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市場調查報告書
商品編碼
1902173

越野車市場－全球產業規模、佔有率、趨勢、機會及預測（按車輛類型（全地形車和多用途車）、應用類型、地區和競爭格局分類，2021-2031年預測）

Off-Road Vehicle Market - Global Industry Size, Share, Trends Opportunity, and Forecast Segmented By Vehicle Type (All-Terrain Vehicle and Utility Task Vehicle ), By Application Type, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球越野車市場將從2025年的167.2億美元成長到2031年的208.8億美元，複合年成長率為3.77%。全球越野車市場涵蓋全地形車和多用途作業車，是專為應對崎嶇不平的地形而設計的專用機動車輛，具有高離地間隙和耐用輪胎。

市場概覽
預測期 2027-2031
市場規模：2025年 167.2億美元
市場規模：2031年 208.8億美元
複合年成長率：2026-2031年 3.77%
成長最快的細分市場 全地形車
最大的市場 北美洲

主要市場促進因素

戶外休閒活動和探險運動參與度的不斷提高，是全球越野車市場的主要動力。消費者越來越追求親近自然的體驗，例如越野騎行、狩獵和長途旅行，這直接推動了對能夠應對崎嶇地形的專用全地形和多用途車輛的需求。

主要市場挑戰

日益嚴格的環境法規和安全標準的實施，是全球越野車市場擴張的主要障礙。隨著各國政府強制執行嚴格的排放標準，製造商被迫投入巨資重新設計內燃機或轉型為電動系統，以確保符合規定。

主要市場趨勢

市場正逐漸轉向多功能作業車輛（UTV），這種趨勢演變為消費者對兼具強悍作業能力和休閒舒適性的多功能跨界車型的偏好。與傳統的多用途車輛不同，這些跨界車型憑藉其多用途解決方案吸引了消費者的目光，即使在經濟低迷時期，其投資價值仍然可觀。

目錄

第1章：產品概述

第2章：研究方法

第3章：執行概要

第4章：顧客之聲

第5章：全球越野車市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按車輛類型（全地形車 (ATV) 和多用途作業車 (UTV)）
    • 按應用類型（體育、農業、其他應用）
    • 按地區
    • 按公司（2025 年）
  • 市場地圖

第6章：北美越野車市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲越野車市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區越野車市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲越野車市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲越野車市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章：市場動態

  • 促進要素
  • 挑戰

第12章：市場趨勢與發展

  • 併購
  • 產品發布
  • 最新進展

第13章：全球越野車市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商議價能力
  • 顧客的力量
  • 替代產品的威脅

第15章：競爭格局

  • Polaris Inc.
  • Textron Inc.
  • Honda Motor Co. Ltd.
  • Kawasaki Heavy Industries Ltd.
  • Yamaha Motor Corporation
  • Deere & Company
  • Bombardier Recreational Products Inc.
  • Zhejiang CFMoto Power Co., Ltd.
  • Suzuki Motor Corporation
  • Arctic Cat Inc.

第16章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 16800

The Global Off-Road Vehicle Market will grow from USD 16.72 Billion in 2025 to USD 20.88 Billion by 2031 at a 3.77% CAGR. Global Off-Road Vehicles, encompassing All-Terrain Vehicles and Utility Task Vehicles, are specialized motorized units engineered with high ground clearance and durable tires to navigate rugged, unpaved landscapes.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 16.72 Billion
Market Size 2031USD 20.88 Billion
CAGR 2026-20313.77%
Fastest Growing SegmentAll Terrain Vehicle
Largest MarketNorth America

Key Market Drivers

Rising participation in outdoor recreational activities and adventure sports serves as a primary catalyst for the global off-road vehicle market. Consumers are increasingly seeking nature-based experiences such as trail riding, hunting, and overlanding, which directly drives the demand for specialized all-terrain and utility task vehicles capable of navigating rugged landscapes.

Key Market Challenges

The implementation of increasingly stringent environmental regulations and safety standards constitutes a primary impediment to the expansion of the global off-road vehicle market. As governments enforce rigorous emission norms, manufacturers are compelled to invest heavily in redesigning internal combustion engines or transitioning to electric powertrains to ensure compliance. This shift necessitates substantial capital expenditure in research and development, which increases production costs and subsequently elevates the retail price of these units. Such price inflation reduces affordability for cost-conscious buyers in agricultural and recreational sectors, directly suppressing sales volumes and delaying fleet upgrades.

Key Market Trends

The Market Shift Towards Utility Task Vehicles (UTVs) Dominance is evolving into a specific preference for versatile crossover models that blend rugged work capabilities with recreational comfort. Unlike traditional utility units, these crossover vehicles are capturing consumer interest by offering a multi-purpose solution that justifies the investment even during periods of economic softness.

Key Market Players

  • Polaris Inc.
  • Textron Inc.
  • Honda Motor Co. Ltd.
  • Kawasaki Heavy Industries Ltd.
  • Yamaha Motor Corporation
  • Deere & Company
  • Bombardier Recreational Products Inc.
  • Zhejiang CFMoto Power Co., Ltd.
  • Suzuki Motor Corporation
  • Arctic Cat Inc.

Report Scope:

In this report, the Global Off-Road Vehicle Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Off-Road Vehicle Market, By Vehicle Type:

  • All-Terrain Vehicle (ATV) and Utility Task Vehicle (UTV)

Off-Road Vehicle Market, By Application Type:

  • Sports
  • Agricultural
  • Other Applications

Off-Road Vehicle Market, By Region:

  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • South America
  • Brazil
  • Argentina
  • Colombia
  • Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Off-Road Vehicle Market.

Available Customizations:

Global Off-Road Vehicle Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Off-Road Vehicle Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Vehicle Type (All-Terrain Vehicle (ATV) and Utility Task Vehicle (UTV))
    • 5.2.2. By Application Type (Sports, Agricultural, Other Applications)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Off-Road Vehicle Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Vehicle Type
    • 6.2.2. By Application Type
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Off-Road Vehicle Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Vehicle Type
        • 6.3.1.2.2. By Application Type
    • 6.3.2. Canada Off-Road Vehicle Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Vehicle Type
        • 6.3.2.2.2. By Application Type
    • 6.3.3. Mexico Off-Road Vehicle Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Vehicle Type
        • 6.3.3.2.2. By Application Type

7. Europe Off-Road Vehicle Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Vehicle Type
    • 7.2.2. By Application Type
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Off-Road Vehicle Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Vehicle Type
        • 7.3.1.2.2. By Application Type
    • 7.3.2. France Off-Road Vehicle Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Vehicle Type
        • 7.3.2.2.2. By Application Type
    • 7.3.3. United Kingdom Off-Road Vehicle Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Vehicle Type
        • 7.3.3.2.2. By Application Type
    • 7.3.4. Italy Off-Road Vehicle Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Vehicle Type
        • 7.3.4.2.2. By Application Type
    • 7.3.5. Spain Off-Road Vehicle Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Vehicle Type
        • 7.3.5.2.2. By Application Type

8. Asia Pacific Off-Road Vehicle Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Vehicle Type
    • 8.2.2. By Application Type
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Off-Road Vehicle Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Vehicle Type
        • 8.3.1.2.2. By Application Type
    • 8.3.2. India Off-Road Vehicle Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Vehicle Type
        • 8.3.2.2.2. By Application Type
    • 8.3.3. Japan Off-Road Vehicle Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Vehicle Type
        • 8.3.3.2.2. By Application Type
    • 8.3.4. South Korea Off-Road Vehicle Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Vehicle Type
        • 8.3.4.2.2. By Application Type
    • 8.3.5. Australia Off-Road Vehicle Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Vehicle Type
        • 8.3.5.2.2. By Application Type

9. Middle East & Africa Off-Road Vehicle Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Vehicle Type
    • 9.2.2. By Application Type
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Off-Road Vehicle Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Vehicle Type
        • 9.3.1.2.2. By Application Type
    • 9.3.2. UAE Off-Road Vehicle Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Vehicle Type
        • 9.3.2.2.2. By Application Type
    • 9.3.3. South Africa Off-Road Vehicle Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Vehicle Type
        • 9.3.3.2.2. By Application Type

10. South America Off-Road Vehicle Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Vehicle Type
    • 10.2.2. By Application Type
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Off-Road Vehicle Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Vehicle Type
        • 10.3.1.2.2. By Application Type
    • 10.3.2. Colombia Off-Road Vehicle Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Vehicle Type
        • 10.3.2.2.2. By Application Type
    • 10.3.3. Argentina Off-Road Vehicle Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Vehicle Type
        • 10.3.3.2.2. By Application Type

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Off-Road Vehicle Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Polaris Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Textron Inc.
  • 15.3. Honda Motor Co. Ltd.
  • 15.4. Kawasaki Heavy Industries Ltd.
  • 15.5. Yamaha Motor Corporation
  • 15.6. Deere & Company
  • 15.7. Bombardier Recreational Products Inc.
  • 15.8. Zhejiang CFMoto Power Co., Ltd.
  • 15.9. Suzuki Motor Corporation
  • 15.10. Arctic Cat Inc.

16. Strategic Recommendations

17. About Us & Disclaimer