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市場調查報告書
商品編碼
1914708
ADAS市場-全球產業規模、佔有率、趨勢、機會及預測(按車輛類型、感測器類型、自動駕駛等級、功能、地區和競爭格局分類,2021-2031年)ADAS Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Vehicle Type, By Sensor Type, By Level of Autonomy, By Function, By Region & Competition, 2021-2031F |
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全球ADAS市場預計將從2025年的518.7億美元成長到2031年的787.6億美元,複合年成長率為7.21%。
高級駕駛輔助系統 (ADAS) 由一系列電子技術組成,旨在輔助駕駛員完成導航和停車等任務,最終提昇道路和車輛安全。其全球成長主要得益於日益嚴格的車輛安全標準監管要求以及消費者對主動防碰撞功能不斷成長的需求。此外,汽車產業持續推動自動駕駛技術的發展,也推動了這些先進系統在現代車輛設計中的應用。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 518.7億美元 |
| 市場規模:2031年 | 787.6億美元 |
| 複合年成長率:2026-2031年 | 7.21% |
| 成長最快的細分市場 | 避免碰撞 |
| 最大的市場 | 北美洲 |
阻礙市場成長的主要障礙之一是整合複雜感測器陣列和處理單元所帶來的高昂成本,這會對價格敏感型車輛的可負擔性產生負面影響。儘管存在這一經濟障礙,但這些技術的有效性已得到證實,表明它們在現代交通途徑中至關重要。例如,交通安全分析研究合作組織 (Partnership for Analytics Research in Traffic Safety) 於 2025 年發布的一項綜合研究表明,配備自動緊急煞車系統的車輛與未配備該系統的車輛相比,前向碰撞事故減少了 49%,這凸顯了整合高級駕駛輔助系統 (ADAS) 所帶來的顯著安全效益。
嚴格的政府法規和安全要求是全球高級駕駛輔助系統(ADAS)市場的主要驅動力,迫使製造商在所有車型中統一應用安全技術。世界各地的監管機構正從自願性指南轉向強制性法規,以確保先進的安全功能廣泛應用,而不僅限於豪華車型。這種法律壓力催生了對車道維持輔助和碰撞避免等技術的迫切需求。例如,美國公路交通安全管理局(NHTSA)於2024年4月發布了“自動緊急煞車最終規則”,強制要求所有新乘用車和輕型卡車在2029年9月之前配備自動緊急煞車系統(AEB)。這迫使供應鏈迅速提高這些關鍵零件的產量。
消費者對主動安全功能的需求不斷成長,也是推動這一趨勢的重要因素,購車者越來越重視碰撞規避能力,而非傳統的性能指標。這種偏好的轉變促使汽車製造商為經濟型和中檔車型配備先進的ADAS(高級駕駛輔助系統)套件,以保持競爭力。根據美國汽車協會(AAA)於2024年3月發布的年度自動駕駛汽車調查報告,63%的美國駕駛者希望他們的下一輛車配備自動緊急煞車系統。因此,汽車產業正積極擁抱感知技術的大規模應用。 2024年8月,Mobileye更新了其全年展望,預計EyeQ系統晶片的年出貨量將達到2,800萬至2,900萬顆,這表明ADAS的整合規模龐大。
整合複雜感測器陣列和處理單元所帶來的高昂成本,是全球高階駕駛輔助系統(ADAS)市場成長的一大障礙。隨著製造商整合包括LiDAR、雷達和攝影機在內的各種感測器,每輛車的組件成本顯著增加。這部分額外成本迫使汽車製造商提高價格,直接影響價格敏感型市場區隔領域的消費者購買力。因此,先進的安全功能往往僅限於高階車型,阻礙了大眾市場普及所需的標準化進程,也限制了這些創新技術在開發中國家。
這種經濟挑戰不僅限於初始購買價格,還延伸至總擁有成本 (TCO),這給注重預算的購車者帶來了障礙。此外,這些系統的複雜性需要專門的維護,這顯著增加了營運成本。根據美國汽車協會 (AAA) 2024 年的一項研究,配備駕駛輔助技術的車輛的維修成本可能比標準車輛高出 37.6%,這主要是由於感測器更換和調整的成本。這些更高的維修成本推高了保險費,對汽車產業廣泛採用高級駕駛輔助系統 (ADAS) 構成了持續的經濟障礙。
軟體定義車輛架構的興起及其空中下載 (OTA) 更新功能,正從根本上改變全球高級駕駛輔助系統 (ADAS) 市場,使軟體演進擺脫硬體限制。汽車製造商正從靜態平台轉向動態環境,在車輛的整個生命週期中持續改進感知演算法和安全功能。這項轉變使得遠端部署關鍵增強功能成為可能,例如更新的車道居中邏輯或複雜的物件偵測,而無需進行現場服務。 Stellantis 在 2024 年 6 月發布的「軟體成長更新」報告中指出,該公司在 2023 年向其連網車隊推送了超過 9,400 萬次 OTA 更新,這凸顯了該公司對遠端管理在最佳化車輛性能方面日益成長的依賴,也體現了這種營運變革的規模。
同時,向集中式域控制單元架構的轉變正在最佳化對自動駕駛至關重要的海量資料流的處理。汽車製造商正在用功能強大、整合度高的系統晶片)取代孤立的電控系統,這些系統能夠同時處理多種高階駕駛輔助系統(ADAS)任務,例如路徑規劃和感測器融合。這種整合簡化了佈線複雜性並減輕了重量,同時提供了高階深度學習模型所需的運算能力。為了體現這一趨勢的商業性實力,高通在2024年10月的驍龍峰會上宣布,其汽車訂單項目總額約為450億美元,其中150億美元專門用於ADAS和自動駕駛舉措。
The Global ADAS Market is projected to expand from USD 51.87 Billion in 2025 to USD 78.76 Billion by 2031, registering a CAGR of 7.21%. Advanced Driver Assistance Systems comprise electronic technologies engineered to support drivers in navigation and parking tasks, ultimately enhancing road and vehicle safety. This global growth is primarily fueled by strict regulatory mandates regarding vehicle safety standards and an increasing consumer appetite for active collision avoidance capabilities. Additionally, the automotive sector's continuous drive toward achieving autonomous driving functions fosters the ongoing incorporation of these advanced systems into contemporary vehicle designs.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 51.87 Billion |
| Market Size 2031 | USD 78.76 Billion |
| CAGR 2026-2031 | 7.21% |
| Fastest Growing Segment | Collision Avoidance |
| Largest Market | North America |
One significant obstacle potentially hindering market growth is the substantial expense linked to embedding complex sensor arrays and processing units, which negatively impacts affordability within price-sensitive vehicle categories. Despite this financial hurdle, the demonstrated effectiveness of these technologies reinforces their essential nature in modern transportation. For instance, the 'Partnership for Analytics Research in Traffic Safety' reported in a 2025 comprehensive study that vehicles outfitted with automatic emergency braking systems realized a 49% decrease in front-to-rear collisions compared to those lacking such equipment, underscoring the critical safety benefits provided by ADAS integration.
Market Driver
Stringent government regulations and safety mandates act as the principal accelerator for the Global ADAS Market, requiring manufacturers to implement safety technologies uniformly across all vehicle classes. Authorities worldwide are moving from optional guidelines to mandatory rules, ensuring advanced safety features are not exclusive to luxury vehicles but are available broadly. This legislative pressure generates urgent demand for technologies like lane-keeping assistance and collision avoidance. For example, the National Highway Traffic Safety Administration (NHTSA) issued a 'Final Rule on Automatic Emergency Braking' in April 2024, mandating that all new passenger cars and light trucks feature AEB systems by September 2029, compelling the supply chain to fast-track the production of these vital components.
Rising consumer demand for active safety features serves as a strong secondary driver, with buyers increasingly valuing collision avoidance over conventional performance statistics. This preference change prompts automakers to include sophisticated ADAS suites in economy and mid-range models to remain competitive. According to the American Automobile Association's (AAA) 'Annual Automated Vehicle Survey' from March 2024, 63% of U.S. drivers expressed a desire for Automatic Emergency Braking in their next automobile. Consequently, the industry is deploying perception technologies at a massive scale; in August 2024, Mobileye updated its fiscal guidance to project shipment volumes of 28 to 29 million EyeQ system-on-chips for the year, illustrating the vast scope of ADAS integration.
Market Challenge
The substantial costs involved in integrating intricate sensor arrays and processing units constitute a major hurdle for the Global ADAS Market's growth. As manufacturers incorporate various sensor types, including LiDAR, radar, and cameras, the bill of materials for each vehicle increases significantly. This added financial weight compels automakers to raise prices, directly affecting affordability in cost-sensitive market segments. As a result, advanced safety capabilities often remain restricted to premium models, hindering the widespread standardization needed for mass-market acceptance and limiting the industry's capacity to scale these innovations in developing economies.
This economic challenge extends beyond the initial sticker price to the total cost of ownership, acting as a deterrent for budget-conscious buyers. The complexity of these systems necessitates specialized maintenance, which drastically increases operational costs. Research from the American Automobile Association in 2024 revealed that repair expenses for vehicles featuring driver assistance technologies can be up to 37.6% higher than for standard cars, primarily due to the costs of sensor replacement and calibration. These inflated repair costs subsequently drive up insurance premiums, creating a persistent financial barrier that decelerates the penetration of ADAS across the broader automotive landscape.
Market Trends
The rise of Software-Defined Vehicle Architectures equipped with Over-The-Air (OTA) update capabilities is fundamentally transforming the Global ADAS Market by separating software advancement from hardware limitations. Car manufacturers are transitioning from static platforms to dynamic environments where perception algorithms and safety features can be continuously improved over the vehicle's lifespan. This shift enables the remote deployment of critical enhancements, such as updated lane-centering logic or refined object detection, without physical service visits. Highlighting the scale of this operational change, Stellantis reported in its June 2024 'Software Growth Update' that it delivered over 94 million OTA updates to its connected fleet in 2023, emphasizing the sector's dependence on remote management to optimize vehicle performance.
Simultaneously, the move toward Centralized Domain Control Unit Architectures is optimizing the processing of the massive data streams essential for autonomous driving. Automakers are substituting disjointed, function-specific electronic control units with robust, integrated system-on-chips capable of handling multiple ADAS tasks, such as path planning and sensor fusion, at once. This consolidation streamlines wiring complexity and reduces weight while providing the computational power needed for advanced deep learning models. Reflecting the commercial strength of this trend, Qualcomm announced at the 'Snapdragon Summit' in October 2024 that it holds an automotive design-win pipeline worth approximately $45 billion, with $15 billion specifically allocated to ADAS and autonomous driving initiatives.
Report Scope
In this report, the Global ADAS Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global ADAS Market.
Global ADAS Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: