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市場調查報告書
商品編碼
1914717
影片串流軟體市場 - 全球產業規模、佔有率、趨勢、機會及預測(按解決方案、串流媒體、平台、服務類型、收入模式、部署類型、最終用戶、地區和競爭格局分類),2021-2031年Video Streaming Software Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Solution, By Streaming, By Platform, By Service Type, By Revenue Model, By Deployment, By End User, By Region & Competition, 2021-2031F |
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全球影片串流軟體市場預計將從2025年的179.1億美元顯著成長至2031年的513.5億美元,複合年成長率(CAGR)為19.19%。該行業涵蓋專門用於捕獲、壓縮、編碼和分發網際網路音影片內容的數位工具,透過最佳化頻寬和實現跨平台相容性,確保直播和點播媒體的無縫傳輸。推動市場成長的關鍵因素包括:高速寬頻的全球普及和行動裝置的廣泛應用,使得數位內容的取得更加便捷;以及企業向遠端辦公模式的轉變,這需要強大的虛擬通訊和培訓基礎設施。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 179.1億美元 |
| 市場規模:2031年 | 513.5億美元 |
| 複合年成長率:2026-2031年 | 19.19% |
| 成長最快的細分市場 | 轉碼和處理 |
| 最大的市場 | 北美洲 |
儘管存在這些成長要素,但市場仍面臨著頻寬限制和延遲方面的重大挑戰,這會降低用戶體驗,尤其是在通訊基礎設施低度開發地區網路擁塞普遍存在的高峰時段。然而,該行業依然保持著強勁的財務成長動能。根據互動廣告局 (IAB) 2024 年的數據,數位影片廣告收入預計將成長 19.2%,達到 621 億美元。這種貨幣化成長凸顯了高效串流軟體在最大化數位內容價值和支援產業持續經濟成長方面所發揮的關鍵作用。
全球對視訊點播 (VoD) 和 OTT 服務日益成長的需求正在從根本上改變視訊串流軟體格局,使得部署可擴展的內容傳遞網路和先進的內容管理系統變得至關重要。隨著觀眾從傳統的線性廣播轉向數位平台,服務供應商需要先進的軟體來管理龐大的內容庫,並確保在各種設備環境下流暢播放。近期發布的財務報告也凸顯了這項工作的重要性。 Netflix 在截至 2024 年 10 月的會計年度致股東信中報告稱,其營收為 98 億美元,年增 15%。 Alphabet 在截至 2024 年 10 月的會計年度也預測 YouTube 的廣告收入將達到 89 億美元,同比成長 12.2%,這凸顯了高可用性解決方案對於支援海量並發觀看用戶和動態廣告插入的必要性。
同時,智慧型手機和高速網路連線的廣泛普及是支撐市場擴張的關鍵基礎技術。 5G網路的快速部署使得行動裝置上的高清串流播放成為可能。這種技術變革要求軟體具備卓越的自適應位元率串流播放和低延遲效能,即使在網路環境波動的情況下也能保持流暢的播放品質。根據愛立信於2024年6月發布的《行動報告》,2024年第一季全球5G用戶數將增加1.6億人。這一趨勢迫使開發者最佳化編碼演算法和轉碼標準,以便為行動優先用戶提供媲美專業影棚的流暢體驗,避免緩衝中斷或資料流量過度消耗。
頻寬限制和延遲問題是限制全球影片串流軟體市場成長的重大障礙,因為先進的壓縮和傳輸解決方案的有效性最終取決於底層通訊網路的實體性能。當終端用戶遇到網路擁塞時,尤其是在尖峰時段,緩衝和解析度降低會導致用戶極度不滿。這種不穩定性迫使串流媒體供應商優先考慮基本連接而非高清體驗,從而阻礙了頻寬密集型高級功能(例如超高清串流媒體和雙向直播)在基礎設施薄弱地區的普及。
這些技術瓶頸限制了市場的潛在客戶群,有效地阻礙了向開發中國家的地理擴張,並使供應商無法觸及數位落差顯著的大規模未開發人群。國際電信聯盟(ITU)的報告凸顯了這種連結鴻溝:到2024年,約有26億人,即世界人口的32%,仍將無法連接網路。這種嚴重的網路存取匱乏限制了串流媒體平台的擴充性,並阻礙了軟體產業在新興市場實現內容變現的能力。
人工智慧 (AI) 在高度個人化和內容最佳化方面的應用正在革新市場,其發展方向已超越簡單的推薦演算法,轉向即時、自動化的工作流程增強。串流媒體平台正擴大部署生成式 AI 來自動添加元資料標籤並動態最佳化編碼設置,這項策略能夠在競爭激烈的市場環境中提高用戶留存率並降低營運成本。根據 Bitmovin 於 2025 年 9 月發布的《2025/26 年視訊開發者報告》,35% 的影片供應商表示已將 AI 專門用於串流媒體工作流程中的個人化功能,這標誌著產業策略正在向能夠根據用戶行為自主調整內容傳送的軟體轉變。
同時,免費廣告支援型串流電視(FAST)功能的擴展正迫使軟體供應商重新設計其線性頻道傳輸基礎設施和伺服器端廣告插入平台。隨著訂閱疲勞的蔓延,消費者正轉向免費的固定時段節目,這推動了對能夠處理高並發和無延遲廣告投放的強大基礎設施的需求。這一趨勢正將軟體的焦點從純粹的視訊點播管理轉向能夠支援連續廣播式串流媒體的混合架構。 Wurl 於 2025 年 10 月發布的報告也支持了這一轉變,該報告指出,“到 2025 年,每月觀看 FAST 頻道的活躍家庭數量將成長 12%”,這凸顯了市場對能夠通過可靠的、類似電視的觀看體驗來最大化廣告資源價值的解決方案的巨大需求。
The Global Video Streaming Software Market is projected to experience substantial growth, rising from USD 17.91 Billion in 2025 to USD 51.35 Billion by 2031 at a CAGR of 19.19%. This industry encompasses digital tools specifically designed to capture, compress, encode, and distribute audio-visual content over the internet, managing bandwidth optimization and cross-platform compatibility to ensure the seamless delivery of live and on-demand media. The market is primarily driven by the worldwide expansion of high-speed broadband and the widespread adoption of mobile devices, which have democratized access to digital content, alongside a corporate shift toward remote work that requires robust infrastructure for virtual communication and training.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 17.91 Billion |
| Market Size 2031 | USD 51.35 Billion |
| CAGR 2026-2031 | 19.19% |
| Fastest Growing Segment | Transcoding and Processing |
| Largest Market | North America |
Despite these growth factors, the market faces significant challenges related to bandwidth limitations and latency, which can degrade the user experience during peak usage periods, particularly in regions with developing telecommunication infrastructure where network congestion is common. However, the sector continues to show strong financial momentum; according to the Interactive Advertising Bureau in 2024, digital video advertising revenue increased by 19.2% to reach $62.1 billion. This rise in monetization highlights the essential role of efficient streaming software in maximizing the value of digital content inventories and supporting the ongoing economic expansion of the industry.
Market Driver
The escalating global demand for Video-on-Demand (VoD) and OTT services is fundamentally transforming the video streaming software landscape, necessitating the adoption of scalable content delivery networks and advanced content management systems. As audiences shift from traditional linear broadcasting to digital platforms, providers require sophisticated software to handle extensive content libraries and ensure smooth playback across diverse device ecosystems. The intensity of this engagement is evident in recent financial reports; according to Netflix's October 2024 shareholder letter, revenue grew 15% year-over-year to $9.8 billion, while Alphabet's October 2024 results showed YouTube's advertising revenue rising 12.2% to $8.9 billion, underscoring the critical need for high-availability solutions capable of supporting massive concurrent viewership and dynamic ad insertion.
Concurrently, the proliferation of smartphones and high-speed internet connectivity acts as a vital infrastructure enabler for the market's expansion, with the rapid deployment of 5G networks facilitating high-definition streaming on mobile devices. This technological shift demands software proficient in adaptive bitrate streaming and latency reduction to preserve quality under variable network conditions. According to the Ericsson Mobility Report from June 2024, global 5G subscriptions increased by 160 million in the first quarter of 2024, a trend that compels developers to optimize encoding algorithms and transcoding standards to deliver studio-quality experiences to a mobile-first audience without buffering interruptions or excessive data consumption.
Market Challenge
Bandwidth limitations and latency issues constitute a formidable obstacle to the growth of the Global Video Streaming Software Market, as the efficacy of advanced compression and delivery solutions is ultimately constrained by the physical capabilities of underlying telecommunication networks. When end-users encounter network congestion, particularly during peak hours, the resulting buffering and resolution degradation significantly erode consumer satisfaction. This instability forces streaming providers to prioritize basic connectivity over high-fidelity experiences, thereby discouraging the adoption of premium, bandwidth-intensive features such as ultra-high-definition streaming or interactive live broadcasting in regions with fragile infrastructure.
These technical bottlenecks create a hard ceiling on the market's total addressable audience, effectively stalling geographic expansion into developing economies and preventing vendors from capitalizing on large, untapped populations where the digital divide remains pronounced. Highlighting this connectivity gap, the International Telecommunication Union reported in 2024 that approximately 2.6 billion people, or 32% of the global population, remained offline. This significant lack of internet access restricts the scalability of streaming platforms and hampers the software industry's ability to monetize content in emerging markets.
Market Trends
The integration of Artificial Intelligence for hyper-personalization and content optimization is revolutionizing the market, evolving beyond simple recommendation algorithms to real-time, automated workflow enhancements. Streaming platforms are increasingly deploying generative AI to automate metadata tagging and dynamically optimize encoding settings, a strategy that reduces operational costs while increasing viewer retention in a competitive landscape. According to the 'Video Developer Report 2025/26' by Bitmovin, released in September 2025, 35% of video providers reported using AI specifically for personalization features within their streaming workflows, demonstrating a strategic pivot toward software that can autonomously adapt content delivery to individual user behaviors.
Simultaneously, the expansion of Free Ad-Supported Streaming TV (FAST) capabilities is compelling software vendors to re-engineer platforms for linear channel origination and server-side ad insertion. As subscription fatigue grows, consumers are migrating toward free, scheduled programming, creating a need for robust infrastructure that can handle high-concurrency ad delivery without latency. This trend shifts the software focus from pure Video-on-Demand management to hybrid architectures capable of supporting continuous, broadcast-style streams, a shift underscored by Wurl's October 2025 report which noted that monthly active households watching FAST channels increased by 12% in 2025, highlighting the critical demand for solutions that maximize ad inventory value through reliable, TV-like experiences.
Report Scope
In this report, the Global Video Streaming Software Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Video Streaming Software Market.
Global Video Streaming Software Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: