身分驗證和品牌保護市場規模、佔有率和成長分析（按組件、身分驗證模式、技術、應用和地區分類）—產業預測（2026-2033 年）

預計到 2024 年，認證和品牌保護市場規模將達到 29.5 億美元，到 2025 年將成長至 32.1 億美元，到 2033 年將成長至 64.5 億美元，在預測期（2026-2033 年）內複合年成長率為 9.1%。

全球認證和品牌保護市場正經歷顯著成長，這主要得益於多種因素，包括不斷演變的威脅和防盜措施的技術進步。法規結構的強化和對品牌安全日益成長的需求也進一步推動了這一成長。人工智慧系統能夠實現全面的品牌保護，使供應鏈中的所有參與者都能驗證產品真偽並有效識別假冒產品。先進的影像識別技術可以快速分析和比較產品影像，幾乎瞬間即可檢測出仿冒品。企業正在利用人工智慧技術立即應對智慧財產權侵權行為，例如未經授權使用品牌識別。對品牌完整性和安全性的高度重視，以及嚴格的防偽措施，為商標保護和認證領域的企業創造了大量的成長機會。

認證和品牌保護市場促進因素

網路攻擊和資料外洩事件的日益增多是推動身分驗證和品牌保護市場擴張的主要因素。隨著敏感商業資訊面臨的威脅日益增加，各組織機構正積極尋求更強大的身份驗證解決方案來保護使用者資料和交易安全。隨著企業尋求加強安全措施並遵守監管標準，多因素身份驗證 (MFA) 和生物識別等技術正日益普及。這種對保護數位資產日益成長的關注，正在推動對先進身份驗證技術的需求，並最終促進身份驗證和品牌保護解決方案市場的成長。

認證和品牌保護市場限制

身份驗證和品牌保護市場的一大障礙是用戶不願意採用複雜的身份驗證方法，包括生物識別和多因素身份驗證。許多消費者和員工可能認為這些系統繁瑣或侵犯隱私，導致他們接受度低，使用意願也低。這種猶豫會阻礙高階身份驗證解決方案的廣泛應用，並對市場成長構成挑戰。使用者認為這些方法複雜且不便，因此無法充分利用增強安全性所帶來的優勢，最終減緩了該領域的創新。

認證和品牌保護市場趨勢

全球身分驗證和品牌保護市場正呈現出生物識別日益普及的顯著趨勢。隨著指紋、臉部和虹膜辨識技術的進步，企業正在加速採用生物識別解決方案，以增強安全措施並有效防範詐騙。這種轉變不僅簡化了存取控制，還透過確保只有授權人員才能接觸敏感資產來增強品牌信任。在日益互聯的世界中，隨著各組織將數位安全置於優先地位，採用生物識別系統已成為保護使用者身分和品牌聲譽的關鍵，並為建立更安全的市場環境奠定了基礎。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管環境
• 案例研究
• 技術進步

全球認證和品牌保護市場規模（按組成部分和複合年成長率分類）（2026-2033 年）

• 安全標籤和油墨
• 全像圖
• 條碼
• RFID／NFC
• 認證晶片
• QR碼

全球認證和品牌保護市場規模（按認證方法和複合年成長率分類）（2026-2033 年）

• 智慧型手機
• 區塊鏈

全球認證及品牌保護市場規模（依技術及複合年成長率分類）（2026-2033 年）

• 公開
• 隱蔽
• 數位的
• 法醫學

全球認證與品牌保護市場規模（按應用領域及複合年成長率分類）（2026-2033 年）

• 電子設備
• 製藥
• 車
• 食品/飲料
• 服飾
• 奢侈品
• 化妝品
• 其他

全球認證及品牌保護市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Giesecke+Devrient（Germany）
• De La Rue（United Kingdom）
• SICPA（Switzerland）
• Authentix（USA）
• OpSec Security（USA）
• Avery Dennison（USA）
• Zebra Technologies（USA）
• 3M（USA）
• CCL Industries（Canada）
• UPM Raflatac（Finland）
• SML Group（Hong Kong）
• Tesa Scribos（Germany）
• Centro Grafico DG（Italy）
• AlpVision（Switzerland）

結論與建議

Authentication and Brand Protection Market size was valued at USD 2.95 Billion in 2024 and is poised to grow from USD 3.21 Billion in 2025 to USD 6.45 Billion by 2033, growing at a CAGR of 9.1% during the forecast period (2026-2033).

The global authentication and brand protection market is witnessing significant growth driven by various factors, including evolving threats and technological advancements in anti-theft measures. Enhanced regulatory frameworks and the increasing need for brand security further contribute to this expansion. AI-powered systems facilitate comprehensive brand protection, enabling all participants in the supply chain to authenticate products and identify counterfeiting patterns effectively. Sophisticated image recognition technology swiftly analyzes and compares product images against originals, offering near-instant detection of counterfeits. Businesses leverage AI to promptly address intellectual property violations, such as misuse of brand logos. With a strong focus on brand integrity and security, coupled with stringent anti-counterfeiting measures, organizations are creating abundant opportunities for growth in trademark protection and authentication.

Top-down and bottom-up approaches were used to estimate and validate the size of the Authentication and Brand Protection market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Authentication and Brand Protection Market Segments Analysis

Global Authentication and Brand Protection Market is segmented by Component, Authentication Mode, Technology, Application and region. Based on Component, the market is segmented into Security labels and inks, Holograms, Barcodes, RFID/NFC, Authentication Chips and QR Codes. Based on Authentication Mode, the market is segmented into Smartphone and Blockchain. Based on Technology, the market is segmented into Overt, Covert, Digital and Forensic. Based on Application, the market is segmented into Electronics, Pharmaceuticals, Automobile, Food & beverage, Apparel, Luxury Goods, Cosmetics and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Authentication and Brand Protection Market

The increasing prevalence of cyberattacks and data breaches is a significant catalyst for the expansion of the authentication and brand protection market. With the growing threats to sensitive business information, organizations are actively seeking enhanced authentication solutions to safeguard their users' data and transactions. Techniques such as Multi-Factor Authentication (MFA) and biometric identification are gaining traction as companies strive to bolster their security measures and adhere to regulatory standards. This heightened focus on protecting digital assets is propelling the demand for sophisticated authentication technologies, ultimately driving growth in the market for authentication and brand protection solutions.

Restraints in the Authentication and Brand Protection Market

A notable obstacle in the Authentication and Brand Protection market is the reluctance of users to embrace intricate authentication methods, including biometrics or multi-factor authentication. Many consumers and employees may find these systems cumbersome or intrusive, leading to diminished acceptance and willingness to engage with these technologies. This hesitance can hinder the widespread adoption of advanced authentication solutions, posing a challenge for market growth. The perception of complexity and inconvenience associated with these methods can prevent users from fully capitalizing on the benefits of enhanced security, ultimately slowing the progress of innovation within this sector.

Market Trends of the Authentication and Brand Protection Market

The global authentication and brand protection market is witnessing a significant trend towards the rising adoption of biometric authentication. With advancements in fingerprint, facial, and iris recognition technologies, businesses are increasingly integrating biometric solutions to enhance security measures and effectively combat fraud. This shift not only streamlines access control but also strengthens brand integrity by ensuring that only authorized individuals can interact with sensitive assets. As organizations prioritize digital security in an increasingly interconnected world, the implementation of biometric systems is becoming essential for safeguarding both user identities and brand reputations, paving the way for a more secure market landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Authentication and Brand Protection Market Size by Component & CAGR (2026-2033)

• Market Overview
• Security labels and inks
• Holograms
• Barcodes
• RFID/NFC
• Authentication Chips
• QR Codes

Global Authentication and Brand Protection Market Size by Authentication Mode & CAGR (2026-2033)

• Market Overview
• Smartphone
• Blockchain

Global Authentication and Brand Protection Market Size by Technology & CAGR (2026-2033)

• Market Overview
• Overt
• Covert
• Digital
• Forensic

Global Authentication and Brand Protection Market Size by Application & CAGR (2026-2033)

• Market Overview
• Electronics
• Pharmaceuticals
• Automobile
• Food & beverage
• Apparel
• Luxury Goods
• Cosmetics
• Others

Global Authentication and Brand Protection Market Size & CAGR (2026-2033)

• North America (Component, Authentication Mode, Technology, Application)
  • US
  • Canada
• Europe (Component, Authentication Mode, Technology, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Authentication Mode, Technology, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Authentication Mode, Technology, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Authentication Mode, Technology, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Giesecke+Devrient (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• De La Rue (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SICPA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Authentix (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpSec Security (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avery Dennison (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zebra Technologies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3M (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CCL Industries (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UPM Raflatac (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SML Group (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tesa Scribos (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Centro Grafico DG (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AlpVision (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations