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市場調查報告書
商品編碼
1755912
2032 年餅乾市場預測:按產品類型、成分、包裝類型、分銷管道和地區進行的全球分析Biscuits Market Forecasts to 2032 - Global Analysis By Product Type (Sweet Biscuits and Crackers & Savory Biscuits), Source, Packaging Type, Distribution Channel and By Geography |
根據 Stratistics MRC 的數據,全球餅乾市場預計在 2025 年達到 1,351 億美元,到 2032 年將達到 1,914 億美元,預測期內的複合年成長率為 5.1%。
餅乾是一種主要由麵粉、脂肪和膨鬆劑製成的烘焙點心。餅乾口味多樣,有甜的,也有鹹的,口感從鬆軟酥脆到酥脆耐嚼,應有盡有。餅乾通常作為零食或早餐食用,也可能添加糖、巧克力、水果或香辛料等添加劑。餅乾在世界各地廣受歡迎,方便食用,易於儲存,常與茶或咖啡一起享用,或作為輕食的一部分。
根據ReportLinker預測,到2026年,歐洲餅乾消費量將達到110億公斤,與前一年同期比較增0.2%,扭轉了2016年以來的停滯狀態。
健康功能性餅乾的需求不斷成長
注重健康的消費者越來越青睞具有功能性的產品,例如高纖維、強化蛋白質和低糖。糖尿病和肥胖症等文明病的日益流行,增加了對糖尿病友善和低血糖餅乾的需求,尤其是在亞太地區,該地區糖尿病患者超過1.4億。此外,製造商正在透過推出有機、強化和無糖產品來應對消費者不斷變化的偏好。此外,潔淨標示成分和營養配方的趨勢繼續推動所有細分市場的成長。
來自替代零食的激烈競爭
傳統餅乾製造商必須應對日益流行的健康零食替代品,例如蛋白棒、堅果和乾果,這些替代品對注重健康的消費者來說相當有吸引力。創新零食形式和手工產品的出現,給老牌餅乾品牌帶來了新的競爭壓力。此外,消費者對更新鮮、加工程度更低的食品的偏好也不斷變化,這也為包裝餅乾的銷售帶來了持續的挑戰。此外,各種零售通路都能買到優質和特色零食,也加劇了競爭格局。
無麩質和潔淨標示產品開發
不斷擴張的無麩質潔淨標示餅乾市場為尋求健康意識強的消費者群體的製造商提供了巨大的成長機會。隨著人們對麩質敏感性和乳糜瀉的認知不斷提高,一個渴望在不影響口味和口感的前提下尋找無麩質替代品的消費者群體應運而生。此外,強調天然成分和極簡加工的清潔標籤趨勢,也符合消費者對透明度和更健康選擇的需求。此外,製造商可以利用這一機會,開發使用替代麵粉、天然甜味劑和有機成分的創新配方,以滿足消費者日益成長的對成分錶清晰易懂的產品的偏好。
供應鏈中斷
疫情、地緣政治緊張局勢以及氣候相關干擾等全球事件可能嚴重影響小麥、糖和包裝材料等關鍵原料的供應。運輸瓶頸和物流挑戰可能會延遲產品交付,並增加製造商的營運成本。此外,供應鏈不穩定導致的大宗商品價格波動可能會擠壓利潤率,迫使製造商調整定價策略。
新冠疫情顯著推動了餅乾市場的發展,因為在封鎖和在家工作期間,消費者轉向了保存期限更長的簡便食品。此外,疫情加速了健康保健趨勢的興起,促使消費者養成了更健康的飲食習慣。此外,由於居家消費和囤貨行為的增加,餅乾製造商的銷售量超過了疫情前的水平。此外,疫情也加速了電商通路的成長,實現了直接面對消費者的銷售,並擴大了餅乾品牌的市場覆蓋範圍。
預計在預測期內,甜餅乾市場將成長至最大的佔有率。
預計甜餅乾細分市場將在預測期內佔據最大市場佔有率,這得益於其多元化的產品系列,包括普通餅乾、曲奇、夾心餅乾和巧克力。此外,消費者對偏好零食的偏好日益成長,以及領先企業在口味和規格上的不斷創新,進一步鞏固了該細分市場的主導地位。此外,各大公司正在積極擴展其甜餅乾產品組合,涵蓋高級產品、健康產品和獨特的口味組合,以滿足不斷變化的消費者偏好。
預計在預測期內,雜糧部分將以最高的複合年成長率成長。
預計在預測期內,雜糧食品領域將迎來最高成長率,這得益於消費者對日常營養攝取中全穀穀物和富含纖維成分的健康益處的認知不斷提高。注重健康的消費者正在積極尋求兼具口味和營養價值的產品,這推動了對富含優質纖維和必需營養素的雜糧配方的需求。此外,製造商正在利用這一趨勢,開發創新的雜糧產品,將種子、堅果和傳統穀物融入其中,以增強營養成分,尤其對糖尿病和消化器官系統健康問題消費者俱有吸引力。
預計亞太地區將在預測期內佔據最大的市場佔有率。該地區的零食文化根基深厚,口味偏好多樣,零售網路全部區域的主導地位得益於不斷成長的可支配收入、快速的都市化以及中國、印度等國日益壯大的中產階級人口。此外,本土品牌和頻繁的產品創新也為市場成長做出了巨大貢獻,製造商不斷推出區域風味和傳統食材,以滿足當地偏好,而便利性和易得性正是推動購買決策的關鍵因素。
由於都市化加快和中等收入群體的不斷壯大,預計亞太地區將在預測期內實現最高的複合年成長率。消費者對合理營養和均衡飲食的重視程度不斷提高,為領先企業在該地區拓展業務提供了許多機會。此外,為了迎合不斷變化的健康偏好,越來越多的企業推出了易消化餅乾和添加了穀物的創新無糖餅乾。此外,該地區零售店和電商平台的成長為餅乾製造商提供了新的分銷管道,而西方飲食習慣融入日常飲食也持續推動著對不同類型餅乾的需求。
According to Stratistics MRC, the Global Biscuits Market is accounted for $135.1 billion in 2025 and is expected to reach $191.4 billion by 2032 growing at a CAGR of 5.1% during the forecast period. Biscuits are baked food products made primarily from flour, fat, and a leavening agent. They can be sweet or savory and come in various textures, from soft and flaky to crisp and crunchy. Widely consumed as snacks or breakfast items, biscuits may include added ingredients like sugar, chocolate, fruits, or spices. Popular worldwide, they are convenient, shelf-stable, and often enjoyed with tea, coffee, or as part of light meals.
According to ReportLinker, European biscuit consumption is forecasted to hit 11 billion kilograms by 2026, marking a modest year-over-year growth of 0.2%, reversing a plateau since 2016.
Increasing demand for health-conscious and functional biscuits
Health-conscious consumers are increasingly seeking products with functional benefits, including high-fiber, protein-enriched, and low-sugar variants. The rising prevalence of lifestyle diseases such as diabetes and obesity has led to increased demand for diabetic-friendly and low-glycemic biscuits, particularly in regions like Asia-Pacific, where over 140 million people have diabetes. Additionally, manufacturers are responding by introducing organic, fortified, and sugar-free options to cater to this evolving consumer preference. Moreover, the trend toward clean-label ingredients and nutrient-dense formulations continues to propel market growth across all demographics.
Intense competition from alternative snacks
Traditional biscuit manufacturers must contend with the growing popularity of protein bars, nuts, dried fruits, and other healthy snack alternatives that appeal to health-conscious consumers. The emergence of innovative snack formats and artisanal products creates additional competitive pressure on established biscuit brands. Additionally, changing consumer preferences toward fresh, minimally processed foods pose ongoing challenges to packaged biscuit sales. Moreover, the increasing availability of premium and specialty snacks through various retail channels intensifies the competitive landscape.
Development of gluten-free and clean label products
The expanding market for gluten-free and clean-label biscuits presents substantial growth opportunities for manufacturers seeking to capture health-conscious consumer segments. Rising awareness of gluten sensitivity and celiac disease has created a dedicated consumer base seeking gluten-free alternatives without compromising taste or texture. Furthermore, the clean-label trend, emphasizing natural ingredients and minimal processing, aligns with consumer demands for transparency and healthier options. Additionally, manufacturers can leverage this opportunity by developing innovative formulations using alternative flours, natural sweeteners, and organic ingredients, addressing the growing consumer preference for products with clear, recognizable ingredient lists.
Supply chain disruptions
Global events, including pandemics, geopolitical tensions, and climate-related disruptions, can severely impact the supply of key ingredients such as wheat, sugar, and packaging materials. Transportation bottlenecks and logistics challenges can delay product delivery and increase operational costs for manufacturers. Additionally, fluctuating commodity prices due to supply chain instabilities can pressure profit margins and force manufacturers to adjust pricing strategies.
The COVID-19 pandemic significantly boosted the biscuits market as consumers shifted toward convenience foods with longer shelf lives during lockdowns and work-from-home arrangements. Furthermore, the outbreak accelerated health and wellness trends, leading to increased adoption of conscious eating habits among consumers. Additionally, biscuit manufacturers experienced higher sales than pre-pandemic levels due to increased home consumption and stockpiling behaviors. Moreover, the pandemic catalyzed the growth of e-commerce channels, enabling direct-to-consumer sales and expanding market reach for biscuit brands.
The sweet biscuits segment is expected to be the largest during the forecast period
The sweet biscuits segment is expected to account for the largest market share during the forecast period, driven by their diverse product portfolio, including plain biscuits, cookies, sandwich biscuits, and chocolate varieties. Furthermore, the segment's dominance is strengthened by increasing consumer preference for indulgent snacking options and continuous innovation in flavors and formats by major manufacturers. Additionally, companies are actively expanding their sweet biscuit portfolios with premium offerings, health-conscious variants, and unique flavor combinations to cater to evolving consumer preferences.
The multi-grain segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the multi-grain segment is predicted to witness the highest growth rate due to increasing consumer awareness about the health benefits of whole grains and fiber-rich ingredients in daily nutrition. Health-conscious consumers are actively seeking products that combine taste with nutritional value, driving demand for multi-grain formulations that offer superior fiber content and essential nutrients. Additionally, manufacturers are capitalizing on this trend by developing innovative multi-grain variants that incorporate seeds, nuts, and ancient grains to enhance nutritional profiles, particularly appealing to consumers managing diabetes and digestive health concerns.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, driven by strong snacking culture, diverse flavor preferences, and expanding retail networks across the region. The region's dominance is supported by rising disposable incomes, rapid urbanization, and the growing middle-class population in countries like China and India. Additionally, local brands and frequent product innovations contribute significantly to market growth, with manufacturers introducing region-specific flavors and traditional ingredients to cater to local tastes where convenience and accessibility drive purchasing decisions.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR through rapid urbanization and rising middle-class populations. Major corporations have numerous opportunities to expand in the region due to increasing consumer awareness of proper nutrition and emphasis on balanced diets. Additionally, businesses are increasingly offering digestible crackers and innovative sugar-free biscuits enhanced with cereals to meet evolving health preferences. Moreover, the growth of retail stores and e-commerce platforms in the region provides new distribution channels for biscuit producers, while the integration of Western eating habits into daily diets continues to drive demand for various biscuit types.
Key players in the market
Some of the key players in Biscuits Market include Mondelez International, Inc., Nestle S.A., Kellogg Company, PepsiCo, Inc., Britannia Industries Limited, Grupo Bimbo, S.A.B. de C.V., ITC Limited, General Mills, Inc., Parle Products Pvt. Ltd., Campbell Soup Company, Associated British Foods plc, Utz Brands, Inc., Intersnack Group GmbH & Co. KG, Lactalis Group, YIldIz Holding, Bisk Farm Corporation, and J.M. Smucker Company.
In March 2025, A significant regional venture for Nestle is being launched with the development of its Chocobakery treats being extended for release in Mexico, which remains the company's fourth largest global market, writes Neill Barston. According to the company, it has particularly prided itself in serving the region for around 95 years, with its latest series has already been well received in Brazil and other territories in Latin America, including its Choco Trio, a chocolate bar combining milk chocolate with crunchy biscuit pieces.
In June 2024, Mondelez International (Nasdaq: MDLZ) and Lotus Bakeries announced a strategic partnership to expand and grow the Lotus Biscoff(R) cookie brand in India, and to develop exciting new chocolate products combining the unique, caramelized, crunchy Biscoff(R) taste and texture with Mondelez's iconic Cadbury, Milka and other key chocolate brands in Europe, with the option to expand globally. This partnership provides new opportunities for both companies to accelerate their growth ambitions in the attractive cookie and chocolate categories, with potential options to expand into additional markets and/or adjacent segments.
In January 2024, ITC Sunfeast Farmlite, a range of wholesome biscuits from ITC Foods, has launched its new offering Sunfeast Farmlite Digestive Biscuit Family pack in 100% outer paper bag packaging. An industry first innovation in packaging, this move establishes the brand as a trendsetter in the biscuit category.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.