查看購物車
  • English
  • Japanese
封面
市場調查報告書
商品編碼
1945851

止汗劑和除臭劑市場－全球產業規模、佔有率、趨勢、機會及預測（按類型、銷售管道、地區和競爭格局分類，2021-2031年）

Antiperspirants and Deodorants Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

價格

We offer 8 hour analyst time for an additional research. Please contact us for the details.

簡介目錄

全球止汗除臭劑市場預計將從 2025 年的 354.1 億美元大幅成長至 2031 年的 596.8 億美元，複合年成長率為 9.09%。

止汗劑利用化學配方暫時阻塞汗腺，減少汗液分泌，而除臭劑的主要作用是抑制細菌滋長和掩蓋體味。全球個人衛生意識的不斷提高以及現代人積極生活方式的需求，推動了這一領域的發展，也催生了對可靠的日常除濕除臭產品的需求。因此，這些功能性需求確保了各類消費族群對高效產品的穩定需求。

市場概覽
預測期 2027-2031
市場規模：2025年 354.1億美元
市場規模：2031年 596.8億美元
複合年成長率：2026-2031年 9.09%
成長最快的細分市場 線上
最大的市場 北美洲

然而，這個市場面臨一個重大障礙：消費者對合成成分，尤其是止汗劑配方中常見的鋁鹽，日益成長的疑慮。這種謹慎態度往往導致市場分散，消費者轉而尋求小眾替代品。化妝品、盥洗用品和香水協會 (CTPA) 的數據凸顯了這一趨勢：2024 年，英國除臭劑銷量成長了 10%，其中棒狀產品的銷量大幅成長 43%，是推動這一成長的主要動力。

市場促進因素

持久型多功能成分技術的創新正在顯著改變市場競爭格局。消費者越來越青睞兼具持久防護（例如72小時止汗）和護膚功效（例如膚色修正和屏障修護）的產品。這一趨勢迫使製造商在其旗艦產品中採用先進的活性成分，超越簡單的氣味掩蓋，提供足以支撐高價的卓越功效。財務報告也印證了這項技術變革的價值。聯合利華2023年年報指出，由於卓越的防護技術，其除臭劑部門的基礎銷售額成長了12.3%；拜爾斯道夫2024年報告顯示，受消費者對其功能性產品線的青睞，其除臭劑部門的有機銷售額成長了16.4%。

同時，男士理容和個人護理類別的成長是關鍵驅動力，基本客群已突破傳統界限。男士們正從基本的衛生護理轉向更複雜的個人護理流程，這推動了對高階、溫和、香氛男士止汗產品的需求。大型企業集團正積極回應，拓展產品線，推出專為男士設計的配方，這些配方既能有效控汗，又能持久留香。儘管經濟情勢波動，該品類仍維持強勁成長。寶潔公司2024年年度報告顯示，由於全球產品系列和定價策略的創新，其理容部門的有機銷售額成長了7%。

市場挑戰

消費者對合成成分（尤其是鋁鹽）日益嚴格的審查，是全球止汗除臭劑市場面臨的主要阻礙因素。這種懷疑態度正在削弱消費者對高效傳統配方的信任，而這些配方一直是該行業的基石。因此，市場面臨顛覆性變革，需求變得分散，迫使製造商將投資轉向配方改良和透明的「潔淨標示」舉措，而非單純提升產品性能。這種信任缺失有效地限制了標準止汗劑在大眾市場的滲透，因為注重健康的消費者越來越傾向於避免這些產品，儘管它們具有性能優勢。

這種嚴格審查的實際影響體現在消費者迅速轉向天然替代品，這進一步加劇了產業的碎片化。根據土壤協會認證機構預測，到2024年，有機美容和健康產品的銷售額預計將成長11%，達到1.51億英鎊。這個數字凸顯了消費者安全觀念的轉變正在積極改變他們的購買習慣，對傳統止汗劑品類的銷售成長和穩定性構成了直接挑戰，因為消費者正在轉向他們認為更安全的利基產品。

市場趨勢

全身除臭劑的興起，使其功效不再侷限於腋下，而是擴展到足部、胸部和私密部位的除臭。這一趨勢推動了多用途產品的研發，例如針對敏感肌膚的乳霜和噴霧，打破了社會禁忌，並促使品牌提供全面的衛生護理產品。製造商們正積極回應，開發具有持久香氛和保濕功效的產品，以適應身體各部位的需求，從而開闢新的市場區隔。根據聯合利華2024年4月發布的報告，消費者對「全身除臭劑」的搜尋量在2023年3月至2024年3月期間成長超過1000%，顯示此類多部位除臭劑的需求正在迅速成長。

同時，可重複填充包裝系統的興起正在顛覆傳統的一次性包裝模式，這主要得益於耐用型施用器的高階定位以及消費者日益增強的環保意識。消費者越來越傾向於購買永久性包裝盒搭配無塑膠替換裝，這種循環策略既能最大限度地減少廢棄物，又能透過訂閱模式培養品牌忠誠度。這項轉變迫使主要市場參與者收購成功的永續品牌，並將這些環保系統融入大眾市場產品中。這種模式的商業性成功顯而易見：根據《衛報》2025年4月的一篇報導報道，可重複填充除臭劑品牌Wild的銷售額成長了77%，達到4690萬英鎊，證實了這種永續模式的盈利。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球止汗除臭劑市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 依類型（噴霧劑、乳霜、滾珠、凝膠等）
    • 依銷售管道（超級市場/大賣場、專賣店、線上、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美止汗除臭劑市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲止汗除臭劑市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

8. 亞太地區止汗除臭劑市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

9. 中東和非洲止汗除臭劑市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美止汗除臭劑市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球止汗除臭劑市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Unilever
  • Procter & Gamble
  • Godrej Consumer Products Ltd.
  • Beiersdorf AG
  • Avon Products Inc.
  • Henkel AG & Co. KGaA
  • CavinKare Pvt Ltd.
  • Christian Dior SE
  • Colgate-Palmolive Company
  • Tom's of Maine, Inc.

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 20566

The Global Antiperspirants and Deodorants Market is projected to expand significantly, rising from USD 35.41 Billion in 2025 to USD 59.68 Billion by 2031, reflecting a CAGR of 9.09%. While antiperspirants rely on chemical formulations to temporarily obstruct sweat ducts and minimize perspiration, deodorants are designed primarily to inhibit bacterial growth and mask body odor. This sector is underpinned by a growing global consciousness regarding personal hygiene and the demands of active modern lifestyles, creating a need for dependable daily moisture and odor management. Consequently, these functional necessities ensure steady demand for effective products across a wide range of consumer groups.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 35.41 Billion
Market Size 2031USD 59.68 Billion
CAGR 2026-20319.09%
Fastest Growing SegmentOnline
Largest MarketNorth America

However, the market faces a substantial obstacle in the form of increasing consumer skepticism regarding synthetic ingredients, specifically the inclusion of aluminum salts in antiperspirant formulas. This wariness frequently causes market fragmentation, prompting buyers to seek out niche alternatives. Data from the Cosmetic, Toiletry and Perfumery Association highlights this dynamic; in 2024, deodorant sales in Great Britain rose by 10 percent, a growth largely attributed to a remarkable 43 percent increase in the purchase of stick-format products.

Market Driver

Innovations in long-lasting and multifunctional ingredient technologies are significantly altering the market's competitive structure. Shoppers are increasingly favoring items that provide extended protection, such as 72-hour sweat defense, combined with skincare advantages like tone correction and barrier support. This trend forces manufacturers to enhance their core products with advanced active ingredients, moving past simple odor masking to offer high-performance outcomes that warrant higher prices. Financial reports confirm the value of this technological shift; Unilever's 2023 Annual Report noted a 12.3 percent underlying sales growth in its Deodorants group due to superior protection technologies, while Beiersdorf reported a 16.4 percent organic sales rise in 2024 for its Deodorants unit, driven by strong consumer adoption of functional lines.

Simultaneously, the growth of the male grooming and personal care sector serves as a key catalyst, expanding the customer base beyond traditional boundaries. Men are moving from basic hygiene to more complex grooming routines, driving demand for premium, skin-friendly, and scent-oriented antiperspirants tailored specifically for them. Leading conglomerates are responding by broadening their offerings with male-specific formulas that simultaneously handle sweat control and fragrance longevity. This segment remains financially strong despite economic shifts; Procter & Gamble's 2024 Annual Report indicated a 7 percent organic sales increase in their Grooming segment, fueled by innovation and pricing strategies within their global portfolio.

Market Challenge

Growing consumer scrutiny regarding synthetic ingredients, particularly aluminum salts, presents a major restraint for the Global Antiperspirants and Deodorants Market. This skepticism undermines trust in traditional, high-efficacy formulations that have historically underpinned the industry. As a result, the market encounters disruption as demand fractures, forcing manufacturers to redirect investment toward reformulation and transparent "clean label" initiatives rather than purely functional advancements. This lack of trust effectively limits the mass-market reach of standard antiperspirants, as health-conscious consumers increasingly bypass these products despite their performance advantages.

The tangible effect of this scrutiny is visible in the rapid shift of consumers toward natural alternatives, which further fragments the sector. According to the Soil Association Certification, sales of organic beauty and wellbeing products increased by 11 percent in 2024, reaching a total of £151 million. This figure emphasizes how evolving safety perceptions are actively reshaping purchasing habits, directly challenging the volume growth and stability of the conventional antiperspirant category as shoppers gravitate toward niche options perceived as safer.

Market Trends

The rise of whole-body deodorant applications is expanding product efficacy beyond the underarms to manage odor on the feet, chest, and private areas. This movement fuels the creation of versatile formats, such as creams and sprays designed for sensitive skin, overcoming social taboos and prompting brands to introduce comprehensive hygiene collections. Manufacturers are addressing this by engineering solutions that provide fragrance longevity and moisture control suitable for various body parts, effectively establishing a new market sub-category. A report from Unilever in April 2024 noted that consumer search interest for "whole-body deodorants" surged by over 1,000 percent between March 2023 and March 2024, underscoring the rapidly growing demand for these multi-site applications.

At the same time, the shift toward refillable packaging systems is disrupting the conventional single-use model, fueled by the premiumization of durable applicators and environmental awareness. Consumers are increasingly investing in permanent cases coupled with plastic-free refill cartridges, a circular strategy that minimizes waste while encouraging brand loyalty through subscription models. This transition compels major market players to acquire successful sustainable brands to incorporate these eco-friendly systems into their mass-market offerings. The commercial success of this approach is clear; an April 2025 article in The Guardian reported that Wild, a refillable deodorant brand, saw sales rise by 77 percent to £46.9 million, confirming the profitability of sustainable formats.

Key Market Players

  • Unilever
  • Procter & Gamble
  • Godrej Consumer Products Ltd.
  • Beiersdorf AG
  • Avon Products Inc.
  • Henkel AG & Co. KGaA
  • CavinKare Pvt Ltd.
  • Christian Dior SE
  • Colgate-Palmolive Company
  • Tom's of Maine, Inc.

Report Scope

In this report, the Global Antiperspirants and Deodorants Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Antiperspirants and Deodorants Market, By Type

  • Aerosol Spray
  • Cream
  • Roll-On
  • Gel
  • Others

Antiperspirants and Deodorants Market, By Sales Channel

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online
  • Others

Antiperspirants and Deodorants Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Antiperspirants and Deodorants Market.

Available Customizations:

Global Antiperspirants and Deodorants Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Antiperspirants and Deodorants Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Aerosol Spray, Cream, Roll-On, Gel, Others)
    • 5.2.2. By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Antiperspirants and Deodorants Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Antiperspirants and Deodorants Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Antiperspirants and Deodorants Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Antiperspirants and Deodorants Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Antiperspirants and Deodorants Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Antiperspirants and Deodorants Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Antiperspirants and Deodorants Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Antiperspirants and Deodorants Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Antiperspirants and Deodorants Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Antiperspirants and Deodorants Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Antiperspirants and Deodorants Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Antiperspirants and Deodorants Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Antiperspirants and Deodorants Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Antiperspirants and Deodorants Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Antiperspirants and Deodorants Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Antiperspirants and Deodorants Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Antiperspirants and Deodorants Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Antiperspirants and Deodorants Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Antiperspirants and Deodorants Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Antiperspirants and Deodorants Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Sales Channel

10. South America Antiperspirants and Deodorants Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Antiperspirants and Deodorants Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Antiperspirants and Deodorants Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Antiperspirants and Deodorants Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Antiperspirants and Deodorants Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Unilever
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Procter & Gamble
  • 15.3. Godrej Consumer Products Ltd.
  • 15.4. Beiersdorf AG
  • 15.5. Avon Products Inc.
  • 15.6. Henkel AG & Co. KGaA
  • 15.7. CavinKare Pvt Ltd.
  • 15.8. Christian Dior SE
  • 15.9. Colgate-Palmolive Company
  • 15.10. Tom's of Maine, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer