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市場調查報告書
商品編碼
1954514

日本除臭劑市場規模、佔有率、趨勢及預測（按產品類型、包裝類型、分銷管道和地區分類，2026-2034年）

Japan Deodorants Market Size, Share, Trends and Forecast by Product Type, Packaging Type, Distribution Channel, and Region, 2026-2034
出版日期: | 出版商: IMARC | 英文 146 Pages | 商品交期: 5-7個工作天內

價格
簡介目錄

2025年，日本除臭劑市場規模達18.285億美元。 IMARC Group預測，到2034年，該市場規模將達到25.056億美元，2026年至2034年的複合年成長率（CAGR）為3.56%。目前，日本民眾對個人衛生重要性的認知正在不斷提高。此外，越來越多的男性將個人護理產品納入日常整裝儀容，進一步推動了市場成長。配方技術的創新也助力日本除臭劑市場佔有率的擴大。

日本除臭劑市場趨勢：

個人衛生意識提高

日本民眾越來越意識到個人衛生在日常生活中的重要性。這種意識的增強推動了個人護理產品（包括除臭劑）需求的成長。隨著健康意識的不斷提升，能夠幫助人們全天保持清爽潔淨的產品正成為人們的首選。媒體宣傳活動、健康部落格和社群媒體達人也大力推廣除臭劑的益處，進一步強化了這種意識。日本消費者不僅希望除臭劑能夠抑制體味，還能提供額外的護膚功效，例如保濕和舒緩敏感肌膚。便攜易用的除臭劑越來越受到不同人群的青睞，尤其受到忙碌的上班族和年輕消費者的歡迎，他們希望在繁忙的生活中也能保持清潔。

男士美容市場成長

日本男士護理市場正在蓬勃發展，越來越多的男性將止汗劑納入日常整裝儀容。隨著社會對男士護理觀念的轉變，越來越多的日本男性開始關注護膚和護理產品，包括止汗劑。全球美學標準和護理潮流正在推動男性消費行為的改變，進而帶動了對男士專用止汗劑的需求。為了滿足這項需求，製造商正在研發香味濃郁、配方符合男性消費者偏好和需求的止汗劑。此外，從噴霧、固體到走珠等多種形式的止汗劑的出現，為終端用戶提供了更多選擇和便利，進一步促進了日本止汗劑市場的成長。 IMARC Group預測，到2033年，日本男士護理產品市場規模將達到90.9334億美元。

產品創新方面的進展

除臭劑配方的創新正在推動市場成長。各大品牌致力於開發滿足用戶特定需求的產品，例如持久除臭、溫和親膚以及環保配方。不含刺激性化學物質的天然有機除臭劑的興起，吸引了注重環保、尋求更安全、更永續替代品的消費者。此外，除臭劑品牌正在整合先進技術，例如能夠全天候散發香味的微膠囊配方，以提升使用者體驗。客製化選項，例如具有獨特香氛和針對特定膚質設計的匹配選項，也越來越受歡迎。隨著創新功能性產品的需求持續成長，各公司正加大研發投入，推出符合用戶偏好和不斷變化的市場趨勢的新產品。 2024年，花王株式會社在日本推出了名為「碧柔零度」（Bioré Zero）的新產品線，旨在保護肌膚免受濕度和溫度變化的不利影響。碧柔的全新護膚理念是“為肌膚穿上舒適的衣服”，其核心思想是在皮膚表面添加一層保護層。

本報告解答的關鍵問題

  • 日本除臭劑市場目前發展狀況如何？您認為未來幾年它將如何發展？
  • 日本除臭劑市場依產品類型分類的組成是怎樣的？
  • 日本除臭劑市場按包裝類型分類的構成比是怎樣的？
  • 日本除臭劑市場按分銷管道分類的情況如何？
  • 日本除臭劑市場按地區分類的情況如何？
  • 日本除臭劑市場價值鏈的不同階段有哪些？
  • 日本除臭劑市場的主要促進因素和挑戰是什麼？
  • 日本除臭劑市場的結構是怎麼樣的？主要參與者有哪些？
  • 日本的除臭劑市場競爭有多激烈？

目錄

第1章：序言

第2章：調查範圍與調查方法

  • 調查目標
  • 相關利益者
  • 數據來源
  • 市場估值
  • 調查方法

第3章執行摘要

第4章：日本除臭劑市場：簡介

  • 概述
  • 市場動態
  • 產業趨勢
  • 競爭資訊

第5章：日本除臭劑市場概況

  • 過去和當前的市場趨勢（2020-2025）
  • 市場預測（2026-2034）

第6章：日本除臭劑市場產品類型

  • 噴
  • 滾珠式
  • 奶油
  • 凝膠
  • 擦拭巾
  • 戳
  • 其他

第7章：日本除臭劑市場－依包裝類型分類

  • 由金屬製成
  • 塑膠
  • 其他

第8章：日本除臭劑市場－依銷售管道細分

  • 超級市場和大賣場
  • 便利商店
  • 藥局
  • 網路商店
  • 其他

第9章：日本除臭劑市場：依地區分類

  • 關東地區
  • 關西、近畿地區
  • 中部地區
  • 九州和沖繩地區
  • 東北部地區
  • 中國地區
  • 北海道地區
  • 四國地區

第10章：日本除臭劑市場：競爭格局

  • 概述
  • 市場結構
  • 市場公司定位
  • 關鍵成功策略
  • 競爭對手儀錶板
  • 企業估值象限

第11章主要企業概況

第12章：日本除臭劑市場：產業分析

  • 促進因素、限制因素和機遇
  • 波特五力分析
  • 價值鏈分析

第13章附錄

簡介目錄
Product Code: SR112026A35448

The Japan deodorants market size reached USD 1,828.5 Million in 2025 . Looking forward, IMARC Group expects the market to reach USD 2,505.6 Million by 2034 , exhibiting a growth rate (CAGR) of 3.56% during 2026-2034 . At present, people in Japan are becoming more aware about the importance of personal hygiene in everyday life. This, along with the increasing number of men adopting the grooming products as a part of a regular personal care routine is impelling the market growth. Moreover, innovation in formulations is expanding the Japan deodorants market share.

JAPAN DEODORANTS MARKET TRENDS:

Increasing Awareness About Personal Hygiene

People in Japan are becoming more aware about the importance of personal hygiene in everyday life. This increased awareness is making people demand more deodorants and other personal care products. With health awareness still growing, individuals are giving top priority to products that ensure freshness and cleanliness throughout the day. Increased alertness is also underpinned by extensive media campaigns, health blogs, and social media personalities educating the masses on the advantages of deodorant use. People in Japan are seeking deodorants that not only inhibit body odor but also offer extra skincare advantages like moisturizing and soothing sensitive skin. Portability and ease of use of deodorant products are making them more convenient to use for a wider group of people, especially working and young individuals who are looking for means to keep themselves hygienic despite busy schedules.

Growth of Male Grooming Sector

The Japanese male grooming sector is growing, with more men adopting the use of deodorants as part of a regular personal care routine. More Japanese men are becoming interested in skincare and grooming products, such as deodorants, as social attitudes towards male grooming change. The global influence of beauty standards and grooming trends is driving a change in male consumerism, resulting in more demand for deodorants designed specifically for men. Manufacturers are answering back by creating deodorants with strong fragrances and formulations that accommodate the tastes and requirements of male shoppers. Furthermore, the existence of a range of deodorant formats, ranging from sprays to sticks and roll-ons, is increasing end user's choice and convenience, further bolstering the Japan deodorants market growth. The IMARC Group predicts that the Japan make grooming products market size is projected to attain USD 9,093.34 Million by 2033.

Advancements in Product Innovation

Innovation in deodorant formulations is contributing to the growth of the market. Brands are increasingly focusing on developing products that cater to specific user needs, such as long-lasting odor protection, skin sensitivity, and eco-friendly options. The rise of natural and organic deodorants, free from harsh chemicals, is attracting environmentally-conscious individuals who are seeking safer and more sustainable alternatives. Moreover, deodorant brands are integrating advanced technologies, such as microcapsule-based formulas that release fragrance throughout the day, to enhance the user experience. Customization options, like deodorants with unique scents or formulations designed for specific skin types, are also gaining popularity. As the demand for innovative and functional products continues to rise, companies are investing in research and development (R&D) to launch new items that support user preferences and the evolving market trends. In 2024, Kao Corporation introduced a new lineup called Biore Zero in Japan, that protects individuals from humidity and temperature tension. Biore's new skin protection proposition was to "wear comfort on your skin" and was centered around the concept of putting an extra, protective layer on the skin surface.

JAPAN DEODORANTS MARKET SEGMENTATION:

Product Type Insights:

  • Sprays
  • Roll-On
  • Creams
  • Gels
  • Wipes
  • Sticks
  • Others

Packaging Type Insights:

  • Metal
  • Plastic

Distribution Channel Insights:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Pharmacies
  • Online Stores

Regional Insights:

  • Kanto Region
  • Kansai/Kinki Region
  • Central/ Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region
  • The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

COMPETITIVE LANDSCAPE:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

  • KEY QUESTIONS ANSWERED IN THIS REPORT
  • How has the Japan deodorants market performed so far and how will it perform in the coming years?
  • What is the breakup of the Japan deodorants market on the basis of product type?
  • What is the breakup of the Japan deodorants market on the basis of packaging type?
  • What is the breakup of the Japan deodorants market on the basis of distribution channel?
  • What is the breakup of the Japan deodorants market on the basis of region?
  • What are the various stages in the value chain of the Japan deodorants market?
  • What are the key driving factors and challenges in the Japan deodorants?
  • What is the structure of the Japan deodorants market and who are the key players?
  • What is the degree of competition in the Japan deodorants market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Deodorants Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Deodorants Market Landscape

  • 5.1 Historical and Current Market Trends (2020-2025)
  • 5.2 Market Forecast (2026-2034)

6 Japan Deodorants Market - Breakup by Product Type

  • 6.1 Sprays
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2020-2025)
    • 6.1.3 Market Forecast (2026-2034)
  • 6.2 Roll-On
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2020-2025)
    • 6.2.3 Market Forecast (2026-2034)
  • 6.3 Creams
    • 6.3.1 Overview
    • 6.3.2 Historical and Current Market Trends (2020-2025)
    • 6.3.3 Market Forecast (2026-2034)
  • 6.4 Gels
    • 6.4.1 Overview
    • 6.4.2 Historical and Current Market Trends (2020-2025)
    • 6.4.3 Market Forecast (2026-2034)
  • 6.5 Wipes
    • 6.5.1 Overview
    • 6.5.2 Historical and Current Market Trends (2020-2025)
    • 6.5.3 Market Forecast (2026-2034)
  • 6.6 Sticks
    • 6.6.1 Overview
    • 6.6.2 Historical and Current Market Trends (2020-2025)
    • 6.6.3 Market Forecast (2026-2034)
  • 6.7 Others
    • 6.7.1 Historical and Current Market Trends (2020-2025)
    • 6.7.2 Market Forecast (2026-2034)

7 Japan Deodorants Market - Breakup by Packaging Type

  • 7.1 Metal
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2020-2025)
    • 7.1.3 Market Forecast (2026-2034)
  • 7.2 Plastic
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2020-2025)
    • 7.2.3 Market Forecast (2026-2034)
  • 7.3 Others
    • 7.3.1 Historical and Current Market Trends (2020-2025)
    • 7.3.2 Market Forecast (2026-2034)

8 Japan Deodorants Market - Breakup by Distribution Channel

  • 8.1 Supermarkets and Hypermarkets
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2020-2025)
    • 8.1.3 Market Forecast (2026-2034)
  • 8.2 Convenience Stores
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2020-2025)
    • 8.2.3 Market Forecast (2026-2034)
  • 8.3 Pharmacies
    • 8.3.1 Overview
    • 8.3.2 Historical and Current Market Trends (2020-2025)
    • 8.3.3 Market Forecast (2026-2034)
  • 8.4 Online Stores
    • 8.4.1 Overview
    • 8.4.2 Historical and Current Market Trends (2020-2025)
    • 8.4.3 Market Forecast (2026-2034)
  • 8.5 Others
    • 8.5.1 Historical and Current Market Trends (2020-2025)
    • 8.5.2 Market Forecast (2026-2034)

9 Japan Deodorants Market - Breakup by Region

  • 9.1 Kanto Region
    • 9.1.1 Overview
    • 9.1.2 Historical and Current Market Trends (2020-2025)
    • 9.1.3 Market Breakup by Product Type
    • 9.1.4 Market Breakup by Packaging Type
    • 9.1.5 Market Breakup by Distribution Channel
    • 9.1.6 Key Players
    • 9.1.7 Market Forecast (2026-2034)
  • 9.2 Kansai/Kinki Region
    • 9.2.1 Overview
    • 9.2.2 Historical and Current Market Trends (2020-2025)
    • 9.2.3 Market Breakup by Product Type
    • 9.2.4 Market Breakup by Packaging Type
    • 9.2.5 Market Breakup by Distribution Channel
    • 9.2.6 Key Players
    • 9.2.7 Market Forecast (2026-2034)
  • 9.3 Central/ Chubu Region
    • 9.3.1 Overview
    • 9.3.2 Historical and Current Market Trends (2020-2025)
    • 9.3.3 Market Breakup by Product Type
    • 9.3.4 Market Breakup by Packaging Type
    • 9.3.5 Market Breakup by Distribution Channel
    • 9.3.6 Key Players
    • 9.3.7 Market Forecast (2026-2034)
  • 9.4 Kyushu-Okinawa Region
    • 9.4.1 Overview
    • 9.4.2 Historical and Current Market Trends (2020-2025)
    • 9.4.3 Market Breakup by Product Type
    • 9.4.4 Market Breakup by Packaging Type
    • 9.4.5 Market Breakup by Distribution Channel
    • 9.4.6 Key Players
    • 9.4.7 Market Forecast (2026-2034)
  • 9.5 Tohoku Region
    • 9.5.1 Overview
    • 9.5.2 Historical and Current Market Trends (2020-2025)
    • 9.5.3 Market Breakup by Product Type
    • 9.5.4 Market Breakup by Packaging Type
    • 9.5.5 Market Breakup by Distribution Channel
    • 9.5.6 Key Players
    • 9.5.7 Market Forecast (2026-2034)
  • 9.6 Chugoku Region
    • 9.6.1 Overview
    • 9.6.2 Historical and Current Market Trends (2020-2025)
    • 9.6.3 Market Breakup by Product Type
    • 9.6.4 Market Breakup by Packaging Type
    • 9.6.5 Market Breakup by Distribution Channel
    • 9.6.6 Key Players
    • 9.6.7 Market Forecast (2026-2034)
  • 9.7 Hokkaido Region
    • 9.7.1 Overview
    • 9.7.2 Historical and Current Market Trends (2020-2025)
    • 9.7.3 Market Breakup by Product Type
    • 9.7.4 Market Breakup by Packaging Type
    • 9.7.5 Market Breakup by Distribution Channel
    • 9.7.6 Key Players
    • 9.7.7 Market Forecast (2026-2034)
  • 9.8 Shikoku Region
    • 9.8.1 Overview
    • 9.8.2 Historical and Current Market Trends (2020-2025)
    • 9.8.3 Market Breakup by Product Type
    • 9.8.4 Market Breakup by Packaging Type
    • 9.8.5 Market Breakup by Distribution Channel
    • 9.8.6 Key Players
    • 9.8.7 Market Forecast (2026-2034)

10 Japan Deodorants Market - Competitive Landscape

  • 10.1 Overview
  • 10.2 Market Structure
  • 10.3 Market Player Positioning
  • 10.4 Top Winning Strategies
  • 10.5 Competitive Dashboard
  • 10.6 Company Evaluation Quadrant

11 Profiles of Key Players

  • 11.1 Company A
    • 11.1.1 Business Overview
    • 11.1.2 Products Offered
    • 11.1.3 Business Strategies
    • 11.1.4 SWOT Analysis
    • 11.1.5 Major News and Events
  • 11.2 Company B
    • 11.2.1 Business Overview
    • 11.2.2 Products Offered
    • 11.2.3 Business Strategies
    • 11.2.4 SWOT Analysis
    • 11.2.5 Major News and Events
  • 11.3 Company C
    • 11.3.1 Business Overview
    • 11.3.2 Products Offered
    • 11.3.3 Business Strategies
    • 11.3.4 SWOT Analysis
    • 11.3.5 Major News and Events
  • 11.4 Company D
    • 11.4.1 Business Overview
    • 11.4.2 Products Offered
    • 11.4.3 Business Strategies
    • 11.4.4 SWOT Analysis
    • 11.4.5 Major News and Events
  • 11.5 Company E
    • 11.5.1 Business Overview
    • 11.5.2 Products Offered
    • 11.5.3 Business Strategies
    • 11.5.4 SWOT Analysis
    • 11.5.5 Major News and Events

12 Japan Deodorants Market - Industry Analysis

  • 12.1 Drivers, Restraints, and Opportunities
    • 12.1.1 Overview
    • 12.1.2 Drivers
    • 12.1.3 Restraints
    • 12.1.4 Opportunities
  • 12.2 Porters Five Forces Analysis
    • 12.2.1 Overview
    • 12.2.2 Bargaining Power of Buyers
    • 12.2.3 Bargaining Power of Suppliers
    • 12.2.4 Degree of Competition
    • 12.2.5 Threat of New Entrants
    • 12.2.6 Threat of Substitutes
  • 12.3 Value Chain Analysis

13 Appendix