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電子郵件行銷軟體市場規模、佔有率和成長分析（按通路、應用和地區分類）—產業預測（2026-2033 年）

市場調查報告書

商品編碼

1898393

電子郵件行銷軟體市場規模、佔有率和成長分析（按通路、應用和地區分類）—產業預測（2026-2033 年）

Email Marketing Software Market Size, Share, and Growth Analysis, By Channel (Business-to-Business (B2B) and Business-to-Customers (B2C)), By Application (Email Lead Generation, Sales Reporting), By Region - Industry Forecast 2026-2033

出版日期: 2025年12月18日 | 出版商:

SkyQuest | 英文 197 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，全球電子郵件行銷軟體市場規模將達到 21.3 億美元，到 2025 年將達到 23.9 億美元，到 2033 年將達到 60.5 億美元，在預測期（2026-2033 年）內，複合年成長率為 12.3%。

隨著企業日益認知到精準客戶參與的重要性，全球電子郵件行銷軟體市場正經歷顯著擴張。這類軟體提供了一套強大的工具，用於創建、自動化、分析和改進電子郵件宣傳活動，從而增強客戶互動並推動業務成長。推動成長要素包括數位行銷的快速普及、對個人化溝通的需求以及電子郵件行銷活動已被證實的卓越投資報酬率 (ROI)。零售、電子商務、金融和醫療保健等行業正在利用這些工具來加深客戶互動、推廣產品和服務並培養品牌忠誠度。一個值得關注的趨勢是，人工智慧和機器學習等先進技術的日益融合，從而提高了宣傳活動的精準度和個人化程度。此外，日益嚴格的資料保護條例也迫使供應商在其產品中增強安全性和合規性功能。

全球電子郵件行銷軟體市場促進因素

全球數位化轉型和對網路行銷方式日益成長的依賴，顯著提升了對電子郵件行銷軟體的需求。各行各業的組織都意識到，建立強大的線上形象並透過客製化的電子郵件宣傳活動與目標受眾互動至關重要。電子郵件行銷工具提供受眾細分、自動化和效果分析等功能，幫助企業有效地與客戶互動和溝通。這種能力不僅有助於提升銷售額，還能增強品牌忠誠度，使電子郵件行銷成為現代商務策略和溝通活動中不可或缺的一部分。

限制全球電子郵件行銷軟體市場的因素

全球電子郵件行銷軟體市場正面臨挑戰，原因是日益嚴格的資料保護法律對個人資料的收集、儲存和使用方式提出了更高的標準。電子郵件行銷軟體領域的公司必須應對複雜的合規環境，這會增加營運成本並造成法律障礙。不遵守這些法規可能導致巨額罰款，從而阻礙電子郵件行銷解決方案的成長和普及。由於企業努力在行銷策略和法律要求之間尋求平衡，由此產生的壓力可能會抑制創新，並限制電子郵件行銷工具在全球範圍內的普及。

全球電子郵件行銷軟體市場趨勢

全球電子郵件行銷軟體市場正經歷顯著的個人化和自動化趨勢，這主要得益於人工智慧 (AI) 和機器學習技術的進步。行銷人員正在採用先進的工具來分析使用者行為、偏好和互動模式，從而創建能夠更有效地與收件者產生共鳴的精準電子郵件宣傳活動。這種轉變為個人化內容的轉變也得益於自動化工作流程，這些流程確保了及時有效的後續跟進，從而提升了客戶參與和轉換率。隨著企業致力於提供客製化體驗，在電子郵件溝通中專注於提供有價值的內容能夠提高整體宣傳活動的有效性，並加強客戶關係。

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較
主要企業簡介
- Mailchimp（美國）
- GetResponse（波蘭）
- ActiveCampaign（美國）
- ConvertKit（美國）
- AWeber（美國）
- Constant Contact（美國）
- Sendinblue（法國）
- HubSpot（美國）
- Zoho Campaigns（印度）
- 滴漏（美國）
- MailerLite（立陶宛）
- Omnisend（英國）
- 基準（美國）
- iContact（美國）
- Brevo（前身為 Sendinblue）（法國）
- MailerLite（立陶宛）
- GetResponse（波蘭）
- ActiveCampaign（美國）
- ConvertKit（美國）

結論與建議

簡介目錄

Product Code: SQMIG45E2190

Global Email Marketing Software Market size was valued at USD 2.13 Billion in 2024 and is poised to grow from USD 2.39 Billion in 2025 to USD 6.05 Billion by 2033, growing at a CAGR of 12.3% during the forecast period (2026-2033).

The global email marketing software market is experiencing significant expansion as businesses acknowledge the importance of targeted customer engagement. This software provides a robust array of tools for crafting, automating, analyzing, and refining email campaigns, which enhances customer interactions and drives growth. Key growth factors include the surge in digital marketing adoption, the demand for personalized communication, and the proven return on investment (ROI) of email initiatives. Industries such as retail, e-commerce, finance, and healthcare are harnessing these tools to engage audiences, promote offerings, and foster brand loyalty. A notable trend is the integration of advanced technologies like artificial intelligence and machine learning, enhancing campaign precision and personalization. Additionally, increasing data protection regulations are pushing providers to emphasize security and compliance features in their offerings.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Email market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Email Market Segments Analysis

Global Email Marketing Software Market is segmented by Channel, Deployment, Enterprise Size, Application, Industry and region. Based on Channel, the market is segmented into B2B and B2C. Based on Deployment, the market is segmented into Cloud Based and On Premise. Based on Enterprise Size, the market is segmented into SMEs and Large Enterprises. Based on Application, the market is segmented into Email Lead Generation, Sales Reporting, Customer Management, Template Management, Reporting and Analysis and Others. Based on Industry, the market is segmented into BFSI, IT and Telecom, Retail, Information Technology enabled Services, Healthcare, Consumer Goods, Travel and Transportation and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Email Market

The worldwide transition to digitalization and the growing dependence on online marketing techniques have greatly enhanced the need for email marketing software. Organizations across various sectors understand the value of establishing a robust online presence and interacting with their targeted audiences via tailored email campaigns. Email marketing tools offer features such as audience segmentation, automation, and performance analytics, allowing businesses to effectively engage and communicate with their customers. This capability not only boosts sales but also fosters brand loyalty, making email marketing an essential component of modern business strategy and communication efforts.

Restraints in the Global Email Market

The Global Email market faces challenges due to stringent data protection laws that enforce rigorous standards on how personal data is collected, stored, and utilized. Companies in the email marketing software sector must contend with a complex compliance environment, which may elevate operational costs and introduce legal obstacles. Failing to adhere to these regulations can lead to substantial penalties, hindering the growth and acceptance of email marketing solutions. As businesses strive to balance their marketing strategies with legal requirements, the resulting pressures may stifle innovation and limit the potential for widespread adoption of email marketing tools globally.

Market Trends of the Global Email Market

The global email market is witnessing a significant trend toward personalization and automation, driven by advancements in artificial intelligence and machine learning. Marketers are adopting sophisticated tools that analyze user behavior, preferences, and engagement patterns, enabling the creation of highly targeted email campaigns that resonate more effectively with individual recipients. This shift toward individualized content is further supported by automated workflows, ensuring timely and relevant follow-ups that foster increased customer engagement and higher conversion rates. As businesses strive to deliver tailored experiences, the emphasis on providing valuable content within email communications enhances overall campaign effectiveness and strengthens customer relationships.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Email Marketing Software Market Size by Channel & CAGR (2026-2033)

Market Overview
B2B
B2C

Global Email Marketing Software Market Size by Deployment & CAGR (2026-2033)

Market Overview
Cloud Based
On Premise

Global Email Marketing Software Market Size by Enterprise Size & CAGR (2026-2033)

Market Overview
SMEs
Large Enterprises

Global Email Marketing Software Market Size by Application & CAGR (2026-2033)

Market Overview
Email Lead Generation
Sales Reporting
Customer Management
Template Management
Reporting and Analysis
Others

Global Email Marketing Software Market Size by Industry & CAGR (2026-2033)

Market Overview
BFSI
IT and Telecom
Retail
Information Technology enabled Services
Healthcare
Consumer Goods
Travel and Transportation
Others

Global Email Marketing Software Market Size & CAGR (2026-2033)

North America (Channel, Deployment, Enterprise Size, Application, Industry)
- US
- Canada
Europe (Channel, Deployment, Enterprise Size, Application, Industry)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Channel, Deployment, Enterprise Size, Application, Industry)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Channel, Deployment, Enterprise Size, Application, Industry)
- Brazil
- Rest of Latin America
Middle East & Africa (Channel, Deployment, Enterprise Size, Application, Industry)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Mailchimp (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GetResponse (Poland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ActiveCampaign (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ConvertKit (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AWeber (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Constant Contact (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sendinblue (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HubSpot (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zoho Campaigns (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Drip (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MailerLite (Lithuania)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Omnisend (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Benchmark (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
iContact (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Brevo (previously Sendinblue) (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MailerLite (Lithuania)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GetResponse (Poland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ActiveCampaign (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ConvertKit (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments