銷管道的擴張正在從根本上重塑拉格啤酒的銷售方式，使其觸角延伸至傳統實體店之外。透過利用專有的B2B數位平台和消費者應用程式，生產商能夠獲得詳細的購買行為數據，從而實現精準行銷和最佳化庫存管理。這種數位化轉型簡化了市場管道，並透過數位化生態系統實現了更高的利潤率。根據百威英博於2025年10月發布的“2025年第三季度財務業績”，該公司B2B數位平台BEES創造了133億美元的商品交易總額，同比成長11%，凸顯了數位商務在維持收入成長方面發揮的關鍵作用。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章：全球拉格啤酒市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依產品類型（標準型、高級型）
    • 依銷售管道（超級市場/大賣場、專賣店、便利商店、線上、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美拉格啤酒市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲拉格啤酒市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

8. 亞太地區拉格啤酒市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲拉格啤酒市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美拉格啤酒市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球拉格啤酒市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Anheuser-Busch Companies LLC
  • Asahi Breweries Ltd.
  • Carlsberg Breweries A/S
  • China Resources Beer（Holdings）Company Limited
  • Diageo Plc
  • Heineken NV
  • Kirin Brewery Company Limited
  • Molson Coors Beverage Company
  • Tsingtao Brewery Company Limited
  • United Breweries Holdings Limited

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 21121

The Global Lager Market is projected to expand from USD 389.17 Billion in 2025 to USD 475.07 Billion by 2031, registering a CAGR of 3.38%. Lager is characterized as a distinct beer category brewed with bottom-fermenting yeast at low temperatures, resulting in a clean, crisp profile and an effervescent finish. The market is fundamentally underpinned by rising disposable incomes in emerging economies, which are driving a consumer shift toward premium beverage options. Furthermore, the growth of organized retail channels and the hospitality sector acts as a primary catalyst, ensuring widespread product accessibility and sustained consumption opportunities beyond temporary flavor trends.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 389.17 Billion
Market Size 2031USD 475.07 Billion
CAGR 2026-20313.38%
Fastest Growing SegmentPremium
Largest MarketEurope

However, the market confronts a substantial hurdle regarding the volatility of input costs, which squeezes profit margins and complicates competitive pricing strategies. Manufacturers face the challenge of navigating fluctuating prices for essential raw materials, including barley, hops, and packaging, which hinders long-term financial planning. According to the Beer Institute, the cost of beer production in the United States rose by 1.0% in 2024 compared to the previous year, underscoring the ongoing financial pressures that industry stakeholders must manage to maintain growth.

Market Driver

The acceleration of market premiumization and the demand for high-end products is reshaping the global lager landscape as consumers increasingly value quality and brand prestige over volume. This trend toward "drinking better" allows manufacturers to offset raw material inflation by setting higher price points for international and specialty lagers. Major brewers are capitalizing on this by expanding their flagship premium brands in developing regions with growing middle-class demographics. According to Heineken N.V.'s '2024 Annual Report' from February 2025, the company realized a 5% growth in premium organic beer volume, demonstrating the segment's strength despite broader economic challenges and its role as a buffer against volume stagnation in mature markets.

Simultaneously, the expansion of low-alcohol and non-alcoholic lager portfolios is attracting significant investment as health-conscious consumers seek moderation without compromising on flavor. Technological advancements in brewing have enabled producers to replicate the refreshing characteristics of traditional lager in zero-proof formats, creating new consumption occasions. According to the Carlsberg Group's 'FY 2024 Financial Statement' released in February 2025, alcohol-free brews increased by 6%, outperforming traditional beer styles. This growth is critical for industry stability, particularly given that BarthHaas reported a 0.3% decline in global beer production to 1.875 billion hectoliters in July 2025, suggesting future revenue will depend on diversified, value-added products rather than volume growth.

Market Challenge

The volatility of input costs serves as a significant obstacle to the growth of the Global Lager Market. Manufacturers frequently face rapid price increases for essential agricultural commodities, such as barley and hops, along with fluctuating costs for packaging materials like aluminum and glass. This financial unpredictability disrupts long-term strategic planning and forces breweries to operate with tighter profit margins. If producers are unable to absorb these rising costs, they are often forced to raise prices, which risks reducing consumer demand in price-sensitive segments. Consequently, the difficulty in maintaining stable pricing structures restricts the ability of breweries to invest in expansion or new market penetration, effectively stalling industry momentum.

The direct impact of these economic pressures is evident in recent metrics showing a contraction in market output. According to the Brewers Association, production volume for the United States craft brewing industry fell by 3.9% in 2024 compared to the prior year. This decline highlights how the persistent burden of operational costs and supply chain instability actively hampers growth, compelling stakeholders to prioritize consolidation and survival over the pursuit of higher production targets.

Market Trends

The adoption of sustainable and circular packaging solutions is redefining manufacturing priorities within the Global Lager Market as stakeholders respond to increasing regulatory pressure and consumer demand for environmental responsibility. Major breweries are shifting away from single-use plastics and increasing the recycled content of their containers to lower carbon footprints and close production loops. This strategy not only reduces reliance on virgin materials, thereby mitigating exposure to volatile commodity prices, but also enhances brand equity. According to the Carlsberg Group's 'Annual Report 2024' from February 2025, the company achieved a 76% collection and recycling rate for its bottles and cans, illustrating the effectiveness of industry-wide deposit return schemes and circular infrastructure.

Concurrently, the expansion of Direct-to-Consumer (DTC) and e-commerce distribution channels is fundamentally restructuring how lager is sold, extending reach beyond traditional brick-and-mortar boundaries. By utilizing proprietary B2B digital platforms and direct-to-consumer apps, producers are acquiring granular data on purchasing behaviors, enabling hyper-targeted marketing and optimized inventory management. This digital transformation simplifies the route to market and captures higher margins through digitized ecosystems. According to Anheuser-Busch InBev's 'Third Quarter 2025 Results' from October 2025, their B2B digital platform, BEES, generated 13.3 billion USD in gross merchandise value, an 11% increase over the same period the previous year, highlighting the essential role of digital commerce in sustaining revenue growth.

Key Market Players

  • Anheuser-Busch Companies LLC
  • Asahi Breweries Ltd.
  • Carlsberg Breweries A/S
  • China Resources Beer (Holdings) Company Limited
  • Diageo Plc
  • Heineken N.V.
  • Kirin Brewery Company Limited
  • Molson Coors Beverage Company
  • Tsingtao Brewery Company Limited
  • United Breweries Holdings Limited

Report Scope

In this report, the Global Lager Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Lager Market, By Product Type

  • Standard
  • Premium

Lager Market, By Sales Channel

  • Supermarkets and Hypermarkets
  • Specialist Retailers
  • Convenience Stores
  • Online
  • Others

Lager Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Lager Market.

Available Customizations:

Global Lager Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Lager Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Standard, Premium)
    • 5.2.2. By Sales Channel (Supermarkets and Hypermarkets, Specialist Retailers, Convenience Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Lager Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Lager Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Lager Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Lager Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Lager Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Lager Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Lager Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Lager Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Lager Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Lager Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Lager Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Lager Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Lager Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Lager Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Lager Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Lager Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Lager Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Lager Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Lager Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Lager Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Sales Channel

10. South America Lager Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Lager Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Lager Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Lager Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Lager Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Anheuser-Busch Companies LLC
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Asahi Breweries Ltd.
  • 15.3. Carlsberg Breweries A/S
  • 15.4. China Resources Beer (Holdings) Company Limited
  • 15.5. Diageo Plc
  • 15.6. Heineken N.V.
  • 15.7. Kirin Brewery Company Limited
  • 15.8. Molson Coors Beverage Company
  • 15.9. Tsingtao Brewery Company Limited
  • 15.10. United Breweries Holdings Limited

16. Strategic Recommendations

17. About Us & Disclaimer