拉格啤酒市場規模、佔有率和成長分析（按產品類型、價格分佈、包裝類型、酒精濃度、性別、年齡層、最終用戶和地區分類）—2026-2033年產業預測

預計到 2024 年，全球拉格啤酒市場規模將達到 3,692.1 億美元，到 2025 年將成長至 3,784.4 億美元，到 2033 年將成長至 4,610.9 億美元，預測期（2026-2033 年）的複合年成長率為 2.5%。

全球拉格啤酒市場正經歷顯著成長，這主要得益於線上零售和電子商務的興起、社交媒體參與度的提高以及啤酒旅遊熱潮的興起。消費者越來越傾向選擇口感較清爽、酒精濃度較低的淡拉格啤酒。這一趨勢在年輕一代中尤其明顯，他們更注重社交飲酒文化，從而推動了拉格啤酒的銷售。此外，隨著消費者尋求高品質的啤酒替代品，精釀和高階拉格拉格啤酒的需求也不斷成長。啤酒廠正透過創新口味和永續的釀造方法來吸引具有環保意識的消費者。電子商務的普及提高了消費者的購買便利性，而低卡路里和無酒精啤酒的需求成長，也與健康意識的提升趨勢相契合，進一步推動了市場成長。

推動全球拉格啤酒市場發展的因素

全球拉格啤酒市場的成長主要得益於電子商務和網路購物的快速發展。隨著B2C電子商務銷售額的顯著成長，消費者現在比以往任何時候都更容易獲得種類繁多的產品，包括來自世界各地眾多啤酒廠的各種拉格啤酒。數位科技的不斷進步、網路普及率的提高以及可支配收入的增加進一步提升了這種便利性，使消費者能夠享受便捷無憂的購物體驗。此外，社群媒體平台的影響力正在提升品牌知名度和消費者互動，進一步推動拉格啤酒。

全球拉格啤酒市場面臨的限制因素

由於各國政府對酒精飲料的生產、分銷和銷售實施嚴格的監管，全球拉格啤酒市場面臨嚴峻的挑戰。許多國家徵收高額消費稅，實施嚴格的許可證制度，並對酒精品牌的廣告宣傳實施嚴格的限制。這些措施顯著增加了生產成本和消費者成本，最終抑制了啤酒的銷售，尤其是在歐洲和北美等地區。此外，此類法規結構限制了啤酒廠的創新、發展和國際市場競爭能力，為全球拉格啤酒業務的發展和盈利設置了重大障礙。這種環境阻礙了產業發展和潛在的市場成長。

全球拉格啤酒市場趨勢

全球拉格啤酒市場正經歷消費者健康意識顯著增強的趨勢，低酒精和無酒精產品的需求日益成長。隨著消費者在追求健康的同時又不犧牲啤酒風味，啤酒廠正在拓展產品線以滿足這一需求。無酒精啤酒銷售的成長反映了一種日益盛行的文化趨勢，尤其是在千禧世代中，他們追求適度飲酒。倡導理性飲酒的監管環境的變化進一步推動了這一趨勢。隨著市場適應這些偏好，我們可以預見，啤酒在口味和種類方面將會出現創新，而健康型拉格拉格啤酒將成為產業的重要組成部分。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• PESTEL 分析
• 專利分析
• 價值鏈分析
• 貿易分析
• 原料分析
• Start-Ups分析
• 定價分析
• 監管分析

全球拉格啤酒市場規模（依產品類型分類）及複合年成長率（2026-2033 年）

• 蒼白
• 皮爾森啤酒
• 維也納
• 黑暗的
• 琥珀拉格啤酒
• 其他

全球拉格啤酒市場規模（按價格分佈和複合年成長率分類）（2026-2033 年）

• 高價格分佈
• 中價格分佈
• 高價格分佈

全球拉格啤酒市場規模（依包裝類型分類）及複合年成長率（2026-2033 年）

• 玻璃
• 金屬罐
• 寶特瓶
• 其他

全球拉格啤酒市場規模（按酒精濃度和複合年成長率分類）（2026-2033 年）

• 低酒精
• 標準酒精
• 高酒精

全球拉格啤酒市場規模（依性別分類）及複合年成長率（2026-2033 年）

• 男性
• 女士

全球拉格啤酒市場規模（按年齡層別分類）及複合年成長率（2026-2033 年）

• 18至30歲
• 31至44歲
• 45歲或以上

全球拉格啤酒市場規模（依最終用戶分類）及複合年成長率（2026-2033 年）

• 個人消費者
• 商業設施
  • 餐飲服務及旅館業
  • 娛樂設施
  • 活動主辦者
  • 其他

全球拉格啤酒市場規模（依銷售管道和複合年成長率分類）（2026-2033 年）

• On-Trade
  • 酒吧和酒館
  • 餐廳
  • 其他
• Off-Trade
  • 超級市場/大賣場
  • 便利商店
  • 酒類商店
  • 線上零售商
  • 啤酒專賣店
  • 其他

全球拉格啤酒市場規模（按地區分類）及複合年成長率（2026-2033 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Heineken NV（Netherlands）
• AB InBev（Belgium）
• Carlsberg Group（Denmark）
• Molson Coors Beverage Company（USA）
• Asahi Group Holdings（Japan）
• Kirin Holdings Company, Ltd.（Japan）
• Anadolu Efes（Turkey）
• Thai Beverage Public Company Limited（Thailand）
• San Miguel Corporation（Philippines）
• China Resources Snow Breweries（China）
• Tsingtao Brewery Group（China）
• Diageo（UK）
• Sapporo Holdings Limited（Japan）
• United Breweries Group（Heineken）（India）
• Yuengling & Son（USA）
• Constellation Brands（USA）
• Grupo Mahou-San Miguel（Spain）
• Compania Cervecerias Unidas（Chile）
• Pearl River Beer Group（China）
• Singha Corporation（Thailand）

結論與建議

Global Lager Market size was valued at USD 369.21 Billion in 2024 and is poised to grow from USD 378.44 Billion in 2025 to USD 461.09 Billion by 2033, growing at a CAGR of 2.5% during the forecast period (2026-2033).

The global lager market is experiencing substantial growth fueled by the rise of online retail and e-commerce, increasing social media engagement, and the burgeoning interest in beer tourism. Consumers are gravitating towards light and refreshing lagers, driven by a desire for clean flavors and lower alcohol content. This trend is particularly evident among younger demographics who embrace social drinking cultures, thereby boosting lager sales. Additionally, the demand for craft and premium lagers is rising as consumers seek high-quality alternatives to mass-produced beers. Breweries are innovating with new flavors and sustainable practices to attract eco-conscious consumers. The expanded availability through e-commerce enhances consumer access, while the growing interest in low-calorie and alcohol-free options aligns with health-focused trends, further propelling market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Lager market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Lager Market Segments Analysis

Global Lager Market is segmented by Product Type, Price Point, Packaging Type, Alcohol Content, Gender, Age Group, End User, Sales Channel and region. Based on Product Type, the market is segmented into Pale, Pilsner, Vienna, Dark, Amber Lager and Others. Based on Price Point, the market is segmented into Economic, Premium and Luxury. Based on Packaging Type, the market is segmented into Glass, Metal Can, PET Bottles and Others. Based on Alcohol Content, the market is segmented into Low Alcohol, Standard Alcohol and High Alcohol. Based on Gender, the market is segmented into Male and Female. Based on Age Group, the market is segmented into 18-30, 31-44 and 45+. Based on End User, the market is segmented into Individual Consumers and Commercial Establishments. Based on Sales Channel, the market is segmented into On-Trade and Off-Trade. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Lager Market

The growth of the global lager market is significantly fueled by the rapid expansion of e-commerce and online shopping avenues. With a remarkable surge in B2C e-commerce sales, consumers now enjoy unprecedented access to various products, including a wide range of lagers from numerous breweries worldwide. This accessibility is bolstered by the ongoing advancement of digital technology, increased internet penetration, and rising disposable incomes, enabling customers to engage in convenient and effortless shopping experiences. Additionally, the influence of social media platforms enhances brand visibility and consumer interaction, further driving the dynamism of the lager market across diverse geographical regions.

Restraints in the Global Lager Market

The global lager market faces considerable challenges due to stringent government regulations concerning the production, distribution, and marketing of alcoholic beverages. Many countries impose high excise taxes, enforce rigorous licensing requirements, and maintain strict advertising restrictions on alcohol brands. These measures significantly elevate production and consumer costs, particularly in regions like Europe and North America, ultimately stifling sales. Additionally, such regulatory frameworks limit the ability of breweries to innovate, grow, and compete in the international marketplace, creating a substantial barrier to the expansion and profitability of lager businesses worldwide. This environment hinders industry development and potential market growth.

Market Trends of the Global Lager Market

The Global Lager market is experiencing a notable shift towards health-conscious consumption, with an increasing demand for low-alcohol and alcohol-free options. As consumers prioritize wellness without sacrificing flavor, breweries are diversifying their offerings to meet this trend. The rise in sales of non-alcoholic variants reflects a broader cultural movement, particularly among Millennials, who seek moderation in their drinking habits. This trend is further supported by changing regulatory landscapes advocating for responsible drinking. As the market adapts to these preferences, we can expect innovations in flavor and variety, positioning health-oriented lagers as a prominent segment in the industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Pestel Analysis
• Patent Analysis
• Value Chain Analysis
• Trade Analysis
• Raw Material Analysis
• Startup Analysis
• Pricing Analysis
• Regulatory Analysis

Global Lager Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Pale
• Pilsner
• Vienna
• Dark
• Amber Lager
• Others

Global Lager Market Size by Price Point & CAGR (2026-2033)

• Market Overview
• Economic
• Premium
• Luxury

Global Lager Market Size by Packaging Type & CAGR (2026-2033)

• Market Overview
• Glass
• Metal Can
• PET Bottles
• Others

Global Lager Market Size by Alcohol Content & CAGR (2026-2033)

• Market Overview
• Low Alcohol
• Standard Alcohol
• High Alcohol

Global Lager Market Size by Gender & CAGR (2026-2033)

• Market Overview
• Male
• Female

Global Lager Market Size by Age Group & CAGR (2026-2033)

• Market Overview
• 18-30
• 31-44
• 45+

Global Lager Market Size by End User & CAGR (2026-2033)

• Market Overview
• Individual Consumers
• Commercial Establishments
  • Foodservice & Hospitality
  • Entertainment Venues
  • Event Organizers
  • Others

Global Lager Market Size by Sales Channel & CAGR (2026-2033)

• Market Overview
• On-Trade
  • Pubs and Bars
  • Restaurants
  • Others
• Off-Trade
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Liquor Stores
  • Online Retailers
  • Specialty Beer Shops
  • Others

Global Lager Market Size & CAGR (2026-2033)

• North America (Product Type, Price Point, Packaging Type, Alcohol Content, Gender, Age Group, End User, Sales Channel)
  • US
  • Canada
• Europe (Product Type, Price Point, Packaging Type, Alcohol Content, Gender, Age Group, End User, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Price Point, Packaging Type, Alcohol Content, Gender, Age Group, End User, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Price Point, Packaging Type, Alcohol Content, Gender, Age Group, End User, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Price Point, Packaging Type, Alcohol Content, Gender, Age Group, End User, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Heineken N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AB InBev (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlsberg Group (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Molson Coors Beverage Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirin Holdings Company, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anadolu Efes (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thai Beverage Public Company Limited (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• San Miguel Corporation (Philippines)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• China Resources Snow Breweries (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tsingtao Brewery Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sapporo Holdings Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• United Breweries Group (Heineken) (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yuengling & Son (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Mahou - San Miguel (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Compania Cervecerias Unidas (Chile)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pearl River Beer Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Singha Corporation (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations