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市場調查報告書
商品編碼
1934216

認證和品牌保護市場 - 全球產業規模、佔有率、趨勢、機會及預測（按組件、技術、應用、地區和競爭格局分類，2021-2031年）

Authentication and Brand Protection Market - Global Industry Size, Share, Trends, Opportunity, and Forecast Segmented By Component, By Technology, By Application, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球認證和品牌保護市場預計將從 2025 年的 25.7 億美元成長到 2031 年的 44.1 億美元，複合年成長率為 9.42%。

該市場涵蓋一系列旨在檢驗產品真偽、保護智慧財產權以及維護供應鏈完整性，使其免受轉售和假冒威脅的技術和策略解決方案。推動這一成長的關鍵因素包括：電子商務管道的快速普及增加了數位詐騙的風險；政府對產品可追溯性的監管日益嚴格；以及全球供應鏈網路的複雜性不斷增加。美國零售聯合會 (NRF) 也注意到了這種緊迫性，其在 2025 年的一項調查中指出，55% 的零售業受訪者表示，他們遭遇的數位和電子商務詐騙有所增加，而這些詐欺行為被認為與有組織犯罪集團有關。

市場概覽
預測期 2027-2031
市場規模：2025年 25.7億美元
市場規模：2031年 44.1億美元
複合年成長率：2026-2031年 9.42%
成長最快的細分市場 隱藏式
最大的市場 北美洲

儘管存在這些強勁的促進因素，但市場仍面臨與實施全面保護系統相關的高成本和技術複雜性等重大障礙。在分散的國際供應鏈中整合先進的認證措施需要大量的專業知識和投資，這往往是中小企業難以克服的障礙。這種資金限制，加上在不同相關人員之間建立互通標準的挑戰，持續阻礙著全面品牌保護解決方案的廣泛應用。

市場促進因素

仿冒品和盜版商品的國際貿易日益猖獗，是推動實體和數位檢驗技術廣泛應用的主要因素。隨著非法製造商不斷改進其複製複雜產品設計的技術，合法企業被迫實施多層認證機制，例如加密QR碼和全像標籤，以區分其產品與正品。非法貿易的激增威脅著重要的收入來源，迫使該行業優先考慮資產保護和防止經濟損失。根據歐盟智慧財產局 (EUIPO) 於 2024 年 1 月發布的關於仿冒品經濟影響的報告，僅服飾每年就因仿冒品氾濫而損失約 120 億歐元的收入，這促使製造商加快實施可見和不可見的安全措施。

此外，電子商務和線上市場的快速發展使得制定數位品牌保護策略以打擊虛擬環境中的複雜詐欺行為變得至關重要。數位平台提供的匿名性使得不法分子能夠冒充知名品牌並分銷不合規產品，這即時催生了對能夠大規模檢測和打擊侵權行為的人工智慧監控系統的需求。根據Google於2024年3月發布的《2023年廣告安全報告》，該公司已封鎖或移除了55億條違反政策的廣告，其中包括與仿冒品相關的廣告。應對這一數位風險需要線上和線下供應鏈監控的協同合作。鑑於美國聯邦貿易委員會報告稱，2024年消費者因詐騙損失超過100億美元，強大的身份驗證工具對於恢復消費者信任的重要性尤為突出。

市場挑戰

實施全面保護系統的高成本和技術複雜性，對全球認證和品牌保護市場的擴張構成了重大障礙。採用這些先進解決方案通常需要對現有供應鏈基礎設施進行徹底改造，以支援專用追蹤技術並確保互通性。對於許多組織，尤其是中小企業而言，硬體、軟體整合和熟練人員所需的資本支出在經濟上難以承受。因此，這種經濟壁壘實際上將市場進入限制在資金雄厚的大型跨國公司，導致很大一部分商業領域缺乏保護，並減緩了整個產業的收入成長。

資源分配的不平衡阻礙了​​防偽措施的普遍應用，並導致安全環境碎片化。隨著犯罪網路的演變，維持有效安全所需的資金投入不斷增加，進一步加劇了企業預算的壓力。近期數據顯示，防禦所需的資金投入日益成長，也印證了這一趨勢。美國零售聯合會（NRF）報告稱，到2024年，61%的零售商將增加對特定安全技術的投資，以應對日益成長的威脅。這項數據凸顯了相關人員面臨的沉重財務負擔，並證實儘管人們普遍認知到安全防護的必要性，但高昂的實施成本仍然是市場擴張的一大阻礙因素。

市場趨勢

數位產品護照（DPP）的引入，正從根本上改變著產品生命週期追蹤市場格局，尤其是在品牌為應對歐盟永續產品生態設計法規等嚴格法規結構做好準備之際。這一趨勢超越了基本的認證，能夠提供關於產品來源、所有權歷史和可維修性的詳細數據，從而助力循環經濟模式的實現。奢侈品和消費品等行業正積極利用基於區塊鏈的身份認證技術，透過提高透明度來確保合規性並增強消費者參與度。這在實體產品及其數位對應物之間建立了檢驗的聯繫。例如，Aura區塊鏈聯盟於2025年9月宣布，其平台上已註冊超過7,000萬件產品，以促進全生命週期追溯和數位身分認證舉措。

同時，隨著製造商尋求將品牌保護工作與企業環境、社會和管治(ESG) 目標一致，永續和環保安全材料的開發正在加速推進。為了減少安全標籤對環境的影響，業內相關人員正擴大從傳統的原生塑膠標籤和不可可再生黏合劑轉向可生物分解和可再生材料。這項轉變的驅動力在於，既要減少包裝廢棄物，也要保持強大的防篡改性能，並以對生態學負責的方式確保資產的持續保護。艾利丹尼森公司報告稱，到 2025 年 3 月，其材料集團採購的材料中有 62% 為回收材料或源自可再生資源，這反映了整個行業正朝著負責任的供應鏈投入方向發展。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章 全球認證與品牌保護市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 按組成部分（公開的、隱藏的、取證的、數位的）
    • 按技術分類（安全印刷/防篡改標籤、安全油墨/塗層、OVDS 和全像圖、唯一代碼、條碼、RFID、認證 IC 等）
    • 依應用領域（家用電子電器、汽車、醫療、化工、食品飲料、菸草等）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

6. 北美認證與品牌保護市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

7. 歐洲認證與品牌保護市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

8. 亞太地區認證與品牌保護市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

9. 中東和非洲認證及品牌保護市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美認證與品牌保護市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球認證與品牌保護市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Authentix Inc
  • SICPA Holding SA
  • Avery Dennison Corporation
  • Applied DNA Sciences Inc
  • TruTag Technologies Inc
  • De La Rue plc
  • 3M Company
  • Leonhard Kurz Stiftung & Co. KG
  • CCL Industries Inc
  • AlpVision SA

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 16148

The Global Authentication and Brand Protection Market is projected to expand from USD 2.57 Billion in 2025 to USD 4.41 Billion by 2031, reflecting a compound annual growth rate of 9.42%. This market encompasses a wide array of technological and strategic solutions aimed at verifying product legitimacy, securing intellectual property, and maintaining supply chain integrity against the threats of diversion and counterfeiting. Key factors propelling this growth include the rapid proliferation of e-commerce channels, which increase exposure to digital fraud, alongside stricter government mandates for product traceability and the rising intricacy of global supply networks. This urgency is highlighted by the National Retail Federation, which noted in 2025 that 55% of surveyed retailers experienced a rise in digital and e-commerce fraud attributed to organized crime groups.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 2.57 Billion
Market Size 2031USD 4.41 Billion
CAGR 2026-20319.42%
Fastest Growing SegmentCovert
Largest MarketNorth America

Despite these strong drivers, the market encounters significant obstacles related to the high costs and technical intricacies involved in deploying holistic protection systems. Integrating sophisticated authentication measures across fragmented international supply chains demands considerable expertise and investment, creating a barrier that is often insurmountable for small and medium-sized enterprises. This financial constraint, compounded by the challenge of establishing interoperable standards among various stakeholders, continues to hinder the widespread adoption of comprehensive brand protection solutions.

Market Driver

The rising global trade in counterfeit and pirated merchandise serves as the primary engine for the broad adoption of both physical and digital verification technologies. As illicit manufacturers become more proficient at replicating intricate product designs, legitimate companies are forced to incorporate multi-layered authentication mechanisms, such as cryptographic QR codes and holographic labels, to differentiate authentic items. This surge in illegal trade threatens critical revenue streams, compelling industries to prioritize asset protection to stop financial losses. According to the European Union Intellectual Property Office's January 2024 report on the economic impact of counterfeiting, the clothing sector alone suffered an estimated annual revenue loss of €12 billion due to the prevalence of fake goods, driving manufacturers to accelerate the deployment of overt and covert security measures.

Furthermore, the rapid growth of e-commerce and online marketplaces has made the development of digital brand protection strategies essential for combating sophisticated fraud within virtual environments. The anonymity afforded by digital platforms enables bad actors to impersonate established brands and distribute non-compliant goods, generating an immediate demand for AI-powered monitoring systems capable of detecting and enforcing infringements at scale. In its '2023 Ads Safety Report' released in March 2024, Google revealed it had blocked or removed 5.5 billion advertisements for policy violations, including those involving counterfeits. This digital risk necessitates synchronizing online surveillance with physical supply chain oversight, especially given that the Federal Trade Commission reported consumers lost over $10 billion to fraud in 2024, highlighting the critical need for robust identity verification tools to rebuild consumer trust.

Market Challenge

The substantial costs and technical complexities involved in deploying comprehensive protection systems present a significant barrier to the expansion of the Global Authentication and Brand Protection Market. Adopting these advanced solutions often requires a thorough transformation of existing supply chain infrastructures to support specialized tracking technologies and ensure interoperability. For many organizations, especially small and medium-sized enterprises, the required capital expenditure for hardware, software integration, and skilled personnel is financially unviable. Consequently, this economic hurdle effectively restricts market access to large multinational corporations with ample budgets, leaving a large portion of the commercial sector unprotected and dampening overall industry revenue growth.

This imbalance in resource allocation hinders the universal application of anti-counterfeiting measures, resulting in a fragmented security landscape. As criminal networks evolve, the financial threshold for maintaining effective security increases, placing further strain on corporate budgets. This trend is corroborated by recent data emphasizing the growing financial commitment needed for defense; the National Retail Federation reported in 2024 that 61% of retailers raised their investments in specific security technologies to counter rising threats. This statistic highlights the heavy financial burden on stakeholders, confirming that while the necessity for protection is widespread, the high cost of implementation remains a critical constraint on broader market development.

Market Trends

The adoption of Digital Product Passports (DPP) for lifecycle tracking is fundamentally transforming the market as brands prepare for strict regulatory frameworks such as the EU's Ecodesign for Sustainable Products Regulation. This movement extends beyond basic authentication to offer detailed data regarding product origin, ownership history, and repairability, thereby supporting circular economy models. Sectors such as luxury and consumer goods are aggressively leveraging blockchain-backed identities to ensure compliance and enhance consumer engagement through transparency, establishing a verifiable connection between physical items and their digital counterparts. For instance, the Aura Blockchain Consortium announced in September 2025 that it has registered over 70 million products on its platform to facilitate full lifecycle traceability and digital identity initiatives.

Simultaneously, the development of sustainable and eco-friendly security materials is accelerating as manufacturers strive to align brand protection efforts with corporate environmental, social, and governance (ESG) objectives. Industry participants are increasingly substituting traditional virgin plastic tags and non-recyclable adhesives with biodegradable options and materials sourced from renewables to lower the environmental impact of security labels. This transition is motivated by the need to reduce packaging waste while preserving strong anti-tamper capabilities, ensuring that asset protection remains ecologically responsible. Reflecting this shift, Avery Dennison reported in March 2025 that recycled or renewable source materials now account for 62% of the company's Materials Group purchases, signaling a broad industry move toward responsible supply chain inputs.

Key Market Players

  • Authentix Inc
  • SICPA Holding SA
  • Avery Dennison Corporation
  • Applied DNA Sciences Inc
  • TruTag Technologies Inc
  • De La Rue plc
  • 3M Company
  • Leonhard Kurz Stiftung & Co. KG
  • CCL Industries Inc
  • AlpVision SA

Report Scope

In this report, the Global Authentication and Brand Protection Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Authentication and Brand Protection Market, By Component

  • Overt
  • Covert
  • Forensic
  • Digital

Authentication and Brand Protection Market, By Technology

  • Security Printing & Tamper Proof Labels
  • Security Inks & Coatings
  • OVDS and Holograms
  • Unique Codes
  • Bar Codes
  • RFID
  • Authentication ICs
  • Others

Authentication and Brand Protection Market, By Application

  • Consumer Electronics
  • Automotive
  • Medical
  • Chemical
  • Food & Beverage
  • Tobacco
  • Others

Authentication and Brand Protection Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Authentication and Brand Protection Market.

Available Customizations:

Global Authentication and Brand Protection Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Authentication and Brand Protection Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Component (Overt, Covert, Forensic, Digital)
    • 5.2.2. By Technology (Security Printing & Tamper Proof Labels, Security Inks & Coatings, OVDS and Holograms, Unique Codes, Bar Codes, RFID, Authentication ICs, Others)
    • 5.2.3. By Application (Consumer Electronics, Automotive, Medical, Chemical, Food & Beverage, Tobacco, Others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Authentication and Brand Protection Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Component
    • 6.2.2. By Technology
    • 6.2.3. By Application
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Authentication and Brand Protection Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Component
        • 6.3.1.2.2. By Technology
        • 6.3.1.2.3. By Application
    • 6.3.2. Canada Authentication and Brand Protection Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Component
        • 6.3.2.2.2. By Technology
        • 6.3.2.2.3. By Application
    • 6.3.3. Mexico Authentication and Brand Protection Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Component
        • 6.3.3.2.2. By Technology
        • 6.3.3.2.3. By Application

7. Europe Authentication and Brand Protection Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Component
    • 7.2.2. By Technology
    • 7.2.3. By Application
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Authentication and Brand Protection Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Component
        • 7.3.1.2.2. By Technology
        • 7.3.1.2.3. By Application
    • 7.3.2. France Authentication and Brand Protection Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Component
        • 7.3.2.2.2. By Technology
        • 7.3.2.2.3. By Application
    • 7.3.3. United Kingdom Authentication and Brand Protection Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Component
        • 7.3.3.2.2. By Technology
        • 7.3.3.2.3. By Application
    • 7.3.4. Italy Authentication and Brand Protection Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Component
        • 7.3.4.2.2. By Technology
        • 7.3.4.2.3. By Application
    • 7.3.5. Spain Authentication and Brand Protection Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Component
        • 7.3.5.2.2. By Technology
        • 7.3.5.2.3. By Application

8. Asia Pacific Authentication and Brand Protection Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Component
    • 8.2.2. By Technology
    • 8.2.3. By Application
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Authentication and Brand Protection Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Component
        • 8.3.1.2.2. By Technology
        • 8.3.1.2.3. By Application
    • 8.3.2. India Authentication and Brand Protection Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Component
        • 8.3.2.2.2. By Technology
        • 8.3.2.2.3. By Application
    • 8.3.3. Japan Authentication and Brand Protection Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Component
        • 8.3.3.2.2. By Technology
        • 8.3.3.2.3. By Application
    • 8.3.4. South Korea Authentication and Brand Protection Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Component
        • 8.3.4.2.2. By Technology
        • 8.3.4.2.3. By Application
    • 8.3.5. Australia Authentication and Brand Protection Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Component
        • 8.3.5.2.2. By Technology
        • 8.3.5.2.3. By Application

9. Middle East & Africa Authentication and Brand Protection Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Component
    • 9.2.2. By Technology
    • 9.2.3. By Application
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Authentication and Brand Protection Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Component
        • 9.3.1.2.2. By Technology
        • 9.3.1.2.3. By Application
    • 9.3.2. UAE Authentication and Brand Protection Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Component
        • 9.3.2.2.2. By Technology
        • 9.3.2.2.3. By Application
    • 9.3.3. South Africa Authentication and Brand Protection Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Component
        • 9.3.3.2.2. By Technology
        • 9.3.3.2.3. By Application

10. South America Authentication and Brand Protection Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Component
    • 10.2.2. By Technology
    • 10.2.3. By Application
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Authentication and Brand Protection Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Component
        • 10.3.1.2.2. By Technology
        • 10.3.1.2.3. By Application
    • 10.3.2. Colombia Authentication and Brand Protection Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Component
        • 10.3.2.2.2. By Technology
        • 10.3.2.2.3. By Application
    • 10.3.3. Argentina Authentication and Brand Protection Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Component
        • 10.3.3.2.2. By Technology
        • 10.3.3.2.3. By Application

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Authentication and Brand Protection Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Authentix Inc
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. SICPA Holding SA
  • 15.3. Avery Dennison Corporation
  • 15.4. Applied DNA Sciences Inc
  • 15.5. TruTag Technologies Inc
  • 15.6. De La Rue plc
  • 15.7. 3M Company
  • 15.8. Leonhard Kurz Stiftung & Co. KG
  • 15.9. CCL Industries Inc
  • 15.10. AlpVision SA

16. Strategic Recommendations

17. About Us & Disclaimer