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市場調查報告書
商品編碼
1715223
2031年北美碳酸軟性飲料市場預測—區域分析—依口味類型、類別、包裝類型和最終用戶North America Carbonated Soft Drinks Market Forecast to 2031 - Regional Analysis - by Flavor Type, Category, Packaging Type, and End User |
2023年北美碳酸軟性飲料市值為1035.9373億美元,預計到2031年將達到1592.2803億美元;預計 2023 年至 2031 年的複合年成長率為 5.5%。
千禧世代和 Z 世代族群碳酸軟性飲料消費量不斷成長,推動北美碳酸軟性飲料市場發展
根據世界經濟論壇統計,全球千禧世代人數達18億,佔全球人口的23%。這些年輕人不僅將碳酸軟性飲料視為一種提神飲料,也將其視為一種生活方式的選擇和社交方式。飲料公司提供各種口味和選擇,從經典蘇打水到創新口味的飲料,迎合千禧世代和 Z 世代的多樣化口味,這是推動碳酸軟性飲料需求的主要因素。此外,社群媒體的興起在推動碳酸軟性飲料在這些人群中的流行方面發揮了至關重要的作用。此外,品牌擴大利用 Instagram 和 TikTok 等社交媒體平台以創意和吸引力的方式展示其產品,有效地接觸並引起在這些平台上高度活躍的年輕消費者的共鳴。例如,2024 年 2 月,可口可樂公司推出了限量版飲料 Happy Tears Zero Sugar,僅透過 TikTok 新興的電子商務平台 TikTok Shop 購買。這種方法培養了一種連結感和社區感,推動了千禧世代和 Z 世代的參與度和忠誠度。與這些發布相關的創意和可分享的內容激發了對話並推動了口碑宣傳,進一步刺激了對碳酸軟性飲料的需求。
碳酸軟性飲料在超市、便利商店和自動販賣機中也隨處可見,這讓在快節奏的生活方式中注重便利的千禧世代和 Z 世代可以輕鬆買到它們。透過口味創新、社群媒體影響力、便利性和文化共鳴,這些碳酸飲料鞏固了其作為當今年輕一代生活中必需品的地位,推動市場邁向新的成長高度。
北美碳酸軟性飲料市場概況
北美是全球最大的市場之一,其中美國和加拿大的消費率最高。碳酸軟性飲料有多種形式,包括瓶裝、罐裝和汽水,方便消費者在旅途中輕鬆飲用。北美擁有許多標誌性品牌,如可口可樂公司、百事可樂、Keurig Dr Pepper、Refresco 和國家飲料公司,以及各種口味,可滿足不同消費者的喜好。此外,多種口味和品牌滿足了不同消費者的喜好,有助於持續需求。
碳酸軟性飲料通常是消費者負擔得起的享受或款待,提供清爽和愉快的飲料選擇,特別是在社交聚會或用餐期間。這種可負擔的因素使它們成為各個年齡層消費者(包括家庭、青少年和年輕人)的熱門選擇。此外,各大飲料公司積極的行銷和促銷策略有助於維持甚至增加碳酸軟性飲料的需求。
這些公司大力投資廣告活動、贊助和代言,以保持其品牌的領先地位並推動消費者參與。此外,北美戶外用餐的日益普及為碳酸軟性飲料市場帶來了巨大的機會。隨著該地區餐廳、咖啡館、快餐連鎖店和其他餐飲服務機構的不斷發展,對佐餐飲料的需求也不斷增加。根據美國餐飲協會預測,2024年美國餐飲業的銷售額將達到1兆美元。此外,52%的消費者(包括67%的千禧世代和63%的Z世代成年人)傾向於在餐廳訂外賣,並將其作為生活方式的重要組成部分,進一步表明餐廳對消費者生活的深遠影響。碳酸軟性飲料用途廣泛、口味多元、吸引力大,非常適合利用此趨勢。
北美碳酸軟性飲料市場收入及預測(2031年)(百萬美元)
北美碳酸軟性飲料市場細分
北美碳酸軟性飲料市場分為口味類型、類別、包裝類型、最終用戶和國家。
根據口味類型,北美碳酸軟性飲料市場分為可樂、柳橙汁、檸檬水、薑汁和其他。 2023 年,可樂佔據北美碳酸軟性飲料市場的最大佔有率。
從類別來看,北美碳酸軟性飲料市場分為無糖和傳統兩大類。 2023 年,傳統飲料將佔據北美碳酸軟性飲料市場的較大佔有率。
根據包裝類型,北美碳酸軟性飲料市場分為瓶裝和罐裝。 2023 年,瓶裝飲料佔據了北美碳酸軟性飲料市場的較大佔有率。
根據最終用戶,北美碳酸軟性飲料市場分為現場消費和非現場消費。 2023 年,即飲飲料佔了北美碳酸軟性飲料市場的較大佔有率。
根據國家,北美碳酸軟性飲料市場分為美國、加拿大和墨西哥。 2023 年,美國佔據北美碳酸軟性飲料市場的主導地位。
可口可樂公司、百事可樂公司、紅牛、Fevertree Drinks Plc、Monster Beverage Corp、Britvic Plc、Keurig Dr Pepper Inc、Refresco Group 和朝日集團控股有限公司是北美碳酸軟性飲料市場的一些領先公司。
The North America carbonated soft drinks market was valued at US$ 1,03,593.73 million in 2023 and is expected to reach US$ 1,59,228.03 million by 2031; it is estimated to register a CAGR of 5.5% from 2023 to 2031.
Rising Consumption of Carbonated Soft Drinks Among the Millennial and Gen Z Population Fuels North America Carbonated Soft Drinks Market
According to the World Economic Forum, there are 1.8 billion millennials around the world, equal to 23% of the global population. These younger demographics have embraced carbonated soft drinks not just as a refreshment but also as a lifestyle choice and a means of socializing. The variety of flavors and options, from classic sodas to innovative flavored variants, offered by beverage companies, catering to the diverse tastes of millennials and Gen Z, is a major factor driving demand for carbonated soft drinks. Moreover, the rise of social media has played a crucial role in fueling the popularity of carbonated soft drinks among these demographics. Further, brands increasingly leverage social media platforms such as Instagram and TikTok to showcase their products in creative and engaging ways, effectively reaching and resonating with younger consumers who are highly active on these platforms. For instance, in February 2024, The Coca-Cola Company launched Happy Tears Zero Sugar, a limited-edition beverage available solely through TikTok's emerging e-commerce platform, TikTok Shop. This approach fosters a sense of connection and community, driving engagement and loyalty among millennials and Gen Z. The creative and sharable content associated with these launches sparks conversations and drives word-of-mouth promotion, further fueling the demand for carbonated soft drinks.
Carbonated soft drinks are also readily available in supermarkets, convenience stores, and vending machines, making them easily accessible to millennials and Gen Z, who value convenience in their fast-paced lifestyles. Through a combination of flavor innovation, social media influence, convenience, and cultural resonance, these fizzy beverages have cemented their status as staples in the lives of today's younger generations, driving the market to new heights of growth.
North America Carbonated Soft Drinks Market Overview
North America is one of the largest markets globally, with the US and Canada leading in consumption rates. Carbonated soft drinks are readily available in various formats, including bottles, cans, and fountain drinks, making them easily accessible for consumers on the go. North America encompasses a wide range of iconic brands such as Coca-Cola Company, PepsiCo, Keurig Dr Pepper, Refresco, and National Beverage Corporation and flavors, catering to diverse consumer preferences. Additionally, the variety of flavors and brands appeals to diverse consumer preferences, contributing to sustained demand.
Carbonated soft drinks often serve as affordable indulgences or treats for consumers, providing a refreshing and enjoyable beverage option, particularly during social gatherings or meals. This affordability factor makes them popular choices among consumers of all demographics, including families, teenagers, and young adults. Furthermore, aggressive marketing and promotional strategies by major beverage companies help maintain and even increase demand for carbonated soft drinks.
These companies are heavily investing in advertising campaigns, sponsorships, and endorsements to keep their brands top-of-mind and drive consumer engagement. Furthermore, the growing popularity of outdoor dining in North America presents a significant opportunity for the carbonated soft drinks market. As the region experiences continuous growth in restaurants, cafes, fast-food chains, and other food service establishments, the demand for beverages to accompany meals is also on the rise. According to the National Restaurant Association, the US's food service industry is forecast to reach US$ 1 trillion in sales in 2024. Additionally, 52% of consumers-including 67% of millennials and 63% of Gen Z adults-prefer ordering takeout from a restaurant as an essential part of their lifestyle, further showing restaurants' profound impact on consumers' lives. Carbonated soft drinks, with their versatility, variety of flavors, and widespread appeal, are well-positioned to capitalize on this trend.
North America Carbonated Soft Drinks Market Revenue and Forecast to 2031 (US$ Million)
North America Carbonated Soft Drinks Market Segmentation
The North America carbonated soft drinks market is categorized into flavor type, category, packaging type, end user, and country.
Based on flavor type, the North America carbonated soft drinks market is segmented into cola, orange, lemonade, ginger, and others. The cola segment held the largest North America carbonated soft drinks market share in 2023.
In terms of category, the North America carbonated soft drinks market is bifurcated into sugar-free and conventional. The conventional segment held a larger North America carbonated soft drinks market share in 2023.
By packaging type, the North America carbonated soft drinks market is bifurcated into bottles and cans. The bottles segment held a larger North America carbonated soft drinks market share in 2023.
Based on end user, the North America carbonated soft drinks market is categorized into on-trade and off-trade. The on-trade segment held a larger North America carbonated soft drinks market share in 2023.
Based on country, the North America carbonated soft drinks market is categorized into the US, Canada, and Mexico. The US dominated the North America carbonated soft drinks market share in 2023.
The Coca-Cola Co, PepsiCo Inc, Red Bull, Fevertree Drinks Plc, Monster Beverage Corp, Britvic Plc, Keurig Dr Pepper Inc, Refresco Group, and Asahi Group Holdings Ltd are some of the leading companies operating in the North America carbonated soft drinks market.