豪華露營市場規模、佔有率和成長分析（按住宿設施類型、年齡層、規模、預訂方式和地區分類）－2026-2033年產業預測

預計到 2024 年，豪華露營市場規模將達到 37.9 億美元，到 2025 年將成長至 42.2 億美元，到 2033 年將成長至 100.1 億美元，在預測期（2026-2033 年）內，複合年成長率為 11.4%。

豪華露營正迅速崛起為一股潮流，主要得益於社群媒體上消費者參與度的提升，凸顯了其獨特的優勢。各大平台提供的誘人旅遊套餐和折扣也進一步推動了這個產業的發展。節慶活動、音樂會和音樂盛會也是吸引遊客的關鍵，提升了豪華露營的吸引力。體驗式奢華之旅逐漸取代傳統休閒，成為人們青睞的趨勢，人們更傾向於享受豪華露營的優質設施，而無需承擔繁瑣的設施維護工作。市場參與者正抓住這一轉變，與飯店、餐飲服務和娛樂合作夥伴攜手，提升自身產品和服務。隨著「居家度假」（staycation）的日益流行，城市度假村也提供便利的休閒選擇，滿足人們對短途奢華之旅的需求。所有這些因素共同為豪華露營市場的強勁成長奠定了堅實的基礎。

豪華露營市場促進因素

豪華露營市場的發展動力源自於越來越多尋求獨特難忘體驗的旅客。這一趨勢反映了人們渴望在不犧牲舒適或奢華的前提下沉浸於自然之中。豪華露營完美融合了探險與奢華，讓人們有機會逃離日常生活的喧囂，同時享受高品質的設施和服務。隨著越來越多的人將體驗式旅行置於傳統旅行之上，豪華露營的吸引力與日俱增，吸引著那些希望在探索戶外美景的同時享受生活品質的人們。這種自然與奢華的結合正在改變旅遊業的格局。

限制豪華露營市場的因素

豪華露營市場受到許多監管挑戰的限制，包括分區法規、土地使用限制以及環境許可等。這些複雜因素對豪華露營設施營運商構成重大障礙，並可能阻礙市場擴張。應對這些法規往往需要耗費大量時間和資源，這阻礙了潛在投資者和營運商進入市場。因此，隨著監管環境日益繁瑣，豪華露營產業的成長潛力可能會受到抑制。這些限制因素可能會對豪華露營業務的整體發展和永續性重大影響。

豪華露營市場趨勢

隨著旅客越來越重視獨特且體驗式的假期，渴望獲得超越傳統住宿設施的價值，豪華露營市場的需求正在顯著成長。這一趨勢反映出人們對身臨其境型體驗的日益成長的需求，這種體驗讓旅客在享受媲美高階酒店的奢華舒適的同時，也能與自然融為一體。隨著越來越多的消費者尋求逃離都市生活的喧囂，豪華露營提供了一個理想的解決方案，將冒險與放鬆完美結合。對永續性和環保意識的日益重視進一步推動了這一轉變，使豪華露營成為注重環保、渴望體驗自然又不犧牲舒適的旅客的理想選擇。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管環境
• 案例研究
• 技術進步

全球豪華露營市場規模（依住宿設施類型分類）及複合年成長率（2026-2033 年）

• 艙室和吊艙
• 帳篷
• 蒙古包
• 樹屋
• 其他

全球豪華露營市場規模：依年齡層及複合年成長率分類（2026-2033 年）

• 18至32歲
• 33歲至50歲
• 51至65歲
• 65歲或以上

全球豪華露營市場規模及複合年成長率（2026-2033）

• 4人份
• 兩人份
• 其他

全球豪華露營市場規模（以預訂方式分類）及複合年成長率（2026-2033 年）

• 直接預訂
• 旅行社
• 線上旅行社

全球豪華露營市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Under Canvas（USA）
• Collective Retreats（USA）
• Tentrr（USA）
• Eco Retreats（UK）
• Baillie Lodges（Australia）
• Nightfall Camp Pty Ltd.（Australia）
• Tanja Lagoon Camp（Australia）
• Paperbark Camp（Australia）
• Sawday's Canopy & Stars Ltd.（UK）
• Bushtec Safari（South Africa）
• Huttopia（France）
• Wigwam Holidays Ltd（UK）
• BIGHEAD glamping tents（Slovenia）
• Bond Fabrications（UK）
• The Glamping Orchard（UK）
• Hidden Valley（India）
• Killarney Glamping（Ireland）
• YALA luxury canvas lodges（Netherlands）
• Teapot Lane Glamping（Ireland）
• YURTCAMP DEVON（UK）

結論與建議

Glamping Market size was valued at USD 3.79 Billion in 2024 and is poised to grow from USD 4.22 Billion in 2025 to USD 10.01 Billion by 2033, growing at a CAGR of 11.4% during the forecast period (2026-2033).

Glamping is rapidly emerging as a major trend, driven by increased consumer engagement with social media, which is enhancing awareness of its unique benefits. The industry is further supported by enticing travel packages and discounts offered through various platforms. Festivals, concerts, and music events are also pivotal in drawing visitors, which boosts glamping's appeal. People increasingly value luxury, experience-focused travel over traditional leisure, favoring glamping's upscale amenities without the hassle of equipment. Market players are capitalizing on this shift by forming alliances with hotels, culinary services, and entertainment partners to enhance offerings. As staycations gain popularity, urban retreats provide relaxation options that are easily accessible, meeting the demand for quick, luxurious getaways. This combination sets the stage for robust growth in the glamping sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Glamping market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Glamping Market Segments Analysis

Global Glamping Market is segmented by Accommodation Type, Age Group, Size, Booking Mode and region. Based on Accommodation Type, the market is segmented into Cabins & Pods, Tents, Yurts, Treehouses and Others. Based on Age Group, the market is segmented into 18 - 32 years, 33 - 50 years, 51 - 65 years and Above 65 years. Based on Size, the market is segmented into 4-Person, 2-Person and Others. Based on Booking Mode, the market is segmented into Direct Booking, Travel Agents and Online Travel Agencies. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Glamping Market

The glamping market is driven by a growing number of travelers seeking distinctive and unforgettable experiences. This trend reflects a desire to immerse oneself in nature without sacrificing comfort and luxury. Glamping offers a perfect blend of adventure and opulence, allowing individuals to escape the hustle of everyday life while indulging in high-quality amenities. As more people prioritize experiential travel over conventional options, the appeal of glamping continues to rise, attracting those who wish to explore the great outdoors while enjoying the finer things in life. This combination of nature and luxury is reshaping the landscape of tourism.

Restraints in the Glamping Market

The Glamping market is hindered by various regulatory challenges that encompass zoning laws, land use restrictions, and the necessity for environmental permits. These complexities can pose significant obstacles for glamping site operators, ultimately stifling market expansion. Compliance with these regulations often requires substantial time and resources, which can deter potential investors and operators from entering the market. As a result, the growth potential of the glamping industry may be compromised, as navigating the regulatory landscape becomes increasingly cumbersome. Hence, these constraints can significantly impact the overall development and sustainability of glamping enterprises.

Market Trends of the Glamping Market

The glamping market is witnessing a significant surge in demand as travelers increasingly prioritize unique and experiential vacations that offer more than just traditional accommodations. This trend reflects a growing desire for immersive experiences that connect individuals with nature while providing the luxurious comforts typically associated with high-end hotels. As more consumers seek to escape the hustle and bustle of urban life, glamping provides an ideal solution, blending adventure with relaxation. This shift is further fueled by an emphasis on sustainability and eco-friendliness, making glamping an attractive option for eco-conscious travelers looking to indulge in nature without compromising comfort.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Glamping Market Size by Accommodation Type & CAGR (2026-2033)

• Market Overview
• Cabins & Pods
• Tents
• Yurts
• Treehouses
• Others

Global Glamping Market Size by Age Group & CAGR (2026-2033)

• Market Overview
• 18 - 32 years
• 33 - 50 years
• 51 - 65 years
• Above 65 years

Global Glamping Market Size by Size & CAGR (2026-2033)

• Market Overview
• 4-Person
• 2-Person
• Others

Global Glamping Market Size by Booking Mode & CAGR (2026-2033)

• Market Overview
• Direct Booking
• Travel Agents
• Online Travel Agencies

Global Glamping Market Size & CAGR (2026-2033)

• North America (Accommodation Type, Age Group, Size, Booking Mode)
  • US
  • Canada
• Europe (Accommodation Type, Age Group, Size, Booking Mode)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Accommodation Type, Age Group, Size, Booking Mode)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Accommodation Type, Age Group, Size, Booking Mode)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Accommodation Type, Age Group, Size, Booking Mode)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Under Canvas (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Collective Retreats (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tentrr (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eco Retreats (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Baillie Lodges (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nightfall Camp Pty Ltd. (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tanja Lagoon Camp (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Paperbark Camp (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sawday's Canopy & Stars Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bushtec Safari (South Africa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huttopia (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wigwam Holidays Ltd (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BIGHEAD glamping tents (Slovenia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bond Fabrications (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Glamping Orchard (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hidden Valley (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Killarney Glamping (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YALA luxury canvas lodges (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teapot Lane Glamping (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YURTCAMP DEVON (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations