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市場調查報告書
商品編碼
1945800
音樂串流市場-全球產業規模、佔有率、趨勢、機會及預測(按服務、內容、平台、應用、地區和競爭格局分類,2021-2031年)Music Streaming Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Service, By Content, By Platform, By Application, By Region & Competition, 2021-2031F |
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全球音樂串流媒體市場預計將從 2025 年的 525.1 億美元大幅成長至 2031 年的 1,177.7 億美元,複合年成長率達 14.41%。
該行業涉及透過網際網路進行音訊的數位分發,使用戶無需下載檔案即可即時收聽。推動這一成長的關鍵因素包括智慧型手機的普及、價格合理的寬頻網路的日益普及,以及消費者對便利訪問大量音樂庫的偏好。基礎設施和用戶行為的這些變化為成熟市場和新興市場中數位音訊服務的持續發展奠定了堅實的基礎。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 525.1億美元 |
| 市場規模:2031年 | 1177.7億美元 |
| 複合年成長率:2026-2031年 | 14.41% |
| 成長最快的細分市場 | 直播 |
| 最大的市場 | 北美洲 |
根據國際唱片業協會(IFPI)發布的《2025年全球音樂報告》,2024年串流媒體收入將超過204億美元,佔全球錄製音樂總收入的69%。付費訂閱用戶數量的成長是推動該產業發展的主要動力,全球用戶已達7.52億。儘管成長勢頭良好,但該市場仍面臨著版權侵權和賠償方面的重大挑戰,這些問題源於生成式人工智慧系統未經授權使用授權內容。這些複雜的法律問題嚴重阻礙了市場穩定和權利持有人獲得公平價值分配。
付費訂閱和免費增值模式的日益普及是推動市場成長的關鍵因素。平台正利用內容所有權向基於訪問的消費模式轉變的趨勢,透過提供更佳的音質、離線功能和無廣告播放,有效地將廣告支援用戶轉化為付費訂閱用戶。這種分級獲利模式有助於穩定收入,抵禦廣告收入的波動,並使服務提供者能夠在對價格敏感的新興經濟體中快速擴張。例如,Spotify 2024 年第三季財報顯示,其全球高級用戶年增 12%,達到 2.52 億。此外,在美國等成熟市場,用戶留存率依然強勁,美國唱片業協會 (RIAA) 報告稱,2024 年付費訂閱用戶數量創下 9,900 萬的紀錄。
同時,播客和非音樂音訊庫的擴張正在從根本上改變用戶參與和平台價值。串流媒體服務正在演變為綜合音訊生態系統,整合音訊內容以增加用戶平台使用時長,並在競爭激烈的市場中脫穎而出。這種多元化有助於降低音樂授權成本,同時吸引更多對新聞、故事和教育內容感興趣的用戶,從而降低解約率。這項策略的成功在用戶行為中顯而易見:根據 Radio Ink 2024 年 11 月的數據顯示,超過 2.5 億用戶在 Spotify 上收聽視訊播客,這充分證明了多格式數位音訊體驗的巨大吸引力。
未經授權使用授權內容的生成式人工智慧系統造成了法律上的複雜性,並威脅到全球音樂串流媒體市場的穩定性。當人工智慧模型在沒有獲得適當許可的情況下使用受版權保護的音訊資料進行訓練時,它們會繞過既定的支付機制,降低專有曲庫的價值。這種規避行為導致人工智慧生成的內容充斥串流媒體平台,稀釋版稅收入,並與人類創作的音樂直接爭奪聽眾的注意力和收入。由此產生的版權執法不確定性會阻礙對新興藝術家的投資,並削弱版權所有者持續創作所需的財務穩定性。
根據2024年GEMA和SACEM的數據,約71%的受訪音樂創作者認為,不受監管的生成式人工智慧使用威脅到他們的收入和未來生計。這種普遍的擔憂凸顯了收入差距對產業供給面的實質影響。隨著創作者面臨收入損失的風險,市場摩擦日益加劇,危及高品質內容的持續供應,而這些內容對於維持整個生態系統的用戶留存率和成長至關重要。
隨著平台從靜態播放清單轉向即時生成式內容策劃,人工智慧驅動的超個人化和情境化建議正在重塑用戶互動策略。串流媒體服務正利用大規模語言模型開發動態AI DJ和基於提示的播放清單生成等功能,以便根據特定用戶的心情、活動和時間段客製化收聽體驗。這項技術進步提高了內容的可發現性,並透過提升用戶留存率和推動用戶升級到高級套餐來增強獲利能力。根據納斯達克2025年7月報道,人工智慧播放清單功能在新市場的推出,促成了2025年第一季每用戶平均收入(ARPU)年增4%。
同時,小眾、地域性音樂作品的興起正在瓦解全球串流媒體市場,並打破英美內容的壟斷地位。在新興市場,隨著平台強化在地化發現演算法並支持區域藝術家生態系統,本土內容消費激增,有效觸達了高成長地區對具有文化相關性音頻的受眾。這一趨勢正在成熟經濟體中催生“市場分化”,即國際擴張超過了國內市場飽和度。根據《全球音樂商業》(Music Business Worldwide)2025年1月發布的報告顯示,美國以外地區的音訊串流隨選較去年同期成長17.3%,遠超美國6.4%的成長速度。
The Global Music Streaming Market is projected to expand significantly, growing from USD 52.51 Billion in 2025 to USD 117.77 Billion by 2031, reflecting a compound annual growth rate of 14.41%. This industry involves the digital distribution of audio over the internet, enabling users to listen in real time without needing to download files. The primary factors driving this growth include the widespread adoption of smartphones, the increasing availability of affordable broadband internet, and consumer preference for convenient access to vast music libraries. These infrastructural and behavioral changes provide a solid foundation for the continued development of digital audio services in both established and emerging markets.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 52.51 Billion |
| Market Size 2031 | USD 117.77 Billion |
| CAGR 2026-2031 | 14.41% |
| Fastest Growing Segment | Live Streaming |
| Largest Market | North America |
According to the IFPI Global Music Report 2025, streaming revenues exceeded 20.4 billion US dollars in 2024, accounting for 69 percent of total global recorded music income. This sector was supported by an increase in paid subscription accounts, which totaled 752 million users worldwide. Despite this positive trajectory, the market faces substantial challenges regarding copyright infringement and compensation issues arising from the unauthorized use of licensed content by generative artificial intelligence systems. These legal complexities present a major obstacle to market stability and the fair distribution of value to rights holders.
Market Driver
The rising adoption of paid subscription and freemium models acts as the main financial engine driving the market. Platforms are effectively converting ad-supported users into premium subscribers by providing better audio quality, offline capabilities, and ad-free listening, capitalizing on the transition from content ownership to access-based consumption. This tiered monetization approach stabilizes revenue against advertising fluctuations and enables providers to scale quickly in price-sensitive emerging economies. For instance, Spotify's 'Third Quarter 2024 Earnings' report noted a 12% year-over-year increase in premium subscribers, reaching 252 million globally. Additionally, in mature markets like the United States, user retention remains strong, with the Recording Industry Association of America (RIAA) reporting a record 99 million paid subscriptions in 2024.
Simultaneously, the expansion of podcast and non-music audio libraries is fundamentally changing user engagement and platform value. Streaming services are developing into comprehensive audio ecosystems by integrating spoken-word content to increase time spent on the platform and distinguish themselves in a competitive market. This diversification helps lower music licensing costs while attracting a wider audience interested in news, storytelling, and education, thereby reducing churn. The success of this strategy is evident in user behavior; according to Radio Ink in November 2024, over 250 million users streamed video podcasts on Spotify, demonstrating the significant appeal of multi-format digital audio experiences.
Market Challenge
The unauthorized use of licensed content by generative artificial intelligence systems presents a legal complexity that undermines the stability of the global music streaming market. When AI models are trained on copyrighted audio without obtaining proper licenses, they bypass established payment structures and devalue proprietary catalogs. This circumvention enables AI-generated material to flood streaming platforms, diluting royalty pools and competing directly with human-created music for listener attention and revenue. The resulting uncertainty regarding copyright enforcement deters investment in new talent and disrupts the financial predictability necessary for rights holders to sustain production.
Data from GEMA and SACEM in 2024 indicates that approximately 71 percent of music creators surveyed believe the unregulated use of generative AI threatens their income and future livelihood. This widespread concern highlights the tangible impact of remuneration gaps on the supply side of the industry. As creators face the risk of revenue displacement, the market experiences friction that jeopardizes the continuous flow of high-quality content required to maintain subscriber retention and overall ecosystem growth.
Market Trends
User engagement strategies are being reshaped by the adoption of AI-driven hyper-personalization and contextual recommendations, as platforms shift from static playlists to real-time, generative content curation. Streaming services are increasingly using large language models to develop features such as dynamic AI DJs and prompt-based playlist generation, which customize listening sessions based on specific user moods, activities, and times of day. This technological advancement improves content discovery and boosts monetization by driving higher user retention and encouraging upgrades to premium tiers. As reported by Nasdaq in July 2025, the rollout of AI playlist features to new markets helped contribute to a 4% average year-over-year revenue per user (ARPU) growth in the first quarter of 2025.
Concurrently, the rise of niche and localized regional music repertoires is decentralizing the global streaming landscape, signaling a shift away from Anglo-centric content dominance. Emerging markets are seeing a boom in domestic content consumption as platforms enhance local discovery algorithms and support regional artist ecosystems, effectively capturing audiences in high-growth areas that prefer culturally relevant audio. This trend is fostering a two-speed market where international expansion exceeds domestic saturation in mature economies. According to Music Business Worldwide in January 2025, on-demand audio streaming growth in non-US regions reached 17.3% year-over-year, more than double the 6.4% growth rate observed in the United States.
Report Scope
In this report, the Global Music Streaming Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Music Streaming Market.
Global Music Streaming Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: