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市場調查報告書
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1943216

豪華露營市場－全球產業規模、佔有率、趨勢、機會和預測：按住宿類型、規模、用途、地區和競爭情況分類，2021-2031年

Glamping Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Accommodation, By Size, By Purpose Type, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球豪華露營市場預計將從 2025 年的 39.5 億美元大幅成長至 2031 年的 72.4 億美元，複合年成長率為 10.63%。

豪華露營指的是提供類似飯店的設施，例如電力、空調和高階家具，同時又能保持與自然和諧共處的奢華露營體驗。它受到消費者對既舒適又有體驗感的旅行方式的偏好的推動。疫情結束後，人們轉向國內旅行和注重健康的度假方式，以及樹屋和球形帳篷等特色住宿設施的興起，進一步促進了這一趨勢。戶外飯店業的數據顯示，到2024年，34%的新露營者將選擇豪華露營，顯示該領域將迎來大量新客戶。

市場概覽
預測期 2027-2031
市場規模：2025年 39.5億美元
市場規模：2031年 72.4億美元
複合年成長率：2026-2031年 10.63%
成長最快的細分市場 艙室和吊艙
最大的市場 歐洲

儘管市場有所成長，但由於複雜的規劃和法規環境，仍面臨許多挑戰。許多地區缺乏針對半永久性豪華露營設施的特定土地用途分區，迫使開發商應對模糊且往往限制重重的核准流程。這種監管上的不確定性提高了市場准入門檻，導致營運延誤和合規成本增加，並阻礙了新計畫在偏遠且具吸引力的地區快速擴張。

市場促進因素

以健康和冥想為主題的度假方式的興起是豪華露營市場發展的關鍵驅動力。隨著旅行者越來越重視透過「慢旅行」體驗來恢復精神，他們渴望擺脫數位壓力，同時又不想承受傳統露營帶來的身體不適。這促使營運商設計出舒緩的環境，並配備私人瑜伽平台和森林浴區等設施。 Campspot 於 2024 年 1 月發布的《2024 年露營展望》也印證了這一趨勢。報告發現，93% 的露營者表示，與其他度假方式相比，露營後感覺精神更加煥然一新，凸顯了豪華露營在健康旅遊經濟中的強大地位。

同時，千禧世代和Z世代可支配收入的不斷成長正在推動高階市場持續發展。這些人群不再青睞標準酒店，而是選擇獨特特色、適合拍照上傳到Instagram的住宿設施，例如圓頂帳篷和樹屋，這些住宿既舒適又充滿體驗感。他們的購買力推動了高階預訂，並促使開發商升級基礎設施。根據美國露營地協會（Kampgrounds of America）於2024年6月發布的《北美露營及戶外住宿報告》，近一半的首次體驗豪華露營的遊客是千禧世代，其中37%的人年收入超過10萬美元。此外，The Dyrt發布的2025年報告預測，到2024年，將有8,110萬美國人體驗過露營，這將形成一個龐大的潛在高階戶外住宿市場。

市場挑戰

複雜的區域分類和法律規範為全球豪華露營市場准入設置了重大障礙，儘管需求不斷成長，但新增供應受到限制。許多地方政府尚未更新土地使用法規以適應半永久性建築，例如狩獵帳篷和球形穹頂，這意味著開發商常常面臨模糊且限制性強的許可程序。這種監管上的不確定性導致營運延誤、合規成本上升、投資受阻，並抑制了偏遠地區大型專案的開發擴充性。

監管瓶頸阻礙了該行業充分利用新消費者的湧入。核准流程的繁瑣迫使許多潛在的准入者放棄了原本可行的計劃。高企的創業失敗率嚴重限制了該產業的規模擴張。正如《2024年美洲魅力秀產業趨勢報告》所指出的，43%的新業務魅力秀營運商由於難以克服的監管和分區挑戰而被迫放棄其發展計劃，這凸顯了法律障礙如何阻礙了該行業的成長。

市場趨勢

各大酒店集團和酒店品牌正戰略性地進軍這一領域，為此前分散的市場引入統一的標準。全球企業正與現有的戶外營運商合作，提供無縫銜接的預訂體驗，以吸引主流高階旅客。這種整合不僅驗證了豪華露營模式的可行性，也降低了重視會員獎勵和服務可靠性的消費者的進入門檻。例如，希爾頓與AutoCamp於2024年2月達成的合作，將為超過1.8億希爾頓榮譽客會會員提供高階戶外住宿選擇，這充分展現了知名品牌如何大規模地把握戶外住宿的市場需求。

同時，農業旅遊和豪華農家樂蓬勃發展，催生了一個重要的細分市場，將農地貨幣化為高階住宿設施。這種「從農場到帳篷」的趨勢既滿足了消費者對鄉村和美食體驗的需求，又不犧牲舒適度，同時也為土地所有者提供了收入多元化。 Pitchup.com 於 2024 年 12 月發布的《2025 年戶外旅遊趨勢報告》強調了這一轉變，報告顯示，2024 年農場露營地的搜尋達到 44.3 萬次，顯示旅客對農業住宿的意願發生了顯著變化。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球豪華露營市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 住宿設施類型（小木屋和膠囊小屋、帳篷、樹屋、蒙古包等）
    • 按人數（少於3人、3-5人、5人或以上）
    • 依用途（休閒/娛樂、婚禮、公司活動、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章 北美豪華露營市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章 歐洲豪華露營市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章 亞太地區豪華露營市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章 中東和非洲豪華露營市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲豪華露營市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球豪華露營市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Collective Hotels and Retreats, Inc.
  • Tentrr, Inc.
  • Nightfall Camp Pty Ltd.
  • Coastal Wilderness Ventures
  • Under Canvas Inc.
  • Sawday's Canopy & Stars Ltd.
  • Teapot Lane Glamping LTD.
  • Bourne Leisure Holdings Limited
  • The Glamping Orchard
  • Valley Yurts Ltd

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 14915

The Global Glamping Market is projected to experience significant expansion, growing from USD 3.95 Billion in 2025 to USD 7.24 Billion by 2031, with a compound annual growth rate of 10.63%. Glamping, defined as upscale camping that blends nature immersion with hotel-grade amenities like electricity, climate control, and luxury furnishings, is driven by a consumer preference for experiential travel that maintains comfort. This growth is further fueled by a post-pandemic shift toward domestic, wellness-focused vacations and the increasing availability of unique structures like treehouses and geodesic domes. Data from the Outdoor Hospitality Industry indicates that in 2024, 34% of new campers identified specifically as glampers, reflecting a strong influx of new customers into the sector.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 3.95 Billion
Market Size 2031USD 7.24 Billion
CAGR 2026-203110.63%
Fastest Growing SegmentCabins & Pods
Largest MarketEurope

Despite this growth, the market encounters significant hurdles due to complex zoning and regulatory environments. Many regions lack specific land-use classifications for semi-permanent glamping structures, forcing developers to navigate vague and often restrictive permitting procedures. These regulatory ambiguities create high barriers to entry, causing operational delays and increased compliance costs that hinder the rapid scalability of new projects in desirable remote areas.

Market Driver

The rise of wellness and mindfulness retreats acts as a primary catalyst for the glamping market, as travelers increasingly prioritize mental restoration through "slow travel" experiences. These consumers seek to disconnect from digital stressors without the physical discomfort of traditional camping, prompting operators to design therapeutic environments featuring amenities like private yoga decks and forest bathing areas. This trend is supported by Campspot's '2024 Camping Trends Outlook' from January 2024, which noted that 93% of campers felt more mentally refreshed after camping compared to other vacation types, highlighting glamping's strong position in the wellness tourism economy.

Simultaneously, rising disposable income among Millennial and Gen Z populations is sustaining high-value market growth. These demographics are shifting away from standard hotels in favor of unique, "Instagrammable" accommodations like geodesic domes and treehouses that offer both comfort and experience. Their spending power drives premium bookings, encouraging developers to upgrade infrastructure. According to the June 2024 'North American Camping & Outdoor Hospitality Report' by Kampgrounds of America, nearly half of first-time glampers were millennials, with 37% earning over $100,000 annually. Additionally, The Dyrt reported in 2025 that 81.1 million Americans camped in 2024, providing a vast pool of potential luxury outdoor hospitality clients.

Market Challenge

Complex zoning and regulatory frameworks create a formidable barrier to entry for the global glamping market, restricting new inventory supply despite growing demand. Because many local jurisdictions have not updated land-use codes to accommodate semi-permanent structures like safari tents or geodesic domes, developers frequently face ambiguous and restrictive permitting processes. This regulatory uncertainty leads to indefinite operational delays and inflated compliance costs, discouraging investment and stalling the scalability of developments in prime remote locations.

This regulatory bottleneck prevents the industry from fully capitalizing on the influx of new consumers, as the inability to secure permits swiftly forces many potential entrants to abandon viable projects. The high attrition rate among new ventures severely limits the sector's physical expansion. As reported in the 2024 Glamping Show Americas State of the Industry Report, 43% of prospective glamping operators had to halt their development plans specifically due to insurmountable regulatory and zoning challenges, underscoring the extent to which legal impediments are stifling industry growth.

Market Trends

Major hospitality chains and hotel brands are strategically entering the sector, introducing institutional standards to a previously fragmented market. Global corporations are forming alliances with established outdoor operators to provide seamless booking experiences that appeal to mainstream luxury travelers. This integration validates the glamping model while lowering barriers for consumers who value loyalty rewards and service reliability. For example, Hilton's February 2024 partnership with AutoCamp made premium outdoor properties available to over 180 million Hilton Honors members, demonstrating the scale at which major brands are capitalizing on outdoor hospitality demand.

In parallel, a surge in agritourism and luxury farm-stay developments is creating a key market sub-segment where agricultural sites monetize underutilized land through high-end accommodations. This "farm-to-tent" trend meets consumer demand for rural engagement and culinary experiences without sacrificing comfort, while providing landowners with revenue diversification. Pitchup.com's '2025 Outdoor Travel Trend Report' from December 2024 highlighted this shift, recording 443,000 searches for farm-based campgrounds in 2024, indicating a substantial change in traveler intent toward agriculturally focused stays.

Key Market Players

  • Collective Hotels and Retreats, Inc.
  • Tentrr, Inc.
  • Nightfall Camp Pty Ltd.
  • Coastal Wilderness Ventures
  • Under Canvas Inc.
  • Sawday's Canopy & Stars Ltd.
  • Teapot Lane Glamping LTD.
  • Bourne Leisure Holdings Limited
  • The Glamping Orchard
  • Valley Yurts Ltd

Report Scope

In this report, the Global Glamping Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Glamping Market, By Accommodation

  • Cabins & Pods
  • Tents
  • Treehouses
  • Yurts
  • Others

Glamping Market, By Size

  • Less Than 3 People
  • 3-5 People
  • More Than 5 People

Glamping Market, By Purpose Type

  • Leisure Entertainment
  • Wedding
  • Corporate
  • Others

Glamping Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Glamping Market.

Available Customizations:

Global Glamping Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Glamping Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Accommodation (Cabins & Pods, Tents, Treehouses, Yurts, Others)
    • 5.2.2. By Size (Less Than 3 People, 3-5 People, More Than 5 People)
    • 5.2.3. By Purpose Type (Leisure Entertainment, Wedding, Corporate, Others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Glamping Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Accommodation
    • 6.2.2. By Size
    • 6.2.3. By Purpose Type
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Glamping Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Accommodation
        • 6.3.1.2.2. By Size
        • 6.3.1.2.3. By Purpose Type
    • 6.3.2. Canada Glamping Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Accommodation
        • 6.3.2.2.2. By Size
        • 6.3.2.2.3. By Purpose Type
    • 6.3.3. Mexico Glamping Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Accommodation
        • 6.3.3.2.2. By Size
        • 6.3.3.2.3. By Purpose Type

7. Europe Glamping Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Accommodation
    • 7.2.2. By Size
    • 7.2.3. By Purpose Type
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Glamping Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Accommodation
        • 7.3.1.2.2. By Size
        • 7.3.1.2.3. By Purpose Type
    • 7.3.2. France Glamping Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Accommodation
        • 7.3.2.2.2. By Size
        • 7.3.2.2.3. By Purpose Type
    • 7.3.3. United Kingdom Glamping Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Accommodation
        • 7.3.3.2.2. By Size
        • 7.3.3.2.3. By Purpose Type
    • 7.3.4. Italy Glamping Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Accommodation
        • 7.3.4.2.2. By Size
        • 7.3.4.2.3. By Purpose Type
    • 7.3.5. Spain Glamping Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Accommodation
        • 7.3.5.2.2. By Size
        • 7.3.5.2.3. By Purpose Type

8. Asia Pacific Glamping Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Accommodation
    • 8.2.2. By Size
    • 8.2.3. By Purpose Type
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Glamping Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Accommodation
        • 8.3.1.2.2. By Size
        • 8.3.1.2.3. By Purpose Type
    • 8.3.2. India Glamping Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Accommodation
        • 8.3.2.2.2. By Size
        • 8.3.2.2.3. By Purpose Type
    • 8.3.3. Japan Glamping Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Accommodation
        • 8.3.3.2.2. By Size
        • 8.3.3.2.3. By Purpose Type
    • 8.3.4. South Korea Glamping Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Accommodation
        • 8.3.4.2.2. By Size
        • 8.3.4.2.3. By Purpose Type
    • 8.3.5. Australia Glamping Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Accommodation
        • 8.3.5.2.2. By Size
        • 8.3.5.2.3. By Purpose Type

9. Middle East & Africa Glamping Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Accommodation
    • 9.2.2. By Size
    • 9.2.3. By Purpose Type
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Glamping Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Accommodation
        • 9.3.1.2.2. By Size
        • 9.3.1.2.3. By Purpose Type
    • 9.3.2. UAE Glamping Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Accommodation
        • 9.3.2.2.2. By Size
        • 9.3.2.2.3. By Purpose Type
    • 9.3.3. South Africa Glamping Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Accommodation
        • 9.3.3.2.2. By Size
        • 9.3.3.2.3. By Purpose Type

10. South America Glamping Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Accommodation
    • 10.2.2. By Size
    • 10.2.3. By Purpose Type
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Glamping Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Accommodation
        • 10.3.1.2.2. By Size
        • 10.3.1.2.3. By Purpose Type
    • 10.3.2. Colombia Glamping Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Accommodation
        • 10.3.2.2.2. By Size
        • 10.3.2.2.3. By Purpose Type
    • 10.3.3. Argentina Glamping Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Accommodation
        • 10.3.3.2.2. By Size
        • 10.3.3.2.3. By Purpose Type

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Glamping Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Collective Hotels and Retreats, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Tentrr, Inc.
  • 15.3. Nightfall Camp Pty Ltd.
  • 15.4. Coastal Wilderness Ventures
  • 15.5. Under Canvas Inc.
  • 15.6. Sawday's Canopy & Stars Ltd.
  • 15.7. Teapot Lane Glamping LTD.
  • 15.8. Bourne Leisure Holdings Limited
  • 15.9. The Glamping Orchard
  • 15.10. Valley Yurts Ltd

16. Strategic Recommendations

17. About Us & Disclaimer