液體清潔劑市場規模、佔有率和成長分析（按產品類型、包裝規格、劑型、應用和地區分類）—產業預測（2026-2033年）

預計到 2024 年，全球液態清潔劑市場規模將達到 276.9 億美元，到 2025 年將達到 292.7 億美元，到 2033 年將達到 456.1 億美元，預測期（2026-2033 年）的複合年成長率為 5.7%。

全球液體清潔劑市場受到都市化加快、洗衣機普及率提高以及衛生意識增強的顯著影響。尤其是在新興經濟體，城市生活方式的改變和雙薪家庭的增加推動了清潔產品的使用，從而導致對便捷高效清潔劑的需求激增。消費者越來越青睞液體清潔劑，因為它們使用方便且去污效果更佳。環保配方和永續包裝的趨勢也引起了具有環保意識的消費者的共鳴。此外，可支配收入的增加使消費者能夠購買高級產品，從而推動了市場成長。然而，液體洗滌劑也面臨許多挑戰，例如與粉狀清潔劑相比價格較高、環境影響方面的監管限制、原料成本波動、來自自有品牌的激烈競爭，以及某些地區消費者對傳統粉狀清潔劑的持續偏好。

全球液體清潔劑市場成長要素

都市化趨勢正在顯著改變消費者的生活方式，導致人們對便利清潔產品（例如液體清潔劑）的需求不斷成長。隨著越來越多的人湧入都市區，快節奏的都市生活推動了人們對快速且有效率地清潔產品的需求。這種向城市生活的轉變，加上零售通路的便利化和新興中產階級的崛起，促使人們更傾向於使用便利、即用型且不留污漬的清潔劑。因此，這些因素正在推動全球液體清潔劑市場的持續成長。

限制全球液體清潔劑市場的因素

全球液體清潔劑市場面臨高價挑戰，尤其與傳統粉狀清潔劑相比，價格優勢更為顯著，這在注重成本的市場中成為一大障礙。在這些地區，消費者更重視價格而非便利性和功效，限制了液體產品的吸引力。因此，企業必須調整行銷策略，例如提供小包裝和經濟實惠的補充裝，以提高液體清潔劑的普及度，鼓勵消費者嘗試使用。此舉可望提升液體洗衣液在價格敏感型消費群中的接受度和市場滲透率。

全球液體清潔劑市場趨勢

隨著消費者對環境影響的意識日益增強，全球液體清潔劑市場正經歷著向永續和環保產品的重大轉變。消費者對植物來源成分、可回收包裝和可生物分解配方的偏好不斷增強，促使製造商創新並採用環保措施。減少塑膠使用和提供可重複填充產品的壓力正在重塑市場格局，永續性已成為消費者購買決策的關鍵因素。這種趨勢——環保意識強的消費者將永續性置於傳統產品之上——不僅提升了品牌忠誠度，也使環保產品成為未來市場成長和競爭力的必要驅動力。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 顧客購買行為分析

全球液體清潔劑市場規模（依產品類型分類）及複合年成長率（2026-2033 年）

• 標準液體清潔劑
• 高效率（HE）液體清潔劑
• 濃縮液體清潔劑
• 特殊液體清潔劑

全球液體清潔劑市場規模（依包裝規格及複合年成長率分類）（2026-2033 年）

• 小容量（小於1公升）
• 中等容量（1-2公升）
• 大容量（超過2公升）

全球液體清潔劑市場規模（按類型及複合年成長率分類）（2026-2033 年）

• 瓶子
• 包裝/小袋
• 自動販賣機

全球液體清潔劑市場規模（按應用領域分類）及複合年成長率（2026-2033 年）

• 家用
• 商業的

全球液體清潔劑市場規模（依分銷管道分類）及複合年成長率（2026-2033 年）

• 線上零售
• 線下零售
• 超級市場/大賣場
• 便利商店
• 專賣店
• 其他

全球液體清潔劑市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Procter & Gamble（US）
• Unilever（UK）
• Lion Corporation（Japan）
• KAO CORPORATION（Japan）
• Henkel AG & Co. KGaA（Germany）
• Church & Dwight Co., Inc.（US）
• Reckitt Benckiser Group plc.（UK）
• Wipro Consumer Care and Lighting（India）
• Guangzhou Blue Moon Industrial Co., Ltd.（China）
• Method products, PBC（US）

結論與建議

Global Liquid Laundry Detergent Market size was valued at USD 27.69 Billion in 2024 and is poised to grow from USD 29.27 Billion in 2025 to USD 45.61 Billion by 2033, growing at a CAGR of 5.7% during the forecast period (2026-2033).

The global liquid laundry detergent market is significantly influenced by rising urbanization, increased washing machine adoption, and heightened hygiene awareness. The demand for convenient and efficient detergents is surging, particularly in emerging economies where urban lifestyles and dual-income households drive cleaning product usage. Consumers are increasingly favoring liquid detergents for their convenience and superior stain removal capabilities. Trends towards eco-friendly formulations and sustainable packaging resonate with environmentally conscious buyers. Additionally, rising disposable incomes enable consumers to purchase premium products, enhancing market growth. However, challenges include higher pricing relative to powder detergents, regulatory constraints regarding environmental impact, fluctuations in raw material costs, intense competition from private labels, and lingering consumer preferences for traditional powder options in certain regions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Liquid Laundry Detergent market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Liquid Laundry Detergent Market Segments Analysis

Global Liquid Laundry Detergent Market is segmented by Product Type, Packaging Size, Form, Application, Distribution Channel and region. Based on Product Type, the market is segmented into Standard Liquid Detergent, High-Efficiency (HE) Liquid Detergent, Concentrated Liquid Detergent and Specialty Liquid Detergent. Based on Packaging Size, the market is segmented into Small (less than 1 liter), Medium (1-2 liters) and Large (more than 2 liters). Based on Form, the market is segmented into Bottle, Pack/Sachet and Dispenser. Based on Application, the market is segmented into Household and Commercial. Based on Distribution Channel, the market is segmented into Online Retail, Offline Retail, Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Liquid Laundry Detergent Market

The growing trend of urbanization is significantly transforming consumer lifestyles, leading to an increased demand for convenient cleaning solutions like liquid laundry detergents. As more individuals move to urban areas, the need for quick and efficient cleaning products rises due to the fast-paced nature of city life. This shift toward urban living, along with greater accessibility to retail outlets and a burgeoning middle class, is driving the preference for user-friendly, ready-to-use, and low-mess detergents. Consequently, these factors are propelling sustained growth in the global liquid laundry detergent market.

Restraints in the Global Liquid Laundry Detergent Market

The Global Liquid Laundry Detergent market faces certain challenges, particularly due to elevated pricing compared to traditional powder detergents, which poses a barrier to adoption in cost-sensitive markets. In these regions, consumers prioritize affordability over convenience and effectiveness, limiting the appeal of liquid products. As a result, companies must adapt their marketing strategies by offering smaller packaging options or budget-friendly refill solutions to enhance accessibility and encourage consumers to try liquid detergents. This approach could potentially drive greater acceptance and increase market penetration in these more price-conscious segments.

Market Trends of the Global Liquid Laundry Detergent Market

The Global Liquid Laundry Detergent market is witnessing a significant shift towards sustainable and eco-friendly products, as consumers become more conscious of environmental impacts. This evolving preference for plant-based ingredients, recyclable packaging, and biodegradable formulations is compelling manufacturers to innovate and adopt eco-friendly practices. The pressure to reduce plastic content and offer refillable models is reshaping the market landscape, making sustainability a pivotal factor in purchasing decisions. As eco-conscious consumers prioritize sustainability over traditional options, this trend not only enhances brand loyalty but also positions eco-friendly offerings as essential in driving future market growth and competitiveness.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Liquid Laundry Detergent Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Standard Liquid Detergent
• High-Efficiency (HE) Liquid Detergent
• Concentrated Liquid Detergent
• Specialty Liquid Detergent

Global Liquid Laundry Detergent Market Size by Packaging Size & CAGR (2026-2033)

• Market Overview
• Small (less than 1 liter)
• Medium (1-2 liters)
• Large (more than 2 liters)

Global Liquid Laundry Detergent Market Size by Form & CAGR (2026-2033)

• Market Overview
• Bottle
• Pack/Sachet
• Dispenser

Global Liquid Laundry Detergent Market Size by Application & CAGR (2026-2033)

• Market Overview
• Household
• Commercial

Global Liquid Laundry Detergent Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online Retail
• Offline Retail
• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Others

Global Liquid Laundry Detergent Market Size & CAGR (2026-2033)

• North America (Product Type, Packaging Size, Form, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Packaging Size, Form, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Packaging Size, Form, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Packaging Size, Form, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Packaging Size, Form, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Procter & Gamble (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KAO CORPORATION (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wipro Consumer Care and Lighting (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Guangzhou Blue Moon Industrial Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Method products, PBC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations