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市場調查報告書
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1914538

電子郵件行銷軟體市場 - 全球產業規模、佔有率、趨勢、機會及預測（按通路、公司規模、應用、垂直產業、地區和競爭格局分類，2021-2031年）

Email Marketing Software Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Channel, By Enterprise Size, By Application, By Industry, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球電子郵件行銷軟體市場預計將從2025年的28.5億美元成長到2031年的58.2億美元，複合年成長率（CAGR）為12.64%。該軟體類別涵蓋了幫助企業創建、自動化和監控大規模電子郵件宣傳活動的數位工具，用於潛在客戶培養和客戶維繫。成長要素是電子郵件行銷相比其他管道更高的投資報酬率（ROI），以及對能夠提升用戶參與度的數據驅動型個人化策略的強勁需求。企業正在利用這些平台對受眾進行細分，並提供針對特定消費行為客製化的內容。數據與行銷協會（DMA）2025年的調查結果也支持了這項策略，該調查顯示平均電子郵件開啟率達到35.9%，顯示消費者對郵件的回應度很高。

市場概覽
預測期 2027-2031
市場規模：2025年 28.5億美元
市場規模：2031年 58.2億美元
複合年成長率：2026-2031年 12.64%
成長最快的細分市場 報告和分析
最大的市場 亞太地區

然而，日益複雜的資料隱私法規和垃圾郵件過濾通訊協定直接影響訊息送達率，這為市場成長帶來了重大障礙。隨著各國政府實施更嚴格的使用者同意標準，供應商在確保訊息送達目標收件匣方面面臨巨大的技術挑戰。這種法規環境要求企業不斷調整以避免聲譽受損和法律責任，而對於在多個司法管轄區營運的公司而言，部署和管理這些解決方案也變得更加複雜。

市場促進因素

人工智慧在高度個人化領域的應用正在改變全球電子郵件行銷軟體市場，使供應商能夠提供超越簡單細分的高級功能。現代平台利用生成式人工智慧自動產生郵件主題、確定最佳發送時間，並為每位收件者客製化郵件內容，從而顯著提高互動率。這項技術進步滿足了對可擴展效率和相關性的需求，使行銷人員能夠在不增加人工負擔的情況下執行高度個人化的宣傳活動。 Intuit Mailchimp 2024 年 12 月的更新報告凸顯了這一趨勢，報告顯示，在 2023 年至 2024 年期間，使用生成式人工智慧開展「黑色星期五/網路星期一」宣傳活動的客戶數量成長了 345%，這表明效能增強工具正在被迅速採用。

同時，隨著企業努力將各種客戶訊號整合到統一的行銷策略中，市場越來越關注數據驅動的行為定向和分析。電子郵件軟體因其能夠整合來自多個觸點的數據而日益受到重視，但與數據整合相關的技術挑戰仍然是一個重要的發展方向。 Salesforce 銷售團隊年的數據顯示，只有31%的行銷人員對整合客戶資料來源的能力完全滿意，這凸顯了能夠無縫整合和利用消費者洞察的平台的迫切需求。不斷變化的消費者需求進一步推動了這種對精準度的追求。 Litmus 2024年11月的報告顯示，57%的Z世代消費者認為電子郵件溝通中的個人化至關重要，這迫使服務提供者優先考慮實施進階分析和定向功能。

市場挑戰

日益複雜的資料隱私法規和垃圾郵件過濾通訊協定為全球電子郵件行銷軟體市場的擴張帶來了巨大障礙。隨著各國合規要求的日益嚴格，供應商和使用者在滿足各種法律要求的同時，都面臨著維護訊息送達率的重大技術和營運挑戰。這種壓力迫使企業投入大量資源用於持續的合規管理和風險緩解，從而擠佔了平台成長和功能利用的資金。不斷適應變化的通訊協定也阻礙了軟體的普及，迫使企業優先考慮法律安全而非積極的市場擴張，導致新宣傳活動的推出延遲。

這項營運挑戰的規模之大，從企業管治團隊日益沉重的負擔可見一斑。 2024年，國際隱私專業人員協會（IAPP）報告稱，80%的隱私團隊被迫承擔超出其主要職責範圍的額外工作，以應對不斷擴大的監管要求。工作量的增加凸顯了組織資源的嚴重緊張，減緩了複雜電子郵件行銷策略的實施，並阻礙了整體市場發展勢頭，因為企業難以維護既合規又有效的複雜溝通管道。

市場趨勢

採用 BIMI 標準已成為加強品牌認證和打擊電子郵件欺騙的關鍵趨勢。該通訊協定允許組織機構直接在收件匣中顯示經過認證的徽標，從而驗證寄件者身份，同時在擁擠的使用者介面中提升品牌可見度和使用者參與度。隨著郵箱服務供應商實施更嚴格的認證規則，BIMI 的採用正在加速，這實際上迫使企業建立強大的安全措施，而這些措施本身也成為了一種行銷資產。根據 URIports 發布的 2025 年 1 月報告，從 2024 年 5 月到 2025 年 1 月，擁有活躍 BIMI DNS 記錄的網域數量增加了 28%，這表明維護經過認證的品牌形象的重要性日益凸顯。

同時，市場正經歷著向全通路能力的明顯轉變，電子郵件軟體和簡訊管道的整合正在加速，旨在提供統一的客戶體驗。這種演變使行銷人員能夠協調同步宣傳活動，在消費者偏好的設備上與其互動，從而實現比單通路策略更高的客戶維繫和轉換率。平台也在不斷發展，以集中管理這些跨管道互動，並支援基於電子郵件互動自動發送補充文字訊息的工作流程。根據 Omnisend 於 2025 年 1 月發布的《2024 年電子商務行銷研究報告》，品牌簡訊發送量年增 43%，凸顯了文字通訊在增強傳統電子郵件策略有效性方面的快速整合。

目錄

第1章概述

第2章調查方法

第3章執行摘要

第4章：客戶評價

第5章：全球電子郵件行銷軟體市場展望

  • 市場規模及預測
    • 按金額
  • 市佔率及預測
    • 按頻道（B2B、B2C）
    • 依公司規模（中小企業、大型企業）
    • 按應用領域（報表與分析、範本管理、客戶管理、銷售報告、電子郵件線索產生、推播通知、事件觸發電子郵件、網頁表單等）
    • 按行業分類（旅遊與交通、消費品、醫療保健、資訊科技服務 (ITeS)、零售、IT 與電信、金融、銀行、保全、保險 (BFSI)、政府、教育、娛樂與媒體、其他）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

6. 北美電子郵件行銷軟體市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

7. 歐洲電子郵件行銷軟體市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

8. 亞太地區電子郵件行銷軟體市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

9. 中東和非洲電子郵件行銷軟體市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

10. 南美洲電子郵件行銷軟體市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章 市場動態

  • 促進要素
  • 任務

第12章 市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章 全球電子郵件行銷軟體市場：SWOT 分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的可能性
  • 供應商電力
  • 顧客權力
  • 替代品的威脅

第15章 競爭格局

  • Salesforce, Inc.
  • Adobe Inc.
  • HubSpot, Inc.
  • Oracle Corporation
  • Intuit Inc.
  • ActiveCampaign, LLC
  • GetResponse Sp. z oo
  • AWeber Communications, Inc.
  • Constant Contact, Inc.

第16章 策略建議

第17章：關於研究公司及免責聲明

簡介目錄
Product Code: 14317

The Global Email Marketing Software Market is projected to expand from USD 2.85 Billion in 2025 to USD 5.82 Billion by 2031, reflecting a compound annual growth rate of 12.64%. This software category encompasses digital tools designed to help businesses create, automate, and monitor bulk email campaigns aimed at lead nurturing and customer retention. The market is primarily driven by the superior return on investment these tools offer compared to other channels, alongside a strong demand for data-backed personalization strategies that boost engagement. Companies leverage these platforms to segment their audiences and distribute content tailored to specific consumer behaviors, a strategy supported by the Data & Marketing Association's 2025 finding that average email open rates reached 35.9%, indicating high consumer responsiveness.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 2.85 Billion
Market Size 2031USD 5.82 Billion
CAGR 2026-203112.64%
Fastest Growing SegmentReporting and Analytics
Largest MarketAsia Pacific

However, market growth faces significant obstacles due to increasing complexities in data privacy regulations and spam filtering protocols, which directly affect message deliverability. With governments implementing stricter user consent standards, vendors encounter substantial technical challenges in guaranteeing that messages reach the intended inboxes. This regulatory environment necessitates continuous adaptation to prevent reputational harm and legal consequences, thereby complicating the deployment and management of these solutions for enterprises that operate across multiple legal jurisdictions.

Market Driver

The integration of artificial intelligence for hyper-personalization is transforming the Global Email Marketing Software Market, empowering vendors to deliver advanced capabilities that surpass simple segmentation. Contemporary platforms utilize generative AI to autonomously generate subject lines, determine optimal send times, and customize body content for individual recipients, resulting in notably higher engagement rates. This technological advancement satisfies the demand for scalable efficiency and relevance, enabling marketers to execute highly personalized campaigns without a corresponding rise in manual workload. Intuit Mailchimp's December 2024 update highlights this trend, noting that customers utilizing generative AI for Black Friday Cyber Monday campaigns increased by 345% from 2023 to 2024, demonstrating the rapid adoption of these tools to enhance performance.

Concurrently, the market is driven by a heightened focus on data-centric behavioral targeting and analytics, as organizations strive to consolidate various customer signals into coherent marketing strategies. Email software is increasingly prized for its capacity to ingest data from multiple touchpoints, though technical challenges related to data integration remain a key development priority. According to Salesforce data from 2024, only 31% of marketers felt fully satisfied with their ability to unify customer data sources, highlighting a critical need for platforms that can smoothly integrate and activate consumer insights. This push for precision is reinforced by evolving consumer demands; a November 2024 report from Litmus revealed that 57% of Gen Z consumers consider personalization in email communications extremely important, compelling providers to prioritize sophisticated analytics and targeting features.

Market Challenge

The growing complexity of data privacy regulations and spam filtering protocols serves as a major barrier to the expansion of the Global Email Marketing Software Market. As nations impose tighter compliance mandates, both software vendors and users encounter significant technical and operational obstacles in maintaining message deliverability while satisfying diverse legal requirements. This pressure forces organizations to dedicate substantial resources to continuous compliance management and risk mitigation, thereby diverting funds away from platform growth and feature utilization. The constant necessity to adjust to changing protocols introduces friction into software deployment, as companies are forced to prioritize legal security over aggressive marketing scaling, effectively slowing down the launch of new campaigns.

The scale of this operational difficulty is evident in the increasing load placed on corporate governance teams. In 2024, the International Association of Privacy Professionals reported that 80% of privacy teams had to take on additional responsibilities outside their primary roles to handle the expanding scope of regulatory demands. This elevated workload underscores the severe strain on organizational resources, which retards the implementation of sophisticated email marketing strategies and hinders the market's overall momentum as businesses struggle with the complexities of sustaining compliant and deliverable communication channels.

Market Trends

The adoption of BIMI standards is emerging as a significant trend aimed at strengthening brand verification and countering email spoofing. By enabling organizations to present verified logos directly in the inbox, this protocol confirms the sender's identity while enhancing visibility and engagement within crowded user interfaces. This uptake is gathering speed as mailbox providers implement stricter authentication rules, requiring businesses to establish robust security measures that essentially function as marketing assets. A January 2025 report by URIports noted a 28% increase in domains with active BIMI DNS records between May 2024 and January 2025, illustrating the rising importance of maintaining an authenticated brand presence.

At the same time, the market is experiencing a definitive shift toward omnichannel capabilities, with email software increasingly integrating with SMS channels to facilitate unified customer journeys. This evolution allows marketers to coordinate synchronized campaigns that engage consumers on their preferred devices, yielding higher retention and conversion rates compared to single-channel methods. Platforms are developing to centrally manage these cross-channel interactions, supporting automated workflows that send complementary text messages based on email engagement. According to the '2024 Ecommerce Marketing Study' by Omnisend in January 2025, brands raised their SMS volume by 43% year-over-year, highlighting the rapid integration of text messaging to boost the effectiveness of traditional email strategies.

Key Market Players

  • Salesforce, Inc.
  • Adobe Inc.
  • HubSpot, Inc.
  • Oracle Corporation
  • Intuit Inc.
  • ActiveCampaign, LLC
  • GetResponse Sp. z o.o.
  • AWeber Communications, Inc.
  • Constant Contact, Inc.

Report Scope

In this report, the Global Email Marketing Software Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Email Marketing Software Market, By Channel

  • B2B
  • B2C

Email Marketing Software Market, By Enterprise Size

  • SME
  • Large Enterprises

Email Marketing Software Market, By Application

  • Reporting and Analytics
  • Template management
  • Customer management
  • Sales reporting
  • Email lead generation
  • Push notifications
  • Event-triggered mail
  • Web forms
  • Others

Email Marketing Software Market, By Industry

  • travel and transportation
  • consumer goods
  • healthcare
  • information technology-enabled service (ITeS)
  • retail
  • IT and telecommunications
  • finance
  • banking
  • security
  • insurance (BFSI)
  • government
  • education
  • entertainment and media
  • others

Email Marketing Software Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Email Marketing Software Market.

Available Customizations:

Global Email Marketing Software Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Email Marketing Software Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Channel (B2B, B2C)
    • 5.2.2. By Enterprise Size (SME, Large Enterprises)
    • 5.2.3. By Application (Reporting and Analytics, Template management, Customer management, Sales reporting, Email lead generation, Push notifications, Event-triggered mail, Web forms, Others)
    • 5.2.4. By Industry (travel and transportation, consumer goods, healthcare, information technology-enabled service (ITeS), retail, IT and telecommunications, finance, banking, security, insurance (BFSI), government, education, entertainment and media, others)
    • 5.2.5. By Region
    • 5.2.6. By Company (2025)
  • 5.3. Market Map

6. North America Email Marketing Software Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Channel
    • 6.2.2. By Enterprise Size
    • 6.2.3. By Application
    • 6.2.4. By Industry
    • 6.2.5. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Email Marketing Software Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Channel
        • 6.3.1.2.2. By Enterprise Size
        • 6.3.1.2.3. By Application
        • 6.3.1.2.4. By Industry
    • 6.3.2. Canada Email Marketing Software Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Channel
        • 6.3.2.2.2. By Enterprise Size
        • 6.3.2.2.3. By Application
        • 6.3.2.2.4. By Industry
    • 6.3.3. Mexico Email Marketing Software Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Channel
        • 6.3.3.2.2. By Enterprise Size
        • 6.3.3.2.3. By Application
        • 6.3.3.2.4. By Industry

7. Europe Email Marketing Software Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Channel
    • 7.2.2. By Enterprise Size
    • 7.2.3. By Application
    • 7.2.4. By Industry
    • 7.2.5. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Email Marketing Software Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Channel
        • 7.3.1.2.2. By Enterprise Size
        • 7.3.1.2.3. By Application
        • 7.3.1.2.4. By Industry
    • 7.3.2. France Email Marketing Software Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Channel
        • 7.3.2.2.2. By Enterprise Size
        • 7.3.2.2.3. By Application
        • 7.3.2.2.4. By Industry
    • 7.3.3. United Kingdom Email Marketing Software Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Channel
        • 7.3.3.2.2. By Enterprise Size
        • 7.3.3.2.3. By Application
        • 7.3.3.2.4. By Industry
    • 7.3.4. Italy Email Marketing Software Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Channel
        • 7.3.4.2.2. By Enterprise Size
        • 7.3.4.2.3. By Application
        • 7.3.4.2.4. By Industry
    • 7.3.5. Spain Email Marketing Software Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Channel
        • 7.3.5.2.2. By Enterprise Size
        • 7.3.5.2.3. By Application
        • 7.3.5.2.4. By Industry

8. Asia Pacific Email Marketing Software Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Channel
    • 8.2.2. By Enterprise Size
    • 8.2.3. By Application
    • 8.2.4. By Industry
    • 8.2.5. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Email Marketing Software Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Channel
        • 8.3.1.2.2. By Enterprise Size
        • 8.3.1.2.3. By Application
        • 8.3.1.2.4. By Industry
    • 8.3.2. India Email Marketing Software Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Channel
        • 8.3.2.2.2. By Enterprise Size
        • 8.3.2.2.3. By Application
        • 8.3.2.2.4. By Industry
    • 8.3.3. Japan Email Marketing Software Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Channel
        • 8.3.3.2.2. By Enterprise Size
        • 8.3.3.2.3. By Application
        • 8.3.3.2.4. By Industry
    • 8.3.4. South Korea Email Marketing Software Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Channel
        • 8.3.4.2.2. By Enterprise Size
        • 8.3.4.2.3. By Application
        • 8.3.4.2.4. By Industry
    • 8.3.5. Australia Email Marketing Software Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Channel
        • 8.3.5.2.2. By Enterprise Size
        • 8.3.5.2.3. By Application
        • 8.3.5.2.4. By Industry

9. Middle East & Africa Email Marketing Software Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Channel
    • 9.2.2. By Enterprise Size
    • 9.2.3. By Application
    • 9.2.4. By Industry
    • 9.2.5. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Email Marketing Software Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Channel
        • 9.3.1.2.2. By Enterprise Size
        • 9.3.1.2.3. By Application
        • 9.3.1.2.4. By Industry
    • 9.3.2. UAE Email Marketing Software Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Channel
        • 9.3.2.2.2. By Enterprise Size
        • 9.3.2.2.3. By Application
        • 9.3.2.2.4. By Industry
    • 9.3.3. South Africa Email Marketing Software Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Channel
        • 9.3.3.2.2. By Enterprise Size
        • 9.3.3.2.3. By Application
        • 9.3.3.2.4. By Industry

10. South America Email Marketing Software Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Channel
    • 10.2.2. By Enterprise Size
    • 10.2.3. By Application
    • 10.2.4. By Industry
    • 10.2.5. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Email Marketing Software Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Channel
        • 10.3.1.2.2. By Enterprise Size
        • 10.3.1.2.3. By Application
        • 10.3.1.2.4. By Industry
    • 10.3.2. Colombia Email Marketing Software Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Channel
        • 10.3.2.2.2. By Enterprise Size
        • 10.3.2.2.3. By Application
        • 10.3.2.2.4. By Industry
    • 10.3.3. Argentina Email Marketing Software Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Channel
        • 10.3.3.2.2. By Enterprise Size
        • 10.3.3.2.3. By Application
        • 10.3.3.2.4. By Industry

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Email Marketing Software Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Salesforce, Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Adobe Inc.
  • 15.3. HubSpot, Inc.
  • 15.4. Oracle Corporation
  • 15.5. Intuit Inc.
  • 15.6. ActiveCampaign, LLC
  • 15.7. GetResponse Sp. z o.o.
  • 15.8. AWeber Communications, Inc.
  • 15.9. Constant Contact, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer