SCREEN：趨勢與市場洞察服務

關於 SCREEN：趨勢與市場洞察服務

娛樂服務新視角

• SCREEN：趨勢與市場洞察服務是 FuturesSource Entertainment 服務的變革性重新設計，旨在透過創新功能滿足不斷變化的產業需求。

隨時隨地存取

• 這項新服務提供持續、即時的可操作洞察，幫助您改善決策。

更廣闊的視角

• SCREEN：趨勢與市場洞察服務提供更廣泛、全球化、跨產業的視角，幫助您更深入地理解策略。

互動式儀錶板

• 互動式儀錶板讓您能夠以視覺化的方式探索數據，並深入理解洞察。

服務詳情

主要優勢

始終在線的自助式互動式儀表板和視覺化存取

• 我們的自助服務平台提供持續訪問，讓您隨時掌握行業最新動態，獲取洞察數據。
• 互動式儀錶板和視覺化分析增強了易用性，讓您能夠深入探索數據。

全球跨產業洞察

• 定期報告提供針對特定行業的詳細趨勢和洞察資訊。
• 報告涵蓋範圍不僅限於國家分析，還包括全球跨產業視角。

及時回應市場

• 我們的快速反應機制能夠及時提供市場趨勢評論和更多洞察。

新增功能

線上分析器與動態 Power BI 視覺化

• 全新推出的線上分析器讓您隨時掌握最新的市場動態。此外，Power BI 工具支援您即時互動地探索和評估市場趨勢。
• 您可以下載內建的資料立方體進行更深入的分析。

優先資料更新與研究

• 除了基於一手和二手研究的常規數據更新外，我們還將根據行業公告進行額外的更新。

增強型報告與洞察

• 報告專注於娛樂垂直領域和主題，提供頻繁的趨勢總結和快速回應的洞察。
• 直接在您的收件匣中接收最新洞察和重要預測更新。

服務要素

服務元件

資料

Futuresource 線上入口網站提供定期審核和更新的資料集。這些資料集可供企業內部存取並廣泛使用。它們是基於產業訪談、二手資訊和消費者洞察建構而成。

可視化分析

Futuresource 客戶入口網站可直接存取基於 Power BI 的儀表板。這些儀表板可視化娛樂產業的關鍵指標，並提供更廣泛數據週期內的市場規模。可在國家/地區、區域和全球視圖之間動態切換。

趨勢報告

本報告全面概​​述了產業層面的關鍵趨勢。旨在清楚闡述各細分領域的趨勢，並著重分析塑造全球、區域和國家層面更廣泛生態系統的模式和跨產業動態。

基本資訊

目標區域

• 訂閱影片（點播）
• 數位交易
• 院線發行
• 付費電視
• 實體媒體

目標國家

• 北美：加拿大和美國
• 拉丁美洲：巴西和墨西哥
• 歐洲：比利時、丹麥、芬蘭、法國、德國、義大利、荷蘭、挪威、波蘭、西班牙、瑞典和英國
• 亞太地區：澳洲、中國、印度、日本和南美洲韓國

指標

• 消費者支出（美元和當地貨幣）
• 訂閱/優惠/入場
• 每位使用者平均支出/平均價格
• 年度追蹤：過去三年數據和五年預測

產業展望

我們的雙月專題報告提供關鍵主題和新興趨勢的全球視角，以及對影響視訊產業的更廣泛生態系統變化的分析。

2026 年的範例包括定價策略、串流媒體服務和體育、付費電視與串流媒體的比較，以及院線和交易的融合。

研究方法

產業專家組

• 全球視角
• 區域及本地管理
• 結構化且一致的問卷調查
• 季度聯繫頻率

消費者洞察

• 全國代表
• 專屬視訊調查
• 每半年進行一次
• 16年趨勢資料

二手資料

• 產業協會
• 政府及監理機關
• 投資人關係
• 新聞評論

市場反應

分析師對產業重大新聞的評論。我們利用補充指標和聯合消費者調查，對市場變化進行評估，並將評估結果反映在我們的市場展望預測中。

接收分析師主導的視訊和定期出版物，直接發送至您的郵箱。

互動

我們將定期透過視訊會議進行交流，並在條件允許的情況下進行面對面會談。我們將專注於協助您深入理解報告內容並分析市場動態，從而獲得策略洞察。

Introduction

INTRODUCING THE SCREEN TRENDS & MARKET INSIGHTS SERVICE

Bringing a fresh view to Entertainment Services

• The Screen Trends & Market Insights Service is a transformative redesign the Futuresource Entertainment offering focused on meeting evolving industry demands with innovative features.

Always-On Access to Insights

• The new service provides continuous, real-time access to actionable intelligence for better decision-making.

Expanded Global Perspectives

• Screen Trends & Market Insights Service offers broader global and cross-industry viewpoints to enhance strategic understanding.

Interactive Dashboards

• Interactive dashboards empower clients to explore data visually and engage deeply with insights.

Service Offering

KEY BENEFITS

Always-On Self-Service Interactive Dashboards and Visual Access

• Users gain continuous access to data driving the insights through a self-service platform, reflecting the latest changes taking place across the industry.
• Enhanced usability through interactive dashboards and visual analytics allows meaningful data exploration.

Global and Cross-Industry Insights

• Scheduled reports providing by-sector detail on trends and insights.
• Scope includes global and cross-industry perspectives beyond country-specific analysis.

Timely Market Response

• Rapid response mechanisms ensure timely commentary and additional insights to market developments.

NEW FEATURES

Online Analyzer and Dynamic Power BI Visualizations

• The new Online Analyzer, provides constant availability of the latest outlook, whilst Power BI tools enable clients to interactively explore and assess market trends in real-time.
• Data cubes included are able to be downloaded to allow for further analysis.

Priority Data Refresh and Research

• Regular scheduled data refresh, using primary and secondary research plus additional cadence updates based on industry announcements.

Enhanced Reporting and Insights

• Reporting will focus on entertainment sectors and topics with frequent trend summaries and rapid reaction insights.
• Communication direct to client inboxes on the latest insights, alongside key forecast updates.

Service Elements

Service Components

Data

Regularly reviewed and refreshed datasets delivered through Futuresource's online portal. Corporate-wide access ensures broad usability. Built on primary industry interviews, secondary data sources, and consumer insights.

Visualisation

Power BI based dashboard, available directly through Futuresource's client portal. Visualising core metrics across the entertainment sectors, providing market sizing across a wider date horizon, ability to dynamical switch across country, region or global view.

Trend Reports

Comprehensive report of key trends at sector level, designed to provide actionable clarity on segment-specific developments while highlighting patterns and cross-industry dynamics that shape the wider ecosystem at a global, regional and country level.

Base Inputs

Sector Coverage

• Subscription Video on Demand
• Digital Transactional
• Theatrical
• Pay-TV
• Packaged Media

Country Coverage

• North America - Canada and USA
• Latin America - Brazil and Mexico
• Europe - Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Spain, Sweden and the UK
• APAC - Australia, China, India, Japan and South Korea

Metrics

• Consumer Spend in USD and Local Currency
• Subscription / Transaction / Admission
• Average Spend per User / Average Price
• Tracked by Year - 3-year historic and 5-year outlook

Industry Perspective

Bi-monthly thematic reports offering a global perspective on critical topics and emerging trends, alongside analysis of broader ecosystem shifts impacting the video landscape.

Examples during 2026 include Pricing Strategies, Streaming services & Sports, Pay-TV vs Streaming and Theatrical & Transactional Cross-over.

Methodology

Industry Panel

• Global Perspective
• Regional/Local Executives
• Structured Consistent Questions
• Quarterly Cadence of Contact

Consumer Insight

• Nat Rep
• Dedicated Video Survey
• Conducted bi-annually
• Available 16-year trends

Secondary Data

• Association
• Government / Regulatory
• Investor Relation publications
• News Interpretation

Reaction

Analyst commentary on key industry breaking news, utilising supporting metrics and consumer syndicated surveys. Assessments to change will be reflected within market outlook forecasts.

Delivered direct to the client inbox along with analyst-led videos and scheduled publication notifications.

Engagement

Regular check-ins with client leads, via video and where possible face-to-face meetings, with increased touch-points to end users via debriefs, workshops and 1- 2-1 discussions. Focus in bringing the reports to life, breaking down market dynamics to support client in delivering strategic insights.