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市場調查報告書
商品編碼
1941101

健康餅乾市場－全球產業規模、佔有率、趨勢、機會和預測：按類型、產品類型、分銷管道、地區和競爭格局分類，2021-2031年

Healthy Biscuits Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Product Type, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球健康餅乾市場預計將從 2025 年的 96.1 億美元成長到 2031 年的 146.3 億美元，複合年成長率為 7.26%。

這些產品是以穀物為基礎的烘焙點心，其特點是營養成分得到改善。具體而言，它們降低了糖分和飽和脂肪含量，並添加了蛋白質、膳食纖維和維生素，以滿足特定的膳食需求。市場成長的主要驅動力是肥胖和糖尿病等文明病的日益增多，這促使消費者尋求預防性的飲食解決方案。此外，消費者對食品生產透明度和潔淨標示成分的需求不斷成長，也推動了該行業向營養烘焙產品轉型。

市場概覽
預測期 2027-2031
市場規模：2025年 96.1億美元
市場規模：2031年 146.3億美元
複合年成長率：2026-2031年 7.26%
成長最快的細分市場 功能/消化器官系統
最大的市場 歐洲

然而，該產業面臨許多挑戰，功能性原料的高成本推高了零售價格，尤其是在景氣衰退時期，這可能會阻礙其大規模普及。製造商還面臨著一項複雜的任務：如何在不影響口味的前提下，重新配製零食以去除傳統脂肪和糖分。 SNAC International 發布的 2024 年報告指出，供應鏈成長蘊藏著巨大的機遇，39% 的消費者表示，如果更健康的零食更容易獲得，他們願意購買。

市場促進因素

消費者健康意識的不斷提升正在顯著改變全球健康餅乾市場。消費者更加關注營養標籤，並將預防性飲食放在首位。這一轉變已從小眾趨勢發展成為主流預期，迫使製造商更新產品線，採用更低糖、更少鹽、更乾淨的成分，以維持品牌忠誠度。整個產業正在調整生產策略以滿足這些嚴格的健康標準。 WK Kellogg公司於2025年11月發布的《永續商業報告》指出，約58%的銷售量符合公司內部的“營養食品標準”，凸顯了滿足現代健康需求的商業性必要性。

同時，消費者對強化型和功能性餅乾的需求不斷成長，推動了產品多樣化和增值產品的推出。消費者不再滿足於僅僅減少卡路里攝入，而是尋求富含纖維、蛋白質和古老穀物的零食，以增強飽腹感並支持積極的生活方式。製造商正透過擴大功能性產品線來響應這一需求。例如，Britannia Industries 在其於 2025 年 7 月發布的 2023-2024 年度報告中宣布推出 22 款新產品，包括小米餅乾和蛋白棒。同樣，Pladis 在 2025 年 10 月宣布其年收入已增至 32.3 億英鎊，並將財務成功歸功於「偏好與健康零食趨勢的結合」。

市場挑戰

限制市場成長的主要阻礙因素是功能性成分的高昂成本，這必然會推高零售價格。由於生產商用較昂貴的強化成分（例如蛋白質分離物、天然甜味劑和膳食纖維）取代低成本的傳統油脂和醣類，生產成本隨之上升。這些增加的成本最終轉嫁給了消費者，他們將更健康的餅乾視為高階產品，而不是日常必需品。這種價格差異對大眾市場滲透構成了重大障礙，尤其是在經濟不確定性對家庭預算帶來壓力的當下。

這種價格敏感度限制了市場擴張，因為它將那些注重健康但又無法負擔高價的消費者排除在外。 2024年食品工業協會（FMI）的數據顯示，91%的消費者因擔心通貨膨脹而調整了購買習慣，以尋求更實惠的價格。這一趨勢表明，消費者正在發生更廣泛的轉變，他們更傾向於選擇價格更低廉的傳統零食，而非價格更高的健康食品，這使得市場局限於小規模、消費能力更強的群體，並限制了行業成長所需的銷售量。

市場趨勢

隨著製造商實踐循環經濟原則以減少對環境的影響，轉向可生物分解和永續包裝已成為他們的首要任務。這一趨勢正推動他們摒棄一次性塑膠，轉而使用可再生紙質材料和單一材料結構，這些材料既能保持產品新鮮度，又能兼顧環保。各公司正投入大量研發資金，開發與市政回收系統相容的包裝，以滿足監管要求和消費者對永續品牌的偏好。例如，億滋國際在其於2025年4月發布的《2024年零食安全報告》中指出，該公司全球約96%的包裝目前都採用可回收設計。

同時，在飲食限制和道德消費概念的共同推動下，植物來源和純素餅乾正從利基市場走向主流市場。這一趨勢促使大眾零售通路的消費者尋找不含雞蛋和乳製品等動物性成分的烘焙點心，其動機不僅在於營養，更在於永續性和動物福利。各大品牌正利用高品質的天然替代品來保持產品的口感和質地，這表明植物來源產品完全可以與傳統產品相媲美。蓮花烘焙（Lotus Bakeries）在其2025年2月發布的2024年度報告中也印證了這一變化，並指出其旗下蓮花天然食品部門實現了兩位數的銷量成長，超過了整體市場水平。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球健康餅乾市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 按類型（功能性/促進消化、無麩質、低熱量、其他）
    • 依產品類型（小麥、燕麥、混合穀物、其他）
    • 按分銷管道（超級市場/大賣場、便利商店、線上、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美健康餅乾市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章 歐洲健康餅乾市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

8. 亞太地區健康餅乾市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

9. 中東與非洲健康餅乾市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲健康餅乾市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球健康餅乾市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Mondelez International, Inc.
  • Pladis
  • Britannia
  • Parle Products Pvt. Ltd.
  • IFFCO
  • Cosmic Nutracos Solutions Private Limited
  • UNIBIC Foods India Pvt. Ltd.
  • Anmol Industries Ltd.
  • ITC Limited
  • IKO

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 19381

The Global Healthy Biscuits Market is projected to expand from USD 9.61 Billion in 2025 to USD 14.63 Billion by 2031, reflecting a Compound Annual Growth Rate (CAGR) of 7.26%. These products are defined as grain-based baked snacks with improved nutritional profiles, often characterized by reduced sugar and saturated fat content, alongside fortifications like protein, fiber, or vitamins to meet specific dietary needs. Market growth is largely driven by the rising incidence of lifestyle-related health issues such as obesity and diabetes, which prompt consumers to seek preventative dietary solutions. Furthermore, increasing demand for transparency in food production and clean-label ingredients underpins the industry's shift toward nutrient-rich bakery options.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 9.61 Billion
Market Size 2031USD 14.63 Billion
CAGR 2026-20317.26%
Fastest Growing SegmentFunctional & Digestive
Largest MarketEurope

However, the sector faces significant hurdles due to the high cost of functional ingredients, leading to elevated retail prices that may hinder mass adoption, especially during economic downturns. Manufacturers are also tasked with the complex challenge of modifying formulations to eliminate traditional fats and sugars without sacrificing taste. A 2024 report by SNAC International highlights a notable opportunity for supply chain growth, revealing that 39% of consumers expressed a willingness to buy more health-conscious snack options if they were more readily available.

Market Driver

Rising consumer awareness regarding health and wellness is significantly transforming the Global Healthy Biscuits Market, with shoppers paying closer attention to nutritional labels and prioritizing preventative diets. This shift has moved from a niche trend to a mainstream expectation, forcing manufacturers to update their product lines with lower sugar, reduced sodium, and cleaner ingredients to maintain brand loyalty. The industry is adjusting production strategies to meet these strict wellness standards, as demonstrated by WK Kellogg Co. in its November 2025 'Sustainable Business Report,' which noted that about 58% of its sales volume met the company's internal 'Nourishing Foods Criteria,' highlighting the commercial necessity of aligning with modern health expectations.

Concurrently, the growing demand for fortified and functional biscuits is fueling product diversity and value expansion. Consumers are seeking snacks that offer more than just calorie reduction, looking for options enriched with fiber, protein, and ancient grains to support satiety and active lifestyles. Manufacturers are responding by broadening their functional offerings; for instance, Britannia Industries reported in its July 2025 'Annual Report 2023-24' the launch of 22 new products, including millet cookies and protein bars. Similarly, Pladis reported an annual revenue increase to £3.23 billion in October 2025, attributing this financial success to its ability to merge indulgence with healthier snacking trends.

Market Challenge

The primary constraint on market growth is the substantial cost associated with functional ingredients, which inevitably leads to higher retail prices. As producers replace low-cost traditional fats and sugars with expensive fortifications such as protein isolates, natural sweeteners, and fibers, production costs escalate. These increased expenses are passed on to the consumer, categorizing healthy biscuits as premium items rather than everyday staples. This price gap creates a significant barrier to mass market penetration, particularly when economic instability forces households to tighten their budgets.

This sensitivity to price limits market expansion by excluding cost-conscious consumers who value health but cannot afford the premium. Data from FMI - The Food Industry Association in 2024 indicates that 91% of shoppers concerned about inflation adjusted their purchasing habits to seek better value. This trend suggests a broad shift where consumers opt for cheaper conventional snacks over premium healthy alternatives, thereby confining the market to a smaller, more affluent demographic and restricting the volume sales needed for widespread industry growth.

Market Trends

The shift toward biodegradable and sustainable packaging is becoming a key focus as manufacturers adopt circular economy principles to reduce environmental impact. This trend involves moving away from single-use plastics in favor of recyclable paper-based materials and mono-material structures that maintain product freshness while being eco-friendly. Companies are investing heavily in research and development to create packaging compatible with municipal recycling systems, addressing both regulatory requirements and consumer preferences for sustainable brands. For example, Mondelez International reported in its April 2025 '2024 Snacking Made Right Report' that approximately 96% of its global packaging is now designed to be recyclable.

At the same time, plant-based and vegan biscuits are moving from niche markets to the mainstream, driven by a convergence of dietary restrictions and ethical consumption. This trend sees consumers in mass retail channels seeking baked goods free from animal-derived ingredients like eggs and dairy, motivated by sustainability and animal welfare rather than just nutrition. Brands are utilizing high-quality natural substitutes to preserve taste and texture, demonstrating that plant-based options can compete with traditional products. Lotus Bakeries supported this shift in its February 2025 'Annual Report 2024,' stating that its Lotus Natural Foods unit achieved double-digit volume growth, outpacing the broader market category.

Key Market Players

  • Mondelez International, Inc.
  • Pladis
  • Britannia
  • Parle Products Pvt. Ltd.
  • IFFCO
  • Cosmic Nutracos Solutions Private Limited
  • UNIBIC Foods India Pvt. Ltd.
  • Anmol Industries Ltd.
  • ITC Limited
  • IKO

Report Scope

In this report, the Global Healthy Biscuits Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Healthy Biscuits Market, By Type

  • Functional & Digestive
  • Gluten-free
  • Reduced Calorie
  • Others

Healthy Biscuits Market, By Product Type

  • Wheat
  • Oats
  • Multi Grain
  • Others

Healthy Biscuits Market, By Distribution Channel

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online
  • Others

Healthy Biscuits Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Healthy Biscuits Market.

Available Customizations:

Global Healthy Biscuits Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Healthy Biscuits Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Functional & Digestive, Gluten-free, Reduced Calorie, Others)
    • 5.2.2. By Product Type (Wheat, Oats, Multi Grain, Others)
    • 5.2.3. By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Healthy Biscuits Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Product Type
    • 6.2.3. By Distribution Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Healthy Biscuits Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Product Type
        • 6.3.1.2.3. By Distribution Channel
    • 6.3.2. Canada Healthy Biscuits Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Product Type
        • 6.3.2.2.3. By Distribution Channel
    • 6.3.3. Mexico Healthy Biscuits Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Product Type
        • 6.3.3.2.3. By Distribution Channel

7. Europe Healthy Biscuits Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Product Type
    • 7.2.3. By Distribution Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Healthy Biscuits Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Product Type
        • 7.3.1.2.3. By Distribution Channel
    • 7.3.2. France Healthy Biscuits Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Product Type
        • 7.3.2.2.3. By Distribution Channel
    • 7.3.3. United Kingdom Healthy Biscuits Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Product Type
        • 7.3.3.2.3. By Distribution Channel
    • 7.3.4. Italy Healthy Biscuits Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Product Type
        • 7.3.4.2.3. By Distribution Channel
    • 7.3.5. Spain Healthy Biscuits Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Product Type
        • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Healthy Biscuits Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Product Type
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Healthy Biscuits Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Product Type
        • 8.3.1.2.3. By Distribution Channel
    • 8.3.2. India Healthy Biscuits Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Product Type
        • 8.3.2.2.3. By Distribution Channel
    • 8.3.3. Japan Healthy Biscuits Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Product Type
        • 8.3.3.2.3. By Distribution Channel
    • 8.3.4. South Korea Healthy Biscuits Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Product Type
        • 8.3.4.2.3. By Distribution Channel
    • 8.3.5. Australia Healthy Biscuits Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Product Type
        • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Healthy Biscuits Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Product Type
    • 9.2.3. By Distribution Channel
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Healthy Biscuits Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Product Type
        • 9.3.1.2.3. By Distribution Channel
    • 9.3.2. UAE Healthy Biscuits Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Product Type
        • 9.3.2.2.3. By Distribution Channel
    • 9.3.3. South Africa Healthy Biscuits Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Product Type
        • 9.3.3.2.3. By Distribution Channel

10. South America Healthy Biscuits Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Product Type
    • 10.2.3. By Distribution Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Healthy Biscuits Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Product Type
        • 10.3.1.2.3. By Distribution Channel
    • 10.3.2. Colombia Healthy Biscuits Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Product Type
        • 10.3.2.2.3. By Distribution Channel
    • 10.3.3. Argentina Healthy Biscuits Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Product Type
        • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Healthy Biscuits Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Mondelez International, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Pladis
  • 15.3. Britannia
  • 15.4. Parle Products Pvt. Ltd.
  • 15.5. IFFCO
  • 15.6. Cosmic Nutracos Solutions Private Limited
  • 15.7. UNIBIC Foods India Pvt. Ltd.
  • 15.8. Anmol Industries Ltd.
  • 15.9. ITC Limited
  • 15.10. IKO

16. Strategic Recommendations

17. About Us & Disclaimer