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市場調查報告書
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1881448

洞察即服務市場－全球產業規模、佔有率、趨勢、機會和預測（按應用、組織規模、部署模式、最終用戶產業、地區和競爭格局分類，2020-2030 年預測）

Insights-as-a-Service Market - Global Industry Size, Share, Trends, Opportunity, and Forecast Segmented By Application, By Organization Size, By Deployment Model, End User Industry, By Region, and By Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 186 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球洞察即服務 (Insights-as-a-Service) 市場規模在 2024 年達到 129.3 億美元，預計將以 17.03% 的複合年成長率成長，到 2030 年達到 332.2 億美元。洞察即服務 (Insights-as-a-Service，簡稱 IaaS) 提供基於雲端的功能，能夠提供可操作的智慧資訊和策略建議，超越了簡單的原始資料呈現，從而助力企業做出明智的商業決策。市場成長的主要驅動力是企業資料量和複雜性的不斷攀升，這需要先進的分析處理技術來獲取有價值的洞察；此外，企業也越來越傾向於採用雲端基礎設施來建立可擴展且易於存取的解決方案。

市場概覽
預測期 2026-2030
2024年市場規模 129.3億美元
2030年市場規模 332.2億美元
2025-2030年複合年成長率 17.03%
成長最快的細分市場 零售
最大的市場 亞太地區

主要市場促進因素

主要市場挑戰

主要市場趨勢

目錄

第1章：產品概述

第2章：研究方法

第3章：執行概要

第4章：顧客之聲

第5章：全球洞察即服務市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依部署模式（公共雲端、私有雲端、混合雲端）
    • 依組織規模（大型企業、中小企業）
    • 依應用領域（收入週期管理、顧客生命週期/關係管理、品類管理、品牌與行銷洞察、供應鏈管理、其他）
    • 按最終用戶行業（銀行、金融服務和保險、IT和電信、醫療保健、零售、能源、其他）
    • 按地區
    • 按公司（2024 年）
  • 市場地圖

第6章：北美洞察即服務市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 北美洲：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲洞察即服務市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 歐洲：國家分析
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙

第8章：亞太地區洞察即服務市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第9章：中東和非洲洞察即服務市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：南美洲洞察即服務市場展望

  • 市場規模及預測
  • 市佔率及預測
  • 南美洲：國家分析
    • 巴西
    • 哥倫比亞
    • 阿根廷

第11章：市場動態

  • 促進要素
  • 挑戰

第12章：市場趨勢與發展

  • 併購（如有）
  • 產品發布（如有）
  • 最新進展

第13章：全球洞察即服務市場：SWOT分析

第14章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商議價能力
  • 顧客的力量
  • 替代產品的威脅

第15章：競爭格局

  • Accenture PLC
  • Capgemini SA
  • EMC Corporation
  • Dell Inc..
  • NTT DATA Group Corporation
  • IBM Corporation
  • Good Data Corporation
  • Oracle Corporation
  • Deloitte Touche Tohmatsu LLC

第16章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 21288

The Global Insights-as-a-Service Market, valued at USD 12.93 Billion in 2024, is projected to experience a CAGR of 17.03% to reach USD 33.22 Billion by 2030. Insights-as-a-Service (IaaS) provides cloud-based capabilities that deliver actionable intelligence and strategic recommendations, moving beyond raw data presentation to enable informed business decisions. The market's growth is primarily driven by the escalating volume and complexity of enterprise data, necessitating advanced analytical processing for valuable insights, alongside the increasing adoption of cloud infrastructure for scalable and accessible solutions.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 12.93 Billion
Market Size 2030USD 33.22 Billion
CAGR 2025-203017.03%
Fastest Growing SegmentRetail
Largest MarketAsia Pacific

Key Market Drivers

The increasing demand for data-driven decision-making fundamentally shapes the Global Insights-as-a-Service Market by shifting organizational reliance from intuition to verifiable intelligence. Businesses across sectors now require actionable insights to optimize operations, identify growth opportunities, and enhance customer engagement. This imperative drives the adoption of solutions that can synthesize complex data into clear strategic guidance. According to a 2023 survey by Drexel University's LeBow College of Business, cited in TrueProject's February 2024 article 'Why Is Data-Driven Decision-Making Critical in 2024? ', 77% of professionals specializing in data and analytics prioritize data-driven decision-making within their respective programs.

Key Market Challenges

A substantial challenge impeding the proliferation of the Global Insights-as-a-Service Market is the heightened concern surrounding data privacy and security, compounded by complex global regulatory compliance requirements. This directly hampers market expansion as organizations exhibit significant caution regarding outsourcing sensitive data without robust assurances, which impacts adoption rates. The intricate web of global regulations, such as GDPR and CCPA, necessitates stringent data governance and protection measures, making companies hesitant to entrust their critical information to external service providers without absolute confidence in their security protocols.

Key Market Trends

The democratization of Business Intelligence (BI) marks a pivotal shift toward making advanced analytical capabilities accessible to a broader range of business users, fostering a data-driven culture across organizations. This empowers non-technical personnel to directly access, interpret, and leverage insights, requiring intuitive IaaS platforms that simplify complex data interactions. The Insights Association's "2024 Annual U. S. Insights & Analytics Industry Report" indicated that "Self Service Platforms," critical for this trend, experienced a Compound Annual Growth Rate of at least 16% since 2019, demonstrating significant market expansion. A DataCamp "State of Data Literacy Report 2023" found that while 79% of organizations offered data skills training, only one-third had comprehensive programs for all employees, emphasizing the demand for accessible tools.

Key Market Players

  • Accenture PLC
  • Capgemini SA
  • EMC Corporation
  • Dell Inc..
  • NTT DATA Group Corporation
  • IBM Corporation
  • Good Data Corporation
  • Oracle Corporation
  • Deloitte Touche Tohmatsu LLC

Report Scope:

In this report, the Global Insights-as-a-Service Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Insights-as-a-Service Market, By Deployment Model:

  • Public Cloud
  • Private Cloud
  • Hybrid Cloud

Insights-as-a-Service Market, By Organization Size:

  • Large Enterprises
  • Small and Medium Enterprises

Insights-as-a-Service Market, By Application:

  • Revenue Cycle Management
  • Customer Life Cycle/ Relationship Management
  • Category Management
  • Branding & Marketing Insights
  • Supply Chain Management
  • Others

Insights-as-a-Service Market, By End User Industry:

  • BFSI
  • IT & Telecom
  • Healthcare
  • Retail
  • Energy
  • Other

Insights-as-a-Service Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Insights-as-a-Service Market.

Available Customizations:

Global Insights-as-a-Service Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Insights-as-a-Service Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Deployment Model (Public Cloud, Private Cloud, Hybrid Cloud)
    • 5.2.2. By Organization Size (Large Enterprises, Small and Medium Enterprises)
    • 5.2.3. By Application (Revenue Cycle Management, Customer Life Cycle/ Relationship Management, Category Management, Branding & Marketing Insights, Supply Chain Management, Others)
    • 5.2.4. By End User Industry (BFSI, IT & Telecom, Healthcare, Retail, Energy, Other)
    • 5.2.5. By Region
    • 5.2.6. By Company (2024)
  • 5.3. Market Map

6. North America Insights-as-a-Service Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Deployment Model
    • 6.2.2. By Organization Size
    • 6.2.3. By Application
    • 6.2.4. By End User Industry
    • 6.2.5. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Insights-as-a-Service Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Deployment Model
        • 6.3.1.2.2. By Organization Size
        • 6.3.1.2.3. By Application
        • 6.3.1.2.4. By End User Industry
    • 6.3.2. Canada Insights-as-a-Service Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Deployment Model
        • 6.3.2.2.2. By Organization Size
        • 6.3.2.2.3. By Application
        • 6.3.2.2.4. By End User Industry
    • 6.3.3. Mexico Insights-as-a-Service Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Deployment Model
        • 6.3.3.2.2. By Organization Size
        • 6.3.3.2.3. By Application
        • 6.3.3.2.4. By End User Industry

7. Europe Insights-as-a-Service Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Deployment Model
    • 7.2.2. By Organization Size
    • 7.2.3. By Application
    • 7.2.4. By End User Industry
    • 7.2.5. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Insights-as-a-Service Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Deployment Model
        • 7.3.1.2.2. By Organization Size
        • 7.3.1.2.3. By Application
        • 7.3.1.2.4. By End User Industry
    • 7.3.2. France Insights-as-a-Service Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Deployment Model
        • 7.3.2.2.2. By Organization Size
        • 7.3.2.2.3. By Application
        • 7.3.2.2.4. By End User Industry
    • 7.3.3. United Kingdom Insights-as-a-Service Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Deployment Model
        • 7.3.3.2.2. By Organization Size
        • 7.3.3.2.3. By Application
        • 7.3.3.2.4. By End User Industry
    • 7.3.4. Italy Insights-as-a-Service Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Deployment Model
        • 7.3.4.2.2. By Organization Size
        • 7.3.4.2.3. By Application
        • 7.3.4.2.4. By End User Industry
    • 7.3.5. Spain Insights-as-a-Service Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Deployment Model
        • 7.3.5.2.2. By Organization Size
        • 7.3.5.2.3. By Application
        • 7.3.5.2.4. By End User Industry

8. Asia Pacific Insights-as-a-Service Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Deployment Model
    • 8.2.2. By Organization Size
    • 8.2.3. By Application
    • 8.2.4. By End User Industry
    • 8.2.5. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Insights-as-a-Service Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Deployment Model
        • 8.3.1.2.2. By Organization Size
        • 8.3.1.2.3. By Application
        • 8.3.1.2.4. By End User Industry
    • 8.3.2. India Insights-as-a-Service Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Deployment Model
        • 8.3.2.2.2. By Organization Size
        • 8.3.2.2.3. By Application
        • 8.3.2.2.4. By End User Industry
    • 8.3.3. Japan Insights-as-a-Service Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Deployment Model
        • 8.3.3.2.2. By Organization Size
        • 8.3.3.2.3. By Application
        • 8.3.3.2.4. By End User Industry
    • 8.3.4. South Korea Insights-as-a-Service Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Deployment Model
        • 8.3.4.2.2. By Organization Size
        • 8.3.4.2.3. By Application
        • 8.3.4.2.4. By End User Industry
    • 8.3.5. Australia Insights-as-a-Service Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Deployment Model
        • 8.3.5.2.2. By Organization Size
        • 8.3.5.2.3. By Application
        • 8.3.5.2.4. By End User Industry

9. Middle East & Africa Insights-as-a-Service Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Deployment Model
    • 9.2.2. By Organization Size
    • 9.2.3. By Application
    • 9.2.4. By End User Industry
    • 9.2.5. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Insights-as-a-Service Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Deployment Model
        • 9.3.1.2.2. By Organization Size
        • 9.3.1.2.3. By Application
        • 9.3.1.2.4. By End User Industry
    • 9.3.2. UAE Insights-as-a-Service Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Deployment Model
        • 9.3.2.2.2. By Organization Size
        • 9.3.2.2.3. By Application
        • 9.3.2.2.4. By End User Industry
    • 9.3.3. South Africa Insights-as-a-Service Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Deployment Model
        • 9.3.3.2.2. By Organization Size
        • 9.3.3.2.3. By Application
        • 9.3.3.2.4. By End User Industry

10. South America Insights-as-a-Service Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Deployment Model
    • 10.2.2. By Organization Size
    • 10.2.3. By Application
    • 10.2.4. By End User Industry
    • 10.2.5. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Insights-as-a-Service Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Deployment Model
        • 10.3.1.2.2. By Organization Size
        • 10.3.1.2.3. By Application
        • 10.3.1.2.4. By End User Industry
    • 10.3.2. Colombia Insights-as-a-Service Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Deployment Model
        • 10.3.2.2.2. By Organization Size
        • 10.3.2.2.3. By Application
        • 10.3.2.2.4. By End User Industry
    • 10.3.3. Argentina Insights-as-a-Service Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Deployment Model
        • 10.3.3.2.2. By Organization Size
        • 10.3.3.2.3. By Application
        • 10.3.3.2.4. By End User Industry

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Insights-as-a-Service Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Accenture PLC
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Capgemini SA
  • 15.3. EMC Corporation
  • 15.4. Dell Inc..
  • 15.5. NTT DATA Group Corporation
  • 15.6. IBM Corporation
  • 15.7. Good Data Corporation
  • 15.8. Oracle Corporation
  • 15.9. Deloitte Touche Tohmatsu LLC

16. Strategic Recommendations

17. About Us & Disclaimer