液體清潔劑市場規模、佔有率和成長分析（按產品類型、最終用途、特性、銷售管道、應用和地區分類）－2026-2033年產業預測

預計到 2024 年，液體清潔劑市場規模將達到 352.6 億美元，到 2025 年將達到 373.1 億美元，到 2033 年將達到 585.7 億美元，在預測期（2026-2033 年）內，複合年成長率為 5.8%。

受消費者日益成長的個人衛生和清潔意識的推動，液體清潔劑市場正經歷顯著成長。其受歡迎的原因在於其水溶性，能夠在高效清潔的同時最大限度地減少能源消耗。注重健康的消費者越來越傾向環保產品，促使製造商開發使用天然成分且對敏感肌膚溫和的產品。都市化的加快以及自動洗衣機和洗碗機的普及進一步推動了液體清潔劑的銷售。千禧世代在家庭護理產品上的投入不斷增加，迫使企業相應地調整行銷策略。此外，液體清潔劑種類繁多且包裝精美，為消費者提供了更多選擇。然而，製造商也面臨激烈的市場競爭、價格壓力以及廉價替代品的出現等挑戰，這些挑戰可能會阻礙其在某些地區的市場擴張。

液體清潔劑市場促進因素

推動液體清潔劑需求成長的關鍵因素是消費者的便利性和易用性。液體清潔劑預先計量，即開即用，省去了繁瑣的計量步驟，降低了溢出的風險。人性化的包裝和精準的分配方式提升了整體洗衣體驗，使家務勞動更加高效便捷。隨著消費者越來越重視日常生活中的便利解決方案，液體清潔劑的吸引力持續成長，鞏固了其在洗衣護理市場中的首選地位。

液體清潔劑市場的限制

液體清潔劑市場面臨許多可能阻礙其成長的重大限制因素。製造商面臨的激烈價格競爭壓力是市場擴張的主要挑戰。此外，來自小眾生產商和大規模成熟品牌的競爭也可能抑制市場成長。低成本替代品的出現，以及某些服務不足地區分銷網路的不完善，進一步限制了市場擴張的機會。這些因素共同構成了一個市場環境，市場參與者必須克服重重障礙才能實現永續成長並保持盈利。應對這些挑戰對於充分發揮液體清潔劑市場的潛力至關重要。

液體清潔劑市場趨勢

在消費者對永續和可生物分解配方日益成長的偏好推動下，液體清潔劑市場正經歷著向環保產品的顯著轉變。這一趨勢反映了人們環保意識的增強以及對能夠最大限度減少對環境影響的家用清潔解決方案的渴望。隨著消費者尋求不含刺激性化學物質或有害成分的更安全替代品，製造商正透過創新研發，開發出使用天然成分且不影響清潔效果的液體清潔劑，以滿足這一需求。這種轉變不僅迎合了具有環保意識的消費者，也符合更廣泛的永續性目標，並正在塑造液體清潔劑產業的未來格局。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析和影響

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 監管環境
• 專利分析
• 價值鏈分析
• 案例研究分析
• 客戶和購買標準分析
• PESTEL 分析
• 總體經濟指標
• 貿易分析
• Start-Ups分析
• 市場吸引力指數
• 供應鏈分析
• 定價分析

依產品類型分類的液體清潔劑市場規模及複合年成長率（2026-2033）

• 無機液體清潔劑
• 有機液體清潔劑

依最終用途分類的液體清潔劑市場規模及複合年成長率（2026-2033 年）

• 住宅
  • 洗衣店
  • 洗碗
  • 廁所清潔劑
  • 其他
• 商業的
  • 飯店
  • 醫院
  • 洗衣服務
  • 其他
• 工業的
  • 食品/飲料
  • 衛生保健
  • 其他

液體清潔劑市場規模（按類型分類）及複合年成長率（2026-2033 年）

• 有機的
• 傳統的

液體清潔劑市場規模（依銷售管道分類）及複合年成長率（2026-2033 年）

• 線上銷售管道
• 超級市場和大賣場
• 百貨公司和便利商店
• 獨立雜貨店

依應用領域分類的液體清潔劑市場規模及複合年成長率（2026-2033）

• 洗衣店
  • 家庭洗衣
  • 商用洗衣
• 洗碗
  • 手洗餐具
  • 自動洗碗
• 餐具
• 衣服
• 廁所清潔劑

液體清潔劑市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2021-2023年營收年比比較

主要企業簡介

• Unilever PLC
• The Procter & Gamble Company
• Johnson & Johnson
• Church & Dwight Co., Inc.
• Henkel AG & Co. KGaA
• Amway Corporation
• Reckitt Benckiser Group PLC
• Colgate-Palmolive Company
• The Clorox Company
• Godrej Consumer Products Limited
• Kao Corporation
• SC Johnson & Son, Inc.
• Lion Corporation
• LG Household & Health Care Ltd.
• Nirma Limited
• Seventh Generation, Inc.
• Ecover
• Method Products
• Persan SA
• McBride plc

結論與建議

Liquid Detergent Market size was valued at USD 35.26 Billion in 2024 and is poised to grow from USD 37.31 Billion in 2025 to USD 58.57 Billion by 2033, growing at a CAGR of 5.8% during the forecast period (2026-2033).

The liquid detergent market is witnessing significant growth driven by a heightened consumer focus on personal hygiene and cleanliness. Their popularity stems from their ability to dissolve easily in water, ensuring effective cleaning while consuming less energy. Health-conscious consumers are favoring eco-friendly options, leading manufacturers to develop products with natural ingredients that appeal to sensitive skin. Urbanization and the rise of automatic washing machines and dishwashers further propel liquid detergent sales. Millennials are increasingly investing in household care products, prompting companies to adapt marketing strategies accordingly. Additionally, the variety and appealing packaging of liquid detergents enhance consumer choice. However, manufacturers are challenged by intense competition, pricing pressures, and the presence of cheaper alternatives, which may hinder market expansion in certain areas.

Top-down and bottom-up approaches were used to estimate and validate the size of the Liquid Detergent market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Liquid Detergent Market Segments Analysis

Global Liquid Detergent Market is segmented by product type, end-use, nature, sales channel, application and region. Based on product type, the market is segmented into inorganic liquid detergent and organic liquid detergent. Based on end-use, the market is segmented into residential (laundry, dishwashing, toilet cleaning, others), commercial (hotels, hospitals, laundry services, others) and industrial (food & beverage, healthcare, others). Based on nature, the market is segmented into organic and conventional. Based on sales channel, the market is segmented into online sales channels, supermarkets and hypermarkets, departmental & convenience stores and independent grocery stores. Based on application, the market is segmented into laundry (household laundry, commercial laundry), dishwashing (hand dishwashing, automatic dishwashing), tableware, clothing and toilet cleaning. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Liquid Detergent Market

The primary factor fueling the demand for liquid detergent is its convenience and ease of use for consumers. Liquid detergents are pre-measured and ready for immediate application, eliminating the need for complicated measuring, which also reduces the risk of spills. Their user-friendly packaging and precise dispensing methods enhance the overall laundry experience, making it more efficient and less cumbersome for households. As consumers increasingly prioritize hassle-free solutions in their daily routines, the appeal of liquid detergents continues to grow, solidifying their position as a favored choice in the laundry care market.

Restraints in the Liquid Detergent Market

The liquid detergent market faces several critical restraints that could hinder its growth. Intense price pressures on manufacturers pose a substantial challenge for market expansion. Additionally, competition from niche producers and large, established brands can stymie the market growth rate. The increasing availability of low-cost alternatives, coupled with an inadequate distribution network in certain underserved areas, further restricts opportunities for expansion. These factors collectively create an environment where market players must navigate significant barriers to achieve sustained growth and maintain profitability. Addressing these challenges will be crucial for leveraging the liquid detergent market's full potential.

Market Trends of the Liquid Detergent Market

The liquid detergent market is experiencing a notable shift towards eco-friendly products, driven by a growing consumer preference for sustainable and biodegradable formulations. This trend reflects an increasing awareness of environmental issues and a desire for household cleaning solutions that minimize ecological impact. As consumers seek safer alternatives that are free from harsh chemicals and toxic ingredients, manufacturers are innovating to meet this demand by developing liquid detergents that harness natural ingredients without compromising cleaning efficacy. This transition not only caters to conscious consumers but also aligns with broader sustainability goals, shaping the future landscape of the liquid detergent industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Regulatory Landscape
• Patent Analysis
• Value Chain Analysis
• Case Study Analysis
• Customer & Buying Criteria Analysis
• PESTEL Analysis
• Macro-Economic Indicators
• Trade Analysis
• Startup Analysis
• Market Attractiveness Index
• Supply Chain Analysis
• Pricing Analysis

Liquid Detergent Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Inorganic Liquid Detergent
• Organic Liquid Detergent

Liquid Detergent Market Size by End-Use & CAGR (2026-2033)

• Market Overview
• Residential
  • Laundry
  • Dishwashing
  • Toilet Cleaning
  • Others
• Commercial
  • Hotels
  • Hospitals
  • Laundry Services
  • Others
• Industrial
  • Food & Beverage
  • Healthcare
  • Others

Liquid Detergent Market Size by Nature & CAGR (2026-2033)

• Market Overview
• Organic
• Conventional

Liquid Detergent Market Size by Sales Channel & CAGR (2026-2033)

• Market Overview
• Online Sales Channels
• Supermarkets and Hypermarkets
• Departmental & Convenience Stores
• Independent Grocery Stores

Liquid Detergent Market Size by Application & CAGR (2026-2033)

• Market Overview
• Laundry
  • Household Laundry
  • Commercial Laundry
• Dishwashing
  • Hand Dishwashing
  • Automatic Dishwashing
• Tableware
• Clothing
• Toilet Cleaning

Liquid Detergent Market Size & CAGR (2026-2033)

• North America, (Product Type, End-Use, Nature, Sales Channel, Application)
  • US
  • Canada
• Europe, (Product Type, End-Use, Nature, Sales Channel, Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Product Type, End-Use, Nature, Sales Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Product Type, End-Use, Nature, Sales Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Product Type, End-Use, Nature, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Unilever PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Procter & Gamble Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Clorox Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• S. C. Johnson & Son, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Household & Health Care Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nirma Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seventh Generation, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ecover
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Method Products
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Persan S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McBride plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation