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市場調查報告書
商品編碼
1913303

影片串流軟體市場機會、成長要素、產業趨勢分析及2026年至2035年預測

Video Streaming Software Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2026 - 2035
出版日期: | 出版商: Global Market Insights Inc. | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球影片串流軟體市場預計到 2025 年將達到 161 億美元，到 2035 年將達到 730 億美元，年複合成長率為 16.4%。

視訊串流軟體市場-IMG1

隨著消費者越來越傾向於透過網路平台獲取數位內容，對視訊串流軟體的需求呈指數級成長。行動連線的普及、寬頻基礎設施的擴展以及連網裝置的日益普及正在重塑用戶觀看影片內容的方式。用戶現在期望能夠即時存取高品質的點播串流內容，並能無縫適配多種網路和螢幕類型。從傳統廣播模式向網路觀看方式的穩定轉變，持續推動對先進串流軟體解決方案的需求。個人化的觀看體驗、靈活的存取模式以及全球範圍內不斷成長的數位化普及率，都為市場的長期擴張提供了支撐。隨著網路使用日益融入日常生活，影片串流軟體仍是實現可擴展內容傳送、提升用戶參與度以及在全球市場提供客製化觀看體驗的核心技術。

市場覆蓋範圍
開始年份 2025
預測年份 2026-2035
起始值 161億美元
預測金額 730億美元
複合年成長率 16.4%

預計到2025年，解決方案市場規模將達到105億美元。這個市場主導地位的驅動力在於對靈活平台日益成長的需求，這些平台能夠實現高效的內容傳送、效能最佳化和一致的觀看品質。為了滿足用戶不斷提高的期望，各公司持續投資強大的軟體解決方案，以支援可擴展性、內容保護、自適應串流媒體和跨裝置相容性。

預計到2025年，訂閱服務市場規模將達到91億美元。該市場成長的主要驅動力是消費者對不間斷、按需存取以及個人化內容體驗的強勁偏好。安全的收費系統、擴充性的訂閱基礎架構和客製化的內容傳送模式對於持續普及仍然至關重要。

預計到2025年，美國影片串流軟體市場規模將達51億美元。消費者強大的購買力、數位平台的廣泛普及以及對技術主導娛樂服務的強烈需求，共同支撐了這一市場成長。持續的創新和平台多元化將進一步促進市場成長。

目錄

第1章調查方法和範圍

第2章執行摘要

第3章業界考察

  • 生態系分析
    • 供應商情況
    • 利潤率
    • 成本結構
    • 每個階段的附加價值
    • 影響價值鏈的因素
    • 中斷
  • 生態系分析
  • 產業影響因素
    • 促進要素
      • Over-The-Top服務的需求不斷成長
      • 直播的興起
      • 行動和網路普及率不斷提高。
      • 影片壓縮技術的進步
      • 訂閱模式的興起
    • 挑戰與困難
      • 服務品質和使用者體驗
      • 資料安全和隱私問題
    • 市場機遇
      • 雲端整合提供無縫擴充性
      • 互動性增強了使用者參與度
  • 成長潛力分析
  • 監管環境
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東和非洲
  • 波特五力分析
  • PESTEL 分析
  • 科技與創新趨勢
    • 當前技術趨勢
    • 新興技術
  • 新興經營模式
  • 合規要求
  • 永續性措施
  • 消費者心理分析
  • 專利和智慧財產權分析
  • 地緣政治和貿易趨勢

第4章 競爭情勢

  • 介紹
  • 公司市佔率分析
    • 按地區
      • 北美洲
      • 歐洲
      • 亞太地區
      • 拉丁美洲
      • 中東和非洲
    • 市場集中度分析
  • 主要企業的競爭標竿分析
    • 產品系列比較
      • 產品線的廣度
      • 科技
      • 創新
    • 地理分佈比較
      • 全球擴張分析
      • 服務網路覆蓋
      • 按地區分類的市場滲透率
    • 競爭定位矩陣
      • 領導企業
      • 受讓人
      • 追蹤者
      • 小眾玩家
    • 戰略展望矩陣
  • 2021-2024 年主要發展動態
    • 併購
    • 夥伴關係與合作
    • 技術進步
    • 擴張與投資策略
    • 永續發展計劃
    • 數位轉型計劃
  • 新興/Start-Ups競賽的趨勢

第5章 依產品類型分類的市場估算與預測，2022-2035年

  • 解決方案
    • 轉碼/編碼
    • 影片託管
    • 影片內容管理
    • 影片分析
    • 視訊監控
    • 其他
  • 服務

第6章 按分銷類型分類的市場估算與預測，2022-2035年

  • 直播
  • 視訊點播串流媒體

第7章 依實施類型分類的市場估計與預測，2022-2035年

  • 本地部署
  • 基於雲端的

第8章 依貨幣化模型分類的市場估算與預測，2022-2035年

  • 訂閱類型
  • 基於廣告
  • 基於交易

9. 按交付管道分類的市場估算與預測，2022-2035 年

  • 網路為基礎的交付
  • 行動應用交付

第10章 2022-2035年各產業市場估計與預測

  • 廣播公司
  • 出版商
  • 體育賽事/組織
  • 監控與安防
  • 活動/會議/演出
  • 宗教組織

第11章 2022-2035年各地區市場估計與預測

  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 西班牙
    • 義大利
    • 荷蘭
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 澳洲
    • 韓國
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • 中東和非洲
    • 沙烏地阿拉伯
    • 南非
    • 阿拉伯聯合大公國

第12章：公司簡介

  • 主要企業
    • Google
    • Amazon Web Services Inc.（AWS Elemental）
    • Microsoft
    • IBM Corporation
    • Akamai Technologies Inc.
  • 按地區分類的主要企業
    • 北美洲
      • Brightcove Inc.
      • JW Player Inc.
      • Haivision Systems Inc.
      • Vimeo.com, Inc.
    • 歐洲
      • Dacast
      • Panopto Inc.
      • Qumu Corporation
      • MediaPlatform Inc.
    • Asia-Pacific
      • SproutVideo
      • Vbrick Systems Inc.
  • 顛覆者/小眾玩家
    • Enghouse Interactive
    • Wowza Media Systems LLC
    • Kaltura Inc.
簡介目錄
Product Code: 10346

The Global Video Streaming Software Market was valued at USD 16.1 billion in 2025 and is estimated to grow at a CAGR of 16.4% to reach USD 73 billion by 2035.

Video Streaming Software Market - IMG1

Demand for video streaming software is rising sharply as consumers increasingly favor digital content delivered through internet-based platforms. Widespread mobile connectivity, expanding broadband infrastructure, and growing use of connected devices are reshaping how audiences consume video content. Users now expect instant access to high-quality, on-demand streaming that adapts seamlessly across multiple networks and screen types. The steady shift away from traditional broadcast models toward internet-based viewing alternatives continues to strengthen demand for advanced streaming software solutions. Growth in personalized viewing experiences, flexible access models, and global digital penetration supports long-term market expansion. As internet usage becomes more deeply embedded in daily life, video streaming software remains a core technology enabling scalable content delivery, enhanced user engagement, and customized viewing experiences across global markets.

Market Scope
Start Year2025
Forecast Year2026-2035
Start Value$16.1 Billion
Forecast Value$73 Billion
CAGR16.4%

The solution segment reached USD 10.5 billion in 2025. This dominance is supported by increasing demand for flexible platforms that enable efficient content delivery, performance optimization, and consistent viewing quality. Businesses continue to invest in robust software solutions that support scalability, content protection, adaptive streaming, and compatibility across devices to meet rising user expectations.

The subscription-based offerings segment generated USD 9.1 billion in 2025. Growth in this segment is driven by strong consumer preference for uninterrupted, on-demand access combined with personalized content experiences. Secure billing systems, scalable subscription infrastructure, and tailored content delivery models remain critical for sustained adoption.

United States Video Streaming Software Market garnered USD 5.1 billion in 2025. Market strength is supported by high consumer spending power, widespread adoption of digital platforms, and strong engagement with technology-driven entertainment services. Continued innovation and platform diversity further reinforce market growth.

Key companies operating in the Global Video Streaming Software Market include Amazon Web Services Inc., Google, Microsoft, IBM Corporation, Akamai Technologies Inc., Brightcove Inc., Kaltura Inc., Vimeo.com, Inc., JW Player Inc., Wowza Media Systems LLC, Haivision Systems Inc., Panopto Inc., MediaPlatform Inc., Qumu Corporation, Vbrick Systems Inc., Dacast, Enghouse Interactive, and SproutVideo. Companies in the Global Video Streaming Software Market strengthen their competitive position through continuous platform innovation, scalability enhancement, and user experience optimization. Firms prioritize adaptive streaming technologies, data-driven personalization, and secure content management to meet evolving consumer expectations. Investment in cloud-based infrastructure improves performance and global reach, while flexible pricing and subscription models support customer retention.

Table of Contents

Chapter 1 Methodology and scope

  • 1.1 Market scope and definition
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Data mining sources
    • 1.3.1 Global
    • 1.3.2 Regional/Country
  • 1.4 Base estimates and calculations
    • 1.4.1 Base year calculation
    • 1.4.2 Key trends for market estimation
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
  • 1.6 Forecast model
  • 1.7 Research assumptions and limitations

Chapter 2 Executive summary

  • 2.1 Industry 3600 synopsis
  • 2.2 Key market trends
    • 2.2.1 Offering trends
    • 2.2.2 Streaming type trends
    • 2.2.3 Deployment mode trends
    • 2.2.4 Monetization model trends
    • 2.2.5 Delivery channel trends
    • 2.2.6 Vertical trends
    • 2.2.7 Regional trends
  • 2.3 TAM Analysis, 2025-2034 (USD Billion)
  • 2.4 CXO perspectives: Strategic imperatives
    • 2.4.1 Executive decision points
    • 2.4.2 critical success factors
  • 2.5 Future outlook and strategic recommendations

Chapter 3 Industry insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Supplier landscape
    • 3.1.2 Profit margin
    • 3.1.3 Cost structure
    • 3.1.4 Value addition at each stage
    • 3.1.5 Factor affecting the value chain
    • 3.1.6 Disruptions
  • 3.2 Industry ecosystem analysis
  • 3.3 Industry impact forces
    • 3.3.1 Growth drivers
      • 3.3.1.1 Increasing demand for over-the-top (OTT) services
      • 3.3.1.2 The proliferation of live-streaming
      • 3.3.1.3 Expansion of mobile and internet penetration
      • 3.3.1.4 Advancements in video compression technologies
      • 3.3.1.5 Rise of subscription-based models
    • 3.3.2 Pitfalls and challenges
      • 3.3.2.1 Quality of service and user experience
      • 3.3.2.2 Data security and privacy concerns
    • 3.3.3 Market opportunities
      • 3.3.3.1 Cloud integration enables seamless scalability
      • 3.3.3.2 Interactive features boost user engagement
  • 3.4 Growth potential analysis
  • 3.5 Regulatory landscape
    • 3.5.1 North America
    • 3.5.2 Europe
    • 3.5.3 Asia Pacific
    • 3.5.4 Latin America
    • 3.5.5 Middle East & Africa
  • 3.6 Porter's analysis
  • 3.7 PESTEL analysis
  • 3.8 Technology and Innovation landscape
    • 3.8.1 Current technological trends
    • 3.8.2 Emerging technologies
  • 3.9 Emerging Business Models
  • 3.10 Compliance Requirements
  • 3.11 Sustainability Measures
  • 3.12 Consumer Sentiment Analysis
  • 3.13 Patent and IP analysis
  • 3.14 Geopolitical and trade dynamics

Chapter 4 Competitive landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
    • 4.2.1 By region
      • 4.2.1.1 North America
      • 4.2.1.2 Europe
      • 4.2.1.3 Asia Pacific
      • 4.2.1.4 Latin America
      • 4.2.1.5 Middle East & Africa
    • 4.2.2 Market concentration analysis
  • 4.3 Competitive benchmarking of key players
    • 4.3.1 Product portfolio comparison
      • 4.3.1.1 Product range breadth
      • 4.3.1.2 Technology
      • 4.3.1.3 Innovation
    • 4.3.2 Geographic presence comparison
      • 4.3.2.1 Global footprint analysis
      • 4.3.2.2 Service network coverage
      • 4.3.2.3 Market penetration by region
    • 4.3.3 Competitive positioning matrix
      • 4.3.3.1 Leaders
      • 4.3.3.2 Challengers
      • 4.3.3.3 Followers
      • 4.3.3.4 Niche players
    • 4.3.4 Strategic outlook matrix
  • 4.4 Key developments, 2021-2024
    • 4.4.1 Mergers and acquisitions
    • 4.4.2 Partnerships and collaborations
    • 4.4.3 Technological advancements
    • 4.4.4 Expansion and investment strategies
    • 4.4.5 Sustainability initiatives
    • 4.4.6 Digital transformation initiatives
  • 4.5 Emerging/ startup competitors landscape

Chapter 5 Market estimates and forecast, By Offering, 2022 - 2035 (USD Billion)

  • 5.1 Key trends
  • 5.2 Solution
    • 5.2.1 Transcoding & encoding
    • 5.2.2 Video hosting
    • 5.2.3 Video content management
    • 5.2.4 Video analytics
    • 5.2.5 Video security
    • 5.2.6 Others
  • 5.3 Service

Chapter 6 Market estimates and forecast, By Streaming Type, 2022 - 2035 (USD Billion)

  • 6.1 Key trends
  • 6.2 Live streaming
  • 6.3 Video-on-demand streaming

Chapter 7 Market estimates and forecast, By Deployment Mode, 2022 - 2035 (USD Billion)

  • 7.1 Key trends
  • 7.2 On-premises
  • 7.3 Cloud-based

Chapter 8 Market estimates and forecast, By Monetization Model, 2022 - 2035 (USD Billion)

  • 8.1 Key trends
  • 8.2 Subscription-based
  • 8.3 Advertising-based
  • 8.4 Transaction-based

Chapter 9 Market estimates and forecast, By Delivery Channel, 2022 - 2035 (USD Billion)

  • 9.1 Key trends
  • 9.2 Web-based delivery
  • 9.3 Mobile app delivery

Chapter 10 Market estimates and forecast, By Vertical, 2022 - 2035 (USD Billion)

  • 10.1 Key trends
  • 10.2 Broadcasters
  • 10.3 Publishers
  • 10.4 Sports events/organizations
  • 10.5 Surveillance/security
  • 10.6 Events/conference/performances
  • 10.7 Religious organizations

Chapter 11 Market estimates and forecast, By Region, 2022 - 2035 (USD Billion)

  • 11.1 Key trends
  • 11.2 North America
    • 11.2.1 U.S.
    • 11.2.2 Canada
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 UK
    • 11.3.3 France
    • 11.3.4 Spain
    • 11.3.5 Italy
    • 11.3.6 Netherlands
  • 11.4 Asia Pacific
    • 11.4.1 China
    • 11.4.2 India
    • 11.4.3 Japan
    • 11.4.4 Australia
    • 11.4.5 South Korea
  • 11.5 Latin America
    • 11.5.1 Brazil
    • 11.5.2 Mexico
    • 11.5.3 Argentina
  • 11.6 Middle East and Africa
    • 11.6.1 Saudi Arabia
    • 11.6.2 South Africa
    • 11.6.3 UAE

Chapter 12 Company profiles

  • 12.1 Global Key Players
    • 12.1.1 Google
    • 12.1.2 Amazon Web Services Inc. (AWS Elemental)
    • 12.1.3 Microsoft
    • 12.1.4 IBM Corporation
    • 12.1.5 Akamai Technologies Inc.
  • 12.2 Regional Key Players
    • 12.2.1 North America
      • 12.2.1.1 Brightcove Inc.
      • 12.2.1.2 JW Player Inc.
      • 12.2.1.3 Haivision Systems Inc.
      • 12.2.1.4 Vimeo.com, Inc.
    • 12.2.2 Europe
      • 12.2.2.1 Dacast
      • 12.2.2.2 Panopto Inc.
      • 12.2.2.3 Qumu Corporation
      • 12.2.2.4 MediaPlatform Inc.
    • 12.2.3 Asia-Pacific
      • 12.2.3.1 SproutVideo
      • 12.2.3.2 Vbrick Systems Inc.
  • 12.3 Disruptors / Niche Players
    • 12.3.1 Enghouse Interactive
    • 12.3.2 Wowza Media Systems LLC
    • 12.3.3 Kaltura Inc.