高階拉格啤酒市場規模、佔有率和成長分析（按產品類型、分銷管道、最終用戶和地區分類）—產業預測（2026-2033 年）

預計到 2024 年，全球優質拉格啤酒市場規模將達到 1,141.6 億美元，到 2025 年將達到 1,206.6 億美元，到 2033 年將達到 1,880.1 億美元，在預測期（2026-2033 年）內複合年成長率為 5.7%。

全球高階拉格啤酒市場是啤酒產業中一個細分市場，專門服務於追求高品質、風味濃郁啤酒的消費者。高階拉格啤酒採用優質原料和精湛的釀造工藝，風味層次豐富，價格分佈也高於普通拉格啤酒。該市場注重品質和生活方式，品牌通常採用傳統釀造方法，精選麥芽、啤酒花和酵母。精釀啤酒廠和小型釀酒廠的興起，催生了許多創新且多樣化的拉格啤酒品種，吸引了眼光獨到的消費者。隨著現代啤酒飲用者對獨特體驗和風味的追求日益成長，高階拉格啤酒市場也在不斷發展，推動著該行業的創新和競爭成長。

全球高階拉格啤酒市場促進因素

全球高階拉格啤酒市場的主要驅動力是消費者對高品質飲品日益成長的需求。越來越多的人追求卓越的口感、優質的原料和精湛的工藝。這種對高階拉格啤酒的需求與食品和飲料領域日益成長的享樂主義和追求真實性的趨勢不謀而合。隨著消費者眼光的提升，他們不僅青睞那些能帶來優雅飲用體驗的產品，更渴望獲得一種身分象徵。這種偏好的轉變為高階拉格啤酒品牌創造了絕佳的機會，使其能夠與那些重視品質而非數量的成熟消費群體建立聯繫。

限制全球高階拉格啤酒市場的因素

全球高階拉格啤酒市場競爭日益激烈，許多啤酒廠競相在該領域佔有一席之地。新參與企業的湧入導致市場飽和，使得新品牌難以與現有品牌區分開來。因此，新進業者必須在品牌建立、產品創新和消費者吸引力方面克服重重挑戰。在競爭激烈的市場環境下，這些公司必須開發獨特的價值提案和行銷策略，才能吸引眼光獨到、選擇眾多的消費者。最終，市場飽和成為限制新參與企業參與企業成長和盈利的重要阻礙因素。

全球高階拉格啤酒市場趨勢

全球高階拉格啤酒市場正經歷著一場深刻的變革時期，這主要得益於精釀啤酒革命的推動。消費者越來越青睞來自精釀酒廠的獨特手工產品。這一趨勢凸顯了消費者對小規模和創新風味的偏好，從而提升了注重品質和本地原料的高階拉格啤酒的吸引力。隨著消費者偏好日趨成熟，他們越來越追求獨特而真實的體驗，這進一步推動了對精釀高階拉格啤酒的需求。這一趨勢不僅加深了人們對拉格啤酒多樣性的理解，也對傳統的釀造規範提出了新的挑戰，並重塑了全球啤酒市場的格局。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管環境

全球高階拉格啤酒市場規模（依產品類型分類）及複合年成長率（2026-2033 年）

• 傳統高品質拉格啤酒
• 精釀優質拉格啤酒

全球高階拉格啤酒市場規模（依通路分類）及複合年成長率（2026-2033 年）

• On-Trade
• Off-Trade

全球高階拉格啤酒市場規模（按最終用戶分類）及複合年成長率（2026-2033 年）

• 酒吧
• 食品服務業
• 零售

全球高階拉格啤酒市場規模（按地區分類）及複合年成長率（2026-2033 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Anheuser-Busch InBev（Belgium）
• Heineken NV（Netherlands）
• China Resources Snow Breweries（China）
• Carlsberg Breweries A/S（Denmark）
• Molson Coors Brewing Company（United States）
• Tsingtao Brewery Group（China）
• Asahi Group Holdings, Ltd.（Japan）
• Kirin Holdings Company, Limited（Japan）
• Diageo plc（United Kingdom）
• SABMiller plc（United Kingdom）
• Grupo Modelo（Mexico）
• Constellation Brands, Inc.（United States）
• Bira 91（India）
• Beijing Yanjing Brewery（China）
• San Miguel Corporation（Philippines）
• Thai Beverage Public Co., Ltd.（Thailand）
• United Breweries Limited（India）
• Ambev SA（Brazil）
• Royal Unibrew A/S（Denmark）

結論與建議

Global Premium Lager Market size was valued at USD 114.16 Billion in 2024 and is poised to grow from USD 120.66 Billion in 2025 to USD 188.01 Billion by 2033, growing at a CAGR of 5.7% during the forecast period (2026-2033).

The global premium lager market represents a segment within the beer industry catering to consumers seeking high-quality and flavorful beer options. Distinguished by superior ingredients and artisanal craftsmanship, premium lagers offer complex taste profiles that justify their higher price point compared to standard lagers. A hallmark of this market is the focus on quality and lifestyle, with brands often employing traditional brewing methods that highlight carefully selected malts, hops, and yeasts. The rise of craft and microbreweries has introduced innovative and diverse lager varieties, appealing to a discerning customer base. As modern beer enthusiasts increasingly seek unique experiences and flavors, the premium lager market continues to evolve, fueling innovation and competitive growth within the sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Premium Lager market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Premium Lager Market Segments Analysis

Global Premium Lager Market is segmented by Product Type, Distribution Channel, End User and region. Based on Product Type, the market is segmented into Conventional Premium Lagers and Craft Premium Lagers. Based on Distribution Channel, the market is segmented into On-Trade and Off-Trade. Based on End User, the market is segmented into Bars, Food Service and Retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Premium Lager Market

The Global Premium Lager market is primarily driven by a growing consumer inclination towards high-quality beverages. Many individuals are increasingly seeking exceptional taste, superior ingredients, and meticulous craftsmanship in their choices. This demand for premium lagers aligns with a broader trend toward enhanced satisfaction and authenticity in food and drink. As consumers become more discerning, they gravitate towards offerings that promise not only a refined drinking experience but also a sense of prestige. This shift in preferences is creating a significant opportunity for premium lager brands to connect with a more sophisticated audience that values quality over quantity.

Restraints in the Global Premium Lager Market

The Global Premium Lager market is experiencing heightened competition as numerous breweries strive to establish their presence within the segment. This influx of players has led to market saturation, making it increasingly challenging for newcomers to distinguish themselves from established brands. As a result, new entrants must navigate significant obstacles in terms of branding, product innovation, and consumer appeal. The competitive landscape demands that these companies develop unique value propositions and marketing strategies to capture the attention of discerning consumers who have a wide array of choices. Ultimately, the saturation of the market poses a considerable restraint on growth and profitability for new entrants.

Market Trends of the Global Premium Lager Market

The Global Premium Lager market is experiencing a significant shift influenced by the craft beer revolution, as consumers increasingly gravitate towards unique, artisanal offerings from craft breweries. This trend highlights a preference for small-batch production and innovative flavor profiles, elevating the appeal of premium lagers that prioritize quality and local ingredient sourcing. As consumers become more discerning in their tastes, they seek out distinctive and authentic experiences, further driving the demand for craft premium lagers. This movement not only fosters a greater appreciation for lager varieties but also challenges traditional brewing norms, reshaping the landscape of the global beer market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape

Global Premium Lager Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Conventional Premium Lagers
• Craft Premium Lagers

Global Premium Lager Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• On-Trade
• Off-Trade

Global Premium Lager Market Size by End User & CAGR (2026-2033)

• Market Overview
• Bars
• Food Service
• Retail

Global Premium Lager Market Size & CAGR (2026-2033)

• North America (Product Type, Distribution Channel, End User)
  • US
  • Canada
• Europe (Product Type, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Anheuser-Busch InBev (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heineken N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• China Resources Snow Breweries (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlsberg Breweries A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Molson Coors Brewing Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tsingtao Brewery Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirin Holdings Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SABMiller plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Modelo (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bira 91 (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beijing Yanjing Brewery (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• San Miguel Corporation (Philippines)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thai Beverage Public Co., Ltd. (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• United Breweries Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ambev S.A. (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Royal Unibrew A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations