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市場調查報告書
商品編碼
2075035
餅乾和曲奇市場預測至2034年—按產品類型、原料類型、包裝類型、最終消費者、分銷管道和地區分類的全球分析Biscuits and Cookies Market Forecasts to 2034 - Global Analysis By Product Type, Ingredient Type, Packaging Type, End Consumer, Distribution Channel, and By Geography |
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根據 Stratistics MRC 的數據,預計到 2026 年,全球餅乾和餅乾市場規模將達到 1,195 億美元,並在預測期內以 5.2% 的複合年成長率成長,到 2034 年將達到 1,793 億美元。
餅乾和曲奇是烘焙零嘴零食,主要由麵粉、糖、油脂和膨鬆劑製成,口味豐富多樣,從甜味到鹹味,價格也各不相同。為了滿足不同消費者的偏好,該市場涵蓋了傳統餅乾、有機餅乾、無麩質餅乾、無糖餅乾和高纖維餅乾等產品。消費者對便捷便攜零食的需求不斷成長,新興國家可支配收入的增加,以及產品的持續創新,都在推動市場擴張。該行業提供軟包裝、硬包裝和散裝包裝解決方案,旨在為零售、餐飲服務和機構通路保持產品在整個保存期限內的新鮮度和酥脆度。
消費者對方便攜帶零食的需求日益成長。
這個因素是餅乾市場成長的主要驅動力,因為繁忙的都市生活促使人們對即食、保存期限長的零食的需求不斷成長。餅乾無需烹飪、冷藏或清洗,非常適合通勤、工作休息和旅行等隨時隨地享用。獨立包裝滿足了零食愛好者對份量控制的偏好。與保存期限短的新鮮烘焙產品不同,餅乾能夠長時間保持品質,從而減輕零售商和消費者的庫存管理壓力。隨著全球都市化的加速和工作時間的日益緊張,餅乾相對於其他零食類別的便利優勢將更加顯著,確保各個消費群體對餅乾的穩定需求,並在整個預測期內持續推動市場擴張。
健康意識的增強和消費者對潔淨標示的偏好
隨著消費者越來越關注成分錶和營養標籤,這項因素正顯著阻礙傳統餅乾市場的成長。傳統餅乾含有精製麵粉、添加糖、飽和脂肪和人工防腐劑,而這些成分往往是注重健康的消費者所避免的。自有品牌和品牌產品面臨著減少糖分、去除人工成分並增加功能性益處的壓力。然而,配方調整往往會影響口感、質地和保存期限,為產品開發帶來挑戰。蛋白棒、水果點心和堅果等替代點心的興起,正在改變消費者對傳統餅乾的消費習慣。隨著全球健康意識的增強,傳統產品正被「更健康」的替代品蠶食市場佔有率,迫使製造商在保護其核心品牌價值的同時,實現產品系列的多元化。
利用有機和功能性成分拓展產品線
這項因素為餅乾市場帶來了巨大的成長機遇,因為注重健康、價格較高的產品正吸引著眼光獨到的消費者。有機餅乾深受消費者的青睞,從而帶來了較高的利潤率。無麩質產品滿足了乳糜瀉和麩質敏感族群的需求,同時也吸引了那些將避免麩質視為健康習慣的消費者。添加益生元和全穀穀物的高纖維餅乾正日益被定位為有益於消化健康的食品。使用天然代糖(如甜菊糖和羅漢果)的無糖產品深受糖尿病患者和限制糖攝取人群的歡迎。隨著消費者為健康益處支付意願的提高以及配料技術的進步不斷改善口感,有機和功能性餅乾細分市場的成長速度超過了傳統品類,為創新型製造商創造了一個盈利的利基市場。
來自自有品牌和本土品牌的激烈競爭。
這一因素對品牌餅乾製造商構成重大威脅,因為零售商的自有品牌和本地生產商正透過激進的定價策略不斷搶佔市場佔有率。大型超級市場正在開發高階自有品牌餅乾,其品質與品牌產品不相上下,但價格卻低20-30%,以此吸引價格敏感型消費者。本地麵包店和區域品牌憑藉其品質優勢而備受認可,它們提供新鮮的手工產品,且分銷成本更低。電子商務平台使小規模生產商能夠繞過傳統的零售分銷壁壘,直接面對消費者銷售產品。在新興市場,數百家小規模競爭對手正在各個價格區間瓜分市場佔有率。品牌製造商的利潤率正面臨來自低價替代品和高階手工新興企業的雙重壓力,因此需要不斷創新並加大行銷投入,才能在保持市場地位的同時維持盈利。
新冠疫情導致消費者囤積保存期限長的“安慰食品”,包裝餅乾的需求量顯著成長。封鎖措施增加了人們在家吃零食的機會,在經濟不確定性的情況下,餅乾成為一種廣受歡迎且價格實惠的零食。零售額激增,而咖啡店和飯店等餐飲服務管道卻崩壞。由於餅乾依賴穩定的乾燥原料,供應鏈迅速調整。疫情過後,儘管餐飲服務業已全面復甦,但零食消費量仍維持在較高水準。這場危機加速了生鮮食品電商的普及,使那些擁有強大線上影響力的品牌受益匪淺。總體而言,餅乾作為一種價格實惠、不易腐爛的主食,展現出了強大的韌性,儘管銷售管道受到干擾,但市場仍實現了淨成長。
在預測期內,「傳統」細分市場預計將佔據最大佔有率。
在預測期內,傳統餅乾預計將佔據最大的市場佔有率。這主要得益於消費者根深蒂固的偏好、較低的價格區間以及覆蓋所有零售通路的廣泛分銷。傳統餅乾使用精製麵粉、糖、棕櫚油和人工香料等標準原料,其生產成本遠低於其他更專業的替代品。開發中國家的一般消費者更注重價格實惠,而非有機或無麩質等特性,因此傳統餅乾在全球銷售中佔超過75%。廣泛的通用原料供應鏈確保了大規模穩定的生產。奧利奧、Pearl和麥維他等全球領先品牌的大部分收入都來自傳統餅乾。隨著新興市場人口成長和收入提高,首次嘗試餅乾的人群數量激增,傳統餅乾仍然是消費者入門的理想選擇,預計在整個預測期內將繼續保持其市場主導地位。
在預測期內,軟包裝領域預計將實現最高的複合年成長率。
在預測期內,軟包裝領域預計將呈現最高的成長率,主要得益於材料利用率高、貨架空間利用率高以及可重複密封等優勢。採用複合薄膜或鋁箔的軟包裝比硬質包裝輕得多,從而降低了運輸成本和碳排放。可重複密封的拉鍊式立式袋開封後仍能保持產品新鮮,有效解決了消費者對硬質包裝餅乾容易變質的抱怨。透明窗口方便消費者查看產品外觀,印刷薄膜則能傳遞品牌訊息。軟包裝可根據零售貨架佈局進行調整,以最大限度地提高展示密度。材料用量的減少意味著包裝廢棄物的減少,這吸引了注重環保的消費者和零售商。隨著包裝技術的進步,密封強度和抗壓性能不斷提高,軟包裝在各個價位的餅乾產品中的應用正在加速,其成長速度遠超硬質包裝和散裝包裝。
在預測期內,亞太地區預計將佔據最大的市場佔有率,這得益於其龐大的人口基數、不斷壯大的中產階級以及根深蒂固的餅乾消費文化。印度、中國和印尼是全球最大的餅乾市場(按銷量計),餅乾已成為人們日常茶歇或咖啡時間不可或缺的一部分。 Pare、Britannia 和其他主要區域公司擁有覆蓋廣泛的分銷網路,甚至延伸至農村地區。與西方市場相比,亞太地區的人均消費量較低,這意味著市場仍有進一步成長的空間。可支配收入的增加使消費者能夠嘗試傳統和健康類別的高級產品。現代零售商的擴張也使得以往服務不足的地區更容易買到餅乾。每年有數億新消費者加入餅乾市場,預計亞太地區將在整個預測期內保持主導地位。
在預測期內,亞太地區預計將呈現最高的複合年成長率,這主要得益於持續的都市化進程、年輕人零食消費量的成長以及西式飲食習慣的普及。在越南、菲律賓和泰國,隨著現代零售商店的日益普及和國際品牌對本地生產的投資,餅乾市場正在迅速擴張。電子商務平台使餅乾品牌能夠觸及那些沒有實體店的小規模城市的消費者。針對當地偏好的創新產品,例如鹹味餅乾和使用當地香辛料的產品,正在提升該品類的吸引力。注重健康的餅乾,例如有助於消化的餅乾和高纖維產品,也越來越受到都市區商務人士的青睞。隨著東南亞和南亞經濟發展的加速,亞太地區正經歷全球餅乾市場最快的成長。
According to Stratistics MRC, the Global Biscuits and Cookies Market is accounted for $119.5 billion in 2026 and is expected to reach $179.3 billion by 2034 growing at a CAGR of 5.2% during the forecast period. Biscuits and cookies are baked snack products made primarily from flour, sugar, fats, and leavening agents, available in sweet and savory varieties across multiple price points. This market includes conventional, organic, gluten-free, sugar-free, and high-fiber products catering to diverse consumer preferences. Increasing demand for convenient, portable snack options, rising disposable incomes in emerging economies, and continuous product innovation drive market expansion. The industry serves retail, food service, and institutional channels with flexible, rigid, and bulk packaging solutions designed to maintain product freshness and crunchiness throughout shelf life.
Rising demand for convenient and portable snack options
This factor is significantly driving biscuits and cookies market growth as busy urban lifestyles increase consumption of ready-to-eat, shelf-stable snacks. Biscuits require no preparation, refrigeration, or utensils, making them ideal for on-the-go consumption during commutes, work breaks, and travel. Single-serve packaging formats cater to portion-controlled snacking preferences. Unlike fresh bakery products with short shelf lives, biscuits and cookies maintain quality for extended periods, reducing inventory management challenges for retailers and consumers. As urbanization accelerates globally and work schedules become more demanding, the convenience advantage of biscuits and cookies over other snack categories strengthens, ensuring consistent demand across all demographic segments and sustaining market expansion throughout the forecast period.
Growing health consciousness and clean-label preferences
This factor significantly restrains conventional biscuits and cookies market growth as consumers increasingly scrutinize ingredient lists and nutritional profiles. Traditional biscuits contain refined flour, added sugars, saturated fats, and artificial preservatives that health-conscious consumers avoid. Private label and branded products face pressure to reduce sugar, eliminate artificial ingredients, and add functional benefits. However, reformulation often compromises taste, texture, or shelf life, creating product development challenges. The rise of alternative snacks including protein bars, fruit-based snacks, and nuts diverts consumption away from traditional biscuits. As health trends intensify globally, conventional products lose share to better-for-you alternatives, forcing manufacturers to diversify portfolios while protecting core brand equity.
Expansion of organic and functional ingredient product lines
This factor presents substantial opportunities for biscuits and cookies market growth as premium-priced, health-positioned products attract discerning consumers. Organic biscuits appeal to shoppers avoiding synthetic pesticides and genetically modified ingredients, commanding premium margins. Gluten-free products address celiac and gluten-sensitive populations while attracting consumers perceiving gluten avoidance as healthful. High-fiber biscuits with added prebiotics or whole grains support digestive health positioning. Sugar-free products using natural alternatives including stevia and monk fruit appeal to diabetic consumers and sugar-reducing dieters. As consumer willingness to pay for health attributes increases and ingredient technologies improve taste profiles, organic and functional biscuit segments grow faster than conventional categories, creating profitable niches for innovative manufacturers.
Intense competition from private label and local brands
This factor poses a significant threat to branded biscuit manufacturers as retailer private labels and regional producers capture market share through aggressive pricing. Large supermarket chains develop premium private label biscuits matching branded quality at 20-30% lower prices, appealing to budget-conscious consumers. Local bakeries and regional brands offer fresh, artisanal products with perceived quality advantages and lower distribution costs. E-commerce platforms enable direct-to-consumer sales by small producers, bypassing traditional retail distribution barriers. In emerging markets, hundreds of small competitors fragment market share across price points. Branded manufacturers face margin pressure from both discount alternatives and premium artisanal challengers, requiring continuous innovation and marketing investment to maintain market position while protecting profitability.
The COVID-19 pandemic created strong demand growth for packaged biscuits and cookies as consumers stocked pantries with shelf-stable comfort foods. Lockdowns increased at-home snacking occasions, with biscuits serving as affordable treats during economic uncertainty. Retail sales surged while food service channels serving coffee shops and hotels collapsed. Supply chains adapted quickly as biscuits rely on stable dry ingredients. Post-pandemic, elevated snacking levels have partially sustained, though food service recovery is complete. The crisis accelerated e-commerce adoption for grocery, benefiting brands with strong online presence. Overall, biscuits proved resilient as affordable, non-perishable staples, with the market experiencing net positive growth despite channel disruptions.
The Conventional segment is expected to be the largest during the forecast period
The Conventional segment is expected to account for the largest market share during the forecast period, driven by established consumer preferences, lower price points, and widespread distribution across all retail channels. Conventional biscuits and cookies use standard ingredients including refined wheat flour, sugar, palm oil, and artificial flavors at production costs significantly below specialty alternatives. Mass-market consumers in developing countries prioritize affordability over organic or gluten-free attributes, with conventional products representing over 75% of volume sales globally. Extensive supply chains for commodity ingredients ensure reliable production at scale. Major global brands including Oreo, Parle, and McVitie's derive most revenue from conventional products. As population and income growth in emerging markets drive first-time biscuit consumption, conventional products remain accessible entry points, securing dominant market position throughout the forecast period.
The Flexible Packaging segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the Flexible Packaging segment is predicted to witness the highest growth rate, fueled by advantages in material efficiency, shelf space optimization, and reclosability features. Flexible packaging using laminated films or foils weighs significantly less than rigid containers, reducing transportation costs and carbon footprints. Stand-up pouches with resealable zippers maintain product freshness after opening, addressing consumer complaints about stale biscuits in rigid packaging. Transparent windows showcase product appearance while printed films deliver brand messaging. Flexible packs conform to retail shelf configurations, maximizing facing density. Lower material usage reduces packaging waste, appealing to environmentally conscious consumers and retailers. As packaging technology improves seal integrity and crush resistance, flexible packaging adoption accelerates across all biscuit price points, delivering superior growth compared to rigid and bulk alternatives.
During the forecast period, the Asia-Pacific region is expected to hold the largest market share, supported by massive population, growing middle class, and established biscuit consumption culture. India, China, and Indonesia represent the world's largest biscuit markets by volume, with daily consumption integrated into tea and coffee break rituals. Parle, Britannia, and other regional giants maintain extensive distribution networks reaching rural villages. Low per-capita consumption relative to Western markets indicates continued growth runway. Rising disposable incomes enable premium product trial within conventional and better-for-you categories. Modern retail expansion increases biscuit availability across previously underserved areas. With hundreds of millions of new consumers entering the biscuit-buying population annually, Asia-Pacific maintains leadership throughout the forecast period.
Over the forecast period, the Asia-Pacific region is anticipated to exhibit the highest CAGR, driven by continued urbanization, rising snack consumption among younger demographics, and increasing Western-style eating habits. Vietnam, Philippines, and Thailand are experiencing rapid biscuit market expansion as modern retail proliferates and international brands invest in local production. E-commerce platforms enable biscuit brands to reach consumers in smaller cities without physical store presence. Product innovation addressing local taste preferences, such as savory biscuits and regional spice profiles, expands category appeal. Health-conscious variants including digestive biscuits and high-fiber products gain traction among urban professionals. With accelerating economic development across Southeast Asia and South Asia, Asia-Pacific delivers the fastest biscuits and cookies market growth globally.
Key players in the market
Some of the key players in Biscuits and Cookies Market include Mondelez International, Inc., Nestle S.A., Britannia Industries Limited, Parle Products Private Limited, ITC Limited, Campbell Soup Company, PepsiCo, Inc., Lotus Bakeries NV, Grupo Bimbo, S.A.B. de C.V., pladis Foods Limited, Kellogg Company, Bahlsen GmbH & Co. KG, Yildiz Holding A.S., Walkers Shortbread Ltd., Burton's Biscuit Company, Arnott's Group, United Biscuits Holdings Limited, and Mayora Indah Tbk.
In June 2026, Mondelez officially launched the Oreo Gluten-Free Original cookie in the Australian market. The expansion targets the nearly 37% of Australian shoppers who purchase gluten-free products, featuring a 95g pack size available across major retailers like Woolworths and Coles.
In May 2026, pladis announced a high-profile "brand mashup" by launching a limited-edition collaboration between its iconic McVitie's Digestives and Jaffa Cakes, blending the texture of a digestive biscuit with the orange and chocolate profile of Jaffa Cakes.
In May 2026, Britannia launched the #EatHappens campaign for its revamped Good Day Chunkies range. The campaign features animated cookies as "quirky characters" to emphasize the irresistible nature of the Divine Chocochip and Tropical Coconut variants.
In January 2026, Pepperidge Farm launched four new cookie products in the U.S. Three additions were made to the Chessmen buttery cookie line: Salted Caramel, Cinnamon Sugar, and an exclusive Walmart-only Brown Butter Pecan.
Note: Tables for North America, Europe, APAC, South America, and Rest of the World (RoW) Regions are also represented in the same manner as above.