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市場調查報告書
商品編碼
1715224
2031年亞太地區碳酸軟性飲料市場預測-區域分析-依口味類型、類別、包裝類型和最終用戶Asia Pacific Carbonated Soft Drinks Market Forecast to 2031 - Regional Analysis - by Flavor Type, Category, Packaging Type, and End User |
2023年亞太碳酸軟性飲料市值為763.7209億美元,預計到2031年將達到1221.5113億美元;預計 2023 年至 2031 年的複合年成長率為 6.0%。
人們對無糖和零卡路里碳酸軟性飲料的偏好日益成長,推動了亞太碳酸軟性飲料市場的發展
健康已成為全球消費者的首要考慮,導致對功能性產品的需求激增。隨著人們越來越意識到高糖攝取帶來的健康風險,消費者正在積極尋找替代品,讓他們可以盡情享用碳酸飲料,而又不會損害他們的健康目標。無糖和零卡路里碳酸軟性飲料為那些希望減少糖攝取或控制卡路里消耗的人提供了一種無負擔的選擇。這些飲料使用阿斯巴甜、三氯蔗糖或甜菊糖等人工甜味劑來增甜,提供傳統蘇打水的甜味,但不添加糖。此外,注重健康的消費者和遵循特定飲食趨勢(如生酮飲食或低碳水化合物飲食)的消費者的增加,刺激了對無糖和零卡路里食品的需求。這些消費者積極尋求符合他們的飲食偏好的飲料,同時滿足他們對碳酸和口味的渴望。為了滿足日益成長的需求,碳酸軟性飲料市場的許多公司正在擴大其產品組合,以包括更廣泛的無糖和零卡路里選擇。這些產品通常具有多種口味,可滿足不同的消費者喜好,並提供比以往更廣泛的選擇。例如,2023年10月,可口可樂公司在其Coca-Cola Creations平台下推出了可口可樂Y3000,包括限量版零糖和全糖版。此外,2021 年 4 月,Dr Pepper 推出了 Dr Pepper Zero Sugar,將其標誌性的 23 種口味混合在零糖汽水中。此外,飲料技術的進步使製造商能夠改善無糖、零卡路里碳酸軟性飲料的口感和質地,使其對先前的產品可能令消費者望而卻步的消費者更具吸引力。
因此,政府的嚴格規範和消費者對零糖、零卡路里碳酸軟性飲料日益增強的健康意識正在鼓勵製造商開發新產品並推動市場創新。預計這一趨勢將為碳酸軟性飲料市場提供成長機會。
亞太碳酸軟性飲料市場概況
該地區人口眾多且多樣化,包括中國、印度和東南亞 (SEA) 國家等新興經濟體,為碳酸飲料提供了龐大的消費群體。可支配收入的增加、都市化和生活方式的改變導致簡便食品和飲料(包括碳酸軟性飲料)的消費量增加。此外,人們對積極生活方式的必要性的認知不斷提高,以及生活方式疾病的發病率不斷上升,促使注重健康的消費者選擇無糖碳酸軟性飲料。由於市場上各製造商加強促銷和廣告策略,無糖飲料市場也預計將成長。根據國際糖尿病聯盟(IDF)的預測,到2045年,東南亞糖尿病患者數量將增加68%,達到1.52億人,糖尿病盛行率將增加30%,達到11.3%。由於亞洲糖尿病發生率極高,消費者越來越意識到健康飲食和積極生活方式的重要性。消費者喜歡在飲料中添加包括甜菊糖在內的天然甜味劑。百事可樂公司和可口可樂公司等公司已承諾消除人工添加劑並降低其產品中的糖含量。因此,製造商採取的此類措施刺激了亞太地區消費者對碳酸軟性飲料的需求。碳酸軟性飲料的可及性和可用性也推動了亞太地區市場的成長。超市、便利商店、網路平台等現代零售通路的拓展,使得城鄉消費者能夠輕鬆買到這些飲料。此外,公共場所的自動販賣機和飲料分配機提高了碳酸軟性飲料的知名度和分銷量。
亞太碳酸軟性飲料市場營收及預測(2031年)(百萬美元)
亞太碳酸軟性飲料市場區隔
亞太地區碳酸軟性飲料市場分為口味類型、類別、包裝類型、最終用戶和國家。
根據口味類型,亞太碳酸軟性飲料市場分為可樂、柳橙汁、檸檬水、薑汁和其他。 2023 年,可樂佔據亞太地區碳酸軟性飲料市場最大佔有率。
從類別來看,亞太碳酸軟性飲料市場分為無糖和傳統兩大類。 2023 年,傳統飲料在亞太碳酸軟性飲料市場佔有較大佔有率。
根據包裝類型,亞太碳酸軟性飲料市場分為瓶裝和罐裝。 2023 年,瓶裝飲料在亞太碳酸軟性飲料市場佔有較大佔有率。
根據最終用戶,亞太碳酸軟性飲料市場分為現場消費和非現場消費。 2023 年,現場銷售部分佔據了亞太地區碳酸軟性飲料市場的較大佔有率。
根據國家/地區,亞太碳酸軟性飲料市場分為澳洲、中國、日本、印度、韓國和亞太其他地區。 2023 年,亞太其他地區佔據了亞太地區碳酸軟性飲料市場的主導佔有率。
可口可樂公司、百事可樂公司、紅牛、Fevertree Drinks Plc、Monster Beverage Corp、Britvic Plc、Keurig Dr Pepper Inc、朝日集團控股有限公司和 Refresco Group 是亞太碳酸軟性飲料市場的一些領先公司。
The Asia Pacific carbonated soft drinks market was valued at US$ 76,372.09 million in 2023 and is expected to reach US$ 1,22,151.13 million by 2031; it is estimated to register a CAGR of 6.0% from 2023 to 2031.
Increasing Preference for Sugar-Free and Zero-Calorie Carbonated Soft Drinks Boosts Asia Pacific Carbonated Soft Drinks Market
Health has become a top priority for consumers across the globe, leading to a boom in demand for functional products. With increasing awareness of the health risks associated with high sugar intake, consumers are actively seeking out alternatives that allow them to indulge in carbonated beverages without compromising their health goals. Sugar-free and zero-calorie carbonated soft drinks offer a guilt-free option for those looking to reduce their sugar intake or manage their calorie consumption. These beverages are sweetened with artificial sweeteners such as aspartame, sucralose, or stevia, providing the familiar sweetness of traditional sodas without the added sugars. Moreover, the rise of health-conscious consumers and those following specific dietary trends, such as keto or low-carb diets, has fueled the demand for sugar-free and zero-calorie options. These consumers actively seek beverages that align with their dietary preferences while satisfying their cravings for carbonation and flavors. In response to this growing demand, many companies in the carbonated soft drinks market are expanding their portfolios to include a wider range of sugar-free and zero-calorie options. These products often come in a variety of flavors, catering to diverse consumer preferences and offering a wider selection than ever before. For instance, in October 2023, The Coca-Cola Company launched Coca-Cola Y3000 under its Coca-Cola Creations platform, the limited-edition zero sugar and a full-sugar version. In addition, in April 2021, Dr Pepper launched Dr Pepper Zero Sugar, with the blend of its signature 23 flavors in a zero-sugar soda. Additionally, advancements in beverage technology have enabled manufacturers to improve the taste and texture of sugar-free, and zero-calorie carbonated soft drinks, making them more appealing to consumers who previous iterations may have deterred.
Thus, stringent government norms and growing health awareness among consumers toward zero-sugar and zero-calorie carbonated soft drinks is encouraging manufacturers to develop new products and boost innovation in the market. This trend is expected to provide growth opportunities to the carbonated soft drinks market.
Asia Pacific Carbonated Soft Drinks Market Overview
The region's large and diverse population, including emerging economies such as China, India, and Southeast Asian (SEA) countries, presents a vast consumer base for carbonated beverages. Rising disposable incomes, urbanization, and changing lifestyles contribute to increased consumption of convenience foods and beverages, including carbonated soft drinks. Further, growing awareness regarding the need for an active lifestyle and the rising rates of lifestyle diseases inspire health-oriented consumers to opt for sugar-free carbonated soft drinks. The sugar-free beverages market is also projected to grow due to increased promotional and advertisement strategies by various manufacturers operating in the market. According to the International Diabetes Federation (IDF), the number of people with diabetes in SEA is anticipated to increase by 68%, reaching 152 million by 2045, and the prevalence of diabetes will increase by 30%, reaching 11.3% in 2045. Consumers are becoming increasingly aware of the importance of a healthy diet and an active lifestyle due to the extreme occurrence of diabetes in Asia. Natural sweeteners, including stevia, are preferred by consumers in their beverages. Companies such as PepsiCo, Inc. and the Coca-Cola Company have pledged to eliminate artificial additives and lower the amount of sugar in their products. Thus, such initiatives taken by manufacturers boost the demand for carbonated soft drinks among consumers in Asia Pacific. The accessibility and availability of carbonated soft drinks are also driving market growth in Asia Pacific. The expansion of modern retail channels, including supermarkets, convenience stores, and online platforms, makes these beverages easily available to consumers across urban and rural areas. Additionally, vending machines and beverage dispensers in public spaces enhance the visibility and distribution of carbonated soft drinks.
Asia Pacific Carbonated Soft Drinks Market Revenue and Forecast to 2031 (US$ Million)
Asia Pacific Carbonated Soft Drinks Market Segmentation
The Asia Pacific carbonated soft drinks market is categorized into flavor type, category, packaging type, end user, and country.
Based on flavor type, the Asia Pacific carbonated soft drinks market is segmented into cola, orange, lemonade, ginger, and others. The cola segment held the largest Asia Pacific carbonated soft drinks market share in 2023.
In terms of category, the Asia Pacific carbonated soft drinks market is bifurcated into sugar-free and conventional. The conventional segment held a larger Asia Pacific carbonated soft drinks market share in 2023.
By packaging type, the Asia Pacific carbonated soft drinks market is bifurcated into bottles and cans. The bottles segment held a larger Asia Pacific carbonated soft drinks market share in 2023.
Based on end user, the Asia Pacific carbonated soft drinks market is categorized into on-trade and off-trade. The on-trade segment held a larger Asia Pacific carbonated soft drinks market share in 2023.
Based on country, the Asia Pacific carbonated soft drinks market is categorized into Australia, China, Japan, India, South Korea, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated the Asia Pacific carbonated soft drinks market share in 2023.
The Coca-Cola Co, PepsiCo Inc, Red Bull, Fevertree Drinks Plc, Monster Beverage Corp, Britvic Plc, Keurig Dr Pepper Inc, Asahi Group Holdings Ltd, and Refresco Group are some of the leading companies operating in the Asia Pacific carbonated soft drinks market.