影片串流軟體市場規模、佔有率和成長分析（按類型、解決方案、平台、服務業、收入模式、部署類型和地區分類）－2026-2033年產業預測

預計到 2024 年，視訊串流軟體市場規模將達到 146.6 億美元，到 2025 年將達到 174.8 億美元，到 2033 年將達到 712.3 億美元，在預測期（2026-2033 年）內，複合年成長率為 19.2%。

影片串流軟體市場正經歷顯著的變革，這主要得益於訂閱服務的普及，以及觀眾越來越傾向於點播娛樂。這種從傳統電視轉向串流平台的轉變，迫使各大媒體公司投資於創新的串流媒體解決方案，以保持競爭力。關鍵的進步包括提升用戶參與度的技術，例如與社群網路的無縫整合、低延遲串流播放和互動功能。此外，對雲端技術在影片傳輸方面的日益依賴，也進一步加速了該產業的擴張，尤其是在北美和歐洲。隨著科技的進步，消費者對視訊品質、安全性和效能的期望也將持續提高。各大科技公司紛紛進軍串流媒體市場，並透過強調高品質的原創內容，建構一個全面的娛樂生態系統，以促進用戶獲取和留存。

影片串流軟體市場促進因素

數位影片串流軟體市場的主要驅動力是消費者對隨選節目日益成長的需求。這群人正逐漸放棄傳統電視，轉而選擇隨時隨地觀賞自己喜愛的節目、電影和實況活動。這導致串流媒體服務需求激增，迫使服務供應商不斷提升軟體功能，以更好地滿足這些不斷變化的偏好。這種轉變反映了觀看習慣的重大變化，迫使整個行業不斷創新和改進服務，以在競爭激烈的市場環境中吸引並留住用戶。

影片串流軟體市場的限制

資料隱私和安全問題對全球影片串流軟體市場的快速擴張構成了重大挑戰。在網路威脅日益加劇的背景下，串流平台保護用戶資訊的能力正面臨越來越嚴格的審查。此外，諸如《一般資料保護規則》(GDPR) 等嚴格法規也使消費者資料保護工作變得更加複雜。這些挑戰可能會讓潛在用戶和服務供應商有所猶豫，從而阻礙串流媒體技術的全面普及。因此，隨著相關人員著手解決資料保護和用戶信任等關鍵問題，市場成長動能可能會受到不利影響。

影片串流軟體市場趨勢

混合獲利模式，即結合訂閱服務、廣告和按次付費模式，正在影片串流軟體市場迅速崛起。這種創新模式不僅讓消費者更容易取得高品質內容，也為內容提供者拓展了收入來源。隨著平台競相吸引多元化用戶群，整合多種商業化戰略能夠幫助它們在最佳化財務績效的同時，吸引更廣泛的受眾。這一趨勢迎合了不同用戶的偏好和付費意願，正在重塑影片串流媒體格局，推動不同用戶群和內容類別的成長和參與度。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球影片串流軟體市場規模（按類型和複合年成長率分類）（2026-2033 年）

• 即時影片串流
• 非線性影片串流

全球影片串流軟體市場規模（按解決方案和複合年成長率分類）（2026-2033 年）

• 網路通訊協定電視
• Over-The-Top（OTT）
• 付費電視

全球影片串流軟體市場規模（按平台分類）及複合年成長率（2026-2033 年）

• 遊戲機
• 筆記型電腦/桌上型電腦
• 智慧型手機和平板電腦
• 智慧電視

全球影片串流軟體市場規模（按服務業分類）及複合年成長率（2026-2033 年）

• 諮詢
• 託管服務
• 培訓和支持

全球影片串流軟體市場規模（按收入模式和複合年成長率分類）（2026-2033 年）

• 廣告
• 租賃
• 訂閱

全球影片串流軟體市場規模（按部署方式和複合年成長率分類）（2026-2033 年）

• 雲
• 本地部署

全球影片串流軟體市場規模（按用戶和複合年成長率分類）（2026-2033 年）

• 對於企業
  • 企業傳播部
  • 知識共享與協作
  • 行銷與客戶參與
  • 培訓和人力資源開發
• 消費者
  • 即時娛樂
  • 網路瀏覽廣告
  • 遊戲
  • 社群網路
  • 數位學習

全球影片串流軟體市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Kaltura（USA）
• JW Player（USA）
• Vimeo（USA）
• IBM Cloud Video（USA）
• Wowza（USA）
• Dacast（USA）
• StreamShark（Australia）
• Panopto（USA）
• Muvi（USA）
• Red5 Pro（USA）
• Microsoft（Azure Media Services）（USA）
• Amazon（AWS Elemental）（USA）
• Google（Google Cloud Streaming）（USA）
• OBS Project（Open Source）
• Streamlabs（USA）
• Vidyard（Canada）
• Wistia（USA）
• Haivision（Canada）

結論與建議

Video Streaming Software Market size was valued at USD 14.66 Billion in 2024 and is poised to grow from USD 17.48 Billion in 2025 to USD 71.23 Billion by 2033, growing at a CAGR of 19.2% during the forecast period (2026-2033).

The video streaming software market is experiencing significant evolution, primarily driven by a surge in subscription-based services as viewers increasingly favor on-demand entertainment. This shift from traditional television to streaming platforms has compelled major media companies to invest in innovative streaming solutions to stay competitive. Key advancements include seamless integration with social networks, low-latency streaming, and interactive features, enhancing user engagement. Additionally, the growing reliance on cloud-based technologies for video distribution has further propelled industry expansion, particularly in North America and Europe. As technology progresses, consumer expectations for quality, security, and performance will rise. Major tech firms are entering the streaming landscape, emphasizing high-quality original content to create comprehensive entertainment ecosystems and boost customer attraction and retention.

Top-down and bottom-up approaches were used to estimate and validate the size of the Video Streaming Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Video Streaming Software Market Segments Analysis

Global Video Streaming Software Market is segmented by Type, Solution, Platform, Service Industry, Revenue Model, Deployment, User and region. Based on Type, the market is segmented into Live Video Streaming and Non-Linear Video Streaming. Based on Solution, the market is segmented into Internet Protocol TV,Over-the-Top(OTT) and Pay-TV. Based on Platform, the market is segmented into Gaming Consoles, Laptops & Desktops, Smartphones & Tablets and Smart TV. Based on Service Industry, the market is segmented into Consulting, Managed Services and Training & Support. Based on Revenue Model, the market is segmented into Advertising, Rental and Subscription. Based on Deployment, the market is segmented into Cloud and On-Premises. Based on User, the market is segmented into Enterprise and Consumer. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Video Streaming Software Market

The digital video streaming software market is primarily driven by the growing number of consumers who favor on-demand content. This demographic is increasingly shifting away from traditional television, opting instead to watch their favorite shows, movies, and live events whenever and wherever they choose. As a result, the demand for streaming services has intensified, prompting providers to enhance their software capabilities to better cater to these evolving preferences. This shift reflects a significant transformation in viewing habits, pushing the industry to innovate and refine their offerings to capture and retain this audience in a competitive landscape.

Restraints in the Video Streaming Software Market

Concerns surrounding data privacy and security pose significant challenges to the rapid expansion of the global video streaming software market. As cyber threats escalate, streaming platforms face increasing scrutiny regarding their ability to safeguard user information. Additionally, stringent regulations such as GDPR create further complications in the effort to protect consumer data. These challenges may lead to a degree of hesitance among potential users and service providers, hindering their complete adoption of streaming technologies. Consequently, the momentum of the market's growth could be adversely affected as stakeholders navigate these important issues related to data protection and user trust.

Market Trends of the Video Streaming Software Market

The video streaming software market is increasingly embracing hybrid monetization models, blending subscription-based services with ad-supported and pay-per-view options. This innovative approach not only enhances accessibility and affordability of premium content for consumers but also broadens revenue streams for providers. As platforms compete for diverse audience segments, the integration of multiple monetization strategies enables them to attract a wider viewership while optimizing their financial performance. By catering to varying customer preferences and willingness to pay, this trend is reshaping the landscape of video streaming, driving growth and engagement across different user demographics and content categories.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Video Streaming Software Market Size by Type & CAGR (2026-2033)

• Market Overview
• Live Video Streaming
• Non-Linear Video Streaming

Global Video Streaming Software Market Size by Solution & CAGR (2026-2033)

• Market Overview
• Internet Protocol TV
• Over-the-Top (OTT)
• Pay-TV

Global Video Streaming Software Market Size by Platform & CAGR (2026-2033)

• Market Overview
• Gaming Consoles
• Laptops & Desktops
• Smartphones & Tablets
• Smart TV

Global Video Streaming Software Market Size by Service Industry & CAGR (2026-2033)

• Market Overview
• Consulting
• Managed Services
• Training & Support

Global Video Streaming Software Market Size by Revenue Model & CAGR (2026-2033)

• Market Overview
• Advertising
• Rental
• Subscription

Global Video Streaming Software Market Size by Deployment & CAGR (2026-2033)

• Market Overview
• Cloud
• On-Premises

Global Video Streaming Software Market Size by User & CAGR (2026-2033)

• Market Overview
• Enterprise
  • Corporate Communications
  • Knowledge Sharing & Collaborations
  • Marketing & Client Engagement
  • Training & Development
• Consumer
  • Real-Time Entertainment
  • Web Browsing & Advertising
  • Gaming
  • Social Networking
  • E-Learning

Global Video Streaming Software Market Size & CAGR (2026-2033)

• North America (Type, Solution, Platform, Service Industry, Revenue Model, Deployment, User)
  • US
  • Canada
• Europe (Type, Solution, Platform, Service Industry, Revenue Model, Deployment, User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Solution, Platform, Service Industry, Revenue Model, Deployment, User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Solution, Platform, Service Industry, Revenue Model, Deployment, User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Solution, Platform, Service Industry, Revenue Model, Deployment, User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Kaltura (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JW Player (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vimeo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Cloud Video (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wowza (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dacast (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• StreamShark (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panopto (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Muvi (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Red5 Pro (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (Azure Media Services) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon (AWS Elemental) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (Google Cloud Streaming) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OBS Project (Open Source)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Streamlabs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vidyard (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wistia (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haivision (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations