碳酸軟性飲料市場－全球產業規模、佔有率、趨勢、機會及預測（依產品、口味、銷售管道、地區及競爭格局分類，2021-2031年）

全球碳酸飲料市場預計將從 2025 年的 4,391.5 億美元成長到 2031 年的 5,962.9 億美元，複合年成長率為 5.23%。

碳酸飲料是指注入二氧化碳氣體以產生發泡口感的非酒精飲料，通常由水、甜味劑和香料組成。推動市場成長的關鍵因素包括新興經濟體可支配收入的增加和快速的都市化，這些因素都刺激了消費者對便利飲料的需求。此外，超級市場和電商平台等組織零售通路的擴張，也使全球消費者更容易購買這些產品，從而確保了穩定的銷售量。

然而，由於人們日益關注健康問題以及對糖攝取日益嚴格的監管，市場面臨著巨大的挑戰。世界各國政府都在徵收糖稅以應對肥胖問題，迫使生產商重新設計產品以防止銷售量下滑。根據歐洲軟性飲料協會（UNESDA Soft Drinks Europe）的數據，到2024年，低卡路里和無卡路里產品將佔歐洲軟性飲料總銷量的30%以上。這項數據凸顯了該產業如何透過策略調整來應對健康意識日益增強的監管要求，從而保持市場競爭力。

市場促進因素

低卡路里、無糖和機能飲料的成長是市場擴張的關鍵驅動力，直接回應了消費者對更健康生活方式日益成長的偏好。製造商正積極調整產品配方，降低糖分含量，並添加益生元等功能性成分，以吸引注重健康的消費者。這項策略使現有品牌能夠透過提供既保留氣泡帶來的感官體驗又無健康風險的替代品，來抵消傳統含糖碳酸飲料銷售量可能出現的下滑。例如，可口可樂在2024年2月發布的財報中宣布，2023年全年零糖可口可樂的銷售量成長了5%，顯示消費者正持續轉向這些改良配方的產品。

同時，創新研發多元化、獨具特色的口味對於維持消費者興趣、擴大基本客群至關重要。飲料製造商正超越傳統可樂的範疇，推出新穎的口味組合和限量版產品，以滿足年輕消費群體日益成長的需求，並打造高階、手工風味的體驗。這種對獨特感官屬性的關注，使新參與企業能夠從現有企業中脫穎而出，並佔據可觀的市場佔有率。根據CNBC 2024年1月報道，注重健康的蘇打水品牌Olipop憑藉其在功能性優勢之外的口味創新，在2023年實現了超過2億美元的年銷售額。這類商業活動正在增強行業的財務韌性，Keurig Dr Pepper 2024年的報告便印證了這一點，該報告指出，2023年全年淨銷售額成長5.4%，達到148.1億美元。

市場挑戰

全球碳酸軟性飲料市場持續受到日益成長的健康問題和嚴格的糖攝取量監管措施的限制。各國政府為因應不斷上升的肥胖率，正擴大實施諸如糖稅之類的財政政策，這直接推高了傳統高熱量飲料的零售價格，並降低了價格敏感型消費群體的銷量。此外，日益嚴格的標籤要求也造成了嚴峻的商業環境，迫使製造商將資金從擴張計畫中轉移出來，轉而投入成本高昂的配方改良和合規策略，以避免處罰。

這種監管壓力迫使飲料業進行產品系列的根本性轉變，甚至影響到業界最具代表性和盈利的高糖品牌。這種強制性的市場調整規模巨大，顯著改變了產品結構，使其偏離傳統配方。根據美國飲料協會2024年的數據，美國消費者購買的飲料中約有60%是零糖產品。這項數據凸顯了飲料產業面臨的巨大挑戰：在法規環境積極抑制傳統碳酸飲料消費的情況下，該產業被迫縮減其核心含糖產品線。

市場趨勢

朝向永續包裝解決方案的轉變，特別是100%再生PET（rPET）和可生物分解的植物來源材料的使用，標誌著全球碳酸軟性飲料市場結構發生了重大變革。為了減少對環境的影響並滿足嚴格的監管標準，製造商正積極透過投資循環經濟框架，推動成長與原生塑膠使用脫鉤。這種業務轉型並非只是對監管的回應，而是一項策略要務，旨在確保供應鏈的韌性，並吸引重視環境保護的環保相關人員。正如Curig Dr Pepper公司在2024年6月發布的《企業責任報告》中所述，該公司已於2023年在其包裝中成功整合了27%的消費後再生材料，這充分展現了其在減少對塑膠依賴方面所取得的顯著進展。

同時，含咖啡因的氣泡水市場需求激增，這類產品已成為傳統能量飲料和咖啡的強力替代品。消費者越來越傾向於選擇口感較輕盈的機能飲料，這類飲料既能提供咖啡因帶來的認知提升功效，又避免了傳統能量飲料中常見的高糖和人工添加劑。這一趨勢正在重塑機能飲料市場，推動那些成功將補水與提升運動表現相結合的品牌銷售量顯著成長。例如，Celsius Holdings在2024年3月發布的報告顯示，其2023會計年度的銷售額將成長102%，達到13.2億美元，顯示消費者對這類碳酸機能飲料混合型產品接受度迅速提高。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球碳酸飲料市場展望

• 市場規模及預測
  • 按金額
• 市佔率及預測
  • 依產品類型（軟性飲料、運動及能量飲料、其他）
  • 依口味（可樂味、水果味、其他）
  • 依銷售管道（百貨公司、大賣場/超級市場、食品服務商店、線上、其他）
  • 按地區
  • 按公司（2025 年）
• 市場地圖

第6章：北美碳酸飲料市場展望

• 市場規模及預測
• 市佔率及預測
• 北美洲：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第7章：歐洲碳酸飲料市場展望

• 市場規模及預測
• 市佔率及預測
• 歐洲：國家分析
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙

第8章：亞太地區碳酸飲料市場展望

• 市場規模及預測
• 市佔率及預測
• 亞太地區：國家分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第9章：中東和非洲碳酸飲料市場展望

• 市場規模及預測
• 市佔率及預測
• 中東和非洲：國家分析
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第10章：南美碳酸飲料市場展望

• 市場規模及預測
• 市佔率及預測
• 南美洲：國家分析
  • 巴西
  • 哥倫比亞
  • 阿根廷

第11章 市場動態

• 促進要素
• 任務

第12章 市場趨勢與發展

• 併購
• 產品發布
• 最新進展

第13章 全球碳酸飲料市場：SWOT分析

第14章：波特五力分析

• 產業競爭
• 新進入者的可能性
• 供應商電力
• 顧客權力
• 替代品的威脅

第15章 競爭格局

• Britvic plc
• Jones Soda Co.
• Keurig Dr Pepper Inc.
• Monster Energy Company
• National Beverage Corp.
• PepsiCo
• Refresco Group
• Sodastream International Ltd.
• Suntory Beverage & Food Limited.
• The Coca-Cola Company

第16章 策略建議

第17章：關於研究公司及免責聲明

The Global Carbonated Beverages Market is projected to expand from USD 439.15 Billion in 2025 to USD 596.29 Billion by 2031, reflecting a CAGR of 5.23%. Carbonated beverages, characterized as non-alcoholic liquids infused with carbon dioxide to produce effervescence, typically consist of water, sweeteners, and flavoring agents. Key factors propelling market growth include rising disposable incomes in emerging economies and rapid urbanization, which drives the demand for convenient beverage options. Furthermore, the broadening of organized retail channels, such as supermarkets and e-commerce platforms, enhances global consumer access to these products, thereby ensuring consistent sales volumes.

Conversely, the market encounters significant obstacles due to heightening health concerns and regulatory actions regarding sugar consumption. Governments around the world are enacting sugar taxes to combat obesity, compelling manufacturers to reformulate their products to prevent volume declines. According to UNESDA Soft Drinks Europe, low and no-calorie variants accounted for over 30% of soft drink sales across Europe in 2024. This statistic underscores how the industry is strategically adapting to health-focused regulatory constraints to preserve its market relevance.

Market Driver

The growth of low-calorie, sugar-free, and functional variants acts as a major catalyst for market expansion, directly catering to shifting consumer preferences for healthier lifestyles. Manufacturers are actively reformulating their product lines to lower sugar levels while adding functional ingredients like prebiotics to attract health-conscious groups. This strategy enables legacy brands to offset potential volume losses in traditional sugary sodas by providing alternatives that retain the sensory experience of carbonation without the associated health risks. For instance, The Coca-Cola Company reported in its February 2024 results that Coca-Cola Zero Sugar saw a 5% increase in unit case volume for the full year of 2023, illustrating the enduring consumer transition toward these reformulated options.

Simultaneously, innovation in diverse and exotic flavor profiles is crucial for maintaining consumer interest and expanding the customer base. Beverage companies are moving beyond standard colas to launch novel taste combinations and limited-edition products that appeal to younger demographics and the rising demand for premium, craft-style experiences. This focus on unique sensory attributes allows new entrants to gain significant market share by distinguishing themselves from established giants. As reported by CNBC in January 2024, the healthy soda brand Olipop exceeded $200 million in annual sales in 2023 by leveraging flavor innovation alongside functional benefits. This commercial activity strengthens the industry's financial resilience, as evidenced by Keurig Dr Pepper's 2024 report, which noted a 5.4% increase in net sales to $14.81 billion for the full year 2023.

Market Challenge

The Global Carbonated Beverages Market is persistently hindered by escalating health concerns and strict regulatory measures concerning sugar intake. Governments are increasingly implementing fiscal policies, such as sugar taxes, to address rising obesity rates, which directly inflates the retail prices of traditional full-calorie drinks and reduces sales volumes among price-sensitive consumers. Moreover, the constant threat of more rigorous labeling requirements creates a difficult operating environment, obliging manufacturers to redirect capital from expansion initiatives toward costly reformulation and compliance strategies to avoid financial penalties.

This regulatory pressure necessitates a fundamental shift in product portfolios, often impacting the industry's most iconic and profitable high-sugar brands. The magnitude of this forced market correction is significant, moving the production baseline away from classic formulations. Data from the American Beverage Association in 2024 indicates that nearly 60% of beverages purchased by consumers in the United States contained zero sugar. This statistic highlights the severity of the challenge, as the industry is forced to contract its core sugary segment to maintain relevance in a regulatory climate that actively discourages the consumption of traditional carbonated soft drinks.

Market Trends

The shift toward sustainable packaging solutions, particularly 100% Recycled PET (rPET) and biodegradable plant-based materials, marks a critical structural evolution in the global carbonated beverages market. Manufacturers are actively working to separate growth from virgin plastic usage by investing in circular economy frameworks to lower environmental liabilities and satisfy strict regulatory standards. This operational change is a strategic necessity rather than just a compliance measure, aiming to ensure supply chain resilience and attract eco-conscious stakeholders who prioritize environmental stewardship. As noted in Keurig Dr Pepper's June 2024 Corporate Responsibility Report, the company successfully integrated 27% post-consumer recycled content across its packaging portfolio in 2023, demonstrating the significant scale of this transition toward reduced plastic dependency.

At the same time, the market is witnessing a surge in the popularity of caffeinated sparkling water, positioning these products as strong alternatives to traditional energy drinks and coffee. Consumers are increasingly choosing lighter, functional beverage formats that provide the cognitive benefits of caffeine without the high sugar content or artificial ingredients found in legacy energy brands. This trend is reshaping the functional beverage landscape, driving substantial volume growth for brands that effectively blend hydration with performance energy. For example, Celsius Holdings, Inc. reported in March 2024 that its revenue increased by 102% to $1.32 billion for the fiscal year 2023, highlighting the rapid consumer adoption of these sparkling energy hybrids.

Key Market Players

• Britvic plc
• Jones Soda Co.
• Keurig Dr Pepper Inc.
• Monster Energy Company
• National Beverage Corp.
• PepsiCo
• Refresco Group
• Sodastream International Ltd.
• Suntory Beverage & Food Limited.
• The Coca-Cola Company

Report Scope

In this report, the Global Carbonated Beverages Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Carbonated Beverages Market, By Product

• Soft Drinks
• Sports & Energy Drinks
• Others

Carbonated Beverages Market, By Flavor

• Cola
• Fruit Based
• Others

Carbonated Beverages Market, By Sales Channel

• Departmental Stores
• Hypermarkets/Supermarkets
• Foodservice Outlets
• Online
• Others

Carbonated Beverages Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Carbonated Beverages Market.

Available Customizations:

Global Carbonated Beverages Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Carbonated Beverages Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product (Soft Drinks, Sports & Energy Drinks, Others)
  • 5.2.2. By Flavor (Cola, Fruit Based, Others)
  • 5.2.3. By Sales Channel (Departmental Stores, Hypermarkets/Supermarkets, Foodservice Outlets, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Carbonated Beverages Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product
  • 6.2.2. By Flavor
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Carbonated Beverages Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product
      • 6.3.1.2.2. By Flavor
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Carbonated Beverages Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product
      • 6.3.2.2.2. By Flavor
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Carbonated Beverages Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product
      • 6.3.3.2.2. By Flavor
      • 6.3.3.2.3. By Sales Channel

7. Europe Carbonated Beverages Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product
  • 7.2.2. By Flavor
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Carbonated Beverages Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product
      • 7.3.1.2.2. By Flavor
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. France Carbonated Beverages Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product
      • 7.3.2.2.2. By Flavor
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. United Kingdom Carbonated Beverages Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product
      • 7.3.3.2.2. By Flavor
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Carbonated Beverages Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product
      • 7.3.4.2.2. By Flavor
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Spain Carbonated Beverages Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product
      • 7.3.5.2.2. By Flavor
      • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Carbonated Beverages Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product
  • 8.2.2. By Flavor
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Carbonated Beverages Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product
      • 8.3.1.2.2. By Flavor
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. India Carbonated Beverages Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product
      • 8.3.2.2.2. By Flavor
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. Japan Carbonated Beverages Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product
      • 8.3.3.2.2. By Flavor
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Carbonated Beverages Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product
      • 8.3.4.2.2. By Flavor
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Australia Carbonated Beverages Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product
      • 8.3.5.2.2. By Flavor
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Carbonated Beverages Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product
  • 9.2.2. By Flavor
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Carbonated Beverages Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product
      • 9.3.1.2.2. By Flavor
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. UAE Carbonated Beverages Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product
      • 9.3.2.2.2. By Flavor
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. South Africa Carbonated Beverages Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product
      • 9.3.3.2.2. By Flavor
      • 9.3.3.2.3. By Sales Channel

10. South America Carbonated Beverages Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product
  • 10.2.2. By Flavor
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Carbonated Beverages Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product
      • 10.3.1.2.2. By Flavor
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Colombia Carbonated Beverages Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product
      • 10.3.2.2.2. By Flavor
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Argentina Carbonated Beverages Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product
      • 10.3.3.2.2. By Flavor
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Carbonated Beverages Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Britvic plc
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Jones Soda Co.
• 15.3. Keurig Dr Pepper Inc.
• 15.4. Monster Energy Company
• 15.5. National Beverage Corp.
• 15.6. PepsiCo
• 15.7. Refresco Group
• 15.8. Sodastream International Ltd.
• 15.9. Suntory Beverage & Food Limited.
• 15.10. The Coca-Cola Company

16. Strategic Recommendations

17. About Us & Disclaimer