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市場調查報告書
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1943530

液體清潔劑市場 - 全球產業規模、佔有率、趨勢、機會及預測（按類型、銷售管道、最終用戶、地區和競爭格局分類，2021-2031年）

Liquid Detergent Market - Global Industry Size, Share, Trends, Opportunity, and Forecast Segmented By Type, By Sales Channel, By End-User, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球液體清潔劑市場預計將從 2025 年的 353.5 億美元成長到 2031 年的 494.1 億美元，年複合成長率為 5.74%。

由於快速的都市化和自動洗衣機的普及（自動洗衣機需要使用水溶性清潔劑），由表面活性劑和酵素組成的液體清潔劑（用於清潔紡織品和餐具）的需求量正在不斷成長。此外，節能型冷水洗滌方式的興起也推動了液體清潔劑的使用趨勢，因為液體洗滌劑通常比粉狀清潔劑更易溶於水。根據美國清潔協會 (ACI) 2024 年的數據，46% 的消費者在大部分洗衣過程中使用冷水，這進一步凸顯了液體清潔劑的實用優勢。

市場概覽
預測期 2027-2031
市場規模：2025年 353.5億美元
市場規模：2031年 494.1億美元
複合年成長率：2026-2031年 5.74%
成長最快的細分市場 有機的
最大的市場 亞太地區

然而，該產業在環境永續性和塑膠廢棄物管理方面面臨許多挑戰。對一次性塑膠容器的嚴格監管給生產商帶來了沉重的合規負擔和營運成本。這種法規環境迫使企業投入大量資源開發替代包裝，造成財務障礙，可能阻礙全球液體清潔劑產業的穩定發展。

市場促進因素

對永續和環保產品日益成長的需求正在從根本上改變市場格局。隨著消費者越來越重視環境責任，製造商為了滿足嚴格的法規要求，正在採用可生物分解的成分、符合道德規範的原料，並改進產品以減少對生態系統的影響。這種轉變不僅影響包裝，也影響清潔產品的化學成分，進而促進可再生原料的使用，實現長期永續性。根據美國清潔協會 (ACI) 於 2024 年 10 月發布的《2024 年永續發展報告》，60% 的會員公司承諾使用 RSPO 認證的永續棕櫚油，這凸顯了整個產業在改善供應鏈永續性方面正在發生的積極變化。

同時，高濃縮配方技術的進步透過提升效率和便利性，推動了市場成長。現代液體清潔劑旨在以更少的用量實現高效清潔，從而減少水資源消耗、包裝廢棄物和運輸成本。這種對創新性能的關注正為主要企業帶來豐厚的經濟效益。根據寶潔公司2024年年度報告（2024年8月），其全球織物護理部門在過去三年中實現了平均超過6%的有機銷售成長。此外，Church & Dwight公司（2024年11月）2024年第三季財報也印證了液體產品的強勁勢頭，該財報指出，Arm & Hammer液體清潔劑的銷量在第三季度成長了2%，超過了停滯不前的品類平均水平。

市場挑戰

嚴格的環境法規和緊急應變塑膠廢棄物問題的迫切需求是全球液體清潔劑市場面臨的主要障礙。監管機構對一次性塑膠容器（液體清潔劑的主要包裝）提出了日益嚴格的要求。這些法規迫使製造商對其生產系統進行重大改革，並承擔巨額成本以滿足新的循環經濟標準。這些營運變革需要對研發和永續基礎設施進行大規模投資，將關鍵資金從成長策略和新產品開發中轉移出去，減緩了整個產業的擴張速度。

這項挑戰的嚴峻程度體現在業界對這些嚴格包裝標準的緩慢採納。根據美國清潔協會（ACI）發布的2024年報告，只有21家會員公司基本實現或符合其建立完全循環產品包裝的目標。這項數據凸顯了製造商在擺脫傳統塑膠包裝的過程中所面臨的巨大財務和營運障礙。為滿足永續性標準而採取的措施造成了供應鏈瓶頸，限制了企業高效提升產能的能力。

市場趨勢

預先計量的單次使用洗衣凝珠的普及正在改變消費者的行為，因為它無需手動加藥，並最大限度地減少了廢棄物。這種形式憑藉其便捷性、易於儲存和可靠的清潔效果，完美契合了現代生活方式，有效地為洗衣市場開闢了一個高階細分領域。製造商正利用這一趨勢，透過採用多腔室結構擴展其洗衣凝珠產品線，將酵素、清潔劑和柔順劑在洗滌前保持分離，從而實現複雜的化學穩定性。近期的數據也印證了這種形式的強大市場吸引力。根據Church & Dwight公司2024年11月發布的“2024年第三季財報電話會議”，Arm & Hammer單次使用清潔劑的消費量環比成長16.5%，顯著高於該品類的整體成長率。

同時，零售商和自有品牌（PB）的成長正在改變市場格局，因為消費者越來越追求物美價廉的產品。在持續通膨的背景下，零售商正積極改進其液體清潔劑產品，採用更先進的配方和環保包裝，以與大型全國性品牌直接競爭。這項策略使品牌專賣店從低價產品轉型為功效媲美主流製造商產品的優質產品，並佔據了可觀的市場佔有率。根據自有品牌製造商協會（PLMA）2025年1月發布的關於2024年底銷售情況的新聞稿，家用產品領域自有品牌專賣店的銷量成長了3.3%，使其成為當年成長最快的細分市場之一。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球液體清潔劑市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 按類型（有機物、無機物）
    • 依銷售管道（超級市場/大賣場、百貨公司、便利商店、線上、其他）
    • 按最終用戶（住宅、商用）分類
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章 北美液體清潔劑市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲液體清潔劑市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章 亞太地區液體清潔劑市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

9. 中東和非洲液體清潔劑市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲液體清潔劑市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球液體清潔劑市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Colgate Palmolive
  • The Clorox Company
  • Godrej Consumer Products
  • Unilever PLC
  • The Procter & Gamble Company
  • Johnson & Johnson
  • Church and Dwight Company
  • Henkel AG & Co. KGaA
  • Amway Corporation
  • Reckitt Benckiser Group PLC

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 2824

The Global Liquid Detergent Market is projected to expand from USD 35.35 Billion in 2025 to USD 49.41 Billion by 2031, reflecting a CAGR of 5.74%. Liquid detergents, composed of surfactants and enzymes to clean fabrics and dishware, are seeing increased demand due to swift urbanization and the growing use of automatic washing machines requiring soluble cleaners. Additionally, the move toward energy-saving cold wash cycles has favored liquid forms over powders because of their better solubility. Data from the American Cleaning Institute in 2024 indicates that 46% of consumers now use cold water for most laundry, a habit that bolsters the practical benefits of liquid detergents.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 35.35 Billion
Market Size 2031USD 49.41 Billion
CAGR 2026-20315.74%
Fastest Growing SegmentOrganic
Largest MarketAsia Pacific

However, the sector encounters a major obstacle concerning environmental sustainability and plastic waste management. Strict rules against single-use plastic containers place heavy compliance burdens and operational expenses on producers. This regulatory environment forces firms to commit substantial resources to alternative packaging, presenting a financial barrier that could hamper the smooth growth of the global liquid detergent industry.

Market Driver

The market is being fundamentally transformed by the growing desire for sustainable and eco-friendly formulations, with consumers placing a higher value on environmental responsibility. Producers are modifying their products to lower ecological impact by utilizing biodegradable components and ethically sourced materials to satisfy rigorous regulations. This transition impacts not just packaging but the essential chemistry of the cleaning agents, encouraging the use of renewable feedstocks for long-term sustainability. According to the American Cleaning Institute, October 2024, in the '2024 Sustainability Report', 60% of member firms have pledged to utilize RSPO-certified sustainable palm oil, highlighting a collective industry move to improve supply chain sustainability.

Simultaneously, technological progress in concentrated formulas is driving market growth by providing enhanced efficiency and convenience. Modern liquid detergents are designed to clean effectively in smaller quantities, leading to reductions in water consumption, packaging waste, and shipping expenses. This emphasis on innovative performance is yielding financial gains for leading companies; according to Procter & Gamble, August 2024, in the '2024 Annual Report', the Global Fabric Care segment realized an average organic sales increase of over 6% in the past three years. Moreover, demonstrating the strength of liquid products, according to Church & Dwight Co., Inc., November 2024, in the 'Q3 2024 Results' report, Arm & Hammer liquid laundry detergent usage rose by 2% in the third quarter, surpassing the stagnant category average.

Market Challenge

Strict environmental mandates and the urgent need to address plastic waste present a significant barrier to the global liquid detergent market. Authorities are increasingly imposing rigorous requirements on single-use plastic vessels, which are the dominant packaging for liquid cleaners. These regulations force producers to drastically restructure their manufacturing systems and spend heavily to meet emerging circular economy norms. Such required operational changes necessitate large investments in research and sustainable infrastructure, shifting vital capital away from growth initiatives and new product creation, thereby slowing the industry's overall expansion.

The magnitude of this challenge is reflected in the industry's sluggish pace in adopting these strict packaging criteria. As reported by the American Cleaning Institute in 2024, only 21 member firms had effectively met or aligned with the objective of establishing fully circular product packaging. This statistic highlights the significant financial and operational obstacles manufacturers encounter in transitioning from conventional plastics. The effort to satisfy these sustainability standards creates supply chain bottlenecks, restricting the capacity of companies to efficiently increase production.

Market Trends

The widespread adoption of pre-measured unit-dose pods is transforming consumer behavior by removing the need for manual measuring and minimizing waste. This format suits modern lifestyles through its convenience, storage simplicity, and reliable cleaning results, effectively adding a premium tier to the laundry market. Producers are leveraging this trend by broadening pod offerings to feature multi-chamber structures that keep enzymes, detergents, and softeners separate until washing, enabling complex chemical stability. The strong market appeal of this format is shown in recent data; according to Church & Dwight Co., Inc., November 2024, in the 'Q3 2024 Earnings Call', consumption of Arm & Hammer unit dose detergent increased by 16.5% in the quarter, largely surpassing the wider category's performance.

At the same time, the growth of retailer and private label brands is altering market structures as shoppers increasingly look for value without sacrificing quality. Motivated by persistent inflation, retailers are actively enhancing their own liquid detergent products with improved formulas and eco-friendly packaging to compete directly with major national brands. This strategy has enabled store brands to secure significant market share, advancing from budget options to premium offerings that match the effectiveness of major manufacturers. According to the Private Label Manufacturers Association, January 2025, in a press release regarding 2024 year-end sales figures, store brand unit sales in the Home Care department rose by 3.3%, placing it among the year's top growth areas.

Key Market Players

  • Colgate Palmolive
  • The Clorox Company
  • Godrej Consumer Products
  • Unilever PLC
  • The Procter & Gamble Company
  • Johnson & Johnson
  • Church and Dwight Company
  • Henkel AG & Co. KGaA
  • Amway Corporation
  • Reckitt Benckiser Group PLC

Report Scope

In this report, the Global Liquid Detergent Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Liquid Detergent Market, By Type

  • Organic
  • Inorganic

Liquid Detergent Market, By Sales Channel

  • Supermarkets/Hypermarkets
  • Departmental Stores
  • Convenience Stores
  • Online
  • Others

Liquid Detergent Market, By End-User

  • Residential
  • Commercial

Liquid Detergent Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Liquid Detergent Market.

Available Customizations:

Global Liquid Detergent Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Liquid Detergent Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Organic, Inorganic)
    • 5.2.2. By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Convenience Stores, Online, Others)
    • 5.2.3. By End-User (Residential, Commercial)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Liquid Detergent Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By End-User
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Liquid Detergent Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Sales Channel
        • 6.3.1.2.3. By End-User
    • 6.3.2. Canada Liquid Detergent Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Sales Channel
        • 6.3.2.2.3. By End-User
    • 6.3.3. Mexico Liquid Detergent Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Sales Channel
        • 6.3.3.2.3. By End-User

7. Europe Liquid Detergent Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By End-User
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Liquid Detergent Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Sales Channel
        • 7.3.1.2.3. By End-User
    • 7.3.2. France Liquid Detergent Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Sales Channel
        • 7.3.2.2.3. By End-User
    • 7.3.3. United Kingdom Liquid Detergent Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Sales Channel
        • 7.3.3.2.3. By End-User
    • 7.3.4. Italy Liquid Detergent Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Sales Channel
        • 7.3.4.2.3. By End-User
    • 7.3.5. Spain Liquid Detergent Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Sales Channel
        • 7.3.5.2.3. By End-User

8. Asia Pacific Liquid Detergent Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By End-User
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Liquid Detergent Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Sales Channel
        • 8.3.1.2.3. By End-User
    • 8.3.2. India Liquid Detergent Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Sales Channel
        • 8.3.2.2.3. By End-User
    • 8.3.3. Japan Liquid Detergent Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Sales Channel
        • 8.3.3.2.3. By End-User
    • 8.3.4. South Korea Liquid Detergent Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Sales Channel
        • 8.3.4.2.3. By End-User
    • 8.3.5. Australia Liquid Detergent Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Sales Channel
        • 8.3.5.2.3. By End-User

9. Middle East & Africa Liquid Detergent Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By End-User
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Liquid Detergent Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Sales Channel
        • 9.3.1.2.3. By End-User
    • 9.3.2. UAE Liquid Detergent Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Sales Channel
        • 9.3.2.2.3. By End-User
    • 9.3.3. South Africa Liquid Detergent Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Sales Channel
        • 9.3.3.2.3. By End-User

10. South America Liquid Detergent Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By End-User
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Liquid Detergent Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Sales Channel
        • 10.3.1.2.3. By End-User
    • 10.3.2. Colombia Liquid Detergent Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Sales Channel
        • 10.3.2.2.3. By End-User
    • 10.3.3. Argentina Liquid Detergent Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Sales Channel
        • 10.3.3.2.3. By End-User

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Liquid Detergent Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Colgate Palmolive
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. The Clorox Company
  • 15.3. Godrej Consumer Products
  • 15.4. Unilever PLC
  • 15.5. The Procter & Gamble Company
  • 15.6. Johnson & Johnson
  • 15.7. Church and Dwight Company
  • 15.8. Henkel AG & Co. KGaA
  • 15.9. Amway Corporation
  • 15.10. Reckitt Benckiser Group PLC

16. Strategic Recommendations

17. About Us & Disclaimer