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市場調查報告書
商品編碼
1938417

電熱毯市場 - 全球產業規模、佔有率、趨勢、機會及預測（按類型、尺寸、最終用途、分銷管道、地區和競爭格局分類，2021-2031年）

Electric Blanket Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Size, By End Use, By Distribution Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球電熱毯市場預計將從 2025 年的 10.1 億美元成長到 2031 年的 15.2 億美元，年複合成長率為 7.05%。

這些內置加熱元件的紡織床上用品，用於睡前預熱床鋪，並在睡眠過程中保持溫暖。節能供暖需求的不斷成長推動了其市場成長。為了應對不斷上漲的能源帳單，家庭開始採用區域供暖，而老齡化人口也日益尋求緩解行動不便和循環系統問題的治療方案。中國家用電器產業協會的報告顯示，到2024年，家用電器產業的累計出口額將達到1,124.2億美元，凸顯了小家電產業的復甦動能。

市場概覽
預測期 2027-2031
市場規模：2025年 10.1億美元
市場規模：2031年 15.2億美元
複合年成長率：2026-2031年 7.05%
成長最快的細分市場 飯店
最大的市場 北美洲

儘管呈上升趨勢，但該行業仍面臨著與產品安全和嚴格的監管標準相關的重大挑戰。過熱和電氣火災的風險是消費者的主要擔憂，需要進行廣泛的測試才能符合國際安全標準。這些嚴格的要求會增加生產成本並設置認證障礙，從而延緩新產品上市並阻礙市場擴張。

市場促進因素

能源價格上漲和消費者轉向更經濟實惠的局部供暖方式是推動市場發展的關鍵因素，他們正在尋找比中央暖氣供應更經濟的替代方案。隨著家庭採用「區域供暖」策略（即只為特定區域而非整個空間供暖）來降低能源費用，電熱毯被視為經濟實惠的選擇。 2024年11月，《每日記錄報》重點報導了電熱毯的價值，指出一款典型的電熱毯每小時運作成本僅為1便士。這促使零售商加強推廣節能產品，以期冬季搶得市佔率。

嚴寒的冬季天氣和季節性需求高峰也會影響市場動態，因此需要強大的全球供應鏈來應對集中銷售期。中國等製造基地必須在寒冬來臨前迅速擴大產能，以滿足國際需求。根據中國海關總署報告顯示，2024年1月至7月，中國出口電熱毯1,091萬條。主要企業正積極掌握這些季節性需求高峰，紐威品牌家用及商用解決方案部門在2025年2月宣布2024年第四季淨銷售額達12億美元，這充分體現了冬季的商業性重要性。

市場挑戰

由於嚴格的產品安全法規和固有的電氣安全風險，市場面臨許多障礙。製造商被迫投入大量資金進行測試和認證，以滿足國際標準，防止過熱和電路故障。這種合規負擔增加了生產成本，延長了研發週期，提高了市場進入門檻，限制了競爭，減緩了市場擴張。

此外，安全隱患正嚴重削弱消費者信心，而消費者信心是市場成長的關鍵。與發熱紡織品相關的事故提高了公眾的警覺性，並促使監管力道加大。根據國際電氣安全基金會（ESFI）統計，2024年，電熱墊和電熱毯每年造成約500起火災。這些數據迫使製造商優先考慮合規性而非激進擴張，而安全相關的成本和消費者的謹慎態度也抑制了電熱墊和電熱毯的廣泛應用，從而限制了其潛在市場規模。

市場趨勢

雙區和個人化加熱技術的應用正在改變市場格局，透過單獨調節睡眠微氣候，滿足伴侶不同的溫度偏好。這些系統允許獨立控制床的兩側，並且通常整合生物識別功能以實現自動調節，從而使製造商能夠維持高階定價。 2025年3月，Sleep Number宣布2024會計年度的毛利率達到59.6%，並將成功歸功於其以具備獨立加熱功能的高級智慧寢具為核心的產品組合。

同時，電磁場強度降低和安全性提升正成為一種趨勢，例如採用奈米碳管加熱元件取代傳統的高壓電線。這些低壓材料最大限度地減少了電磁輻射和火災風險，解決了消費者長期以來對安全性的擔憂。這些創新技術的市場吸引力顯而易見。 2024年12月，Naturality Digital公司報告稱，其Jartoo毯子的Kickstarter眾宣傳活動已從2000多名支持者那裡籌集了超過49.2萬美元，這表明市場對更安全、更先進的舒適解決方案有著強勁的需求。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球電熱毯市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 按類型（上蓋類型、下蓋類型）
    • 依尺寸（單人床、雙人床、加大雙人床）
    • 按用途（住宅、醫院、飯店）
    • 依分銷管道（專賣店、超級市場/大賣場、線上、其他（其他零售商、批發商/分銷商））
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章 北美電熱毯市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲電熱毯市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章 亞太地區電熱毯市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東與非洲電熱毯市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲電熱毯市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球電熱毯市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Shanghai Shenda Co. Ltd.
  • Morphy Richards Ltd.
  • Snugnights UK LLP
  • Beurer GmbH
  • Shanghai Caiyang Plastic Products Co.,Ltd
  • John Cotton Group Ltd
  • Shijiazhuang Mengjie Industry Co. Ltd.
  • Silentnight Group Ltd.

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 14778

The Global Electric Blanket Market is projected to expand from USD 1.01 Billion in 2025 to USD 1.52 Billion by 2031, reflecting a CAGR of 7.05%. These textile bedding items, fitted with internal heating components, are used to pre-warm beds or maintain warmth while sleeping. Growth is fueled by the need for energy-efficient heating, as households utilize zone heating to offset rising energy bills, alongside an aging demographic seeking therapeutic relief for mobility and circulation issues. Highlighting the recovery in small appliances, the China Household Electrical Appliances Association reported a cumulative export value of USD 112.42 billion for the home appliance sector in 2024.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 1.01 Billion
Market Size 2031USD 1.52 Billion
CAGR 2026-20317.05%
Fastest Growing SegmentHotels
Largest MarketNorth America

Despite this upward trajectory, the industry encounters significant obstacles related to product safety and stringent regulatory standards. The potential for overheating and electrical fires is a major consumer worry, necessitating extensive testing to meet international safety protocols. These rigorous requirements elevate production costs and create certification hurdles, which can delay new product introductions and hinder broader market growth.

Market Driver

Rising energy prices and a transition toward cost-effective spot heating serve as primary market accelerators, with consumers seeking budget-friendly alternatives to central heating. By employing "zone heating" tactics to warm individuals rather than entire spaces, households aim to reduce utility expenses, positioning electric blankets as a financially prudent choice. In November 2024, the Daily Record highlighted this value, noting that common models could cost as little as 1p per hour to run, prompting retailers to emphasize energy efficiency to capture winter market share.

Severe winter weather and seasonal demand surges also shape market dynamics, requiring robust global supply chains to handle concentrated sales periods. Production hubs like China must rapidly scale output to meet international needs before cold spells; the General Administration of Customs China reported exports of 10.91 million electric blankets between January and July 2024. Major companies rely on these seasonal peaks for revenue, as evidenced by Newell Brands' Home & Commercial Solutions segment, which reported USD 1.2 billion in net sales for Q4 2024 in February 2025, underscoring the commercial significance of the winter season.

Market Challenge

The market faces substantial hurdles due to stringent product safety mandates and the inherent risk of electrical hazards. To comply with rigorous international standards aimed at preventing overheating and circuit failures, manufacturers must invest heavily in testing and certification. This compliance burden escalates production costs and lengthens development cycles, creating high barriers to entry that limit competition and slow the pace of market expansion.

Additionally, safety apprehensions significantly undermine consumer confidence, a key factor for market growth. Incidents involving heating textiles increase public caution and trigger tighter regulations; the Electrical Safety Foundation International noted that heating pads and electric blankets were responsible for roughly 500 fires annually in 2024. Such statistics compel manufacturers to prioritize compliance over aggressive expansion, ultimately constraining broader adoption and limiting potential market volume due to safety-related costs and consumer wariness.

Market Trends

The adoption of dual-zone and personalized heating technologies is transforming the market, catering to partners with distinct thermal preferences through tailored sleep microclimates. These systems allow independent control for each side of the bed, often incorporating biometrics for automatic adjustments, allowing manufacturers to maintain premium pricing. In March 2025, Sleep Number Corporation reported a fiscal year 2024 gross margin of 59.6 percent, attributing this success to a product mix emphasizing advanced smart bedding with individualized heating features.

Concurrently, there is a shift toward low-EMF and enhanced safety features, marked by the use of carbon nanotube heating elements instead of traditional high-voltage wiring. These low-voltage materials minimize electromagnetic radiation and fire hazards, addressing long-standing consumer safety concerns. The market appeal of these innovations is evident; Naturality Digital reported in December 2024 that the Jartoo Blanket Kickstarter campaign raised over USD 492,000 from more than 2,000 backers, signalling strong demand for safer, next-generation comfort solutions.

Key Market Players

  • Shanghai Shenda Co. Ltd.
  • Morphy Richards Ltd.
  • Snugnights UK LLP
  • Beurer GmbH
  • Shanghai Caiyang Plastic Products Co.,Ltd
  • John Cotton Group Ltd
  • Shijiazhuang Mengjie Industry Co. Ltd.
  • Silentnight Group Ltd.

Report Scope

In this report, the Global Electric Blanket Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Electric Blanket Market, By Type

  • Over Blanket
  • Under Blanket

Electric Blanket Market, By Size

  • Single Size
  • Double Size
  • King Size

Electric Blanket Market, By End Use

  • Residential
  • Hospitals
  • Hotels

Electric Blanket Market, By Distribution Channel

  • Specialty Stores
  • Supermarkets/Hypermarkets
  • Online
  • Others (Other Retail Stores, Distributors/Dealers)

Electric Blanket Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Electric Blanket Market.

Available Customizations:

Global Electric Blanket Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Electric Blanket Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Over Blanket, Under Blanket)
    • 5.2.2. By Size (Single Size, Double Size, King Size)
    • 5.2.3. By End Use (Residential, Hospitals, Hotels)
    • 5.2.4. By Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online, Others (Other Retail Stores, Distributors/Dealers))
    • 5.2.5. By Region
    • 5.2.6. By Company (2025)
  • 5.3. Market Map

6. North America Electric Blanket Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Size
    • 6.2.3. By End Use
    • 6.2.4. By Distribution Channel
    • 6.2.5. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Electric Blanket Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Size
        • 6.3.1.2.3. By End Use
        • 6.3.1.2.4. By Distribution Channel
    • 6.3.2. Canada Electric Blanket Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Size
        • 6.3.2.2.3. By End Use
        • 6.3.2.2.4. By Distribution Channel
    • 6.3.3. Mexico Electric Blanket Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Size
        • 6.3.3.2.3. By End Use
        • 6.3.3.2.4. By Distribution Channel

7. Europe Electric Blanket Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Size
    • 7.2.3. By End Use
    • 7.2.4. By Distribution Channel
    • 7.2.5. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Electric Blanket Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Size
        • 7.3.1.2.3. By End Use
        • 7.3.1.2.4. By Distribution Channel
    • 7.3.2. France Electric Blanket Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Size
        • 7.3.2.2.3. By End Use
        • 7.3.2.2.4. By Distribution Channel
    • 7.3.3. United Kingdom Electric Blanket Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Size
        • 7.3.3.2.3. By End Use
        • 7.3.3.2.4. By Distribution Channel
    • 7.3.4. Italy Electric Blanket Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Size
        • 7.3.4.2.3. By End Use
        • 7.3.4.2.4. By Distribution Channel
    • 7.3.5. Spain Electric Blanket Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Size
        • 7.3.5.2.3. By End Use
        • 7.3.5.2.4. By Distribution Channel

8. Asia Pacific Electric Blanket Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Size
    • 8.2.3. By End Use
    • 8.2.4. By Distribution Channel
    • 8.2.5. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Electric Blanket Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Size
        • 8.3.1.2.3. By End Use
        • 8.3.1.2.4. By Distribution Channel
    • 8.3.2. India Electric Blanket Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Size
        • 8.3.2.2.3. By End Use
        • 8.3.2.2.4. By Distribution Channel
    • 8.3.3. Japan Electric Blanket Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Size
        • 8.3.3.2.3. By End Use
        • 8.3.3.2.4. By Distribution Channel
    • 8.3.4. South Korea Electric Blanket Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Size
        • 8.3.4.2.3. By End Use
        • 8.3.4.2.4. By Distribution Channel
    • 8.3.5. Australia Electric Blanket Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Size
        • 8.3.5.2.3. By End Use
        • 8.3.5.2.4. By Distribution Channel

9. Middle East & Africa Electric Blanket Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Size
    • 9.2.3. By End Use
    • 9.2.4. By Distribution Channel
    • 9.2.5. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Electric Blanket Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Size
        • 9.3.1.2.3. By End Use
        • 9.3.1.2.4. By Distribution Channel
    • 9.3.2. UAE Electric Blanket Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Size
        • 9.3.2.2.3. By End Use
        • 9.3.2.2.4. By Distribution Channel
    • 9.3.3. South Africa Electric Blanket Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Size
        • 9.3.3.2.3. By End Use
        • 9.3.3.2.4. By Distribution Channel

10. South America Electric Blanket Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Size
    • 10.2.3. By End Use
    • 10.2.4. By Distribution Channel
    • 10.2.5. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Electric Blanket Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Size
        • 10.3.1.2.3. By End Use
        • 10.3.1.2.4. By Distribution Channel
    • 10.3.2. Colombia Electric Blanket Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Size
        • 10.3.2.2.3. By End Use
        • 10.3.2.2.4. By Distribution Channel
    • 10.3.3. Argentina Electric Blanket Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Size
        • 10.3.3.2.3. By End Use
        • 10.3.3.2.4. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Electric Blanket Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Shanghai Shenda Co. Ltd.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Morphy Richards Ltd.
  • 15.3. Snugnights UK LLP
  • 15.4. Beurer GmbH
  • 15.5. Shanghai Caiyang Plastic Products Co.,Ltd
  • 15.6. John Cotton Group Ltd
  • 15.7. Shijiazhuang Mengjie Industry Co. Ltd.
  • 15.8. Silentnight Group Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer